Table of Contents
Issues in the Market
-
- Key themes in the report
- Definitions
- Data sources
- Abbreviations
Insights and Opportunities
-
- Natural hair growth
- Try before you buy
- Dress for success
Market in Brief
-
- Colour cosmetics have the highest value by sector
- Irish consumers love fragrance
- Young single women in employment are key consumers
- Scalp conditions common, yet largely untreated
Fast Forward Trends
-
- Trend 1: Premiumization and Indulgence
- What’s it about?
- What we’ve seen
- What next?
- Trend 2: Girly Men
- What’s it about?
- What we’ve seen
- What next?
Internal Market Environment
-
- Key points
- Pressure to be perfect
- Exposure to media driving body issues
- … although some of this is user-driven
-
- Figure 1: Frequency of use of selected social networks, by all demographics, RoI, August 2011
- Gender divide
- Growth in natural products
- Additives a concern
-
- Figure 2: Agreement with the statement “I only buy products from a company with whose ethics I agree”, 2007-11
- Impact on relationships and career
- Seasonality
-
- Figure 3: Gifts purchased for Christmas, NI and RoI, 2010
Broader Market Environment
-
- Key points
- Ageing population
-
- Figure 4: Population, by age, RoI, 2006-41
-
- Figure 5: Population, by age, NI, 2008-58
- Women in the workplace
-
- Figure 6: Employment rate for women, RoI, 1961-2008
- Economy bad for employment, good for lipstick
-
- Figure 7: Economic outlook, RoI and NI, 2008-10
- Scaling back on brands
-
- Figure 8: Consumers who agreed that the following have led them to make a purchase when choosing toiletries, RoI and NI, 2011
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- A highly innovative sector
- Lipstick NPD accounts for one quarter of the market
-
- Figure 9: New product launches in colour cosmetics by category, UK and Ireland, November 2010-November 2011
-
- Figure 10: Top claims for new products launched in face colour cosmetics, UK and Ireland, November 2010- November 2011
- All haircare categories show innovation
-
- Figure 11: New product launches in haircare by category, UK and Ireland, November 2010- November 2011
- Facial products dominate skincare
-
- Figure 12: New product launches in skincare by category, UK and Ireland, November 2010- November 2011
-
- Figure 13: Top five claims for face/neck care and eye care launches, UK and Ireland, November 2010- November 2011
- Women’s fragrances account for almost two thirds of launches
-
- Figure 14: New product launches in fragrances, by category, UK and Ireland, November 2010- November 2011
- Deodorants
-
- Figure 15: New product launches in deodorants by format type, UK and Ireland, November 2010- November 2011
- New lines common in dental care
-
- Figure 16: New product launches in oral hygiene by category, UK and Ireland, November 2010- November 2011
- Innovation highest for shaving preparations
-
- Figure 17: New product launches in shaving and depilatories by category, UK and Ireland, November 2010- November 2011
- Ethical a key concern for soaps, bath and shower products
-
- Figure 18: New product launches in soap and bath products by category, UK and Ireland, November 2010- November 2011
Market Size and Segmentation
-
- Key points
- Eurozone crisis causing concern in cosmetics industry
-
- Figure 19: Total estimated retail sales value for the beauty and personal care market, IoI, RoI and NI, 2005-15
- Colour cosmetics have greatest value
-
- Figure 20: Estimated retail value sales of colour cosmetics, IoI, RoI and NI, 2005-15
- Haircare first to demonstrate cut-backs
-
- Figure 21: Estimated retail value sales of hair care products (including shampoo, conditioner, styling products and colourants), IoI, RoI and NI, 2005-15
- Fragrance market fluctuates most
-
- Figure 22: Estimated retail value sales of male and female fragrances, IoI, RoI and NI, 2005-15
- Facial skincare bore least recessionary impact
-
- Figure 23: Estimated retail value sales of facial skincare products for women, IoI, RoI and NI, 2005-15
- Oral hygiene shows the least loss
-
- Figure 24: Estimated retail value sales of oral hygiene products (including toothbrushes, toothpastes and mouthwash), IoI, RoI and NI, 2005-15
- Personal hygiene markets have lower value
- Soap, bath and shower products hit by price promotions
-
- Figure 25: Estimated retail value sales of soap, bath and shower products, IoI, RoI and NI, 2005-15
- Deodorants also heavily affected by discounting
-
- Figure 26: Estimated retail value sales of deodorants (including aerosols, sticks, roll-ons and others), IoI, RoI and NI, 2005-15
- Body and sun care are the smallest markets
-
- Figure 27: Estimated retail value sales of body care products, IoI, RoI and NI, 2005-15
-
- Figure 28: Estimated retail value sales of sun care products (including sun protection, after-sun and self-tanning products), IoI, RoI and NI, 2005-15
- Razors are the favoured hair removal product
-
- Figure 29: Estimated retail value sales of hair removal products (including razors and blades, creams, sugars, waxes, bleaches and shaving preparations), IoI, RoI and NI, 2005-15
-
- Figure 30: Estimated retail value sales of hair removal products by category, IoI, 2005-15
Companies and Products
-
- Key points
- Estée Lauder Companies
- L’Oréal
- Unilever
- Procter and Gamble
- Coty
- Boots
- Avon
- Flourish Organics
- Rí Na Mara
Consumer Usage – Skincare
-
- Key points
- Facial skincare – Men
- “Normal” is the norm
-
- Figure 31: Facial skin type, as self-identified by men, NI and RoI, 2011
- Shaving is most popular means of hair removal among men
-
- Figure 32: Used any razors/razor blades or electric shavers over the past 12 months, by men, NI and RoI, 2011
-
- Figure 33: Frequency of usage for any razors/razor blades or electric shavers, by men, NI and RoI, 2011
-
- Figure 34: Used shaving foam, gel, cream and sticks in the last 12 months, NI and RoI, 2011:
- Growth in creams, lotions etc amongst men
- Facial skincare – Women
- Scrubs preferred to masks
-
- Figure 35: Facial skin type, as self-identified by women, NI and RoI, 2011
- Face masks see higher usage among women
-
- Figure 36: Frequency of usage of face masks and scrubs by women, NI and RoI, 2011
- Standalone cleansing products dominate
-
- Figure 37: Usage of cleansing products in the past 12 months, by type, NI and RoI, 2011
- Lotions and potions
-
- Figure 38: Frequency of usage of face creams and lotions by women, NI and RoI, 2011
Consumer Usage – Haircare
-
- Key points
- NI consumers more likely to self-identify hair as fine
-
- Figure 39: Hair type, by gender, NI and RoI, 2011
-
- Figure 40: Concerns about thinning hair/hair loss, by age and gender, NI and RoI, 2011
- Hair treatments – shampoo is ubiquitous
-
- Figure 41: Frequency of usage of shampoo and conditioner by men, NI and RoI, 2011
- Conditioners more commonly used by women
-
- Figure 42: Frequency of usage of shampoos and conditioners by women, NI and RoI, 2011
- Intensive treatments more popular in RoI
- Hair styling products – Gel most popular styling aid amongst men…
-
- Figure 43: Usage of hair styling products by men, NI and RoI, 2011
- Women favour hairspray
-
- Figure 44: Usage of hair styling and finishing products by type, women, NI and RoI, 2011
- More than half of Irish women use hair dye
-
- Figure 45: Hair treatments, by women, NI and RoI, 2011
-
- Figure 46: Usage of hair colourants, bleaches or lighteners at home by women, NI and RoI, 2007-11
Consumer Usage – Colour Cosmetics
-
- Key points
- Base more popular with younger women
-
- Figure 47: Usage of foundation and face powder (loose or compressed) over the past 12 months by women, NI and RoI, 2011
-
- Figure 48: Frequency of usage of foundation in the past 12 months by women, NI and RoI, 2011
- Increase in usage of foundation
-
- Figure 49: Trend in foundation usage by women, NI and RoI, 2008-2011
- Blusher and highlighter used by half of women
-
- Figure 50: Usage of blusher or highlighter in the past 12 months by women, NI and RoI, 2011
- Mascara most popular in NI, eye shadow in RoI
-
- Figure 51: Usage of eye make-up in the past 12 months by women, NI and RoI, 2011
-
- Figure 52: Frequency of usage for eye make-up in the past 12 months by women, NI and RoI, 2011
-
- Figure 53: Usage of particular eye make-up products in the past 12 months by women, NI and RoI, 2011
- Lip products most commonly used cosmetics
-
- Figure 54: Usage of lipstick/lipgloss in the past 12 months by women, NI and RoI, 2011
-
- Figure 55: Trend in usage of lipsticks, by women, NI and RoI, 2007-11
- Around six out of ten women have used nail varnishes
Consumer Usage – Body Care and Sun Care
-
- Key points
- Body lotion more popular in RoI
-
- Figure 56: Trend in usage of body lotions and creams for a slow build-up of tan, by women, NI and RoI, 2007-11
- Hand care products favoured by older women
-
- Figure 57: Frequency of usage of hand lotions and creams by women, NI and RoI, 2011
- Disposable wet shave most popular means of hair removal
-
- Figure 58: Usage of hair removers/shavers/razors over the past 12 months, by age, NI and RoI, 2007-11
-
- Figure 59: Hair removal method used over the past 12 months, by women, NI and RoI, 2007-11
- Tanning and sun protection – Self-tanners grew in RoI but fell in NI
- Men’s usage is also higher in RoI
-
- Figure 60: Types of suntan and sun protection products used by men, NI and RoI, 2011
Consumer Usage – Personal Care (including Fragrances)
-
- Key points
- Over 90% of women have worn fragrance…
-
- Figure 61: Frequency of using perfume/eau de toilette by women, NI and RoI, 2011
-
- Figure 62: Trend in usage of perfume/eau de toilette by women, NI and RoI, 2007-11
- … compared to under 80% of men
-
- Figure 63: Men’s usage of aftershave or male fragrance over the past year, by age, NI and RoI, 2011
-
- Figure 64: Trends in usage of aftershave/male fragrance by men, NI and RoI, 2007-11
- Personal grooming – Normal shower gels and creams most popular
-
- Figure 65: Usage of shower gels and bath products over the last 12 months, NI and RoI, 2011
- Aerosol is most common deodorant format
-
- Figure 66: Frequency of usage of deodorants, NI and RoI, 2011
-
- Figure 67: Deodorant format used within the past 12 months, NI and RoI, 2011
Consumer Attitudes to Beauty and Personal Care
-
- Key points
- Young, single women place the greatest importance on image
-
- Figure 68: Agreement with the statement “I look after my appearance, my image”, NI and RoI, 2011
- Youthful appearance valued, but not acted upon
-
- Figure 69: Agreement with statements relating to youthfulness, NI and RoI, 2011
- Consumers claim to value quality…
-
- Figure 70: Agreement with the statement “I only use good quality toiletries”, NI and RoI, 2011
- … but at a perceived low price
-
- Figure 71: Agreement with the statement “I spend a lot of money on toiletries and cosmetics for personal use”, NI and RoI, 2011
- Young consumers value brands, but don’t pay for them
-
- Figure 72: Agreement with the statement “I always pay attention to the brand of toiletries”, NI and RoI, 2011
- Men care less about their looks overall...
-
- Figure 73: Agreement with the statement “What I want most is to look attractive/well-groomed”, NI and RoI, 2011
- ... but care more about attracting a partner
-
- Figure 74: Agreement with the statement “It is important to be attractive to the opposite sex”, NI and RoI, 2011
- Ethical concerns
-
- Figure 75: Agreement with statements regarding environmental concerns, NI and RoI, 2011
- Older consumers less in favour of male skincare
-
- Figure 76: Agreement with the statement “Skincare products are for women, not for men”, NI and RoI, 2011
- A fifth of under 35s in NI would consider cosmetic surgery
-
- Figure 77: Agreement with the statement “I would consider having cosmetic surgery”, NI and RoI, 2011
Consumer Typologies
-
- RoI target groups – Men
-
- Figure 78: Consumer typologies, RoI Men, 2011
- Dieters
- Unengaged
- Alpha-Males
- Youth-Seekers
- Big Spenders
- NI target groups – Men
-
- Figure 79: Consumer typologies, NI Men, 2011
- Macho Men
- Facial Fans
- Unengaged
- Image Conscious
- RoI target groups – Women
-
- Figure 80: Consumer typologies, RoI Women, 2011
- Disinterested
- Women-only
- Weight Conscious
- Beauty Aware
- Surgery Fans
- NI target groups – Women
-
- Figure 81: Consumer typologies, NI women, 2011
- Self-accepters
- Mrs Average
- Unengaged
- Beauty Aware
- Glamourous Grannies
Appendix
-
- Consumer usage – RoI – Women
-
- Figure 82: Natural hair colour, by all demographics, RoI, 2011
- Figure 83: Condition of hair, by all demographics, RoI, 2011
-
- Figure 84: Condition of hair, by all demographics, RoI, 2011 (continued)
- Figure 85: Hair and scalp conditions prone to, by all demographics, RoI, 2011
-
- Figure 86: Facial skin type, 2011
- Figure 87: Used face creams and lotions in last 12 months, by all demographics, RoI, 2011
-
- Figure 88: Types of face creams and lotions used, by all demographics, RoI, 2011
- Figure 89: Frequency of usage – Face creams and lotions, by all demographics, RoI, 2011
-
- Figure 90: Used cleansers (cream, milk, lotion, toner, wipes, washes) in the last 12 months, by all demographics, RoI, 2011
- Figure 91: All types of cleanser (cream, milk, lotion, toner, wipes, washes) used in the last 12 months, by all demographics, RoI, 2011
-
- Figure 92: Used facial scrubs and masks in the last 12 months, by all demographics, RoI, 2011
- Figure 93: Frequency of usage – facial scrubs and masks, by all demographics, RoI, 2011
-
- Figure 94: Used body creams and lotions in the last 12 months, by all demographics, RoI, 2011
- Figure 95: Properties of body creams and lotions used, by all demographics, RoI, 2011
-
- Figure 96: Used hand creams and lotions in the last 12 months, by all demographics, RoI, 2011
- Figure 97: Frequency of usage of hand creams or lotions, by all demographics, RoI, 2011
-
- Figure 98: Used suntan and sun protection products (including self-tanning) in the last 12 months, by all demographics, RoI, 2011
- Figure 99: Used any foundation or face powder in the last 12 months, by all demographics, RoI, 2011
-
- Figure 100: Type of foundation or face powder used, by all demographics, RoI, 2011
- Figure 101: Type of foundation or face powder used, by all demographics, RoI, 2011
-
- Figure 102: Frequency of usage of foundation/tinted moisturiser, by all demographics, RoI, 2011
- Figure 103: Frequency of usage of face powder, by all demographics, RoI, 2011
-
- Figure 104: Used any blusher or highlighter in the last 12 months, by all demographics, RoI, 2011
- Figure 105: Frequency of usage of blushers and highlighters, by all demographics, RoI, 2011
-
- Figure 106: Used any eye make-up in the last 12 months, by all demographics, RoI, 2011
- Figure 107: Frequency of usage of eye make-up, by all demographics, RoI, 2011
-
- Figure 108: Used any lipstick/lipgloss in the last 12 months, by all demographics, RoI, 2011
- Figure 109: Frequency of usage of lipstick/lipgloss, by all demographics, RoI, 2011
-
- Figure 110: Used any perfume or eau de toilette in the last 12 months, by all demographics, RoI, 2011
- Figure 111: Frequency of usage of perfume/eau de toilette, by all demographics, RoI, 2011
-
- Figure 112: Used any nail varnish or nail care product in the last 12 months, by all demographics, RoI, 2011
- Figure 113: Frequency of usage of nail varnish/nail care products, by all demographics, RoI, 2011
-
- Figure 114: Used shampoo in the last 12 months, by all demographics, RoI, 2011
- Figure 115: Types of shampoo used in the last 12 months, by all demographics, RoI, 2011
-
- Figure 116: Frequency of usage of shampoo, by all demographics, RoI, 2011
- Figure 117: Used conditioners (excluding treatments and masques) in the last 12 months, by all demographics, RoI, 2011
-
- Figure 118: Frequency of usage of hair conditioners (excluding treatments and masques), by all demographics, RoI, 2011
- Figure 119: Used hair conditioning treatments and masques in the last 12 months, by all demographics, RoI, 2011
-
- Figure 120: Frequency of usage of hair conditioning treatments and masques, by all demographics, RoI, 2011
- Figure 121: Used hair styling and finishing products in the last 12 months, by all demographics, RoI, 2011
-
- Figure 122: Types of hair styling and finishing products used, by all demographics, RoI, 2011
- Figure 123: Used hair colourants/bleaches/lighteners in the last 12 months, by all demographics, RoI, 2011
-
- Figure 124: Used shower gels and bath products in the last 12 months, by all demographics, RoI, 2011
- Figure 125: Types of shower gels and bath products used, by all demographics, RoI, 2011
-
- Figure 126: Used deodorant in the last 12 months, by all demographics, RoI, 2011
- Figure 127: Frequency of usage of deodorants, by all demographics, RoI, 2011
-
- Figure 128: Types of deodorant format used, by all demographics, RoI, 2011
- Figure 129: Used any hair removal/razor/shaver in the last 12 months, by all demographics, RoI, 2011
-
- Figure 130: Types of hair removal product used, by all demographics, RoI, 2011
- Consumer Usage – RoI – Men
-
- Figure 131: Condition of hair, by all demographics, RoI, 2011:
- Figure 132: Hair and Scalp conditions prone to, by all demographics, RoI, 2011
-
- Figure 133: Used hair colourants in the last 12 months, by all demographics, RoI, 2011
- Figure 134: Facial skin type, by all demographics, RoI, 2011
-
- Figure 135: Facial hair, by all demographics, RoI, 2011
- Figure 136: Used face creams and lotions in last 12 months, by all demographics, RoI, 2011
-
- Figure 137: Frequency of usage – Face creams and lotions (including masks and scrubs), by all demographics, RoI, 2011
- Figure 138: Types of face creams and lotions (including masks and scrubs) used, by all demographics, RoI, 2011
-
- Figure 139: Suntan and sun protection products (including self-tanning) used in the last 12 months, by all demographics, RoI, 2011
- Figure 140: Used any aftershave or male fragrance in the last 12 months, by all demographics, RoI, 2011
-
- Figure 141: Frequency of usage of aftershave/male fragrance, by all demographics, RoI, 2011
- Figure 142: Used shampoo and conditioners in the last 12 months, by all demographics, RoI, 2011
-
- Figure 143: Frequency of usage of shampoo, by all demographics, RoI, 2011
- Figure 144: Frequency of usage of conditioner, by all demographics, RoI, 2011
-
- Figure 145: Types of shampoo and conditioner used in the last 12 months, by all demographics, RoI, 2011
- Figure 146: Used hair styling products (excluding hairspray) in the last 12 months, by all demographics, RoI, 2011:
-
- Figure 147: Types of hair styling products used, by all demographics, RoI, 2011
- Figure 148: Frequency of usage of hair styling products (excluding hairspray), by all demographics, RoI, 2011
-
- Figure 149: Used shower gels and bath products in the last 12 months, by all demographics, RoI, 2011
- Figure 150: Types of shower gels and bath products used, by all demographics, RoI, 2011
-
- Figure 151: Used deodorant in the last 12 months, by all demographics, RoI, 2011:
- Figure 152: Frequency of usage of deodorants, by all demographics, RoI, 2011
-
- Figure 153: Types of deodorant format used, by all demographics, RoI, 2011
- Figure 154: Used any razors/razor blades/electric shavers in the last 12 months, by all demographics, RoI, 2011
-
- Figure 155: Frequency of usage of any razors/ razor blades/ electric shavers, by all demographics, RoI, 2011
- Figure 156: Type of razors/razor blades/electric shavers used, by all demographics, RoI, 2011
-
- Figure 157: Used shaving foam, gel, cream and sticks in the last 12 months, by all demographics, RoI, 2011
- Consumer attitudes – RoI
-
- Figure 158: Agreement with statements relating to personal care and image, RoI, 2011
- Figure 159: Agreement with statements relating to personal care and image, RoI, 2011
-
- Figure 160: Agreement with statements relating to personal care and image, RoI, 2011
- Figure 161: Agreement with statements relating to personal care and image, RoI, 2011
- Consumer usage – NI – Women
-
- Figure 162: Natural hair colour, by all demographics, NI, 2011
- Figure 163: Condition of hair, by all demographics, NI, 2011
-
- Figure 164: Condition of hair, by all demographics, NI, 2011 (continued)
- Figure 165: Hair and Scalp conditions prone to, by all demographics, NI, 2011
-
- Figure 166: Facial skin type, by all demographics, NI, 2011
- Figure 167: Used face creams and lotions in last 12 months, by all demographics, NI, 2011
-
- Figure 168: Types of face creams and lotions used, by all demographics, NI, 2011
- Figure 169: Frequency of usage – Face creams and lotions, by all demographics, NI, 2011
-
- Figure 170: Used cleansers (cream, milk, lotion, toner, wipes, washes) in the last 12 months, by all demographics, NI, 2011
- Figure 171: All types of cleanser (cream, milk, lotion, toner, wipes, washes) used in the last 12 months, by all demographics, NI, 2011
-
- Figure 172: Used facial scrubs and masks in the last 12 months, by all demographics, NI, 2011:
- Figure 173: Frequency of usage – facial scrubs and masks, by all demographics, NI, 2011
-
- Figure 174: Used body creams and lotions in the last 12 months, by all demographics, NI, 2011
- Figure 175: Properties of body creams and lotions used, by all demographics, NI, 2011:
-
- Figure 176: Used hand creams and lotions in the last 12 months, by all demographics, NI, 2011
- Figure 177: Frequency of usage of hand creams or lotions, by all demographics, NI, 2011:
-
- Figure 178: Used suntan and sun protection products (including self-tanning) in the last 12 months, by all demographics, NI, 2011
- Figure 179: Used any foundation or face powder in the last 12 months, by all demographics, NI, 2011
-
- Figure 180: Type of foundation or face powder used, by all demographics, NI, 2011
- Figure 181: Type of foundation or face powder used, by all demographics, NI, 2011:
-
- Figure 182: Frequency of usage of foundation/tinted moisturiser, by all demographics, NI, 2011:
- Figure 183: Frequency of usage of face powder, by all demographics, NI, 2011
-
- Figure 184: Used any blusher or highlighter in the last 12 months, by all demographics, NI, 2011
- Figure 185: Frequency of usage of blushers and highlighters, by all demographics, NI, 2011:
-
- Figure 186: Used any eye make-up in the last 12 months, by all demographics, NI, 2011:
- Figure 187: Frequency of usage of eye make-up, by all demographics, NI, 2011
-
- Figure 188: Used any lipstick/lipgloss in the last 12 months, by all demographics, NI, 2011:
- Figure 189: Frequency of usage of lipstick/lipgloss, by all demographics, NI, 2011:
-
- Figure 190: Used any perfume or eau de toilette in the last 12 months, by all demographics, NI, 2011:
- Figure 191: Frequency of usage of perfume/eau de toilette, by all demographics, NI, 2011
-
- Figure 192: Used any nail varnish or nail care product in the last 12 months, by all demographics, NI, 2011
- Figure 193: Frequency of usage of nail varnish/nail care products, by all demographics, NI, 2011:
-
- Figure 194: Used shampoo in the last 12 months, by all demographics, NI, 2011
- Figure 195: Types of shampoo used in the last 12 months, by all demographics, NI, 2011
-
- Figure 196: Frequency of usage of shampoo, by all demographics, NI, 2011
- Figure 197: Used conditioners (excluding treatments and masques) in the last 12 months, by all demographics, NI, 2011:
-
- Figure 198: Frequency of usage of hair conditioners (excluding treatments and masques), by all demographics, NI, 2011:
- Figure 199: Used hair conditioning treatments and masks in the last 12 months, by all demographics, NI, 2011
-
- Figure 200: Frequency of usage of hair conditioning treatments and masques, by all demographics, NI, 2011
- Figure 201: Used hair styling and finishing products in the last 12 months, by all demographics, NI, 2011:
-
- Figure 202: Types of hair styling and finishing products used, by all demographics, NI, 2011
- Figure 203: Used hair colourants/bleaches/lighteners in the last 12 months, by all demographics, NI, 2011:
-
- Figure 204: Used shower gels and bath products in the last 12 months, by all demographics, NI, 2011
- Figure 205: Types of shower gels and bath products used, by all demographics, NI, 2011:
-
- Figure 206: Used deodorant in the last 12 months, by all demographics, NI, 2011:
- Figure 207: Frequency of usage of deodorants, by all demographics, NI, 2011
-
- Figure 208: Types of deodorant format used, by all demographics, NI, 2011
- Figure 209: Used any hair removal/ razor/ shaver in the last 12 months, by all demographics, NI, 2011:
-
- Figure 210: Types of hair removal product used, by all demographics, NI, 2011
- Consumer usage – NI – Men
-
- Figure 211: Condition of hair, by all demographics, NI, 2011
- Figure 212: Hair and scalp conditions prone to, by all demographics, NI, 2011:
-
- Figure 213: Used hair colourants in the last 12 months, by all demographics, NI, 2011:
- Figure 214: Facial skin type, by all demographics, NI, 2011:
-
- Figure 215: Facial hair, by all demographics, NI, 2011:
- Figure 216: Used face creams and lotions in last 12 months, by all demographics, NI, 2011:
-
- Figure 217: Frequency of usage - Face creams and lotions (including masks and scrubs), by all demographics, NI, 2011
- Figure 218: Types of face creams and lotions (including masks and scrubs) used, by all demographics, NI, 2011
-
- Figure 219: Suntan and sun protection products (including self-tanning) used in the last 12 months, by all demographics, NI, 2011:
- Figure 220: Used any aftershave or male fragrance in the last 12 months, by all demographics, NI, 2011
-
- Figure 221: Frequency of usage of aftershave/male fragrance, by all demographics, NI, 2011:
- Figure 222: Used shampoo and conditioners in the last 12 months, by all demographics, NI, 2011:
-
- Figure 223: Frequency of usage of shampoo, by all demographics, NI, 2011
- Figure 224: Frequency of usage of conditioner, by all demographics, NI, 2011:
-
- Figure 225: Types of shampoo and conditioner used in the last 12 months, by all demographics, NI, 2011
- Figure 226: Used hair styling products (excluding hairspray) in the last 12 months, by all demographics, NI, 2011
-
- Figure 227: Types of hair styling products used, by all demographics, NI, 2011
- Figure 228: Frequency of usage of hair styling products (excluding hairspray), by all demographics, NI, 2011
-
- Figure 229: Used shower gels and bath products in the last 12 months, by all demographics, NI, 2011
- Figure 230: Types of shower gels and bath products used, by all demographics, NI, 2011
-
- Figure 231: Used deodorant in the last 12 months, by all demographics, NI, 2011
- Figure 232: Frequency of usage of deodorants, by all demographics, NI, 2011
-
- Figure 233: Types of deodorant format used, by all demographics, NI, 2011:
- Figure 234: Used any razors/razor blades/electric shavers in the last 12 months, by all demographics, NI, 2011
-
- Figure 235: Frequency of usage of any razors/razor blades/electric shavers, by all demographics, NI, 2011
- Figure 236: Type of razors/razor blades/electric shavers used, by all demographics, NI, 2011
-
- Figure 237: Used shaving foam, gel, cream and sticks in the last 12 months, by all demographics, NI, 2011
- Consumer attitudes – NI
-
- Figure 238: Agreement with statements relating to personal care and image, NI, 2011
- Figure 239: Agreement with statements relating to personal care and image, NI, 2011
-
- Figure 240: Agreement with statements relating to personal care and image, NI, 2011
- Figure 241: Agreement with statements relating to personal care and image, NI, 2011
- Consumer typologies – NI
-
- Figure 242: Consumer typologies, NI, 2011
- Figure 243: Agreement with statements relating to personal care and image, by consumer group, NI, 2011
-
- Figure 244: Agreement with statements relating to personal care and image, by consumer group, (continued), NI, 2011
- Figure 245: Consumer typologies, NI, 2011
-
- Figure 246: Agreement with statements relating to personal care and image, by consumer group, NI, 2011
- Figure 247: Agreement with statements relating to personal care and image, by consumer group (continued), NI, 2011
- Consumer typologies – RoI
-
- Figure 248: Consumer typologies, RoI, 2011
- Figure 249: Agreement with statements relating to personal care and image, by consumer group, RoI, 2011
-
- Figure 250: Agreement with statements relating to personal care and image, by consumer group (continued), RoI, 2011
- Figure 251: Consumer typologies, RoI, 2011
-
- Figure 252: Agreement with statements relating to personal care and image, by consumer group, RoI, 2011
- Figure 253: Agreement with statements relating to personal care and image, by consumer group (continued), RoI, 2011
Back to top