Table of Contents
Introduction
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- Definitions
- Definitions of premium and mass
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast UK value sales of facial skincare, 2006-16
- Outlook
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- Figure 2: UK retail value sales of selected beauty products, 2006-11
- Market factors
- Launch activity
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- Figure 3: UK new product launches of face, neck and eyecare products, % share by company, 2011
- The consumer
- Usage and purpose
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- Figure 4: Facial skincare products used on a daily basis, May 2012
- Trends in usage
- Shopping preferences
- Usage influences
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- Figure 5: Reasons for using facial skincare products, May 2012
- What we think
Issues in the Market
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- How will the current economy impact growth prospects for facial care?
- Catch her if you can: Where is the consumer shopping for facial care?
- What drives women to use facial care?
- How will the e-revolution impact facial care marketing?
Future Opportunities
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- Trend: Prove It
- Trend: Retired for Hire
- Trend 2015: Access Anything Anywhere
Internal Market Environment
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- Key points
- Attitudes towards appearance
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- Figure 6: Trends in agreement with selected lifestyle statements, 2007-11
- Changing priorities
- Under-35s key targets for looks maintenance
- Skin type
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- Figure 7: Trends in women's skin condition, 2007-11
- About face
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- Figure 8: Frequency of visiting beauty salons, 2011
- Under the knife
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- Figure 9: Trends in having cosmetic surgery to improve appearance, 2008-11
- Shunning the sun
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- Figure 10: Summer sunshine and rainfall trends, 2000-11
- Figure 11: Trends in frequency of using suntan and sun protection products (including self-tanning), 2007-11
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- Figure 12: Trends in type of suntan and sun protection products (including self-tanning) used, 2007-11
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- Figure 13: Factor of protection use, 2011
Broader Market Environment
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- Key points
- Demographic shift
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- Figure 14: Trends in the age structure of the UK female population, 2007-17
- Employment
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- Figure 15: Female employment and unemployment, 2007-17
- Ethnic skin
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- Figure 16: Estimated resident female population by ethnic group, England and Wales, mid-2009 (experimental statistics)
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Launches by sector
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- Figure 17: UK new product launches of face, neck and eyecare products, % share by category, Jan 2009-Dec 2011
- Claims
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- Figure 18: UK new product launches of face, neck and eyecare products, % by top five claims, Jan 2009-Dec 2011
- Private label
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- Figure 19: UK new product launches of face, neck and eyecare products, % private label vs. branded, Jan 2009-Dec 2011
- Company activity
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- Figure 20: UK new product launches of face, neck and eyecare products, % share by company, 2011
- Anti-ageing
Competitive Context
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- Key points
- Market size
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- Figure 21: UK retail value sales of selected beauty products, 2006-11
- Usage
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- Figure 22: Trends in female usage of selected beauty products, 2009-11
Market Size and Forecast
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- Key points
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- Figure 23: UK retail value sales of facial skincare, at current and constant prices, 2006-16
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- Figure 24: Retail value sales of facial skincare, mass market and prestige, 2009-12
- The future
- Scientific breakthrough will drive development
- Prestige market will thrive as high-end stores continue to attract key youth base
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- Figure 25: Best- and worst-case forecast UK value sales of facial skincare, 2006-16
- Forecast methodology
Segment Performance
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- Key points
- Segmentation of facial skincare
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- Figure 26: UK retail value sales of mass-market skincare, by sector, 2009-11
- Moisturisers
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- Figure 27: UK retail value sales of mass-market moisturisers and treatments, by sector, 2010 and 2011
- Cleansers
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- Figure 28: UK retail value sales of mass-market cleansers, by type, 2010 and 2011
Market Share
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- Key points
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- Figure 29: Manufacturers’ shares in mass-market facial skincare, 2012
- Boots looks strong amid the brand giants
- Simple strategies
- High-tech launches undermined by over-stated ad campaigns
- Nivea maintains position despite low level of launch activity
- Garnier maintains its edge
- Own-label doubles market share
Brand Research
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- Brand map
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- Figure 30: Attitudes towards and usage of brands in the facial skincare sector, April 2012
- Correspondence analysis
- Brand attitudes
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- Figure 31: Attitudes by facial skincare brand, April 2012
- Brand personality
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- Figure 32: Facial skincare brand personality – macro image, April 2012
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- Figure 33: Facial skincare brand personality – micro image, April 2012
- Brand experience
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- Figure 34: Facial skincare brand usage, April 2012
- Figure 35: Satisfaction with various facial skincare brands, April 2012
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- Figure 36: Consideration of facial skincare brands, April 2012
- Figure 37: Consumer perceptions of current facial skincare brand performance, April 2012
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- Figure 38: Facial skincare brand recommendation – Net Promoter Score, April 2012
- Brand index
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- Figure 39: Facial skincare brand index, April 2012
- Figure 40: Facial skincare brand index vs. recommendation, April 2012
- Target group analysis
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- Figure 41: Target groups, April 2012
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- Figure 42: Facial skincare brand usage, by target groups, April 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Companies and Products
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- Alliance Boots
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- Figure 43: Examples of new product launches by Boots UK in the UK facial skincare market, January-March 2012
- Avon
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- Figure 44: Examples of new product launches by Avon in the UK facial skincare market, January-March 2012
- Beiersdorf
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- Figure 45: Examples of new product launches by Beiersdorf in the UK facial skincare market, January-March 2012
- Clarins
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- Figure 46: Examples of new product launches by Clarins in the UK facial skincare market, January-March 2012
- Estée Lauder Companies
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- Figure 47: Examples of product launches by Estée Lauder in the UK facial skincare market, January-March 2012
- Johnson & Johnson
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- Figure 48: Examples of new product launches by Johnson & Johnson in the UK facial skincare market, July 2011-March 2012
- L’Oréal
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- Figure 49: Examples of new product launches by L’Oréal in the UK facial skincare market, January-March 2012
- P&G
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- Figure 50: Examples of new product launches by P&G in the UK facial skincare market, January-March 2012
- Unilever
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- Figure 51: New product launches of Unilever in the UK facial skincare market, July 2011-March 2012
Brand Communication and Promotion
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- Key points
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- Figure 52: Main monitored media above-the-line advertising spend on facial skincare, 2007-11
- Spend by media type
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- Figure 53: Above-the-line spend on facial skincare, % share by media type, 2007-11
- Spend by company
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- Figure 54: Above-the-line advertising spend on facial skincare, by company, 2007-11
Channels to Market
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- Key points
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- Figure 55: UK retail sales of facial skincare, by outlet type, 2010 and 2011
- Grocery multiples ramp up beauty offering
- Department stores benefit from prestige, but struggle to maintain footfall
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- Figure 56: Trends in frequency of visiting department stores, 2009-11
- Initiatives to drive footfall
- Online users
The Consumer – Frequency and Reasons for Using Facial Skincare
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- Key points
- Face creams and lotions
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- Figure 57: Frequency of using face creams and lotions, 2011
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- Figure 58: Types of face creams and lotions used (any), 2011
- Reasons for using face creams and lotions
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- Figure 59: Trends in purpose of using face creams and lotions, 2007-11
- Eyecare
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- Figure 60: Trends in purpose of using eye creams and lotions, 2007-11
- Focus on cleansing
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- Figure 61: Trends in use and purpose of using cleansing cream, milk, lotion, toner and wipes, 2007-11
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- Figure 62: Trends in types of cleansing cream, milk, lotion, toner and wipes used, 2007-11
- Toner
- Wipes
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- Figure 63: Trends in frequency of using wipes, 2007-11
- Washes
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- Figure 64: Trends in frequency of using washes, 2007-11
- Creams, lotions and milks
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- Figure 65: Trends in frequency of using cleansing cream/lotion/milk, 2007-11
- Toners
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- Figure 66: Trends in frequency of using toners, 2007-11
- Scrubs and masks
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- Figure 67: Trends in frequency of using scrubs and masks, 2007-11
The Consumer – Outlets Where Skincare is Bought
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- Key points
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- Figure 68: Retailers used to buy beauty or personal care goods in the last six months, by usage of face lotion/moisturiser, May 2012
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- Figure 69: Retailers used to buy beauty or personal care goods in the last six months, by usage of face lotion/moisturiser, May 2012
The Consumer – Skin Type and Usage of Products
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- Key points
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- Figure 70: Facial skin type, May 2012
- Product usage
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- Figure 71: Facial skincare product usage, by type, May 2012
- Cleansing
- Other moisturisers
- Moisturiser with SPF protection
- Scrubs
- Masks and peels
- Toners and astringents
- Eye creams and gels
- Anti-ageing serums
- Acne and pore strips
- BB creams
- Microdermabrasion kits
The Consumer – Eyecare
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- Key points
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- Figure 72: Eyecare products purchased, May 2012
The Consumer – Reasons for Using Skincare
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- Key points
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- Figure 73: Reasons for using facial skincare products, May 2012
- Clean skin
- Dry skin
- Protection
- Texture
- Looking young
- The make-up base
- Anti-dark spots and circles
- Spots and breakouts and shine
- Slackening skin
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- Figure 74: Reasons for using facial skincare products, by type of moisturiser used, May 2012
The Consumer – Prestige Brands
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- Key points
- Prestige skincare brands
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- Figure 75: Premium skincare brands purchased in the last 12 months, May 2012
- Clinique most prestigious
- Prohibitive pricing on precious ingredients
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- Figure 76: Usage of premium facial skincare brands, by facial skin type, May 2012
Appendix – Internal Market Environment
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- Figure 77: Attitudes towards appearance, by demographics, 2011
- Figure 78: Attitudes towards appearance, by demographics, 2011
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- Figure 79: Condition of skin, by demographics, 2011
- Figure 80: Frequency of visiting beauty salons, by demographics, 2011
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- Figure 81: Had cosmetic surgery to improve appearance, by demographics, 2011
- Figure 82: Frequency of using suntan and sun protection products (including self-tanning), by demographics, 2011
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Appendix – Competitive Context
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- Figure 83: Usage of selected toiletries, by demographics, 2011
- Figure 84: Usage of selected toiletries, by demographics, 2011
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Appendix – Market Size and Forecast
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- Figure 85: Best- and worst-case forecast UK retail value sales of facial skincare, 2011-16
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Appendix – Channels of Distribution
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- Figure 86: Frequency of visiting department stores, by demographics, 2011
- Figure 87: Frequency of accessing the internet, by demographics, 2011
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Appendix – Brand Research
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- Figure 88: Brand usage, April 2012
- Figure 89: Brand commitment, April 2012
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- Figure 90: Brand momentum, April 2012
- Figure 91: Brand diversity, April 2012
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- Figure 92: Brand satisfaction, April 2012
- Figure 93: Brand recommendation, April 2012
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- Figure 94: Brand attitude, April 2012
- Figure 95: Brand image – macro image, April 2012
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- Figure 96: Brand image – micro image, April 2012
- Figure 97: Profile of target groups by demographic, April 2012
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- Figure 98: Psychographic segmentation by target group, April 2012
- Figure 99: Brand usage, by target group, April 2012
- Brand index
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- Figure 100: Brand index, April 2012
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Appendix – The Consumer – Frequency and Reasons for Using Facial Skincare
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- Figure 101: Frequency of using face creams and lotions, by demographics, 2011
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- Figure 102: Use of cleansing cream, milk, lotion, toner and wipes, by demographics, 2011
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- Figure 103: Frequency of using cream/lotion/milk, by demographics, 2011
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- Figure 104: Frequency of using toners, by demographics, 2011
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- Figure 105: Frequency of using wipes, by demographics, 2011
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- Figure 106: Frequency of using washes, by demographics, 2011
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- Figure 107: Types of scrubs and masks used, by demographics, 2011
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- Figure 108: Frequency of using scrubs and masks, by demographics, 2011
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- Figure 109: Usage of facial skincare products, by demographics, May 2012
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- Figure 110: Frequency of use of cleansing cream, milk, lotion, toner and wipes, by demographics, 2011
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Appendix – The Consumer – Outlets Where Skincare is Bought
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- Figure 111: Retailers used to buy beauty or personal care goods in the last six months, by usage of face lotion/moisturiser, May 2012
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- Figure 112: Most popular retailers used to buy beauty or personal care goods in the last six months, by demographics, May 2012
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- Figure 113: Next most popular retailers used to buy beauty or personal care goods in the last six months, by demographics, May 2012
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Appendix – The Consumer – Skin Type and Usage of Products
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- Figure 114: Facial skin type, by demographics, May 2012
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- Figure 115: Facial cleansers including make-up remover usage, by demographics, May 2012
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- Figure 116: Other moisturiser usage, by demographics, May 2012
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- Figure 117: Exfoliating scrubs usage, by demographics, May 2012
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- Figure 118: Soap and water usage, by demographics, May 2012
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- Figure 119: Moisturiser with SPF usage, by demographics, May 2012
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- Figure 120: Masks or at-home peels usage, by demographics, May 2012
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- Figure 121: Facial toner/astringent usage, by demographics, May 2012
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- Figure 122: Eye cream/gels for fine lines/wrinkles usage, by demographics, May 2012
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- Figure 123: Anti-ageing serums usage, by demographics, May 2012
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- Figure 124: Acne products/pore strips usage, by demographics, May 2012
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- Figure 125: BB creams (ie blemish balms) usage, by demographics, May 2012
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- Figure 126: Facial skincare product usage, by demographics, May 2012
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Appendix – The Consumer – Eyecare
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- Figure 127: Purpose of using eye creams and lotions, by demographics, 2011
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Appendix – The Consumer – Reasons for Using Skincare
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- Figure 128: Most popular reasons for using facial skincare products, by demographics, May 2012
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- Figure 129: Next most popular reasons for using facial skincare products, by demographics, May 2012
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- Figure 130: Other reasons for using facial skincare products, by demographics, May 2012
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Appendix – The Consumer – Prestige Brands
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- Figure 131: Usage of premium facial skincare brands, by demographics, May 2012
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