Table of Contents
Issues in the Market
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- Key themes in the report
- Definitions
- Data sources
- Abbreviations
Insights and Opportunities
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- Data Diners
- Buy Local
- Variety is the spice of life
Market in Brief
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- Return to form predicted for 2012
- Breakfast is becoming a battleground
- NI consumers prefer takeaways, restaurants favoured in RoI
- Healthy eating is impacting the market
Fast Forward Trends
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- Trend 1: Factory Fear
- What’s it about?
- What we’ve seen
- What next?
- Trend 2: The Big Issue
- What’s it about?
- What we’ve seen
- What next?
Internal Market Environment
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- Key points
- Food tourism set to grow
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- Figure 1: Estimated visitor numbers (overseas and domestic) for IoI, 2007-16
- High commodity prices drive costs
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- Figure 2: UN Food and Agriculture Organization Food Price Index, January 1990-January 2012
- Organic wanes in popularity
- Origin of food more important than organic
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- Figure 3: Consumer agreement with selected important factors considered when buying food and drink, NI and RoI, 2011
- Greater variety in the Irish diet
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- Figure 4: Restaurants and takeaways where consumers have eaten ethnic cuisine over the past 12 months, by style of food, NI and RoI, June 2011
- Increased awareness of healthy eating
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- Figure 5: Top issues concerning Irish consumers, NI and RoI, 2011
- Healthy eating outside the home
- Calorie labelling
Broader Market Environment
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- Key points
- Economic situation remains weak
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- Figure 6: Economic outlook, RoI and NI, 2009-12
- Consumers cutting back on dining due to weak economic outlook
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- Figure 7: Agreement with the statement ‘I prefer to spend a quiet evening at home than go out’, NI and RoI, 2007-11
- Unemployment keeps consumers at home
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- Figure 8: Unemployment rates, NI and RoI, January 2009-December 2011
- Job security concerns remain
- Ageing population
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- Figure 9: Population, by age, NI, 2010-56
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- Figure 10: Population, by age, RoI, 2006-41
Market Size and Segmentation
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- Key points
- Recessionary impact still remains
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- Figure 11: Estimated value of the Irish foodservice market (at consumer prices), NI, RoI and IoI, 2005-15
- Fast food set to show high growth
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- Figure 12: Estimated value of the Irish foodservice market value, by sector, IoI, 2003-15
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Technology driving innovation
- Awareness of food sensitivity rises
- New channels
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- Figure 13: Where consumers buy/eat breakfast, NI and RoI, 2011
Competitive Context
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- Key points
- Growth in home cooking a threat to foodservice
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- Figure 14: Agreement with statements pertaining to home cooking, NI and RoI, 2011
- Predicted growth in grocery sales
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- Figure 15: Value of all-Ireland grocery sales, 2005-15
Companies and Products
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- Key points
- Burger King
- McDonald’s
- KFC
- Subway
- Supermac’s
- PizzaExpress/Milano
- Eddie Rocket’s
- Boojum
- Gourmet Burger Kitchen (GBK)
- T.G.I. Friday’s
- O’Briens Sandwich Bars
- Doorsteps
- Deane’s (NI only)
- Fitzers
- Little Wing Pizzeria
- Convenience retailers
- The Musgrave Group
- Centra
- Mace (NI)
- BWG Foods
- Mace (RoI)
- Spar (RoI)
- Henderson Group
- Spar (NI)
- Coffee shops
- Costa Coffee
- Starbucks
The Consumer – Usage of Foodservice
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- Key points
- Takeaways preferred to eating in
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- Figure 16: Consumers who have eaten a takeaway in the last 12 months, by age, NI and RoI, 2011
- Fast food restaurants see less usage than takeaways
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- Figure 17: Consumers who have eaten in at a fast food restaurant in the last 12 months, by age, NI and RoI, 2011
- Fast food more popular in NI
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- Figure 18: Frequency of takeaway consumption, NI and RoI, 2011
- Only 3% of Irish consumers dine in fast food restaurants each week
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- Figure 19: Frequency of eating in fast food restaurants, NI and RoI, 2011
- Evening the key time for fast food
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- Figure 20: Time of visiting any takeaways and fast food outlets, NI and RoI, 2011
- Coffee shops favoured by women
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- Figure 21: Usage of coffee shops/sandwich bars, by gender, NI and RoI, 2011
- Fewer visitors to coffee shops and sandwich bars
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- Figure 22: Usage of coffee shops/sandwich bars, NI and RoI, 2007-11
- Pub dining favoured in RoI
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- Figure 23: Consumers who have eaten a meal in a pub over the last 12 months, by age, NI and RoI, 2011
- Women favour restaurant meals
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- Figure 24: Consumers who have eaten in a restaurant in the past 12 months, by gender, NI and RoI, 2011
- Greater lunchtime opportunities in RoI
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- Figure 25: Main meal eaten during the week, NI and RoI, 2011
The Consumer – Attitudes towards Foodservice
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- Key points
- RoI consumers more adventurous
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- Figure 26: Agreement with the statement ‘I like to try new food products’, by age, NI and RoI, 2011
- NI consumers enjoy takeaway meals more
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- Figure 27: Agreement with the statement ‘I like to eat takeaway meals’, NI and RoI, 2004-11
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- Figure 28: Agreement with the statement ‘I like to eat takeaway meals’, by marital status, NI and RoI, 2011
- Couples prefer dining out
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- Figure 29: Agreement with the statement ‘I enjoy splashing out on a meal in a restaurant’, NI and RoI, 2004-11
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- Figure 30: Agreement with the statement ‘I enjoy splashing out on a meal in a restaurant’, by gender, NI and RoI, 2011
- Home cooking grows in popularity
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- Figure 31: Agreement with the statement ‘I really enjoy cooking’, NI and RoI, 2007-11
- Over half are healthy eaters
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- Figure 32: Agreement with the statement ‘I am eating more healthy food now than I have in the past’, by age, NI and RoI, 2011
- Trendy places the preserve of the young
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- Figure 33: Agreement with the statement ‘I like to go to trendy places to eat and drink’, by age, NI and RoI, 2011
Appendix
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- TGI data – RoI
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- Figure 34: Takeaway and fast foods eaten in the last 12 months, by demographics, RoI, 2011
- Figure 35: Frequency of takeaway consumption, by demographics, RoI, 2011
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- Figure 36: Frequency of takeaway consumption, by demographics, RoI, 2011 (continued)
- Figure 37: Frequency of eating in takeaways and fast food outlets, by demographics, RoI, 2011
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- Figure 38: Frequency of eating in takeaways and fast food outlets, by demographics, RoI, 2011 (continued)
- Figure 39: Time of visiting takeaways and fast outlets (any), by demographics, RoI, 2011
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- Figure 40: Coffee shops and sandwich bars visited in the last 12 months, by demographics, RoI, 2011
- Figure 41: Frequency of visiting coffee shops, by demographics, RoI, 2011
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- Figure 42: Frequency of visiting coffee shops, by demographics, RoI, 2011 (continued)
- Figure 43: Frequency of visiting sandwich bars, by demographics, RoI, 2011
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- Figure 44: Frequency of visiting sandwich bars, by demographics, RoI, 2011 (continued)
- Figure 45: Sit in or takeaway, by demographics, RoI, 2011
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- Figure 46: Drink or meal consumed in a pub or bar in the last 12 months, by demographics, RoI, 2011
- Figure 47: Frequency of visiting pub or bar during the day for a meal only, by demographics, RoI, 2011
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- Figure 48: Frequency of visiting pub or bar during the day for a meal only, by demographics, RoI, 2011 (continued)
- Figure 49: Eating out in restaurants in the last 12 months, by demographics, RoI, 2011
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- Figure 50: Frequency of eating out in restaurants, by demographics, RoI, 2011
- Figure 51: Frequency of eating out in restaurants, by demographics, RoI, 2011 (continued)
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- Figure 52: Time of eating out in restaurants (regularly), by demographics, RoI, 2011
- Figure 53: Time of eating out in restaurants (occasionally), by demographics, RoI, 2011
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- Figure 54: Types of restaurants visited in the last 3 months, RoI, 2011
- Figure 55: Types of restaurants visited in the last 3 months, RoI, 2011 (continued)
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- Figure 56: Types of restaurants visited in the last 3 months, RoI, 2011 (continued)
- Figure 57: Main meal during the week, by demographics, RoI, 2011
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- Figure 58: Agreement with the statement ' I like to try new food products', by demographics, RoI, 2011
- Figure 59: Agreement with the statement 'I like takeaway meals', by demographics, RoI, 2011
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- Figure 60: Agreement with the statement 'I am eating more healthy food than in the past', by demographics, RoI, 2011
- Figure 61: Agreement with the statement 'I like to go to trendy places to eat and drink', by demographics, RoI, 2011
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- Figure 62: Agreement with the statement 'I enjoy splashing out on a meal in a restaurant', by demographics, RoI, 2011
- Figure 63: Activity most enjoyed while on holiday or short break, by demographics, RoI, 2011
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- Figure 64: Agreement with the statement 'I love cooking', by demographics, RoI, 2011
- TGI data – NI
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- Figure 65: Takeaway and fast foods eaten in the last 12 months, by demographics, NI, 2011
- Figure 66: Frequency of takeaway consumption, by demographics, NI, 2011
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- Figure 67: Frequency of takeaway consumption, by demographics, NI, 2011 (continued)
- Figure 68: Frequency of eating in takeaways and fast food outlets, by demographics, NI, 2011
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- Figure 69: Frequency of eating in takeaways and fast food outlets, by demographics, NI, 2011 (continued)
- Figure 70: Time of visiting takeaways and fast outlets (any), by demographics, NI, 2011
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- Figure 71: Coffee shops and sandwich bars visited in the last 12 months, by demographics, NI, 2011
- Figure 72: Frequency of visiting coffee shops, by demographics, NI, 2011
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- Figure 73: Frequency of visiting coffee shops, by demographics, NI, 2011 (continued)
- Figure 74: Frequency of visiting sandwich bars, by demographics, NI, 2011
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- Figure 75: Frequency of visiting sandwich bars, by demographics, NI, 2011 (continued)
- Figure 76: Sit in or takeaway from coffee shops and sandwich bars, by demographics, NI, 2011
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- Figure 77: Drink or meal consumed in a pub or bar in the last 12 months, by demographics, NI, 2011
- Figure 78: Frequency of visiting pub or bar during the day for a meal only, by demographics, NI, 2011
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- Figure 79: Frequency of visiting pub or bar during the day for a meal only, by demographics, NI, 2011 (continued)
- Figure 80: Frequency of visiting pub or bar during the day for a meal only, by demographics, NI, 2011 (continued)
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- Figure 81: Frequency of visiting pub or bar during the evening for a meal only, by demographics, NI, 2011
- Figure 82: Frequency of visiting pub or bar during the evening for a meal only, by demographics, NI, 2011 (continued)
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- Figure 83: Frequency of visiting pub or bar during the evening for a meal only, by demographics, NI, 2011(continued)
- Figure 84: Eating out in restaurants in the last 12 months, by demographics, NI, 2011
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- Figure 85: Frequency of eating out in restaurants, by demographics, NI, 2011
- Figure 86: Frequency of eating out in restaurants, by demographics, NI, 2011 (continued)
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- Figure 87: Time of eating out in restaurants (regularly), by demographics, NI, 2011
- Figure 88: Time of eating out in restaurants (occasionally), by demographics, NI, 2011
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- Figure 89: Types of restaurants visited in the last 3 months, NI, 2011
- Figure 90: Types of restaurants visited in the last 3 months, NI, 2011
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- Figure 91: Types of restaurants visited in the last 3 months, NI, 2011
- Figure 92: Main meal during the week, by demographics, NI, 2011
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- Figure 93: Agreement with the statement 'I enjoy splashing out on a meal in a restaurant', by demographics, NI, 2011
- Figure 94: Agreement with the statement ' I like to try new food products', by demographics, NI, 2011
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- Figure 95: Agreement with the statement 'I like takeaway meals', by demographics, NI, 2011
- Figure 96: Agreement with the statement 'I am eating more healthy food than in the past', by demographics, NI, 2011
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- Figure 97: Agreement with the statement 'I like to go to trendy places to eat and drink', by demographics, NI, 2011
- Figure 98: Activity most enjoyed while on holiday or short break, by demographics, NI, 2011
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- Figure 99: Agreement with the statement 'I love cooking', by demographics, NI, 2011
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