Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Market data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- The market
- Smartphones, tablets eat into sales of cameras, camcorders
- Market factors
- The consumer
- Photos for everyone, video for the young
- DSC leading way to take photos, phone leading way to take video
- Ownership income-driven
- Younger adults favor phones, experimentation
- Market transitions to MFDs and SLRs
- Digital sharing taking over from printing
- Focusing on family
- Hobbyist market stands strong in dSLR, DSC, camcorders
- Hispanics keen on video, blacks less engaged overall
- What we think
Insights and Opportunities
-
- Mobile OS for cameras and camcorders
- Disposable digital?
-
- Figure 1: Disposable camera purchase, by household income, October 2010-June 2011
- Web frames
- Video art
Inspire Insights
-
- Click and Connect
- Cult of the Celebrity
Multi-function Products vs. Dedicated Products
-
- Key points
- DSCs
-
- Figure 2: Manufacturer sales of DSCs, at current prices, 2006-16
- Figure 3: Manufacturer sales of DSCs, at inflation-adjusted prices, 2006-16
- Camcorders
-
- Figure 4: Manufacturer sales of camcorders, at current prices, 2006-16
- Figure 5: Manufacturer sales of camcorders, at inflation-adjusted prices, 2006-16
- Frames
-
- Figure 6: Manufacturer sales of digital frames, at current prices, 2006-16
- Figure 7: Manufacturer sales of digital frames, at inflation-adjusted prices, 2006-16
- Smartphone sales
-
- Figure 8: Manufacturer sales of smartphones, volume, 2006-12
- Tablet sales
- Televisions as competition for digital frames
-
- Figure 9: Average wholesale price of HDTVs, 2006-12
- Mobile screens as competition for digital frames
-
- Figure 10: Manufacturer sales of tablets, netbooks, and laptops, volume, 2006-12
- Consumer behavior
- Cellphone penetration nearly universal
-
- Figure 11: Cellphone ownership by age, October 2010-June 2011
- Seven in 10 phone owners snap photos on them
-
- Figure 12: Camera feature usage on cellphone, October 2010-June 2011
- Figure 13: Ease of uploading cellphone photos, by age, October-November 2011
- Cellphone camera usage age-based
-
- Figure 14: Camera feature usage on cellphone, by age, October 2010-June 2011
- Satisfaction with cell photos among DSC owners
-
- Figure 15: Use of cellphone camera vs. other digital camera, by age, October-November 2011
- Satisfaction with cellphone photos among non-DSC owners
-
- Figure 16: Reasons for not owning a camera, by age, November 2011
- Figure 17: Reasons for not owning a camera, by gender, November 2011
- Intent to purchase: MFDs vs. dedicated products
-
- Figure 18: Intent to purchase imaging hardware for self, October-November 2011
The Camera vs. the Camcorder
-
- Key points
- Photography crosses generational boundaries, video less so
-
- Figure 19: Photo or video capture in past three months, by age, October-November 2011
-
- Figure 20: Number of videos shot in past three months, by age, October-November 2011
- Figure 21: Number of digital photos taken in past three months, by age, October 2010-June 2011
- Phone tops for taking video
-
- Figure 22: Hardware used to capture photos and video, October-November 2011
- The camera vs. the camcorder for video capture
-
- Figure 23: Taking video with DSC, by gender, October-November 2011
- Figure 24: Taking video with DSC, by age, October-November 2011
- Usage compared to ownership
-
- Figure 25: Photo equipment usage and ownership, October-November 2011
- Phone and DSC beat out camcorders for taking video
-
- Figure 26: Hardware used to capture video, October-November 2011
Use and Ownership of Imaging Hardware
-
- Key points
- DSC penetration above 50%
-
- Figure 27: Camera ownership, type of camera, by household income, October 2010-June 2011
-
- Figure 28: Camera ownership, type of camera, by gender, October 2010-June 2011
- Figure 29: Camera ownership, type of camera, by age, October 2010-June 2011
- Younger ages use more devices for taking photos
-
- Figure 30: Hardware used to capture photos, by age, October-November 2011
- Choice of phone over DSC age driven
-
- Figure 31: Primary device used for photo capture, by age, October-November 2011
- Figure 32: Photo equipment ownership, by age, October-November 2011
- Higher-income groups favor dedicated products
-
- Figure 33: Primary device used for photography, by household income, October-November 2011
-
- Figure 34: Photo equipment ownership, by household income, October-November 2011
- Millennials favor phones for video
-
- Figure 35: Primary device used for videography, by age, October-November 2011
- Video camera ownership driven by age, income
-
- Figure 36: Video camera ownership, by age, October-November 2011
-
- Figure 37: Video camera ownership, by household income, October-November 2011
-
- Figure 38: Pocket camcorder ownership, by age, October 2010-June 2011
- Figure 39: Pocket camcorder ownership, by household income, October 2010-June 2011
Attitudes to Purchasing
-
- Key points
- Intent to purchase SLRs higher than digital point-and-shoots
-
- Figure 40: Intent to purchase photo-related hardware for self, by age, October-November 2011
-
- Figure 41: Intent to purchase camcorder for self, by age, October-November 2011
- Frames beat cameras for gift intent
-
- Figure 42: Intent to purchase imaging or display products as gifts, by age, October-November 2011
- Gifting critical to DSC sales
-
- Figure 43: Digital camera received as gift, by age, October-November 2011
-
- Figure 44: Digital camera received as gift, by gender, October-November 2011
- Interest in new features
-
- Figure 45: Interest in new features, October-November 2011
- Figure 46: Interest in new features, by age, October-November 2011
- Spend on most recently purchased camera
-
- Figure 47: Spend on most recently purchased camera, by gender, October 2010-June 2011
- Figure 48: Spend on most recently purchased camera, by household income, October 2010-June 2011
- Brand consideration
-
- Figure 49: Brand consideration when making photography purchases, October-November 2011
- Brands owned
-
- Figure 50: Brands owned, by household income, October 2010-June 2011
How Photos are Used
-
- Key points
- Into the cloud
-
- Figure 51: How photos are used, October-November 2011
- Figure 52: Typical photo usages, by age, October-November 2011
-
- Figure 53: Any post-capture usage, by age, October-November 2011
- Digital photo printing
-
- Figure 54: Digital photo printing, by gender, October 2010-June 2011
-
- Figure 55: Digital photo printing, by age, October 2010-June 2011
-
- Figure 56: Digital photo printing, by household income, October 2010-June 2011
- Figure 57: How digital photos are printed, by household income, October 2010-June 2011
- Digital frame use and ownership
-
- Figure 58: Digital frame ownership and usage, by age, October-November 2011
-
- Figure 59: Digital frame ownership and usage, by household income, October-November 2011
Households with Children
-
- Key points
- Use of video
-
- Figure 60: Video capture in past three months, by presence of children in household, October-November 2011
- Households with kids favor dedicated device for video
-
- Figure 61: Hardware used to capture video, by presence of children in household, October-November 2011
- Ownership
-
- Figure 62: Camera ownership, by presence of children in household, October 2010-June 2011
- Figure 63: Camera ownership, by marital status and presence of children in household, October-November 2011
- Digital photo printing
-
- Figure 64: Digital photo printing, by presence of children in household, October 2010-June 2011
- Figure 65: Number of digital photos printed, by presence of children in household, October 2010-June 2011
- Intent to purchase
- Intent to gift more common among those with children in the home
-
- Figure 66: Intent to purchase photo/video hardware as gifts, by presence of children in household, October-November 2011
- Purchase for personal usage more common among those with children in the home
-
- Figure 67: Intent to buy photo/video hardware for self, by presence of children in household, October-November 2011
- Limited growth, but increasing importance
-
- Figure 68: Population by age, 2011-16
- Figure 69: Households, by presence and ages of children, 2011
Custom Consumer: The Hobbyist
-
- Key points
- Demographics of the hobbyist
-
- Figure 70: Photography as a hobby, by age, October 2010-June 2011
-
- Figure 71: Photography as a hobby, by household income, October 2010-June 2011
-
- Figure 72: Photography as a hobby, by race/Hispanic origin, October 2010-June 2011
- Millennials making art
-
- Figure 73: Use of photos and videos as art, by age, October-November 2011
-
- Figure 74: Use of photos and videos as art, by race and Hispanic origin, October-November 2011
- How the hobbyist differs from non-hobbyists
- Ownership of cameras and digital photo printing
-
- Figure 75: Hardware ownership and digital printing, by photography as a hobby, October 2010-June 2011
-
- Figure 76: Number of digital photos taken in past three months, by photography as a hobby, October 2010-June 2011
- Spend and type of most recently purchased camera
-
- Figure 77: Type of camera most recently purchased, by photography as a hobby, October 2010-June 2011
-
- Figure 78: Spend on most recent camera purchased, by photography as a hobby, October 2010-June 2011
Race and Hispanic Origin
-
- Key points
- Ownership and usage
-
- Figure 79: Camera ownership and photo printing, by race/Hispanic origin, October 2010-June 2011
-
- Figure 80: Number of digital photos taken in past three months, by race/Hispanic origin, October 2010-June 2011
- Figure 81: Spend on most recent camera purchased, by race/Hispanic origin, October 2010-June 2011
-
- Figure 82: Cellphone feature usage, by race/Hispanic origin, October 2010-June 2011
- Differences among Hispanics by language spoken in the home
- Camera ownership
-
- Figure 83: Camera ownership among Hispanics, by language spoken in home, October 2010-June 2011
- Figure 84: Spend on most recent camera purchased by Hispanics, by language spoken in home, October 2010-June 2011
-
- Figure 85: Number of digital photos taken in past three months by Hispanics, by language spoken in home, October 2010-June 2011
- Figure 86: Digital photo printing, by language spoken in home by Hispanics, October 2010-June 2011
Appendix: Other Useful Tables
-
- Ownership
-
- Figure 87: Camera ownership, by age, October 2010-June 2011
- Figure 88: Video camera ownership, by marital status and presence of children in household, October-November 2011
-
- Figure 89: Printer and digital frame ownership by marital status and presence of children in household, October-November 2011
- Printing
-
- Figure 90: Digital photo printing by age, October 2010-June 2011
- Figure 91: How digital photos are printed, by presence of children in household, October 2010-June 2011
- Spend
-
- Figure 92: Spend on most recently purchased camera, by presence of children in household, October 2010-June 2011
- Figure 93: Spend on most recently purchased camera, by age, October 2010-June 2011
- Number of digital photos shot
-
- Figure 94: Number of digital photos taken in past three months, by presence of children in household, October 2010-June 2011
- Photography as hobby
-
- Figure 95: Photography as a hobby, by gender, October 2010-June 2011
- Figure 96: Cellphone features used by photography as a hobby, October 2010-June 2011
-
- Figure 97: How digital photo are printed by photography as a hobby, October 2010-June 2011
Appendix: Trade Associations
Back to top