Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Mintel Menu Insights
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: U.S. sales and forecast of coffeehouses and donut shops, at current prices, 2007-17
- Market drivers
- Competitive context
- Market opportunities
- Menu analysis
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- Figure 2: Top 10 beverages menued at coffeehouses and donut shops, by incidence, Q2 2009-Q2 2012
- Figure 3: Top 10 food items menued at coffeehouses and donut shops, by incidence, Q2 2009-Q2 2012
- Consumer data
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- Figure 4: Time of visits, June 2012
- Consumer attitudes
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- Figure 5: Consumer attitudes, June 2012
- What we think
Issues in the Market
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- How can restaurants break free of breakfast-only sales?
- Do restaurants have to be all things to all people?
- How has the economy affected consumer behavior?
- What can coffeehouses and donut shops do to beat competitors?
Insights and Opportunities
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- Figure 6: Food and drink purchases, June 2012
- Baked goods and breakfast
- BFY at Breakfast
- Drinking diversity
- Coffee, tea, or wine?
- Technology
- Payment methods
- Mobile advertising
- Other promotions
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Trend Applications
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- Trend: Objectify
- Trend: Cool Vending
- Trend: East Meets West
Market Size and Forecast
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- Key points
- Market size insight
- Sales and forecast of market
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- Figure 7: U.S. sales and forecast of coffeehouses and donut shops, at current prices, 2007-2017
- Figure 8: U.S. sales and forecast of coffeehouses and donut shops, at inflation-adjusted prices, 2007-2017
- Fan chart forecast
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- Figure 9: U.S. sales and forecast of coffeehouses and donut shops, at current prices, 2007-17
Market Drivers
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- Key points
- Disposable personal income is showing signs of improvement
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- Figure 10: Real disposable personal income, January 2007-July 2012
- Unemployment and underemployment rates remain high but are declining
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- Figure 11: Unemployment and underemployment rates, January 2007-August 2012
- Consumer sentiment increases after seven months of decline
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- Figure 12: Consumer sentiment, January 2007-August 2012
- Cost and inflation of food items
- Government legislation
- Health concerns continue
- Liquor law issues
Competitive Context
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- Coffeehouses versus donut shops
- Home brewing and grocery stores
- Convenience stores
- QSRs and bakery cafés
- Teas and juices
Featured Companies
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- Caribou Coffee
- Honey Dew Donuts
- Lavazza
- Seattle’s Best Coffee
Marketing Strategies
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- Overview of the brand landscape
- Television advertisements
- Caribou
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- Figure 13: Caribou Coffee, “Java Love,” TV AD, 2012
- Dunkin’ Brands
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- Figure 14: Dunkin’ Donuts, “Your Drink Your Way,” TV AD, 2012
- Honey Dew Donuts
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- Figure 15: Honey Dew Donuts, “Step Outside,” TV AD, 2012
- Krispy Kreme
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- Figure 16: Krispy Kreme, “Love,” TV AD, 2012
- Starbucks
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- Figure 17: Starbucks, “Get a Boost,” TV AD, 2012
- Tim Hortons
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- Figure 18: Tim Hortons, “Perfect Indulge,” TV AD, 2012
- Social media
- Mobile marketing
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- Figure 19: Starbucks, Mobile AD, July 2012
- Loyalty marketing
- Experiential marketing
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- Figure 20: Krispy Kreme, Experiential Marketing, 2012
- In-store marketing
Menu Analysis—Drink Offerings
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- Key points
- Drink offerings overview
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- Figure 21: Top 10 beverage types menued at coffeehouses and donut shops, by incidence, Q2 2009-Q2 2012
- Figure 22: Top 10 beverage types menued at coffeehouses and donut shops, by price, Q2 2009-Q2 2012*
- Coffee beverages
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- Figure 23: Top 10 coffee types menued at coffeehouses and donut shops, by incidence, Q2 2009-Q2 2012
- Tea beverages
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- Figure 24: Top 10 tea types menued at coffeehouses and donut shops, by incidence, Q2 2009-Q2 2012
Menu Analysis—Food Offerings
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- Key points
- Food offerings overview
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- Figure 25: Top 10 food items menued at coffeehouses and donut shops, by incidence, Q2 2009-Q2 2012
- Figure 26: Top 10 food items menued at coffeehouses and donut shops, by price, Q2 2009-Q2 2012
- Breakfast sandwiches
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- Figure 27: Top 10 ingredients in breakfast sandwiches at coffeehouses and donut shops, by price, Q2 2009-Q2 2012
- Donuts
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- Figure 28: Top 10 flavors of donuts on coffeehouse and donut shop menus, by incidence, Q2 2009-Q2 2012
Restaurant Usage and Frequency
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- Key points
- Starbucks leads in usage for drinks; McCafé leads in usage for food
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- Figure 29: Restaurant usage and frequency, June 2012
- Men visit donut shops more; women visit Starbucks and McCafé
- Older consumers less likely to visit; 25-34s use small chains the most
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- Figure 30: Restaurant usage and frequency, by gender, June 2012
- Figure 31: Restaurant usage and frequency, by age, June 2012
Time of Visits
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- Key points
- Men visit early morning; women visit midmorning and afternoon
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- Figure 32: Time of visits, by gender, June 2012
- Middle-aged consumers most likely to visit early morning
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- Figure 33: Time of visits, by age, June 2012
- Middle class visit in early morning; affluent visit in midmorning
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- Figure 34: Time of visits, by household income, June 2012
Changes in Behavior
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- Key points
- Respondents purchasing less at restaurants; consuming at home
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- Figure 35: Changes in behavior, June 2012
- Women are still conserving; men are increasing engagement
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- Figure 36: Changes in behavior, by gender, June 2012
- Young consumers are visiting restaurants more and purchasing more
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- Figure 37: Changes in behavior, by age, June 2012
Activities at Restaurants
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- Key points
- Consumers use restaurants for bathroom and as a social meet-up place
- Men use the dining room more than women for nearly all activities
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- Figure 38: Activities at restaurants, by gender, June 2012
- Young consumers use restaurants as a place to work and play
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- Figure 39: Activities at restaurants, by age, June 2012
- Lifestages dictate income and usage of coffeehouses and donut shops
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- Figure 40: Activities at restaurants, by household income, June 2012
Drink Purchases
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- Key points
- Men order coffee “black”; women order specialty beverages
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- Figure 41: Drink purchases, by gender, June 2012
- Older consumers order “black” coffee; younger consumers like variety
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- Figure 42: Drink purchases, by age, June 2012
Food Purchases
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- Key points
- Men most likely to order donuts; women likely to order baked goods
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- Figure 43: Food purchases, by gender, June 2012
- Consumers at different lifestages order different food items
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- Figure 44: Food purchases, by age, June 2012
- Donuts are the top buy for nearly all household income levels; the most affluent buy upscale items
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- Figure 45: Food purchases, by household income, June 2012
Restaurant Selection Criteria
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- Key points
- Women seek customized options while men purchase combos and work
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- Figure 46: Restaurant selection criteria, by gender, June 2012
- Younger consumers demand more from coffeehouses and donut shops
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- Figure 47: Restaurant selection criteria, by age, June 2012
- Lower-income consumers interested in premade items, combos, variety
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- Figure 48: Restaurant selection criteria, by household income, June 2012
Consumer Attitudes
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- Key points
- Women want coupons and rewards programs
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- Figure 49: Consumer attitudes, by gender, June 2012
- Older consumers want variety; younger look for community support
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- Figure 50: Consumer attitudes, by age, June 2012
- Affluent consumers most likely to believe items are overpriced
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- Figure 51: Consumer attitudes, by household income, June 2012
Usage Groups
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- Restaurant usage
- Time of visits
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- Figure 52: Time of visits, by usage group, June 2012
- Changes in behavior
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- Figure 53: Changes in behavior, by usage group, June 2012
- Activities at restaurants
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- Figure 54: Activities at restaurants, by usage group, June 2012
- Drink purchases
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- Figure 55: Drink purchases, by usage group, June 2012
- Food purchases
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- Figure 56: Food purchases, by usage group, June 2012
- Restaurant selection criteria
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- Figure 57: Restaurant selection criteria, by usage group, June 2012
Appendix—Other Useful Tables
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- Figure 58: Restaurant usage and frequency, by household income, June 2012
- Figure 59: Changes in behavior, by household income, June 2012
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- Figure 60: Drink purchases, by household income, June 2012
- Figure 61: Restaurant usage and frequency, by usage group, June 2012
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- Figure 62: Consumer attitudes, by usage group, June 2012
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Appendix—Trade Associations
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