Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Pub catering market size and forecast, fan chart, 2006-16
- Market factors
- Companies, brands and innovation
- Companies
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- Figure 2: Top pub operators’ outlet numbers, 2010 and April 2012
- Innovation
- The consumer
- Frequency of visiting a pub
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- Figure 3: Frequency of visiting a pub, February 2012
- Factors which influence pub venue choice
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- Figure 4: Factors which influence pub venue choice, by pub diners, February 2012
- Attitudes towards pub catering
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- Figure 5: Attitudes towards pub catering, February 2012
- Pub menu enticements
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- Figure 6: Pub menu enticements, February 2012
- What we think
Issues in the Market
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- What role can highlighting their food offer play in helping pubs to counteract declining visitor numbers?
- How can pubs position themselves as offering added value without adding to their bottom lines?
- How can pubs leverage variety to compete with in-home retail products?
- How can handheld food capitalise on the opportunities of sporting events such as Euro 2012 and the London 2012 Olympics?
Future Opportunities
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- Creating a home from home to ensure regular returns
- How to achieve perceived added value
Internal Market Environment
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- Key points
- Squeezed margins
- Continuing decline in UK alcohol consumption
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- Figure 7: Alcoholic drinks drank either in home or elsewhere in the last 12 months, 2007-11
- Healthy eating trends
Broader Market Environment
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- Key points
- Consumers less inclined to splash out generally, but pub diners are more willing
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- Figure 8: Agreement with selected lifestyle statements on spending on restaurants, 2007-11
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- Figure 9: Agreement with selected life style statements, by pub catering usage, 2011
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- Figure 10: Agreement with selected lifestyle statements, by pub catering usage, 2007-11
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- Figure 11: Agreement with selected life style statements, 2007-11
- An aging population
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- Figure 12: Forecast adult population trends, by lifestage, 2006-16
Competitive Context – In-home
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- Key points
- Pies, sausages and burger variants
- Product bundles
- Pub packaging
- Acceptance, accessibility and popularisation of offal
Competitive Context – Out-of-home
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- Key points
- Pubs continue to dominate the market but visits are declining
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- Figure 13: Types of restaurants visited most often in the last 12 months, 2009-11
Who’s Innovating?
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- Key points
- All day dining
- Breakfast catering
- Takeaways
- Menu trends
- Growth of specialists
- Adventurous flavours, familiar formats
- Tableware trends
- Opportunities for wet-led venues
Market Size and Forecast
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- Key points
- Overall pub revenues have contracted but a greater proportion of sales continue to be derived from catering
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- Figure 14: Pub catering market size and forecast, 2006-16
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- Figure 15: Pub catering market size and forecast, fan chart, 2006-16
- Forecast methodology
Companies and Products
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- Key points
- Overview
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- Figure 16: Top pub operators’ outlet numbers, 2010 and April 2012
- Greene King
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- Figure 17: Key financial data for Greene King PLC. 2007-11
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- Figure 18: Revenue by segment for Greene King PLC. 2010-11
- Hungry Horse
- Spirit Pub Company
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- Figure 19: Key financial data for Spirit Pub Company, 2010-11
- Figure 20: Spirit Pub Company brands and their food sales, 2011
- Chef and Brewer
- Fayre & Square
- Flaming Grill
- Taylor Walker
- Whitbread
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- Figure 21: Financial performance of Whitbread PLC, 2007-11
- Beefeater
- Brewers Fayre
- Table Table
- Mitchells & Butlers
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- Figure 22: Key financial data for Mitchells & Butlers PLC. 2007-11
- Harvester
- Toby Carvery
- Crown Carveries
- Sizzling Pubs
- JD Wetherspoon
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- Figure 23: Key financial data for JD Wetherspoon PLC. 2007-11
- Geronimo Inns
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- Figure 24: Financial results of Geronimo Inns Ltd, 2010-11
- Stonegate Pub Company
- Slug and Lettuce
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- Figure 25: Annual Results of Slug and Lettuce Company Ltd, 2010-11
- Other operators
- Renaissance Pubs
- ETM Group
- McManus Pub Company
Brand Research
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- Brand map
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- Figure 26: Attitudes towards and usage of brands in the pub sector, February 2012
- Correspondence analysis
- Brand attitudes
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- Figure 27: Attitudes by pub brand, February 2012
- Brand personality
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- Figure 28: Pub brand personality – macro image, February 2012
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- Figure 29: Pub brand personality – micro image, February 2012
- Brand experience
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- Figure 30: Pub brand usage, February 2012
- Figure 31: Satisfaction with various pub brands, February 2011
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- Figure 32: Consideration of pub brands, February 2012
- Figure 33: Consumer perceptions of current pub brand performance, February 2012
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- Figure 34: Pub brand recommendation – Net Promoter Score, February 2012
- Brand index
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- Figure 35: Pub brand index, February 2012
- Figure 36: Pub brand index vs. recommendation, February 2012
- Target group analysis
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- Figure 37: Target groups, February 2012
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- Figure 38: Pub brand usage, by target groups, February 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Frequency of Visiting a Pub
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- Key points
- Pub visiting is in decline
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- Figure 39: Visits to pubs or bars for a drink or for a meal in last 12 months, 2008-11
- More people visit pubs for a meal rather than a drink over a three-month period but drinkers are more frequent on a weekly basis
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- Figure 40: Frequency of visiting a pub, February 2012
- Reduction in daytime usage
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- Figure 41: Frequency of visiting a pub or bar for a meal in the last 12 months, 2009-11
Factors Which Influence Venue Choice
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- Key points
- The added value of exceptional customer service
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- Figure 42: Factors which influence pub venue choice, by pub diners, February 2012
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- Figure 43: Factors which influence pub choice (to eat in), by frequency of visiting a pub (to eat in), February 2012
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- Figure 44: Factors which influence pub venue choice (to eat in), by pub drinkers and diners, February 2012
Attitudes Towards Pub Catering
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- Key points
- Only half of regular pub diners think that it is good value for money
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- Figure 45: Attitudes towards pub catering, February 2012
- Families cutting back, opportunities to target other lifestages
- Tapping into pester power
Pub Menu Enticements
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- Key points
- Low consumer confidence continues to rein in diners’ willingness to be adventurous
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- Figure 46: Pub menu enticements, February 2012
- Uses of and opportunities for sharing dishes
- Frequent diners want traditional and sharing dishes whilst special occasion diners are looking for standout ingredients
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- Figure 47: Pub menu enticements, by frequency of visiting a pub (to eat in), February 2012
- CHAID analysis
- Methodology
- Regional divide: Homemade dishes
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- Figure 48: A homemade dish – CHAID – Tree output, February 2012
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- Figure 49: Pub Catering – CHAID – Table output, February 2012
Appendix – Internal Market Environment
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- Figure 50: Agreement with selected lifestyle statements on leisure, 2007-11
- Figure 51: Agreement with selected lifestyle statements on leisure, by pub catering users, 2011
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- Figure 52: Agreement with selected lifestyle statements on leisure, by pub catering users, 2011
- Figure 53: Agreement with selected lifestyle statements on food, by pub catering users, 2011
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- Figure 54: Agreement with selected lifestyle statements about money, by pub catering users, 2011
- Figure 55: Types of restaurants visited in the last 12 months, by pub catering users, 2011
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Appendix – Competitive Context
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- Figure 56: Types of restaurants visited most often in the last 12 months, 2009-11
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Appendix – Brand Research
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- Figure 57: Brand usage, February 2012
- Figure 58: Brand commitment, February 2012
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- Figure 59: Brand momentum, February 2012
- Figure 60: Brand diversity, February 2012
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- Figure 61: Brand satisfaction, February 2012
- Figure 62: Brand recommendation, February 2012
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- Figure 63: Brand attitude, February 2012
- Figure 64: Brand image – macro image, February 2012
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- Figure 65: Brand image – micro image, February 2012
- Figure 66: Profile of target groups, by demographic, February 2012
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- Figure 67: Psychographic segmentation, by target group, February 2012
- Figure 68: Brand usage by target group, February 2012
- Brand index
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- Figure 69: Brand index, February 2012
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Appendix – Frequency of Visiting a Pub
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- Figure 71: Frequency of visiting a pub, February 2012
- Figure 72: Frequency of visiting a pub (to eat in), by detailed demographics, February 2012
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Appendix – Factors Which Influence Pub Choice
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- Figure 73: Factors which influence pub venue choice, February 2012
- Figure 74: Most popular factors which influence pub choice (to eat in), by detailed demographics, February 2012
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- Figure 75: Next most popular factors which influence pub choice (to eat in), by detailed demographics, February 2012
- Figure 76: Other factors which influence pub choice (to eat in), by detailed demographics, February 2012
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- Figure 77: Factors which influence pub choice (to eat in), by frequency of visiting a pub (to eat in/to drink in), February 2012
- Figure 78: Factors which influence pub choice (to eat in), by most popular factors which influence pub choice (to eat in), February 2012
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- Figure 79: Factors which influence pub choice (to eat in), by next most popular factors which influence pub choice (to eat in), February 2012
- Figure 80: Factors which influence pub choice (to eat in), by other factors which influence pub choice (to eat in), February 2012
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- Figure 81: Factors which influence pub choice (to eat in), by most popular attitudes towards pub catering, February 2012
- Figure 82: Factors which influence pub choice (to eat in), by next most popular attitudes towards pub catering, February 2012
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Appendix – Attitudes Towards Pub Catering
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- Figure 83: Attitudes towards pub catering, February 2012
- Figure 84: Most popular attitudes towards pub catering, by detailed demographics, February 2012
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- Figure 85: Next most popular attitudes towards pub catering, by detailed demographics, February 2012
- Figure 86: Attitudes towards pub catering, by frequency of visiting a pub (to eat in), February 2012
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Appendix – Pub Menu Enticements
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- Figure 87: Pub menu enticements, February 2012
- Figure 88: Most popular pub menu enticements, by detailed demographics, February 2012
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- Figure 89: Next most popular pub menu enticements, by detailed demographics, February 2012
- Figure 90: Other factors pub menu enticements, by detailed demographics, February 2012
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- Figure 91: Pub menu enticements, by most popular attitudes towards pub catering, February 2012
- Figure 92: Pub menu enticements, by next most popular attitudes towards pub catering, February 2012
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