Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Volume forecast of UK magazines distributed, 2007-17
- Figure 2: Estimated volume of UK magazines, by percentage share of magazine type, 2011
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- Figure 3: Estimated volume of UK magazines, percentage change by type of magazine, 2006-11
- Market factors
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- Figure 4: UK consumer magazines advertising spend, 2006-13
- Companies, brands and innovation
- The consumer
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- Figure 5: Types of magazine read (print version only), either regularly or occasionally, March 2012
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- Figure 6: Preferred types of magazine content, March 2012
- Figure 7: Magazine reading habits, March 2012
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- Figure 8: Attitudes towards magazines, March 2012
- What we think
Issues in the Market
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- What are the prospects for digital magazines?
- Is it time to rethink traditional notions of women’s and men’s magazines?
- Are magazines catering for the needs of older readers?
- How can magazines cater for readers who want a more customised approach?
Future Opportunities
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- Trend: Sense Of the Intense
- Trend: Collective Intelligence
- 2015 Trend: East Meets West
Internal Market Environment
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- Key points
- Ad revenues stabilising
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- Figure 9: UK consumer magazines advertising spend, 2006-13
- Mag ads unobtrusive
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- Figure 10: Opinions on media and advertising, 2011
- Revenue mix 2012
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- Figure 11: Consumer magazines, estimated revenue mix, December 2011 and projected mix, December 2013
- Tablet rise
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- Figure 12: Electronic devices in the home, November 2009-January 2012
- Apple versus Android
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- Figure 13: Worldwide sales of media tablets to end users, by operating system, 2010-15
- Newsstand catalyst
- Surge in magazine apps
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- Figure 14: Magazine app releases worldwide, January 2011-January 2012
- ABC digital data
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- Figure 15: Top ten monthly digital edition paid-for average circulation figures, July-December 2011
Broader Market Environment
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- Key points
- Double dipping
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- Figure 16: GDP quarterly percentage change, Q1 2004-Q1 2012
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- Figure 17: UK Consumer Confidence Index, June 2011-May 2012
- Age opportunities
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- Figure 18: Trends in the age structure of the UK population, 2007-17
- C2 growth
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- Figure 19: Forecast adult population trends, by socio-economic group, 2007-17
- Over-65 digital growth
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- Figure 20: Broadband penetration, by demographics, 2004-11
Competitive Context
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- Key points
- Leisure winners and losers
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- Figure 21: Trends in participation in leisure activities, 2008-11
Who’s Innovating?
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- Key points
- Print/digital hybrids
- Multichannel launches
- Digital archive
- User-generated
- e-commerce
- Tablet innovation
- Brand extensions
- Magazine aid
Market Size and Forecast
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- Key points
- Magazine volume down over a quarter in five years
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- Figure 22: Estimated volume of UK magazines distributed, 2006-17
- Subs doing better than news trade
- Forecast
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- Figure 23: Volume forecast of UK magazines distributed, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Women’s and home titles dominate
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- Figure 24: Estimated volume of UK magazines distributed and percentage share, by type of magazine, 2011
- Figure 25: Estimated volume of UK magazines distributed, by type of magazine, 2006-11
- Women’s weeklies/celebrity
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- Figure 26: Leading women’s weekly/monthly titles, 2010 and 2011
- Women’s monthlies
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- Figure 27: Leading women’s monthly titles, 2010 and 2011
- Men’s magazines
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- Figure 28: Leading men’s weekly/celebrity titles, 2010 and 2011
- TV listings
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- Figure 29: Leading TV listings titles, 2010 and 2011
- News and current affairs
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- Figure 30: Leading news and current affairs titles, 2010 and 2011
- Children’s and teens' magazines
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- Figure 31: Leading children’s and teens’ titles, 2010 and 2011
- Sport, leisure, hobbies and entertainment/other
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- Figure 32: Leading sports titles, 2010 and 2011
- Figure 33: Leading music and film titles, 2010 and 2011
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- Figure 34: Leading motoring titles, 2010 and 2011
- Figure 35: Leading other titles, 2010 and 2011
Market Share
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- Key points
- Supermarket titles top rankings
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- Figure 36: Top 20 UK magazines, by total average net distribution, July-December 2011
- IPC has leading market share
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- Figure 37: Top 20 UK magazine publishers, by total average net distribution, July-December 2011
Companies and Products
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- IPC Media Limited
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- Figure 38: Financial performance of IPC Media Ltd, 2009 and 2010
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- Figure 39: IPC Media Ltd: circulation figures, July-December 2010 and 2011
- The National Magazine Company Limited
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- Figure 40: Financial performance of The National Magazine Company, 2009 and 2010
- Figure 41: The National Magazine Company: circulation figures, July-December 2010 and 2011
- Immediate Media Company Limited
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- Figure 42: Immediate Media Company: circulation figures, July-December 2010 and 2011
- Bauer Consumer Media Limited
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- Figure 43: Financial performance of Bauer Consumer Media, 2009 and 2010
- Figure 44: Breakdown of turnover of Bauer Consumer Media, 2009 and 2010
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- Figure 45: Bauer Consumer Media: circulation figures, July-December 2010 and 2011
- Condé Nast International Limited
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- Figure 46: Financial performance of Condé Nast International Ltd, 2009 and 2010
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- Figure 47: Condé Nast International Ltd: circulation figures, July-December 2010 and 2011
- ShortList Media Limited
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- Figure 48: Financial performance of ShortList Media Ltd, 2009 and 2010
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- Figure 49: ShortList Media Ltd: circulation figures, July-December 2010 and 2011
- Dennis Publishing (UK) Limited
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- Figure 50: Financial performance of Dennis Publishing (UK) Ltd, 2009 and 2010
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- Figure 51: Dennis Publishing (UK) Ltd: circulation figures, July-December 2010 and 2011
- DC Thomson & Company Limited
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- Figure 52: Financial performance of DC Thomson & Company Ltd, 2010 and 2011
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- Figure 53: DC Thomson & Company Ltd: circulation figures, July -December 2010 and 2011
- Haymarket Group Limited
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- Figure 54: Financial performance of Haymarket Group Ltd, 2009 and 2010
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- Figure 55: Haymarket Group Ltd: circulation figures, July-December 2010 and 2011
- Egmont UK Limited
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- Figure 56: Financial performance of Egmont UK Ltd, 2009 and 2010
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- Figure 57: Egmont UK Ltd: circulation figures, July-December 2010 and 2011
- Panini UK Limited
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- Figure 58: Financial performance of Panini UK Ltd, 2009 and 2010
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- Figure 59: Panini UK Ltd: circulation figures, July-December 2010 and 2011
Brand Research – Women’s Magazines
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- Brand map
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- Figure 60: Attitudes towards and usage of brands in the women’s magazine sector, March 2012
- Correspondence analysis
- Brand attitudes
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- Figure 61: Attitudes, by women’s magazine brand, March 2012
- Brand personality
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- Figure 62: Women’s magazine brand personality – macro image, March 2012
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- Figure 63: Women’s magazine brand personality – micro image, March 2012
- Brand experience
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- Figure 64: Women’s magazine brand usage, March 2012
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- Figure 65: Satisfaction with various women’s magazine brands, March 2012
- Figure 66: Consideration of women’s magazine brands, March 2012
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- Figure 67: Consumer perceptions of current women’s magazine brand performance, March 2012
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- Figure 68: Women’s magazine brand recommendation – Net Promoter Score, March 2012
- Brand index
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- Figure 69: Women’s magazine brand index, March 2012
- Figure 70: Women’s magazine brand index vs. recommendation, March 2012
- Target group analysis
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- Figure 71: Target groups, March 2011
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- Figure 72: Women’s magazine brand usage, by target groups, March 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Research – Men’s Magazines
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- Brand map
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- Figure 73: Attitudes towards and usage of brands in the men’s magazine sector, March 2012
- Correspondence analysis
- Brand attitudes
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- Figure 74: Attitudes, by men’s magazine brand, March 2012
- Brand personality
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- Figure 75: Men’s magazine brand personality – macro image, March 2012
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- Figure 76: Men’s magazine brand personality – micro image, March 2012
- Brand experience
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- Figure 77: Men’s magazine brand usage, March 2012
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- Figure 78: Satisfaction with various men’s magazine brands, March 2012
- Figure 79: Consideration of men’s magazine brands, March 2012
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- Figure 80: Consumer perceptions of current men’s magazine brand performance, March 2012
- Figure 81: Men’s magazine brand recommendation – Net Promoter Score, March 2012
- Brand index
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- Figure 82: Men’s magazine brand index, March 2012
- Figure 83: Men’s magazine brand index vs. recommendation, March 2012
- Target group analysis
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- Figure 84: Target groups, March 2012
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- Figure 85: Men’s magazine brand usage, by target groups, March 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Magazine Consumption
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- Key points
- Print-only consumption declines 8 percentage points
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- Figure 86: Types of magazine read by consumers, March 2012
- Special interest is most popular segment
- Who’s reading what?
- Women’s weeklies
- Women’s monthlies
- Celebrity magazines
- Women’s general interest
- Men’s weeklies
- Men’s monthlies
- Interest-specific magazines
- News and current affairs
- Other general interest
- Free magazines
- Magbooks
- Tablet magazine potential
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- Figure 87: Types of magazines (either print or digital format) read by tablet internet users, social networkers and all consumers, March 2012
Magazine Content Preferences
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- Key points
- Health and fitness grows in popularity
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- Figure 88: Preferred types of magazine content, 2011 and 2012
- Content preferences split strongly along gender lines
- Older appetite for travel
- Other key demographic preferences
Magazine Reading Habits
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- Key points
- Over a third now buying their favourite titles less
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- Figure 89: Magazine reading habits, March 2012
- Where people read
- Immersive and social female readers
- Men and over-55s most likely subscribers
- Multipackers and freebie hunters
- Social media followers
Attitudes Towards Magazines
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- Key points
- Good value perception falls
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- Figure 90: Attitudes towards magazines, March 2012
- Older readers feel under-represented
- Digital escape
- Live event potential
- Collectors’ items
Attitudes Towards Digital Magazines
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- Key points
- Print-only decline?
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- Figure 91: Attitudes towards online/electronic magazines, March 2012
- Willingness to pay for digital still in doubt
- Male print loyalty has declined 8 percentage points
- Geographical divide
- Under-35s lead digital interest
- Consumers most likely to pay for value-added apps
- Digital advertising demand
Appendix – Market Size and Forecast
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- Figure 92: Forecasts for magazines volume, 2012-17
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Appendix – Brand Research – Women’s Magazines
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- Figure 93: Brand usage, March 2012
- Figure 94: Brand commitment, March 2012
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- Figure 95: Brand momentum, March 2012
- Figure 96: Brand diversity, March 2012
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- Figure 97: Brand satisfaction, March 2012
- Figure 98: Brand recommendation, March 2012
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- Figure 99: Brand attitude, March 2012
- Figure 100: Brand image – macro image, March 2012
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- Figure 101: Brand image – micro image, March 2012
- Figure 102: Profile of target groups, by demographics, March 2012
- Figure 103: Psychographic segmentation, by target group, March 2012
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- Figure 104: Brand usage, by target group, March 2012
- Figure 105: Brand index, March 2012
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Appendix – Brand Research – Men’s Magazines
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- Figure 106: Brand usage, March 2012
- Figure 107: Brand commitment, March 2012
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- Figure 108: Brand momentum, March 2012
- Figure 109: Brand diversity, March 2012
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- Figure 110: Brand satisfaction, March 2012
- Figure 111: Brand recommendation, March 2012
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- Figure 112: Brand attitude, March 2012
- Figure 113: Brand image – macro image, March 2012
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- Figure 114: Brand image – micro image, March 2012
- Figure 115: Profile of target groups, by demographics, March 2012
- Figure 116: Psychographic segmentation, by target groups, March 2012
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- Figure 117: Brand usage, by target groups, March 2012
- Figure 118: Brand index, March 2012
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Appendix – Magazine Consumption
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- Figure 119: Social networking sites visited and frequency, by most popular types of magazines read on printed and online/electronic version, March 2012
- Figure 120: Social networking sites visited and frequency, by next most popular types of magazines read on printed and online/electronic version, March 2012
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- Figure 121: Social networking sites visited and frequency, by other types of magazines read on printed and online/electronic version, March 2012
- Figure 122: Any magazines read by consumers, by demographics, March 2012
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- Figure 123: Any men's magazines read by consumers, by demographics, March 2012
- Figure 124: Any women's magazines read by consumers, by demographics, March 2012
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- Figure 125: Men’s monthly lifestyle magazines read by consumers, by demographics, March 2012
- Figure 126: Men’s weekly lifestyle magazines read by consumers, by demographics, March 2012
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- Figure 127: Women’s weekly magazines read by consumers, by demographics, March 2012
- Figure 128: Women’s glossy/style/fashion/beauty monthly magazines read by consumers, by demographics, March 2012
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- Figure 129: Women’s general-interest magazines read by consumers, by demographics, March 2012
- Figure 130: Celebrity magazines read by consumers, by demographics, March 2012
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- Figure 131: Free magazines read by consumers, by demographics, March 2012
- Figure 132: Interest-specific magazines read by consumers, by demographics, March 2012
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- Figure 133: News and current affairs magazines read by consumers, by demographics, March 2012
- Figure 134: Other general-interest magazines read by consumers, by demographics, March 2012
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Appendix – Magazine Content Preferences
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- Figure 135: Social networking sites visited and frequency, by most popular preferred types of magazine content, March 2012
- Figure 136: Social networking sites visited and frequency, by next most popular preferred types of magazine content, March 2012
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- Figure 137: Social networking sites visited and frequency, by other preferred types of magazine content, March 2012
- Figure 138: Preferred types of magazine content, by most popular types of magazines read on printed and online/electronic version, March 2012
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- Figure 139: Preferred types of magazine content, by next most popular types of magazines read on printed and online/electronic version, March 2012
- Figure 140: Preferred types of magazine content, by other types of magazines read on printed and online/electronic version, March 2012
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- Figure 141: Preferred types of magazine content, by most popular preferred types of magazine content, March 2012
- Figure 142: Preferred types of magazine content, by next most popular preferred types of magazine content, March 2012
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- Figure 143: Preferred types of magazine content, by other preferred types of magazine content, March 2012
- Figure 144: Most popular preferred types of magazine content, by demographics, March 2012
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- Figure 145: Next most popular preferred types of magazine content, by demographics, March 2012
- Figure 146: Other preferred types of magazine content, by demographics, March 2012
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Appendix – Magazine Reading Habits
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- Figure 147: Social networking sites visited and frequency, by most popular magazine reading habits, March 2012
- Figure 148: Social networking sites visited and frequency, by next most popular magazine reading habits, March 2012
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- Figure 149: Social networking sites visited and frequency, by other magazine reading habits, March 2012
- Figure 150: Preferred types of magazine content, by most popular magazine reading habits, March 2012
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- Figure 151: Preferred types of magazine content, by next most popular magazine reading habits, March 2012
- Figure 152: Preferred types of magazine content, by other magazine reading habits, March 2012
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- Figure 153: Magazine reading habits, by most popular magazine reading habits, March 2012
- Figure 154: Magazine reading habits, by next most popular magazine reading habits, March 2012
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- Figure 155: Magazine reading habits, by other magazine reading habits, March 2012
- Figure 156: Most popular magazine reading habits, by demographics, March 2012
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- Figure 157: Next most popular magazine reading habits, by demographics, March 2012
- Figure 158: Other magazine reading habits, by demographics, March 2012
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Appendix – Attitudes Towards Magazines
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- Figure 159: Social networking sites visited and frequency, by most popular attitudes towards magazines, March 2012
- Figure 160: Social networking sites visited and frequency, by next most popular attitudes towards magazines, March 2012
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- Figure 161: Preferred types of magazine content, by most popular magazine reading habits, March 2012
- Figure 162: Preferred types of magazine content, by next most popular magazine reading habits, March 2012
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- Figure 163: Preferred types of magazine content, by other magazine reading habits, March 2012
- Figure 164: Attitudes towards magazines, by most popular preferred types of magazine content, March 2012
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- Figure 165: Attitudes towards magazines, by next most popular preferred types of magazine content, March 2012
- Figure 166: Attitudes towards magazines, by other preferred types of magazine content, March 2012
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- Figure 167: Attitudes towards magazines, by most popular magazine reading habits, March 2012
- Figure 168: Attitudes towards magazines, by next most popular magazine reading habits, March 2012
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- Figure 169: Attitudes towards magazines, by other magazine reading habits, March 2012
- Figure 170: Most popular attitudes towards magazines, by demographics, March 2012
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- Figure 171: Next most popular attitudes towards magazines, by demographics, March 2012
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Appendix – Attitudes Towards Digital Magazines
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- Figure 172: Social networking sites visited and frequency, by most popular attitudes towards magazines, March 2012
- Figure 173: Social networking sites visited and frequency, by next most popular attitudes towards magazines, March 2012
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- Figure 174: Attitudes towards online/electronic magazines, by most popular types of magazine read by consumers, March 2012
- Figure 175: Attitudes towards online/electronic magazines, by next most popular types of magazine read by consumers, March 2012
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- Figure 176: Attitudes towards online/electronic magazines, by other types of magazine read by consumers, March 2012
- Figure 177: Attitudes towards online/electronic magazines, by most popular preferred types of magazine content, March 2012
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- Figure 178: Attitudes towards online/electronic magazines, by next most popular preferred types of magazine content, March 2012
- Figure 179: Attitudes towards online/electronic magazines, by other preferred types of magazine content, March 2012
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- Figure 180: Attitudes towards online/electronic magazines, by most popular magazine reading habits, March 2012
- Figure 181: Attitudes towards online/electronic magazines, by next most popular magazine reading habits, March 2012
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- Figure 182: Attitudes towards online/electronic magazines, by other magazine reading habits, March 2012
- Figure 183: Attitudes towards online/electronic magazines, by most popular attitudes towards magazines, March 2012
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- Figure 184: Attitudes towards online/electronic magazines, by next most popular attitudes towards magazines, March 2012
- Figure 185: Most popular attitudes towards online/electronic magazines, by demographics, March 2012
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- Figure 186: Next most popular attitudes towards online/electronic magazines, by demographics, March 2012
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