Table of Contents
Introduction
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- Definition
- Report structure
Executive Summary
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- The market
- The forecast
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- Figure 1: Forecast – Volume sales of carbonated soft drinks, 2006-16
- Figure 2: Forecast – Value sales of carbonated soft drinks, 2006-16
- Segmentation
- Companies
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- Figure 3: Manufacturer retail volume share of the China CSD market, 2006-11
- Issues
- The demand for new flavours can challenge cola’s hegemony
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- Figure 4: Repertoire of flavours bought, December 2011
- Single serve has huge growth potential
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- Figure 5: Time of day CSDs are typically drunk, by demographics, December 2011
- CSDs can do more to tap into consumers’ growing health awareness
- Untapped opportunities to drive frequency of drinking in the on-trade
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- Figure 7: Location CSDs are drunk, December 2011
Market Background
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- Coca-Cola Company and PepsiCo dominate the market
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- Figure 8: Manufacturer retail volume share, 2006-11
- Figure 9: Brand preference, by brand and tier city, December 2011
- CSD market growth outstrips most other key global markets
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- Figure 10: China’s total carbonated soft drinks sales (on-trade and off-trade), by volume, 2006-11
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- Figure 11: Carbonated soft drinks volume sales and CAGR % growth rate (in brackets), 2010
- Low per capita consumption presents opportunities
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- Figure 12: Per capita consumption of carbonated soft drinks, by country, 2010
- Rising prices of raw materials is driving up costs
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- Figure 13: China’s total carbonated soft drinks sales (on-trade & off-trade), by value, 2006-11*
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- Figure 14: Swire Beverages (Revenue composition – own production in China), 2006 and 2010
- Competitive environment is challenging
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- Figure 15: Usage of soft drinks, December 2011
- Consumer segmentation
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- Figure 16: Carbonated beverages clusters, by age groups, December 2011
Appeal of New Flavours Creates Opportunities for Smaller Companies
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- Issues at a glance
- Consumers are keen to try new products
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- Figure 17: Repertoire of flavours bought, December 2011
- Cola dominates the carbonated soft drinks category
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- Figure 18: Carbonated soft drinks retail sales volume, by flavour, 2006-11
- Lemon/lemon-lime fastest growing flavour
- Innovation sees growth in flavour variety
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- Figure 19: Percentage of new product launches, by date published and flavours (including blend), 2006-11
- Guarana flavour profits from energy drink association
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- Figure 20: Guarana flavoured CSDs bought, by gender and age, December 2011
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- Figure 21: Top 5 categories where "Guarana Extract" is used in new product launches worldwide, 2011
- Traditional Chinese flavours can keep mature consumers engaged
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- Figure 22: Hawthorn, Plum and Jujube flavoured CSDs bought, by gender and age, December 2011
- Figure 23: Attitudes towards carbonated soft drinks, by age, December 2011
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- Figure 24: Hawthorn, Plum and Jujube flavoured of CSDs bought, by region, December 2011
- Sarsi and Salted soda can expand in regional markets
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- Figure 25: Sarsi flavoured CSDs bought, by region, December 2011
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- Figure 26: Salt/salted flavoured CSDs bought, by region, December 2011
- Figure 27: Salted flavoured CSDs bought, by gender and age, December 2011
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- Figure 28: Agreement with statement “I try to stick to a healthy diet”, by age and gender, December 2011
- What does it mean?
Potential for Mini Packs to Meet Changing Consumer Needs
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- Issues at a glance
- Single-serve can accelerate growth of ‘on-the-go’ market
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- Figure 29: New carbonated soft drinks launches, by packaging size, 2006-11
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- Figure 30: percentage of Sinopec & PetroChina petrol stations with non-fuel business, 2007-10
- Single-serve can meet workplace snacking needs
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- Figure 31: Time of day CSDs are typically drunk, by demographics, December 2011
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- Figure 32: Time of day snacks are typically eaten, December 2011
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- Figure 33: Price comparison of Coca-Cola versus cross category competitors, January 2012
- Lunch meals provide opportunity for new positioning
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- Figure 34: Location CSDs were bought at in the last 3 months, December 2011
- Health can benefit smaller pack sizes
- Repositioning can appeal to health-concerned parents
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- Figure 35: CSDs bought for children, by gender, December 2011
- What does it mean?
Concern Over Artificial Ingredients/Sweeteners Raises Prospect for Natural Alternatives
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- Issues at a glance
- Obesity and overweight consumers are a growing issue
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- Figure 36: Attitudes toward food and drink, December 2011
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- Figure 37: Attitudes toward CSDs, December 2011
- Figure 38: New carbonated soft drinks with no additives/preservatives claims, 2006-11
- Potential for stevia to address the lack of new launches in natural category
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- Figure 39: Stevia launches in CSD category, 2006-11
- Figure 40: Top 5 countries where "Stevia" is used in new product launches across all categories, by quarter, 2011
- Figure 41: Top 5 categories where "Stevia" is used in new product launches worldwide, 2011
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- Figure 42: Use of stevia in soft drinks in China. 2006-11
- Diet segment can be revived by zero-calorie, natural sweeteners
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- Figure 43: Attitude towards carbonated soft drinks, December 2011
- Figure 44: Brands of carbonated soft drinks bought in the last 3 months, December 2011
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- Figure 45: New carbonated soft drinks with claims of low/no/reduced calorie/sugar, 2006-11
- Natural cane sugar and agave offer viable alternatives to high-fructose corn syrup
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- Figure 46: New agave-sweetened CSD global launches with claims as a % of total new global CSD launches with claims, 2007-11
- What does it mean?
Dominance of International Brands Stifles Market
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- Issues at a glance
- Pepsi tie up changes market dynamics
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- Figure 47: Manufacturer retail volume share of the China CSD market, 2006-11
- Smaller brands struggling to make an impact in retail
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- Figure 48: Local CSD brands bought, December 2011
- Consumer segmentation highlights local differentiation
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- Figure 49: Attitudes towards CSDs, by cluster groups, December 2011
- Brazil provides guide for ‘co-operative’ model
- Local brands compete on heritage and provenance
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- Figure 50: Attitudes towards carbonated soft drinks, by demographics, December 2011
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- Figure 51: Attitudes towards carbonated soft drinks, by cluster groups, December 2011
- Coca-Cola Co, PepsiCo dominate new launches
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- Figure 52: Carbonated soft drinks new launches, by launch type, 2006-11
- Figure 53: Cumulative new launches, by companies, 2006-11
- Figure 54: New launches, by company, 2006-11
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- Figure 55: Brand preference, by age group, December 2011
- Local competitors focus on health and flavour variation
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- Figure 56: Attitudes towards carbonated soft drinks, by cluster groups, December 2011
- Figure 57: Attitude on trust towards Chinese carbonated soft drink brand, by cluster groups, December 2011
- What does it mean?
Food Pairing and Beverage Mixing Offer Opportunities in On-Trade
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- Issues at a glance
- On-trade failing to capitalise on rise of eating out
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- Figure 58: Location CSDs are drunk, December 2011
- Figure 59: Carbonated soft drinks retail and HoReCa volume and value split, 2006-11
- Improved pairings can attract consumers
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- Figure 60: Time of day CSDs are typically drunk, by demographics, December 2011
- Carbonated Soft Drinks are ideal mixers
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- Figure 61: Usage of carbonated soft drinks, by demographics, December 2011
- What does it mean?
Future
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- Figure 62: Fan chart forecast for carbonated soft drinks, at best-, worst-, and central-case scenario, 2006-16
- Figure 63: China’s carbonated soft drinks actual and forecast volume and value, 2006-16
- Methodology
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Appendix
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- Market size, segment and share data
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- Figure 64: Carbonated soft drinks brands and their ultimate owners
- Figure 65: Total carbonated soft drinks sales (on-trade & off-trade), by volume, 2006-11
- Figure 59: Total carbonated soft drinks sales (on-trade & off-trade), by value, 2006-11
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- Figure 66: Carbonated soft drinks retail and horeca volume and value split, 2006-11
- Figure 61: Total volume of carbonated soft drinks market (on-trade/off-trade), by flavour, 2006-2011
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- Figure 62: Total value of carbonated soft drinks market (on-trade/off-trade), by flavour, 2006-2011
- Figure 67: Carbonated soft drinks retail sales volume, by flavour, 2006-11
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- Figure 68: Carbonated soft drinks retail sales value, by flavour, 2006-11
- Figure 65: Manufacturer retail volume share, 2006-11
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- Figure 66: Manufacturer retail value share, 2006-11
- Market size and forecast
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- Figure 69: Additional best case/worst case, 2009-16
- Figure 70: Fan Chart – volume of carbonated soft drinks, 2006-16
- Figure 71: Volume of carbonated soft drinks, 2006-16
- Figure 72: Additional best case/worst case, 2009-16
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