Table of Contents
Introduction
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- Definitions
- Hair colourants and home perms
- Excluded
- Methodology
- Consumer research
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK best and worst case forecast of hair colourants, home perms and styling products, 2007-17
- Market factors
- Companies, brands and innovation
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- Figure 2: Hair colourants, new launches by leading companies, Jan 2010- Sept 2012
- The consumer
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- Figure 3: Men’s and women’s usage of hair colourants by age groups, 2012
- Figure 4: Consumer attitudes towards colouring, September 2012
- What we think
Issues in the Market
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- How have recent innovations affected the market?
- Why older consumers are less engaged in the market.
- What were the most interesting launches in 2012?
- How can the market respond to the economy?
Trend Application
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- Trend: Slow It All Down
- Trend: Why Buy?
- 2015 Trend: Old Gold
Market Environment
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- Key points
- Age of population
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- Figure 5: Trends in the age structure of the UK population, by gender, 2007-17
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- Figure 6: Forecast adult population trends, by lifestage, 2007-17
- Figure 7: Forecast adult population trends, by socio-economic group, 2007-17
- Trends in hair type
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- Figure 8: Trends in hair condition, by gender, 2008-12
- Hair and scalp conditions
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- Figure 9: Trends in men’s and women’s scalp conditions, 2012
- Visits to hair salons
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- Figure 10: Trends in hairdresser use in the last 12 months, women, 2008-12
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Launch trends in the last five years
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- Figure 11: Launch trends in UK hair colourants, January 2007 -Sept 2012
- Figure 12: Trends in hair colourant launches, including men’s colourants, Jan 2010-Sept 2012
- Innovation by companies
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- Figure 13: Hair colourants, new launches by leading companies, Jan 2010 -Sept 2012
- Innovation by brand
- New launches
- Leading launch claims
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- Figure 14: Hair colourants, new launches by leading claims, Jan 2010 -Sept 2012
- Launch types
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- Figure 15: Hair colourants, new launches by launch type, Jan 2010 -Sept 2012
Market Size and Forecast
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- Key points
- Sure and steady growth for UK hair colourants
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- Figure 16: UK retail value sales of hair colourants, at current and constant 2012 prices, 2007-17
- Figure 17: UK best and worst case forecast of hair colourants, home perms and styling products, 2007-17
- Forecast methdology
Segment Performance
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- Key points
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- Figure 18: UK retail value sales of hair colourants, by sector, 2011-12 (year ending September)
Market Share
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- Key points
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- Figure 19: Manufacturers’ value shares in hair colourants, 2011 and 2012
Companies and Products
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- L’Oréal
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 20: Selected products launched by L’Oréal in the UK, Jan 2011-Sept 2012
- Marketing and advertising
- Procter & Gamble
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 21: Selected Procter & Gamble products launched in the UK, Jan 2011-Sept 2012
- Marketing and advertising
- John Frieda
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 22: Selected products launched by John Frieda in the UK, Jan 2011-Sept 2012
- Marketing and advertising
- Henkel
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 23: Selected Henkel products launched in the UK, Jan 2011-Sept 2012
- Marketing and advertising
- Combe International Ltd
- Background and structure
- Strategy and performance
- Product range and innovation
- Marketing and advertising
Brand Communication and Promotion
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- Key points
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- Figure 24: Main monitored media advertising expenditure on hair colourants, Jan 2008-Aug 2012
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- Figure 25: Main monitored media advertising expenditure on hair colourants, by leading advertisers, 2011
- Advertising spend by media type
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- Figure 26: Main monitored media advertising expenditure on hair colourants, by media type, Jan- Aug 2012
Brand Research
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- Brand map
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- Figure 27: Attitudes towards and usage of brands in the hair colourants sector, September 2012
- Correspondence analysis
- Brand attitudes
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- Figure 28: Attitudes by hair colourants brand, September 2012
- Brand personality
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- Figure 29: Hair colourants brand personality – macro image, September 2012
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- Figure 30: Hair colourants brand personality – micro image, September 2012
- Brand experience
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- Figure 31: Hair colourants brand usage, September 2012
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- Figure 32: Satisfaction with various hair colourants brands, September 2012
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- Figure 33: Consideration of hair colourants brands, September 2012
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- Figure 34: Consumer perceptions of current hair colourants brand performance, September 2012
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- Figure 35: Hair colourants brand recommendation – Net Promoter Score, September 2012
- Brand index
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- Figure 36: Hair colourants brand index, September 2012
- Figure 37: Hair colourants brand index vs. recommendation, September 2012
- Target group analysis
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- Figure 38: Target groups, September 2012
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- Figure 39: Hair colourants brand usage, by target groups, September 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Channels to Market
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- Key points
- Channels to market
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- Figure 40: UK retail sales of hair colourants, by outlet type, 2012
The Consumer – Hair Types
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- Key points
- Hair length
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- Figure 41: Hair length, by gender, September 2012
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- Figure 42: Hair length by hair description or grey level, September 2012
- Hair type
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- Figure 43: Hair length, by hair type, September 2012
Usage and Frequency
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- Key points
- Hair colour usage
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- Figure 44: Men’s and women’s usage of hair colourants, by age groups, 2012
- Younger adults more frequent colourers
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- Figure 45: Frequency of home colouring amongst women, 2012
- Hair colour product usage
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- Figure 46: Home hair colourants used in the last 12 months, September 2012
Attitudes Towards Haircolouring
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- Key points
- Attitudes to colouring by users
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- Figure 47: Consumer attitudes towards colouring, by colourant users, September 2012
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- Figure 48: Agreement with attitudes towards shopping amongst hair colourant users, September 2012
- Emotionally driven category
- Grey hair more acceptable on men
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- Figure 49: Attitudes towards colouring/hair treatments, September 2012
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- Figure 50: Agreements with attitudes towards personal appearance, 2008-12
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- Figure 51: Agreement with attitudes towards the environment, 2008-12
Consumer Typologies
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- Key points
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- Figure 52: Consumer typologies, September 2012
- Comfortable & Confident (61%)
- Who are they?
- Going Greys (21%)
- Who are they?
- Confused Enthusiasts (18%)
- Who are they?
Appendix – Market Environment
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- Trends in hair type
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- Figure 53: Men’s hair condition, by demographics, 2012
- Figure 54: Women’s hair condition, by demographics, 2012
- Hair and scalp conditions
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- Figure 55: Men’s scalp conditions, by demographics, 2012
- Figure 56: Women’s scalp conditions, by demographics, 2012
- Visits to hair salons
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- Figure 57: Hair dresser use in the last 12 months, women, by demographics, 2012
- Figure 58: Hair dressers/barber use in the last 12 months, men, by demographics, 2012
Appendix– Brand Communication and Promotion
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- Figure 59: Main monitored media advertising expenditure on hair colourants, by leading advertisers, Jan 2008-Aug 2012
- Figure 60: Main monitored media advertising expenditure on hair colourants, by media type, 2008-12
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Appendix– Innovations
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- Figure 61: Hair colourants, new launches by top 10 brands, Jan 2010 -Sept 2012
- Figure 62: Hair colourants, new launches at brand level, Jan 2010-Sept 2012
- Figure 63: Main monitored media advertising expenditure on hair colourants, by product category, Jan 2008-Aug 2012
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Appendix – Brand Research
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- Figure 64: Brand usage, September 2012
- Figure 65: Brand commitment, September 2012
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- Figure 66: Brand momentum, September 2012
- Figure 67: Brand diversity, September 2012
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- Figure 68: Brand satisfaction, September 2012
- Figure 69: Brand recommendation, September 2012
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- Figure 70: Brand attitude, September 2012
- Figure 71: Brand image – macro image, September 2012
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- Figure 72: Brand image – micro image, September 2012
- Figure 73: Profile of target groups, September 2012
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- Figure 74: Psychographic segmentation by target groups, September 2012
- Figure 75: Brand usage, by target group, September 2012
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- Figure 76: Brand index, September 2012
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Appendix – Channels to Market
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- Figure 77: Agreement with attitudes towards shopping, by demographics, 2012
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Appendix– Consumer Hair Length
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- Figure 78: Hair length, by demographics, September 2012
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- Figure 79: Hair type, by demographics, September 2012
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- Figure 80: Hair description (by treatment or grey levels), by demographics, September 2012
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Appendix – Usage and Frequency
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- Figure 81: Usage of home hair colourants, women, by demographics, 2012
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- Figure 82: Frequency of home hair colourants, women, by demographics, 2012
- Figure 83: Frequency of home hair colourants, women, by demographics, 2012
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- Figure 84: Types of women’s hair colourants used most often, by demographics, 2012
- Figure 85: Men’s usage of home hair colourants by demographics, 2012
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Appendix– Consumer Products Used
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- Figure 86: Home hair colourants and chemical treatments used in last 12 months, by demographics, September 2012
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Appendix– Repertoire
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- Figure 87: Repertoire for home hair colourants and chemical treatments used in last 12 months, by demographics, September 2012
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Appendix – Attitudes Towards Haircolouring
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- Figure 88: Agreements with attitudes towards personal appearance, 2012
- Figure 89: Agreement with attitudes towards personal appearance, by demographics, 2012
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- Figure 90: Agreement with attitudes towards personal appearance, by demographics, 2012
- Figure 91: Agreement with attitudes towards personal appearance, by demographics, 2012
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- Figure 92: Agreement with attitudes towards environment, by demographics, 2012
- Figure 93: Agreement with attitudes towards environment, by demographics, 2012
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- Figure 94: Agreement with attitudes towards environment, by demographics, 2012
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Appendix– Consumer Attitudes Towards Colouring by Colourant Users
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- Figure 95: Most popular colourant users’ attitudes towards colouring, by demographics, September 2012
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- Figure 96: Next most popular colourant users’ attitudes towards colouring, by demographics, September 2012
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- Figure 97: Other colourant users’ attitudes towards colouring, by demographics, September 2012
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- Figure 98: Agreement with attitudes towards shopping, by demographics, 2012
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Appendix– Consumer Attitudes Towards Colouring/ Treatments by all Users
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- Figure 99: Most popular consumer attitudes towards colouring/hair treatments, by demographics, September 2012
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- Figure 100: Next most popular consumer attitudes towards colouring/hair treatments, by demographics, September 2012
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- Figure 101: Other consumer attitudes towards colouring/hair treatments, by demographics, September 2012
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Appendix– Consumer Typologies
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- Figure 102: Target groups, by demographics, September 2012
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