“The market for malls and mall retailers is one that has seen stagnation and decline over the last decade and can expect to see these trends continue as the current oversupply of mall retail space in the U.S. shrinks to meet actual demand. Malls are no longer attractive places for Americans to shop, owing largely to the desire to avoid crowds, the expansion of mass merchandisers and online retailers, and a perception that items for sale in malls are more expensive than similar items available in other venues. Opportunities to optimize existing mall spaces may be found in catering in particular to the tastes and interests of Hispanic and Asian consumers who demonstrate a higher-than-average inclination to visit malls and have a particularly high affinity for dining, entertainment, and services provided by malls. Making malls a more desirable place to spend time will help to win back these and other loyal consumers to the channel.”

– Ali Lipson, Retail Analyst

Some questions answered in this report include:

How can malls demonstrate that they offer unique products that compel users to make an extra stop on their shopping trips?

Are there opportunities to drive greater mall traffic among Asian and Hispanic consumers?

Can dying malls be revived by shifting the focus away from retail?