"Although it appears that the market for green products may be somewhat diminished due to a decline in consumer enthusiasm, relatively flat green product introductions, and prioritizing other matters over the environment, these indicators could be viewed as a positive for companies offering green products. Instead of ‘green’ being a notable attribute for consumers to take special note, consumers may instead feel that an element of green should be a ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Green Market
Insights and Opportunities
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Green Market Indicators
Green Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Green Purchasing Behaviors Define Four Segments
Influence of Green Factors on Last/Next Major Purchase
Green Trust and Claims Credibility
Green: It’s a Lifestyle
Green Lifestyle Habits
Green Attitudes and Behavior: Green to Be Seen
Green Attitudes and Behavior: Cost as a Barrier
Green Attitudes and Behavior: Fatigue and Awareness
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators: Green Packaging
Green Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Tables
Appendix: Green Purchasing Behaviors
Appendix: Influence of Green Factors on Purchases
Appendix: Green Trust and Claims Credibility
Appendix: Green Lifestyle Habits
Appendix: Green Behaviors
Appendix: Green Attitudes
Appendix: Attitudes Toward the Environment
Appendix: Trade Associations
2nd July 2013
“Consumers’ interest in buying ‘green’ has waned as shoppers are less compelled by evasive claims predicated on self-sacrifice. To reignite enthusiasm in the green movement, marketers need to appeal to consumers’ self- interests and help them see the tangible benefits of buying green.”
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Has "green" faded from public concern to be replaced by larger or more pressing issues?
