Table of Contents
Executive Summary
Report Scope and Technical Notes
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- Coverage
- New for 2012
- Definitions
- Retail sector sales
- Consumer spending
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2010-12
The Market: Economic and Demographic Background
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- Long-standing economic problems
- The economy
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- Figure 3: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q1 2012
- Figure 4: Italy: Consumer confidence and retail trade confidence, Jan 2011-Mar 2012
- Austerity
- Consumer price inflation
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- Figure 5: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
- Unemployment
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- Figure 6: Italy: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
- Demographics
- Implications for electricals retailers
- Economy
- Demographics
The Market: Consumer Spending on Electricals Categories
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- Definitions
- Relative to all spending
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- Figure 7: Italy: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-11
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- Figure 8: Italy: Consumer spending on electrical and related goods, 2007-12
- Spending on electricals per capita
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- Figure 9: Italy: Annual spend on electrical products per capita, 2007-11
The Market: Electrical Specialists’ Sector
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- Economic and consumer outlook
- Retail sales and forecasts
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- Figure 10: Italy: Household goods retail sales, 2007-11
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- Figure 11: Italy: Household goods retail sales forecasts, 2012-17
- Enterprises
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- Figure 12: Italy: Enterprise numbers for electricals and related retailers, 2009
The Retailers: Channels of Distribution
The Retailers: Online
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- Percentage of individuals shopping online
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- Figure 13: Any online purchase in the last three months, 2007-11
- Figure 14: Online purchase in the last 12 months, 2007-11
- Leading online retailers
- Online competition growing
- Leading websites by visitors
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- Figure 15: Leading electricals retail websites, by total unique visitors, March 2012
The Retailers: Leading Specialists and Market Shares
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- UniEuro turnaround strategy bearing fruit
- Kesa puts the brakes on expansion
- Voluntary and buying groups
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- Figure 16: Italy: Leading electrical specialists, 2011
- Market shares
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- Figure 17: Italy: Leading electricals specialists’ market shares, 2011
Dixons Retail Plc
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- Figure 18: Dixons Retail: Group sales as share of electrical specialists’ sales in Europe, 2008-11
- Figure 19: Dixons retail UK: Sales as share of electrical/PC/telecoms specialists’ sales in the UK, 2007-11
- Strategic evaluation
- Economic climate holds back Renewal and Transformation programme
- Background
- Company performance
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- Figure 20: Dixons Retail: Group financial performance, 2007/08-2010/11
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- Figure 21: Dixons Retail: First half financial performance, 2011/12
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- Figure 22: Dixons Retail: sales performance, 2011/12
- Multi-branded European network moving to larger footprint
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- Figure 23: Dixon Retail: Outlet data, by country, 2009/10 and 2010/11
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- Figure 24: Dixons Retail: Group and UK & Ireland Outlet data, 2007-09 to 2010-11
- Customer profiles
- Currys Digital (high street stores)
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- Figure 25: Currys high street shoppers in last three years, by gender, age, and socio-economic group, April 2012
- Figure 26: Currys Digital shoppers in last three years, by region and working status, April 2012
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- Figure 27: Currys/PC world shoppers in last three years, by gender, age, and socio-economic group, April 2012
- Figure 28: Currys/PC world shoppers in last three years, by region and working status, April 2012
- Retail offering
- E-commerce
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- Figure 29: Currys: Online consumer demographics, three month average to April 2012
- Figure 30: PC World: Online consumer demographics, three month average to April 2012
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E-Square
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- Strategic evaluation
- Background
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- Figure 31: E-Square: Members and websites, by country of operation, 2012
- EP
- Company performance
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- Figure 32: E-Square: Estimated Retail sales, by country, 2010/11
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- Figure 33: ElectronicPartner: Group financial performance, 2007-11
- Store portfolio
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- Figure 34: E-Square: Store numbers, by country, 2010/11
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- Figure 35: ElectronicPartner: Membership data, 2007-11
- Figure 36: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
- Store formats
- Retail offering
- E-commerce
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- Figure 37: E-Square: Affiliated online stores, 2012
Euronics International
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- Figure 38: Euronics: Estimated sales as share of electrical specialists’ sales in Europe, 2007-11
- Figure 39: Euronics: Estimated sales as share of electrical/PC/telecoms specialists’ sales in UK, 2007-11
- Strategic evaluation
- Background
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- Figure 40: Euronics: European members and fascia, by country of operation, 2012
- Company performance
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- Figure 41: Euronics International: Sales, 2001-11
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- Figure 42: Euronics International: Total retail sales for major countries, 2006 and 2009-11
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- Figure 43: Euronics International: Outlet data 2011-12
- Retail offering
- E-commerce
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Expert Europe
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- Strategic evaluation
- Background
- Company performance
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- Figure 44: Expert Europe: Sales and outlets, by country, 2010/11
- Retail offering
- E-commerce
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- Figure 45: Expert International, online shopping availability, 2012
Fnac
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- Figure 46: Fnac Europe: Sales as share of electrical specialists’ sales in Europe, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 47: Fnac: Group financial performance, 2007-11
- Figure 48: Fnac: Sales, by product category, 2011
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- Figure 49: Fnac: Outlet data, 2007-11*
- Retail offering
- e-commerce and home shopping
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Kesa Electricals
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- Strategic evaluation
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- Figure 50: Kesa Electricals: Composition of revenues (%), excluding Comet, years to April, 2011 and 2012
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- Figure 51: Sales growth, by segment, total and like-for-like, year ending April 2011
- Figure 52: Sales growth, by segment, total and like-for-like, year ending April 2012
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- Figure 53: Darty store merchandising emphasising its USP
- Figure 54: Annual % growth in online sales, by segment, 2010/11 and first-half 2011/12
- Recent history
- Company performance
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- Figure 55: Kesa Electricals: Group financial performance, 2006/07-2011/12
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- Figure 56: Kesa Electricals: Group financial performance, H1 2011/12
- Figure 57: Comet: Group financial performance, H1 2011/12
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- Figure 58: Kesa Electricals: Distribution of stores (%), by segment, excl. Comet, April 2011 and April 2012
- Figure 59: Kesa Electricals: Store numbers, by country, years ending April, 2007-12
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- Figure 60: Kesa Electricals: Outlet data, 2006/07-2010/11
- Retail offering
- E-commerce
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- Figure 61: Kesa Electricals: Estimated e-commerce sales, years ending April, 2007-12
Media Markt/Saturn
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- Figure 62: Media Mark/Saturn: Sales as share of electrical retailers’ sales in Europe, 2007-11
- Strategic evaluation
- Background
- Company performance
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- Figure 63: Media Markt/Saturn: Financial performance, 2007-11
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- Figure 64: Media Markt/Saturn: Outlet data, by country, 2007-11
- Retail offering
- e-commerce and home shopping
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- Figure 65: Media Markt/Saturn: Websites, by country, March 2012
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Appendix – Broader Market Environment
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- Population
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- Figure 66: Europe: Population, by age group, 2005
- Figure 67: Europe: Population, by age group, 2010
- Figure 68: Europe: Population, by age group, 2015
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- Figure 69: Europe: Population, by age group, 2020
- GDP
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- Figure 70: Europe: GDP, at current prices, 2011
- Figure 71: Europe: GDP growth rates, at current prices, 2001-11
- Figure 72: Europe: GDP growth rates, at constant prices, 2001-11
- Consumer spending
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- Figure 73: Europe: Households’ consumer spending, at current prices, 2011
- Figure 74: Europe: Households’ consumer spending growth rates, at current prices, 2001-11
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- Figure 75: Europe: Households’ consumer spending growth rates, at constant prices, 2001-11
- Consumer prices
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- Figure 76: Europe: Harmonised index of consumer prices, 2001-11
- Unemployment
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- Figure 77: Europe: Average rate of unemployment, 2001-11
- Interest rates
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- Figure 78: Europe: Interest rates, 2005-Q4 2011
- Consumer confidence
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- Figure 79: Europe: Consumer confidence, Apr 2011-Mar 2012
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