“With fast growth in the Chinese economy and rising incomes, more and more urban consumers are including more flavourful, healthy and convenient foods in their diets. Bakery products, especially Western bakery products, have become popular as breakfast foods and snacks. This has driven rapid growth in the bakery products industry and market in China. In the last five years, many bakery stores and plant bakeries have continually expanded their area ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Although Safety and Quality are Expected, Product Innovation is Key to Sales Growth
Driving Sales With Accompanying Products and Value-Added Services
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Bakery Stores Expanding into Tier Two and Three Cities in Central and Western China
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Frequency of Eating Bakery Products
Appendix – Occasions of Eating Bakery Products
Appendix – Bakery Brands Bought in Past 12 Months
Appendix – Most Often Bought Bakery Brands in Past 12 Months
Appendix – Top 3 Important Factors Considered When Buying Bakery Products
Appendix – Bakery Products Purchase Channel
Appendix – Attitudes Towards Bakery Products
Appendix – Target Groups
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What is the current state of the baked goods industry in China and what are the growth trends, drivers and barriers?
