CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Aesthetically motivated consumers have cost the TV industry in recent years. People have prioritised visual aspects, such as screen size, design and picture quality, ahead of ‘internal’ features, such as smart and 3D capability.Whilst consumers haven’t had to pay a significant premium for these aesthetic aspects in recent years, super-slim 4K OLED TVs will reignite value as consumers and manufacturers priorities realign.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Televisions in the Home
Television Purchasing Plans and Priorities
Awareness, Interest and Value of TV Product Features
Attitudes Towards Televisions
Usage of Smart, HD and 3D Televisions
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Televisions in the Home
Appendix – Television Purchasing Plans and Priorities
Appendix – Awareness, Interest and Value of TV Product Features
Appendix – Attitudes Towards Televisions
Appendix – Usage of Smart, HD and 3D TVs
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