Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best-and worst-case forecast value sales of suncare products, 2006-16
- Segmentation
- Market factors
- Weather
- Incidence of malignant melanoma
- Employment
- Child population
- Companies, brands and innovation
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- Figure 2: Value shares of top-selling brands in suncare market, 2011
- Few major players
- Innovation
- The consumer
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- Figure 3: Types of suncare products used, UK, October 2011
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- Figure 4: Attitudes towards suncare, UK, October 2011
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- Figure 5: Attitudes towards sunscreen, UK, October 2011
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- Figure 6: Attitudes towards buying suncare products, UK, August 2010 and October 2011
- What we think
Issues in the Market
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- What impact has the recent poor summer weather and a fall in overseas holidays had on the market for suncare products?
- How can men be persuaded to increase their suncare product use?
- Is the recession leading consumers to eschew brands in favour of own-label?
- What are the barriers to greater use of self-tanning products?
Future Opportunities
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- Trend: Prepare for the Worst
- Trend: Fauxthenticity
Internal Market Environment
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- Key points
- Attitudes towards lifestyle and appearance
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- Figure 7: Agreement with selected lifestyle statements, 2007-11
- Incidence of malignant melanoma
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- Figure 8: Hospital episode statistics for incidents of malignant melanoma of the skin, 1998/99-2009/10
- Uncertainty in summer temperatures
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- Figure 9: Mean annual temperatures and rainfall, 2000-11
- Depletion of the ozone layer
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- Figure 10: Number of domestic and overseas holidays, 2006-16
- Sunbed ban for under-18s
Broader Market Environment
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- Key points
- An ageing population, but more children
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- Figure 11: Trends in the age structure of the UK population, 2011-16
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- Figure 12: Trends in the socio-demographic structure of the UK population, 2011-16
- The impact of employment
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- Figure 13: Employment and unemployment, by gender, 2006-16
- Gloomy economy
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- Figure 14: GDP quarterly percentage change, Q1 2004-Q3 2011
- Bargain buying
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- Figure 15: Changes in grocery shopping behaviour, January 2010-September 2011
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Innovation by sector
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- Figure 16: New launch activity in the suncare market, % share by sector, 2007-11
- Recession drives own-label launch activity
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- Figure 17: New launch activity in suncare market, branded vs. own-label, 2007-11
- Top innovators
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- Figure 18: NPD in suncare, % share by leading manufacturers, January 2010-November 2011
- Sun protection
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- Figure 19: New product launches in sun protection market, % by product claim, January 2010-November 2011
- Examples of new launches
- Oil-free formulations
- Light textures
- Mattifying and shine free
- Babies and toddlers
- Sun allergy
- Omega 3 oil for enhanced moisturisation
- Anti-ageing
- Aftersun
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- Figure 20: New product launches in aftersun market, % share by product claim, January 2010-November 2011
- Examples of new launches
- Moisturising/Hydrating
- Anti-ageing
- Cooling formulas
- Insect repellent
- Prolonging tan
- Botanical/herbal ingredients
- Self-tan
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- Figure 21: New product launches in self-tanning, % share by product claim, January 2010-November 2011
- Examples of new launches
- Light texture formulation
- Long lasting results
- Botanical ingredients
- Anti-ageing
- Moisturising
- Streak free look
Competitive Context
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- Key points
- Suncare within the wider cosmetics and toiletries market
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- Figure 22: UK retail value sales of selected cosmetics and toiletries, 2006-11
- Competition from added benefits
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- Figure 23: NPD in UV protection, % share by category, UK, January 2010-November 2011
- Figure 24: NPD in UV protection, by sub-category, UK, 2006-10
- Colour cosmetics
- Skincare products
- Haircare
- Bath and shower
- Nutraceuticals
Market Size and Forecast
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- Key points
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- Figure 25: UK retail value sales of suncare products, at current and constant 2011 prices, 2006-16
- The future of the market
- Forecast
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- Figure 26: Best-and worst-case forecast value sales of suncare products, 2006-16
Segment Performance
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- Key points
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- Figure 27: UK retail value sales of suncare products, by sector, 2009-11
- Sun protection
- Self-tanning
- Aftersun sector
- Sun protection sales by SPF
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- Figure 28: UK retail value sales of sun protection products, by SPF, 2010-11
- Sun protection sales by format
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- Figure 29: UK retail value sales of sun protection products, by format, 2010-11
Market Share
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- Key points
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- Figure 30: Brand value shares in suncare market, 2010-11
Companies and Products
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- L’Oréal
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- Figure 31: Selected products launched by L’Oréal in the suncare market in the UK, June 2011-August 2011
- Boots
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- Figure 32: Selected products launched by Boots in the suncare market in the UK, June 2011-August 2011
- Beiersdorf
- Johnson & Johnson
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- Figure 33: New products launched by johnson & johnson in the suncare products market in the UK, June 2011-August 2011
- Avon
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- Figure 34: Selected products launched by Avon in the suncare products market in the UK, June 2011-August 2011
- Clarins
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- Figure 35: Selected products launched by Clarins in the suncare products market in the UK, June 2011-August 2011
- Simple
- Malibu
- LPC Medical
- Coty
- Lavera
- Korres
- Riemann
Brand Communication and Promotion
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- Key points
- Topline adspend
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- Figure 36: Main monitored media advertising spend on suncare products, 2007-10
- Top advertisers
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- Figure 37: Main monitored media advertising spend on suncare products, % share by advertiser, 2010
- Garnier Ambre Solaire dominates adspend
- Beiersdorf accounts for a fifth of total adspend
- Boots invests 80% of its total ad budget on Soltan
Channels to market
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- Figure 38: UK retail value sales of suncare products, by outlet type, 2010-11
- Boots is the main distribution channel
- Grocery multiples account for a quarter of sales
- Recession does not favour department stores
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The Consumer – Usage and Frequency
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- Key points
- Trends in usage
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- Figure 39: Use of suntan and sun protection products (including self-tanning), by gender, 2007-11
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- Figure 40: Usage of suntan and sun protection products (including self-tanning), by demographics, 2011
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- Figure 41: Types of suntan and sun protection products (including self-tanning) used, by gender, 2007-11
- Trends in frequency of use
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- Figure 42: Trends in frequency of using suntan and sun protection products (including self-tanning), by gender, 2007-11
The Consumer – Types of Sun Protection Products Used
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- Key points
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- Figure 43: Types of sun protection products used, UK, October 2011
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- Figure 44: Suntan products used, by type, UK, October 2011
- Sunscreens
- Aftersun
- Self-tanning
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- Figure 45: Consumers who haven’t used self-tanning products but who would be interested in using these products, by age group, October 2011
- Sunbeds and tanning salons
The Consumer – Attitudes towards Suncare
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- Key points
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- Figure 46: Attitudes towards suncare, UK, October 2011
- Sunscreen for the holidays
- Targeting holidaymakers aged 16-24
- Anti-ageing benefits appeal to women
The Consumer – Attitudes Towards Sunscreen
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- Key points
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- Figure 47: Attitudes towards sunscreen, UK, October 2011
- Reusing sunscreen products
- Oily/greasy feeling
- Sunscreen application before sun exposure
- Sunscreens scents
- Applying sunscreen on toddlers is fiddly
The Consumer – Attitudes Towards Self-tanners
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- Key points
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- Figure 48: Attitudes towards self-tanners, UK, October 2011
- Unrealistic colour
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- Figure 49: Non-users of self-tan products, by age group, October 2011
- Bad smell
- Stains
The Consumer – Attitudes Towards Buying Suncare Products
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- Key points
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- Figure 50: Attitudes towards buying suncare products, UK, August 2010 and October 2011
- Chemists and drugstores are marginally most popular
- Supermarket shoppers attracted by convenience/price
- Men leave suncare purchases to the last minute
- Parents are interested in higher SPFs
- … and also branded products
- Aftersun products with added benefits
Appendix – The Consumer – Usage and Frequency
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- Figure 51: Usage of suntan and sun protection products (including self-tanning), by demographics, 2011
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- Figure 52: Usage of suntan and sun protection products (including self-tanning), by demographics, 2011
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Appendix – The Consumer – Types of Sun Protection Products Used
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- Figure 53: Usage of any suncare products, by demographic, UK, October 2011
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- Figure 54: Usage of any sunscreen products, by demographic, UK, October 2011
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- Figure 55: Usage of after-sun products, by demographic, UK, October 2011
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- Figure 56: Usage of self-tan products, by demographic, UK, October 2011
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- Figure 57: Usage of any sunbed/tanning salon products, by demographic, UK, October 2011
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- Figure 58: Usage of sunscreen with a low level SPF of up to 10’, by demographics, UK, October 2011
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- Figure 59: Usage of sunscreen with a medium level SPF of 15-25, by demographics, UK, October 2011
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- Figure 60: Usage of sunscreen with a high SPF of 30-50+, by demographics, UK, October 2011
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- Figure 61: Usage of after-sun products, by demographics, UK, October 2011
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- Figure 62: Usage of self-tan/sunless tanners at home, by demographics, UK, October 2011
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- Figure 63: Usage of gradual tanners, by demographics, UK, October 2011
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- Figure 64: Usage of sunbed products, by demographics, UK, October 2011
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- Figure 65: Usage of tanning salons, by demographics, UK, October 2011
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- Figure 66: Usage of pre-tan accelerators, by demographics, UK, October 2011
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- Figure 67: Usage of oral tanning supplements, by demographics, UK, October 2011
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Appendix – The Consumer – Attitudes Towards Suncare
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- Figure 68: Most popular attitudes towards suncare, UK, October 2011
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- Figure 69: Next most popular attitudes towards suncare, UK, October 2011
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Appendix – The Consumer – Attitudes Towards Sunscreen
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- Figure 70: Most popular attitudes towards sunscreen, by demographics, UK, October 2011
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- Figure 71: Next most popular attitudes towards sunscreen, by demographics, UK, October 2011
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Appendix – The Consumer – Attitudes Towards Self-tanners
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- Figure 72: Attitudes towards self-tanners, by demographics, UK, October 2011
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Appendix – The Consumer – Attitudes Towards Buying Suncare Products
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- Figure 73: Most popular attitudes towards buying suncare products, by demographics, UK, October 2011
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- Figure 74: Next most popular attitudes towards buying suncare products, by demographics, UK, October 2011
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