Table of Contents
Executive Summary
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- A strong Christmas
- And 2012?
- Online
- Major retailers
- Consumers in denial?
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- Figure 1: Those who spent more vs those who spent less, 2007-11
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- Figure 2: Spending on gifts by category, Christmas 2011
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- Figure 3: What people bought vs whether they spent more or less than in 2010, Christmas 2011
- Figure 4: Attitudes to buying presents, Christmas 2011
- Buying online
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- Figure 5: Those who bought some presents and those who bought most, 2007-11
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- Figure 6: Those who bought some and those who bought most presents online, by age, Christmas 2011
- Target groups
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- Figure 7: Profile of target groups, Christmas 2011
- What we think
Issues in the Market
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- What are the lessons from 2011?
- How will the balance of power between the internet and the high street pan out?
- So how are consumers going to behave in 2012?
- And what about Christmas 2012 and a look further out?
- So what about customer loyalty?
Future Opportunities
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- Why Buy
- Experience is all
The Market – Christmas 2011
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- Key points
- Christmas 2011 – a strong performance.
- A word on the ONS data
- Why was Christmas so strong?
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- Figure 8: Retail sales: Year-on-year growth, 2010-11
- Last minute rush
The Market – Consumers and the Economy
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- The economic background
- The income squeeze
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- Figure 9: Inflation and wages growth, 2008-12
- Inflation and prospects
- Consumers and the economy
- How consumers feel about their finances
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- Figure 10: How consumers feel about their financial situation, 2009-11
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- Figure 11: How consumers feel about their financial prospects, 2009-11
- Attitudes to spending
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- Figure 12: I look out for more bargains (eg buy one get one free), 2009-11
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- Figure 13: I make a shopping list and stick to it, which I never used to do, 2009-11
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- Figure 14: I have switched some of my grocery shopping to a cheaper value retailer (eg Lidl, Aldi), 2009-11
- What consumers want to spend money on
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- Figure 15: If you have money left over at the end of the month, what do you spend it on?, December 2010, December 2011
The Market – Why is Christmas so Important?
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- Figure 16: Premium of December 2011 sales over the Jan- Nov average sales 2011
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The Market – Online
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- Figure 17: Online sales as % all retail sales, Monthly data, 2006-11
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The Retailers – Christmas Performances
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- Key points
- Sector performance
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- Figure 18: Sector sales growth, Dec 2010, Dec 2011
- VAT
- Food retailers
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- Figure 19: Food retailers: Christmas trading reports, 2011
- Fashion
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- Figure 20: Clothing retailers: Christmas trading reports, 2011
- Department stores
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- Figure 21: Department stores: Christmas trading reports, 2011
- Beauty
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- Figure 22: Beauty retailers: Christmas trading reports, 2011
- Homewares
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- Figure 23: Homewares retailers: Christmas trading reports, 2011
- Miscellaneous
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- Figure 24: Miscellaneous retailers: Christmas trading reports, 2011
- Online
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- Figure 25: Home Shopping retailers: Christmas trading reports, 2011
The Consumer – Who Spent How Much and What They Bought
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- Key points
- How much people spent
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- Figure 26: Christmas Spending vs previous years, 2007-11
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- Figure 27: Those who spent more vs those who spent less, 2007-11
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- Figure 28: Profile of those who spent more or less, Christmas 2011
- What people bought
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- Figure 29: What people bought, 2010-11
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- Figure 30: Profile of those who bought particular products as gifts, Christmas 2011
The Consumer – How Much They Spent
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- Figure 31: Spending on gifts, by product, Christmas 2010, 2011
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- Figure 32: Spending, by product, Christmas 2010 and 2011
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- Figure 33: Spending on gifts, by category, Christmas 2011
- Who spent how much?
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- Figure 34: Average amount spent on certain products by age group, Christmas 2011
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- Figure 35: Profile of clothing shoppers by how much they spent, Christmas 2011
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- Figure 36: Profile of jewellery shoppers by how much they spent, Christmas 2011
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- Figure 37: Profile of toys and games shoppers by how much they spent, Christmas 2011
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- Figure 38: Profile of electricals shoppers by how much they spent, Christmas 2011
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- Figure 39: Profile of shoppers for ‘other goods, including money’ by how much they spent, Christmas 2011
- How much people spent and what they bought
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- Figure 40: What people bought vs whether they spent more or less than in 2010, Christmas 2011
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The Consumer – Attitudes to Gift Buying
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- Key points
- Attitudes to buying presents
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- Figure 41: Attitudes to buying presents, Christmas 2011
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- Figure 42: Attitudes to buying presents, Christmas 2010 and 2011
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- Figure 43: Profiles of people with different attitudes, Christmas 2011
The Consumer – Using the Internet for Gift Buying
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- Key points
- Attitudes to spending online
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- Figure 44: Use of the internet for Christmas shopping, 2011
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- Figure 45: Those who bought some presents and those who bought most, 2007-11
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- Figure 46: Those who bought some and who bought most presents online, by age, Christmas 2011
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- Figure 47: Attitudes to using the internet for gift buying, Christmas 2007-Christmas 2011
The Consumer – Target Groups
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- Figure 48: Christmas shopping, target groups Christmas 2011
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- Figure 49: Profile of target groups, Christmas 2011
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- Figure 50: Target group spending over Christmas, 2011
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- Figure 51: Spending by target groups relative to 2010, 2011 Target groups, who spent less over Christmas, 2011
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Appendix – The Consumer – Who Spent How Much and What They Bought
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- Figure 52: Spending compared with 2010, by demographics, January 2012
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- Figure 53: Most popular items bought as presents, Christmas 2011, by demographics, January 2012
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- Figure 54: Next most popular items bought as presents, Christmas 2011, by demographics, January 2012
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- Figure 55: Other items bought as presents, Christmas 2011, by demographics, January 2012
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Appendix – The Consumer – How Much They Spent
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- Figure 56: Most popular average spending on each category, Christmas 2012, by demographics, January 2012
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- Figure 57: Next most popular average spending on each category, Christmas 2012, by demographics, January 2012
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- Figure 58: Other average spending on each category, Christmas 2012, by demographics, January 2012
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- Figure 59: Average spending on clothing/footwear, Christmas 2012, by demographics, January 2012
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- Figure 60: Average spending on jewellery, Christmas 2012, by demographics, January 2012
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- Figure 61: Average spending on toys and games (not video and computer games), Christmas 2012, by demographics, January 2012
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- Figure 62: Average spending on books, Christmas 2012, by demographics, January 2012
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- Figure 63: Average spending on pre-recorded music/DVDs, Christmas 2012, by demographics, January 2012
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- Figure 64: Average spending on video and computer games (including games consoles), Christmas 2012, by demographics, January 2012
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- Figure 65: Average spending on perfume/aftershave/toiletries, Christmas 2012, by demographics, January 2012
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- Figure 66: Average spending on electrical goods, Christmas 2012, by demographics, January 2012
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- Figure 67: Average spending on household items, Christmas 2012, by demographics, January 2012
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- Figure 68: Average spending on gift cards/vouchers, Christmas 2012, by demographics, January 2012
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- Figure 69: Average spending on other item, including money, Christmas 2012, by demographics, January 2012
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Appendix – The Consumer – Attitudes to Gift Buying
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- Figure 70: Most popular attitudes to Christmas shopping, 2011, by demographics, January 2012
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- Figure 71: Next most popular attitudes to Christmas shopping, 2011, by demographics, January 2012
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- Figure 72: Other attitudes to Christmas shopping, 2011, by demographics, January 2012
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Appendix – The Consumer – Using the Internet for Gift Buying
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- Figure 73: Most popular the internet and Christmas shopping, 2011, by demographics, January 2012
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- Figure 74: Next most popular the internet and Christmas shopping, 2011, by demographics, January 2012
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- Figure 75: Other the internet and Christmas shopping, 2011, by demographics, January 2012
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Appendix – The Consumer – Target Groups
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- Figure 76: Target groups, by demographics, January 2012
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