Table of Contents
Introduction
Data Sources
Market Drivers
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- Population
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- Figure 1: Mid-year population of Poland, 1950-2050
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- Figure 2: Mid-year population by age, 2010-50
- Polish citizens living abroad
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- Figure 3: Population of Polish citizens resident in the UK, 2004-11
- Economy
- Consumer incomes and expenditure
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- Figure 4: Selected macro-economic factors in Poland, 2007-11
- Exchange rates
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- Figure 5: Exchange rates between the Polish Zloty and selected foreign currencies, 2007-11
- Tourism balance
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- Figure 6: Tourism receipts and expenditure, 2000, 2005 and 2010
Outbound Tourism
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- Arrivals
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- Figure 7: Outbound trips made abroad by Polish nationals, 2004-11
- Destinations
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- Figure 8: Leading foreign destinations visited by Polish citizens, 2007-11
- UK
- Italy
- Germany
- Egypt
- Spain
- Croatia
- Turkey
- Greece
- Hungary
- Austria
- Czech Republic
- Russia
- Slovakia
- Lithuania
- US
- Other
- Ireland
- Tunisia
- Bulgaria
- Portugal
- Emerging markets
Market Characteristics
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- Pre-booking behaviour and booking methods
- Polish travellers prefer to self-organise
- Information gleaned from number of sources
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- Figure 9: Most important information sources used by Polish citizens when making decisions about travel, 2009 and 2011
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- Figure 10: All booking methods used by the Polish to arrange holidays, 2011
- Demographics
- Purpose of visit
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- Figure 11: Main purpose of travel for Polish outbound travellers, by share of trip, 2008 and 2010
- Expenditure
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- Figure 12: Expenditure per outbound trip by Polish citizens, 2007-10
- Length of stay
- Seasonality
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- Figure 13: Polish citizens’ outbound border crossings by month, 2010-11
Transport
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- Figure 14: Border crossings by Polish citizens to overseas destinations, 2009-11
- Air
- Poland’s airport infrastructure
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- Figure 15: Outbound border crossings made by Polish citizens by airport, 2010-11
- LCCs operating in Poland
- Charter airlines
- Road
- Rail
- Sea
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Accommodation
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- Figure 16: Accommodation used by Polish travellers on trips abroad, 2006-10
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- Figure 17: Nights spent by Polish travellers in Austrian accommodation, 2010 and 2011
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Tour Operators and Travel Agencies
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- Travel businesses face closure
- Major players in the Polish travel trade
- Itaka
- Rainbow Tours
- Neckermann Polska
- Online travel portals
What Next?
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