Table of Contents
Issues in the Market
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- Key themes in the report
- Definition
- Data sources
- Abbreviations
Future Opportunities
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- Fauxthenticity
- Transumers
- Old Gold 2015
Market in Brief
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- Advertising of snacks and confectionery a concern for parents
- High food prices and low disposable income threaten consumption
- Irish snack food and confectionery market to grow
- Innovation a source of competitive advantage
- Ireland’s snacking culture
Internal Market Environment
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- Key points
- Snack food and confectionery advertising expenditure increases
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- Figure 1: Top ten UK advertisers of food and confectionery, 2010
- Debate on further ban to UK snack food and confectionery advertising
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- Figure 2: Agreement with statements relating to advertising, NI and RoI, June 2012
- Similar ban called for in RoI
- The child ambassadors
- The advergaming loophole
- Snack foods, confectionery and health
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- Figure 3: Irish consumers’ concern regarding their weight, by gender, NI and RoI, September 2012
- Obesity a concern
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- Figure 4: Consumer agreement with selected statements relating to health and diet, NI and RoI, 2011
- Is a fat tax the answer?
- How Ireland is tackling obesity
- Consumer appetite for healthier products beginning to fade
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- Figure 5: Agreement with selected statements related to diet and health, NI and RoI, 2007-11
- Irish consumers see themselves as more time-poor
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- Figure 6: Average time spent working on a weekday (Monday-Friday), NI and RoI, 2007-11
- Convenience a driving force in snack and confectionery purchasing
Broader Market Environment
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- Key points
- The green shoots of recovery
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- Figure 7: Economic outlook, NI and RoI, 2010-13
- Disposable income nosedives
- Unemployment a concern for Irish consumers
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- Figure 8: Unemployment rate (% of labour force), actual and projected, NI and RoI, 2008-15
- Higher food costs lead to rising consumer prices
- Mature consumers set to become an increasingly important target
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- Figure 9: NI population, by age, 2010-56
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- Figure 10: RoI population, by age, 2006-41
Strengths and Weaknesses
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- Strengths
- Weaknesses
Competitive Context
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- Key points
- Pricing the basis of competition
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- Figure 11: Agreement with the statement ‘I look for the lowest possible prices when I go shopping’, by gender, NI and RoI, 2011
- Convenience stores offer deli counters
- Express menus offered by restaurants
- Cereal producers move into snacks market with healthy alternatives
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- Figure 12: Cereal bars eaten in the last 12 months, by gender, NI and RoI, 2011
- Yogurts and fromage frais seen as a healthy snack by Irish consumers
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- Figure 13: Yogurt and fromage frais eaten in the last 12 months, by gender, NI and RoI, 2011
Market Size and Forecast
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- Key points
- In-home occasions driving consumption of snack foods and confectionery
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- Figure 14: Estimated snack food and confectionery sales, by value, RoI, NI and IoI, 2007-17
- Growing production costs inflating market value
- In-home consumption driving market growth
- Chocolate confectionery sales to reach €874 million by 2017
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- Figure 15: Estimated chocolate confectionery sales, by value, RoI, NI and IoI, 2007-17
- Irish snack foods market driven by RoI sales
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- Figure 16: Estimated snack food sales*, by value, RoI, NI and IoI, 2007-17
Who’s Innovating?
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- Key points
- Nestlé relaunches white KitKat
- Cadbury launches new products via social media
- Special K ‘sells’ crisps over Twitter
- Soft drink and chocolate fuse
- Cadbury to introduce shelf-ready packaging
- Ohso shows chocolate can be healthy
- New product innovation high in snacks and confectionery market
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- Figure 17: New product launches in the snacks and confectionery market, UK and Ireland, 2007-12
- Snack and cereal bar category sees most new product launches
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- Figure 18: New product launches in the snacks and confectionery market, by top ten sub-categories, UK and Ireland, 2007-12
- Vegetarian is the top specified claim in UK and Ireland
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- Figure 19: New product launches in the snacks and confectionery market, by top ten claims, UK and Ireland, 2007-12
- Plain flavours a firm favourite with Irish consumers
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- Figure 20: New product launches in the snacks and confectionery market, by top ten flavours, UK and Ireland, 2007-12
Companies and Products
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- Key points
- Around Noon
- Company background
- Product portfolio
- Recent developments
- Bite Group
- Company background
- Product portfolio
- Recent development
- Butlers Chocolates
- Company background
- Product portfolio
- Recent developments
- Cadbury Ireland
- Company background
- Product portfolio
- Recent developments
- Ferrero UK and Ireland
- Company background
- Product portfolio
- Recent developments
- Kellogg’s
- Company background
- Product portfolio
- Recent developments
- Largo Foods
- Company background
- Product portfolio
- Recent developments
- Mars Ireland
- Company background
- Product portfolio
- Recent developments
- Nestlé UK and Ireland
- Company background
- Product portfolio
- Recent developments
- PepsiCo UK and Ireland
- Company background
- Product portfolio
- Recent developments
- The Brunch Box
- Company background
- Product portfolio
- Recent developments
The Consumer – Consumption of Snack Foods and Confectionery
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- Key points
- The chocolate love affair
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- Figure 21: Chocolate bars eaten in the last 12 months, NI and RoI, 2007-11
- Women more likely to eat chocolate
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- Figure 22: Chocolate bars eaten in the last 12 months, by gender, NI and RoI, 2011
- Irish consumers are chocoholics
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- Figure 23: Frequency of chocolate eaten in the last 12 months, NI and RoI, 2011
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- Figure 24: Chocolate eaten in the last 12 months, by age, NI and RoI, 2011
- Milk chocolate the overwhelming favourite
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- Figure 25: Type of chocolate eaten in the last 12 months, NI and RoI, 2011
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- Figure 26: Milk chocolate eaten in the last 12 months, by age, NI and RoI, 2011
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- Figure 27: Types of chocolate eaten in the last 12 months, by gender, NI and RoI, 2011
- Women also show strong usage of savoury snacks
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- Figure 28: Potato and tortilla snacks eaten in the last 12 months, by gender, NI and RoI, 2011
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- Figure 29: Frequency of potato crisps and tortilla snacks eaten, NI and RoI, 2011
- Crisp usage peaks among the 35-44s
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- Figure 30: Potato crisps and tortilla snacks eaten in the last 12 months, by age, NI and RoI, 2011
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- Figure 31: Potato crisps and tortilla snacks eaten in the last 12 months, by age, NI and RoI, 2011
- Women most likely to consume nuts and dried fruit
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- Figure 32: Nuts and dried fruit eaten in the last 12 months, by gender, NI and RoI, 2011
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- Figure 33: Nuts and dried fruit eaten in the last 12 months, by age, NI and RoI, 2011
- Salted nuts favoured
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- Figure 34: Types of nuts and dried fruit eaten in the last 12 months, NI and RoI, 2011
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- Figure 35: Frequency of nuts and dried fruit eaten in the last 12 months, NI and RoI, 2011
- Irish men spending greater amounts on snacks
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- Figure 36: Amount spent on snacks per week in the last 12 months, by gender, NI and RoI, 2011
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- Figure 37: Amount spent on snacks per week in the last 12 months, by age, NI and RoI, 2011
The Consumer – How Snack Foods and Confectionery are Consumed
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- Key points
- Snacking culture prevalent throughout Ireland
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- Figure 38: Tendency to snack in the last 12 months, by gender, NI and RoI, 2011
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- Figure 39: Tendency to snack in the last 12 months, by age, NI and RoI, 2011
- Irish consumers snacking often
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- Figure 40: Frequency of snacking at home in the last 12 months, NI and RoI, 2011
- Women more frequent snackers
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- Figure 41: Frequency of snacking at home in the last 12 months, by gender, NI and RoI, 2011
- Hunger the primary reason for snacking
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- Figure 42: Reasons for snacking on a weekday in the last 12 months, NI and RoI, 2011
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- Figure 43: Reasons for snacking on a weekday in the last 12 months, by gender, NI and RoI, 2011
- Young more driven by hunger
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- Figure 44: Tendency to snack because of hunger in the last 12 months, by age, NI and RoI, 2011
- Irish consumers like treating themselves
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- Figure 45: Tendency to snack as a treat or reward in the last 12 months, by age, NI and RoI, 2011
The Consumer – Attitudes towards Snack Foods and Confectionery
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- Key points
- Irish consumers concerned about the content of food
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- Figure 46: Agreement with the statement ‘I read the labels on food to see what additives are in it’, NI and RoI, 2007-11
- Women pay more attention to food labels
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- Figure 47: Agreement with the statement ‘I read the labels on food to see what additives are in it’, by gender, NI and RoI, 2011
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- Figure 48: Agreement with the statement ‘I am prepared to pay more for foods that don’t contain additives’, by gender, NI and RoI, 2011
- Half of Irish consumers snacking between meals
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- Figure 49: Agreement with the statement ‘I often eat between meals’, NI and RoI, 2007-11
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- Figure 50: Agreement with the statement ‘I often eat between meals’, by gender, NI and RoI, 2011
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- Figure 51: Agreement with the statement ‘I often eat between meals’, by age, NI and RoI, 2011
- Declining concern over children’s consumption of junk food
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- Figure 52: Agreement with the statement ‘I wouldn’t let my children eat junk food’, NI and RoI, 2008-11
Appendix
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- NI TGI data
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- Figure 53: Chocolate bars eaten in the last 12 months, by demographics, NI, 2011
- Figure 54: Frequency of chocolate eaten in the last 12 months, by demographics, NI, 2011
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- Figure 55: Frequency of chocolate bars eaten in the last 12 months, by demographics, NI, 2011
- Figure 56: Types of chocolate eaten in the last 12 months, by demographics, NI, 2011
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- Figure 57: Types of chocolate eaten most often in the last 12 months, by demographics, NI, 2011
- Figure 58: Cereal bars eaten in the last 12 months, by demographics, NI, 2011
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- Figure 59: Nuts and dried fruit eaten in the last 12 months, by demographics, NI, 2011
- Figure 60: Frequency of nuts and dried fruit eaten in the last 12 months, by demographics, NI, 2011
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- Figure 61: Frequency of nuts and dried fruit eaten in the last 12 months, by demographics, NI, 2011 (continued)
- Figure 62: Types of nuts and dried fruit eaten in the last 12 months, by demographics, NI, 2011
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- Figure 63: Types of nuts and dried fruit eaten in the last 12 months, by demographics, NI, 2011 (continued)
- Figure 64: Types of nuts and dried fruit eaten most often in the last 12 months, by demographics, NI, 2011
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- Figure 65: Types of nuts and dried fruit eaten most often in the last 12 months, by demographics, NI, 2011 (continued)
- Figure 66: Potato crisps and tortilla snacks eaten in the last 12 months, by demographics, NI, 2011
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- Figure 67: Frequency of potato crisps and tortilla snacks eaten in the last 12 months, by demographics, NI, 2011
- Figure 68: Frequency of potato crisps and tortilla snacks eaten in the last 12 months, by demographics, NI, 2011 (continued)
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- Figure 69: Types of potato crisps and tortilla snacks eaten in the last 12 months, by demographics, NI, 2011
- Figure 70: Agreement with statements relating to shopping, by demographics, NI, 2011
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- Figure 71: Agreement with statements relating to eating, by demographics, NI, 2011
- Figure 72: Agreement with statements relating to food, by demographics, NI, 2011
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- Figure 73: Agreement with statements relating to diet and health, by demographics, NI, 2011
- Figure 74: Agreement with statements relating to diet and health, by demographics, NI, 2011 (continued)
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- Figure 75: Tendency to snack in the last 12 months, by demographics, NI, 2011
- Figure 76: Reasons for snacking on a weekday in the last 12 months, by demographics, NI, 2011
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- Figure 77: Reasons for snacking on a weekday in the last 12 months, by demographics, NI, 2011 (continued)
- Figure 78: Frequency of snacking in the home in the last 12 months, by demographics, NI, 2011
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- Figure 79: Amount spent on snacks each week in the last 12 months, by demographics, NI, 2011
- RoI TGI data
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- Figure 80: Chocolate bars eaten in the last 12 months, by demographics, RoI, 2011
- Figure 81: Frequency of chocolate bars eaten in the last 12 months, by demographics, RoI, 2011
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- Figure 82: Frequency of chocolate bars eaten in the last 12 months, by demographics, RoI, 2011 (continued)
- Figure 83: Types of chocolate bars eaten in the last 12 months, by demographics, RoI, 2011
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- Figure 84: Types of chocolate bars eaten most often in the last 12 months, by demographics, RoI, 2011
- Figure 85: Cereal bars eaten in the last 12 months, by demographics, RoI, 2011
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- Figure 86: Nuts and dried fruit eaten in the last 12 months, by demographics, RoI, 2011
- Figure 87: Frequency of nuts and dried fruit eaten in the last 12 months, by demographics, RoI, 2011
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- Figure 88: Frequency of nuts and dried fruit eaten in the last 12 months, by demographics, RoI, 2011 (continued)
- Figure 89: Types of nuts and dried fruit eaten in the last 12 months, by demographics, RoI, 2011
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- Figure 90: Types of nuts and dried fruit eaten in the last 12 months, by demographics, RoI, 2011 (continued)
- Figure 91: Potato crisps and tortilla snacks eaten in the last 12 months, by demographics, RoI, 2011
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- Figure 92: Frequency of potato crisps and tortilla snacks eaten in the last 12 months, by demographics, RoI, 2011
- Figure 93: Frequency of potato crisps and tortilla snacks eaten in the last 12 months, by demographics, RoI, 2011 (continued)
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- Figure 94: Types of potato crisps and tortilla snacks eaten in the last 12 months, by demographics, RoI, 2011
- Figure 95: Agreement with statements relating to shopping, by demographics, RoI, 2011
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- Figure 96: Agreement with statements relating to eating, by demographics, RoI, 2011
- Figure 97: Agreement with statements relating to food, by demographics, RoI, 2011
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- Figure 98: Agreement with statements relating to dieting and health, by demographics, RoI, 2011
- Figure 99: Agreement with statements relating to dieting and health, by demographics, RoI, 2011
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- Figure 100: Tendency to snack in the last 12 months, by demographics, RoI, 2011
- Figure 101: Reasons for snacking on weekdays in the last 12 months, by demographics, RoI, 2011
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- Figure 102: Reasons for snacking on weekdays in the last 12 months, by demographics, RoI, 2011 (continued)
- Figure 103: Frequency of snacking at home in the last 12 months, by demographics, RoI, 2011
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- Figure 104: Amount spent on snacks per week in the last 12 months, by demographics, RoI, 2011
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