Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer expenditure on gambling, 2006/07-2016-17
- Downturn threatens the recovery
- Market factors
- Good habits to answer gambling’s perennial problem
- Smoke begins to clear
- Market segmentation
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- Figure 2: Share of consumer expenditure on land-based gambling, by sector, 2010/11
- National Lottery and B2 machine revenues resilient
- The consumer
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- Figure 3: Participation in gambling activities, October 2011
- Market leader Lotto least vulnerable to the downturn
- Fun factor gives non-Lotto gambling a platform for growth
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- Figure 4: Attitudes towards gambling, October 2011
- What we think
Issues in the Market
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- Will the government amend taxation and legislation to help the industry?
- How can operators insulate themselves against another recession?
- Where are the industry’s main competitive threats coming from?
- How can land-based venues retain the younger crowd?
- How can other sectors reach the mass-market mainstream of Lotto play?
- What do women really want in a gambling venue?
Future Opportunities
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- Trend: Play Ethic
- Trend: Switch Off
Internal Market Environment
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- Key points
- Legislators return to the table
- Tax to become a bigger burden
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- Figure 5: Gambling taxation rates, 2009/10-2011/12
- Good habits to tackle problem gambling
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- Figure 6: Problem gambling prevalence, by age, 1999-2010
- Investment for smokers sparks potential for growth
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- Figure 7: Cigarette smoking, by participation in selected leisure activities, 2007-11
- Licensing freedoms spark bookies backlash
Broader Market Environment
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- Key points
- Punters look for value as odds lengthen on economic recovery
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- Figure 8: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
- Seaside sector warms to holidaying at home
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- Figure 9: Domestic holidays in the UK, volume and value, 2005-11
- Optimism of youth a key market driver
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- Figure 10: Past year gambling prevalence, by age, 1999-2010
- Better-off player base hides threat to the high street
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- Figure 11: Past year gambling prevalence, by personal income quintile, 2010
- Technology offers more than an online threat
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- Figure 12: Smartphone penetration, July 2009-July 2011
Competitive Context
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- Key points
- Convenience gambling leads the way
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- Figure 13: Most popular gambling activities participated in, by gender, 2010
- Online rivalry creates a case for more liberal casino laws
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- Figure 14: Mode of participation in each activity in the past year, 2010
- Leisure competitors showing faster growth
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- Figure 15: Consumer expenditure on selected leisure activities, 2006-10
Who’s Innovating?
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- Key points
- Healthy competition in the Lottery sector?
- Pub play gets competitive
- Tennis puts virtual betting in-play
- Facebook frees up advertising
Market Size and Forecast
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- Key points
- Market continues slow recovery
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- Figure 16: Consumer expenditure on gambling*, 2005/06-2016/17
- Forecast
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- Figure 17: Forecast of consumer expenditure on gambling, 2006/07-2016-17
- Forecast methodology
Segment Performance
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- Key points
- Machine growth masks arcades’ plight
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- Figure 18: UK gambling market, by sector, 2008/09-10/11*
- World Cup gives betting a timely boost
- Casinos come out even
- Bingo’s losing run continues
- Pools miss out online and on the high street
Market Share
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- Key points
- Betting shops shuffle their pack
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- Figure 19: Leading betting shop operators, by number of venues*, March 2010 and March 2011
- Bingo club closure rates begin to slow
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- Figure 20: Leading land-based bingo club operators, by number of licences held, March 2011
- Westfield takes casinos into post-Act age
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- Figure 21: Leading land-based casino operators, by number of venues, March 2010 and March 2011
- Pursuit of profit a high stakes game for machine operators
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- Figure 22: Gaming machines in operation, by gambling market sector, 2010-11
Companies and Products
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- Key points
- Camelot
- Ladbrokes
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- Figure 23: Financial performance, Ladbrokes (UK Retail), 2009 and 2010
- William Hill
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- Figure 24: Financial performance, William Hill, 2009 and 2010
- Gala Coral
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- Figure 25: Financial performance, Gala Coral Group Limited, UK, 2009 and 2010
- Genting UK
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- Figure 26: Financial performance, Genting Casinos UK Limited, 2009 and 2010
- Rank Group
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- Figure 27: Financial performance, the Rank Group, 2009 and 2010
- Figure 28: Financial performance, by division, the Rank Group, 2009 and 2010
- International Game Technology (IGT)
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- Figure 29: Financial performance, IGT Global, 2009 and 2010
- Inspired Gaming
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- Figure 30: Financial performance, Inspired Gaming, 2009 and 2010
- Sportech
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- Figure 31: Financial performance, Sportech, 2009 and 2010
- Figure 32: Financial performance, by division, Sportech, 2009 and 2010
Brand Communication and Promotion
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- Key points
- Sports betting tops the table
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- Figure 33: Gambling operators’ UK adspend, by sector, 2007-11
- Spend shifts towards TV and web
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- Figure 34: Gambling operators’ UK adspend, by media type, 2007-11
Gambling Activities
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- Key points
- Lotto’s lure based on lucre – but other sectors stronger on fun
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- Figure 35: Participation in gambling activities, October 2011
- Low-cost Lotto habits hardest to break
- Campaigns to cut to the quick?
- Casinos and bingo clubs play a social game with football
Gambling Venues
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- Key points
- Women head for shops, men buy online
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- Figure 36: Gambling venues used, October 2011
- Young gamblers stay safe offline
- Big screen sport makes pub gamblers a mobile target
- Spectators slow to bet beyond horses
Attitudes Towards Gambling
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- Key points
- Fun begins at 45
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- Figure 37: Attitudes towards gambling, October 2011
- Gambling becoming a rich man’s game?
- Food and gossip – not what women really want
Gambling Target Groups
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- Key points
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- Figure 38: Gambling target groups, October 2011
- Lotto Lovers (39% of sample)
- What do they think and do?
- Who are they?
- Non-Starters (51% of sample)
- What do they think and do?
- Who are they?
- Social Gamblers (5% of sample)
- What do they think and do?
- Who are they?
- Cash-Cautious (5% of sample)
- What do they think and do?
- Who are they?
Appendix – Internal Market Environment
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- Figure 39: GamCare helpline callers and counselling service users, 2008/09-2010/11
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Appendix – Brand Communication and Promotion
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- Figure 40: Gambling operators’ UK adspend – top 20 advertiser, 2007-11
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Appendix – Gambling Activities
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- Figure 41: Most popular participation in gambling activities, by demographics, October 2011
- Figure 42: Next most popular participation in gambling activities, by demographics, October 2011
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- Figure 43: Most popular gambling venues, by most popular participation in gambling activities, October 2011
- Figure 44: Most popular gambling venues, by next most popular participation in gambling activities, October 2011
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- Figure 45: Attitudes towards gambling, by most popular participation in gambling activities, October 2011
- Figure 46: Attitudes towards gambling, by next most popular participation in gambling activities, October 2011
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- Figure 47: Repertoire of participation in gambling activities, October 2011
- Figure 48: Repertoire of participation in gambling activities, by demographics, October 2011
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- Figure 49: Participation in gambling activities, by repertoire of participation in gambling activities, October 2011
- Figure 50: Most popular gambling venues, by repertoire of participation in gambling activities, October 2011
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- Figure 51: Attitudes towards gambling, by repertoire of participation in gambling activities, October 2011
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Appendix – Gambling Venues
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- Figure 52: Most popular gambling venues, by demographics, October 2011
- Figure 53: Participation in gambling activities, by most popular gambling venues, October 2011
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- Figure 54: Attitudes towards gambling, by most popular gambling venues, October 2011
- Figure 55: Repertoire of most popular gambling venues, October 2011
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- Figure 56: Repertoire of most popular gambling venues, by demographics, October 2011
- Figure 57: Participation in gambling activities, by repertoire of most popular gambling venues, October 2011
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- Figure 58: Most popular gambling venues, by repertoire of most popular gambling venues, October 2011
- Figure 59: Attitudes towards gambling, by repertoire of most popular gambling venues, October 2011
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Appendix – Attitudes Towards Gambling
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- Figure 60: Attitudes towards gambling, by demographics, October 2011
- Figure 61: Gambling target groups, by demographics, October 2011
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- Figure 62: Participation in gambling activities, by attitudes towards gambling, October 2011
- Figure 63: Most popular gambling venues, by attitudes towards gambling, October 2011
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Appendix – Target Groups
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- Figure 64: Participation in gambling activities, by target groups, October 2011
- Figure 65: Most popular gambling venues, by target groups, October 2011
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- Figure 66: Attitudes towards gambling, by target groups, October 2011
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