Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Forecast number of overseas holidays booked via travel agents, 2006-16
- Figure 2: Forecast number of domestic holidays booked via travel agents, 2006-16
- Market factors
- Overseas holidays down by a fifth
-
- Figure 3: Overseas holiday volume, 2006-11
- Staycations still on
-
- Figure 4: Domestic holiday volume, 2006-11
- Packages under 15 million
-
- Figure 5: Package versus independent holidays, by volume, 2005-10
- Holiday priority
-
- Figure 6: What extra money is spent on, top ten – October 2011
- Second for research
-
- Figure 7: Research sources used, 2011
- Ageing population
-
- Figure 8: Trends in the age structure of the UK population, 2011-16
- Companies, brands and innovation
- Market share
-
- Figure 9: Leading travel agents, by number of retail outlets*, 2010
- Cuts, consolidation and expansion
- Thomas Cook
- Thomson/First Choice
- Virgin Holidays
- Flight Centre
- Midcounties Co-op
- ABTA
- Innovation
- The consumer
- Travel agent use
-
- Figure 10: Use of travel agents in past two years, October 2011
- Reasons for use
-
- Figure 11: Top five reasons for travel agent use, 2010 and 2011
- What people think of travel agents
-
- Figure 12: Top five attitudes towards travel agents, 2010 and 2011
- What we think
Issues in the Market
-
- How can travel agents benefit from the ageing UK population?
- What can agents do to capitalise on the staycation trend in 2012?
- How can travel agents take advantage of 2011’s geopolitical unrest across the Middle East/North Africa (the ‘Arab Spring’)?
- What do developments in air travel mean for agents?
Future Opportunities
-
- Let's Make a Deal
- Immaterial World
Internal Market Environment
-
- Key points
- Overseas holidays still falling
-
- Figure 13: Overseas holiday volume and value, 2005-10
-
- Figure 14: Average overseas holiday expenditure*, 2005-10
- Staycation (re)surge
-
- Figure 15: Domestic holidays in the UK, volume and value, 2005-10
- Packages drop to under 15 million
-
- Figure 16: Inclusive tours versus independent holidays, by volume, 2005-10
- ‘Other countries’
-
- Figure 17: Overseas holidays, by region, 2005-10
- Thomas Cook falls under the media microscope
-
- Figure 18: ATOL tour operator failures/closures in the UK, October 2010-October 2011
- TUI merges brands
- Flight-plus shifts to April 2012
Broader Market Environment
-
- Key points
- Lean years ahead
-
- Figure 19: GDP quarterly percentage change, Q1 2006-Q3 2011
- Figure 20: GfK NOP Consumer Confidence Index, January 2008-October 2011
-
- Figure 21: Annual average exchange rates for Sterling, 2007-11
- Agent research rise
-
- Figure 22: Research sources used for last holiday abroad, 2010 and 2011
-
- Figure 23: Broadband penetration, by demographics, 2006-11
- Agents can look to ageing
-
- Figure 24: Trends in the age structure of the UK population, 2006-16
- Figure 25: Forecast adult population trends, by lifestage, 2006-16
- ABs, C2s rise
-
- Figure 26: Forecast adult population trends, by socio-economic group, 2006-16
Competitive Context
-
- Key points
- Holidays commanding smaller slice of ‘extra’ money
-
- Figure 27: Trends in what extra money is spent on, November 2009-October 2011
- A luxury in the firing line
-
- Figure 28: Trends in activities done and planning to do, July 2011-October 2011
Who’s Innovating?
-
- Key points
- Kuoni launches Box Holidays and a fair trade option
- Online…
- …and on call
- Expansion and flagships
Market Size and Forecast
-
- Key points
- Overseas holiday fall hurts agents
-
- Figure 29: Estimated number of overseas holidays booked via travel agents, 2006-16
-
- Figure 30: Channel used to book holiday, 2010 and 2011
- Domestic holidays distant
-
- Figure 31: Estimated number of domestic holidays booked via travel agents, 2006-16
- Forecast
-
- Figure 32: Forecast number of overseas holidays booked via travel agents, 2006-16
- Figure 33: Forecast number of domestic holidays booked via travel agents, 2006-16
- Forecast methodology
Segment Performance
-
- Key points
- Holiday costs
-
- Figure 34: Total cost of holiday, by booking channel, 2010 and 2011
- Six in ten agent users take three weeks or less
-
- Figure 35: Time spent away for holiday/short breaks, by booking channel, 2010 and 2011
- Spain in Europe, Egypt further afield
-
- Figure 36: Countries visited on holiday/short break, by travel agent bookers, 2010 and 2011
- Beach tops type
-
- Figure 37: Type of holiday taken, by booking channel, 2010 and 2011
-
- Figure 38: Activities done in holiday/short break, by travel agent bookers, 2010 and 2011
Market Share
-
- Key points
- TUI and Cook/Co-op to cut stores
-
- Figure 39: Leading travel agents, by number of retail outlets*, 2010
- ABTA members drop…
- …but expansion plans for some…
- …while others rebrand/refocus
Brand Research
-
- Brand map
-
- Figure 40: Attitudes towards and usage of travel agent brands, September 2011
- Correspondence analysis
- Brand attitudes
-
- Figure 41: Attitudes, by travel agent brand, September 2011
- Brand personality
-
- Figure 42: Travel agent brand personality – macro image, September 2011
- Figure 43: Travel agent brand personality – micro image, September 2011
- Brand experience
-
- Figure 44: Travel agent brand usage, September 2011
- Figure 45: Satisfaction with various travel agent brands, September 2011
-
- Figure 46: Consideration of travel agent brands, September 2011
- Figure 47: Consumer perceptions of current travel agent brand performance, September 2011
-
- Figure 48: Travel agent brand recommendation – Net Promoter Score, September 2011
- Brand index
-
- Figure 49: Travel agent brand index, September 2011
- Figure 50: Travel agent brand index vs. recommendation, September 2011
- Brand research target group analysis
-
- Figure 51: Brand research target groups, September 2011
-
- Figure 52: Travel agents brand usage, by brand research target groups, September 2011
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Companies and Products
-
- Advantage Travel Centres
-
- Figure 53: Key financials, Advantage Travel Centres, UK, 2009 and 2010
- Flight Centre
-
- Figure 54: Key financials, Flight Centre, UK, 2009 and 2010
- STA Travel
-
- Figure 55: Key financials, STA Travel Limited, UK, 2009 and 2010
- The Co-operative Travel
- The Global Travel Group
-
- Figure 56: Key financials, Global Travel Group Limited, UK, 2009 and 2010
- Thomas Cook
-
- Figure 57: Key financials, Thomas Cook Group Plc – UK & Ireland, India and the Middle East segment, 2009 and 2010
- Travel Counsellors
-
- Figure 58: Key financials, Travel Counsellors, UK, 2009 and 2010
- TUI Travel UK
-
- Figure 59: Key financials, TUI Plc – UK & Ireland market, 2009 and 2010
- Worldchoice
-
- Figure 60: Key financials, Worldchoice UK Ltd, 2009 and 2010
Travel Agent Use
-
- Key points
- A quarter book at agents
-
- Figure 61: Use of travel agents in past two years, 2008-11
- Package shift
- Non-core usage
- The bookers
- Flight-only function?
Reasons for Use
-
- Key points
- Time saving takes top spot
-
- Figure 62: Reasons for travel agent use, 2010 and 2011
- Other reasons remain constant
- Young and old
- ‘Gateways to the new’
-
- Figure 63: Reasons for travel agent use, by most popular use of travel agents in past two years, October 2011
- Figure 64: Reasons for travel agent use, by next most popular use of travel agents in past two years, October 2011
What People Think of Travel Agents
-
- Key points
- One in four may use in future
-
- Figure 65: Attitudes towards travel agents, 2010 and 2011
- Family fortunes
- Online ease
- Above and beyond
-
- Figure 66: Attitudes towards travel agents, by reasons for use, October 2011
- Non-bookers most receptive to fees
-
- Figure 67: Attitudes towards travel agents, by most popular travel agent use, October 2011
- Figure 68: Attitudes towards travel agents, by next most popular travel agent use, October 2011
Targeting Opportunities
-
- Key points
- Target groups
-
- Figure 69: Travel agents target groups, October 2011
- Agent Advocates
- Demographic profile
- Marketing message
- Late Bookers
- Demographic profile
- Marketing message
- Unsure on Agents
- Demographic profile
- Marketing message
- Internet Enthusiasts
- Demographic profile
- Marketing message
- Not Interested
- Demographic profile
- Marketing message
Appendix – Market Size and Forecast
-
-
- Figure 70: Number of overseas holidays, market volume and forecast, best and worst case scenarios, 2011-16
- Figure 71: Number of overseas holidays booked via travel agents, market volume and forecast, best and worst case scenarios, 2011-16
- Figure 72: Number of domestic holidays booked via travel agents, market volume and forecast, best and worst case scenarios, 2011-16
-
Appendix – Brand Research
-
-
- Figure 73: Brand usage, September 2011
- Figure 74: Brand commitment, September 2011
-
- Figure 75: Brand momentum, September 2011
- Figure 76: Brand diversity, September 2011
-
- Figure 77: Brand satisfaction, September 2011
- Figure 78: Brand recommendation, September 2011
-
- Figure 79: Brand attitude, September 2011
- Figure 80: Brand image – macro image, September 2011
-
- Figure 81: Brand image – micro image, September 2011
- Figure 82: Profile of brand research target groups, by demographics, September 2011
- Figure 83: Psychographic segmentation, by brand research target group, September 2011
-
- Figure 84: Brand usage, by brand research target group, September 2011
- Brand index
-
- Figure 85: Brand index, September 2011
-
Appendix – Travel Agent Use
-
-
- Figure 86: Most popular travel agent use, by demographics, October 2011
- Figure 87: Next most popular travel agent use, by demographics, October 2011
-
- Figure 88: Other travel agent use, by demographics, October 2011
-
Appendix – Reasons for Use
-
-
- Figure 89: Reasons for travel agent use, by demographics, October 2011
-
Appendix – What People Think of Travel Agents
-
-
- Figure 90: Most popular attitudes towards travel agents, by demographics, October 2011
- Figure 91: Next most popular attitudes towards travel agents, by demographics, October 2011
-
Appendix – Targeting Opportunities
-
-
- Figure 92: Attitudes towards travel agents, by target groups, October 2011
- Figure 93: Travel agent use, by target groups, October 2011
-
- Figure 94: Target groups, by demographics, June 2011
-
Back to top