Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Market data
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: U.S. Sales of automotive maintenance, by segment, 2006-16
- Motor/Engine repair is the leader in overall sales
- There will be small growth in the DIY market, however, overall sales are fairly flat in the forecast
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- Figure 2: Fan chart forecast of total automotive maintenance revenues, at current prices, 2006-16
- Franchise automotive parts stores are the store of choice for DIY consumers
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- Figure 3: Top 11 U.S. aftermarket chain outlets, companies by store count, 2011
- Figure 4: Top 11 U.S. aftermarket chain outlets, companies by market share, 2011
- Market factors
- Fewer miles driven decreases the amount of DIY maintenance performed
- Older vehicles on the road increases the amount of maintenance needed
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- Figure 5: Median age of automobiles and trucks in operation in the U.S., 1995-2010
- The consumer
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- Figure 6: Any service work, maintenance, repair, and oil changes done in the past 3 years by gender, August 2011
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- Figure 7: Stores used when buying automotive parts by gender and age, August 2011
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- Figure 8: Sources of information on service, maintenance, and auto repair work, by gender and household income, August 2011
- What we think
Insights and Opportunities
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- The New DIYer
- DIY Maintenance Garage
- The Interactive DIY Manual
- Social DIY learning events
Inspire Insights
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- Inspire Trend—Alpha Mothers
- Inspire Trend—Access All Areas
Market Size and Forecast
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- Key points
- Market forecast for slight growth from 2011, but is essentially flat
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- Figure 9: Expenditure on automotive maintenance at current prices, 2006-16
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- Figure 10: Expenditure on automotive maintenance, at inflation-adjusted prices, 2006-16
- Fan chart forecast
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- Figure 11: Fan chart forecast of total automotive maintenance revenues, at current prices, 2006-16
Market Drivers
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- Key points
- Fewer miles driven
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- Figure 12: Consumer vehicle miles traveled, all U.S. roads and streets, 1991-2011
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- Figure 13: U.S. gasoline national average price per gallon, 2004-11
- Age of the car parc
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- Figure 14: Median age of automobiles and trucks in operation in the U.S., 1993-2010
- Figure 15: Average mileage driven by years of car ownership, and annual miles driven
- Alternative transportation
- The economy and consumer confidence
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- Figure 16: University of Michigan Consumer Sentiment Index, 2007-11
- Figure 17: Employment status, population 16 years and older, 2000-11
- Weather/Typhoon Nalgae
- Right to Repair Act set to even field between dealerships, independents
Competitive Context
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- Key points
- Automotive-manufacturer maintenance packages
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- Figure 18: Included maintenance coverage on new vehicles, by vehicle manufacturer and vehicle, 2011 (part 1)
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- Figure 19: Included maintenance coverage on new vehicles, by vehicle manufacturer and vehicle, 2011 (part 2)
- Figure 20: Included maintenance coverage on used vehicles, by vehicle manufacturer and vehicle, 2011
- Other dealer activity
- Service and parts sales—targeting oil changes
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- Figure 21: Dealerships’ total service and parts sales, 1998-2010
- Figure 22: Dealerships’ service and parts sales, 2009-10
- Increased marketing and investment in service and parts departments
Segment Performance
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- Key points
- Motor/Engine repair dominates overall sales
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- Figure 23: U.S. sales of automotive maintenance, by segment, 2006-16
- Figure 24: Index of U.S. sales of automotive maintenance, by segment, 2006-16
Retailer Performance
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- Overview
- Key points
- Franchise retailers the most popular choice for parts
- Automotive Dealerships
- Key points
- Automotive Dealerships are a popular choice, but not the market leader
- Service and parts sales
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- Figure 25: Automotive dealers’ service and labor sales, service vs. parts, 1998-2010
- Major players
- AutoNation
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- Figure 26: Number of AutoNation dealerships, by state, December 2010
- Lithia Motors
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- Figure 27: Number of Lithia dealerships, by state, December 2010
- Franchise Automotive Parts Stores
- Key points
- Franchise automotive parts stores are the store of choice for DIY
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- Figure 28: Top 20 U.S. aftermarket chain outlets, companies by store count, 2011
- Figure 29: Automotive Parts Retailer fact list, 2011
- Major players
- Pep Boys
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- Figure 30: Pep Boys store count, 2007-10
- Figure 31: Pep Boys revenue split, August 2011
- NAPA
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- Figure 32: NAPA store count, 2007-11
- AutoZone
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- Figure 33: AutoZone store count, 2006-11
- Advance Auto Parts
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- Figure 34: Advance Auto Parts store count, 2006-10
- O’Reilly Auto Parts
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- Figure 35: O’Reilly Auto Parts store count, 2006-11
- Online Automotive Part Stores
- Key points
- Online automotive parts retailers struggle to compete with in-store retailers
- Shifting from online to in-store shopping
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- Figure 36: Stores used when buying automotive parts, by gender and age, August 2011
- Major player – US Auto Parts
- Big-box retailers
- Key points
- Location and convenience of big box retailers are its greatest asset
- Major players
- Walmart
- Sears Brands
- Independent automotive parts stores
- Key points
- A largely uncharted channel
- Glendale Auto Supply
- Standard Auto Parts
Innovations and Innovators
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- Key points
- AutoMD Phone Application
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- Figure 37: iPhone screen shot of AutoMD phone app, November 2011
- RepairPal
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- Figure 38: iPhone screen shot 1 of Repair Pal phone app, November 2011
- Figure 39: iPhone screen shot 2 of Repair Pal phone app, November 2011
Marketing Strategies
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- Key points
- AutoZone
- AutoZone Phone Application
- Online
- TV
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- Figure 40: AutoZone reward card, TV ad, March 2011
- Figure 41: AutoZone going the extra mile, TV ad, January 2011
- Rewards program
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- Figure 42: AutoZone Rewards Card, November, 2011
- NAPA
- NAPA Know How online
- TV
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- Figure 43: NAPA Know How ad featuring NAPA driver Martin Truex Jr., TV ad, April 2011
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- Figure 44: NAPA Know How explaining employees knowledge, TV ad, November 2011
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- Figure 45: NAPA Auto Parts monthly print insert, online and print ad, November 2011
- Advance Auto Parts
- Online
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- Figure 46: Advance Auto Parts Facebook welcome page, November 2011
- TV
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- Figure 47: Advance Auto Parts home delivery, TV ad, May 2011
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- Figure 48: Advance Auto Parts monthly print insert, print ad, November 2011
- Pep Boys
- Online
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- Figure 49: Pep Boys Facebook welcome page, November 2011
- Rewards programs
- US Auto Parts
Who is Working on Vehicles?
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- Key points
- Women more likely to take vehicle to mechanic/ignore maintenance work
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- Figure 50: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by gender, August 2011
- 18-24 year olds most likely to not have repairs done or work on it themselves
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- Figure 51: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by age, August 2011
- Higher-income households most likely to take vehicle to a mechanic
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- Figure 52: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by household income, August 2011
- Singles most likely to work on their vehicle
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- Figure 53: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by marital/relationship status, August 2011
- Lower-income households more likely to work on vehicle.
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- Figure 54: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by gender and household income, August 2011
The Nature of DIY Work
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- Key points
- Females DIYers not significantly behind men for most tasks worked on
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- Figure 55: Specific auto parts or components worked on by self in the past 3 years by gender, August 2011
- Figure 56: Graph of specific auto parts or components worked on by self in the past 3 years, by gender, August 2011
- 18-24 year olds least likely to replace and repair filters, hoses/belts, and headlamps
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- Figure 57: Specific auto parts or components worked on by self in the past 3 years by age, August 2011
- Auto DIY work mostly decreases as household income increases, even among DIYers
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- Figure 58: Specific auto parts or components worked on by self in the past 3 years by household income, August 2011
- Rural owners more likely to perform vehicle maintenance themselves
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- Figure 59: Specific auto parts or components worked on by self in the past 3 years by urban area, August 2011
- Higher income 18-44 year olds least likely to perform DIY work
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- Figure 60: Specific auto parts or components worked on by self by age and household income, August 2011
The Nature of the Work Taken to a Mechanic
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- Key points
- Women from households with higher income more likely to use a mechanic
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- Figure 61: Specific auto parts or components worked on by a mechanic in the past 3 years by gender and household income, August 2011
- 18-34 year olds least likely to take vehicle to a mechanic for most needs
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- Figure 62: Specific auto parts or components worked on by a mechanic in the past 3 years by age, August 2011
- Higher household income increases likelihood of using a mechanic
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- Figure 63: Specific auto parts or components worked on by a mechanic in the past 3 years by household income, August 2011
Sources of Automotive Parts
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- Key points
- More than a half of all respondents go to franchise automotive parts stores to purchase parts
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- Figure 64: Types of stores used when buying automotive parts, by gender, August 2011
- 35-44-year olds most likely to buy at franchise automotive parts stores
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- Figure 65: Types of stores used when buying automotive parts by age, August 2011
- Highest-earning households most likely to get parts at a dealership, least likely from a franchise store.
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- Figure 66: Stores used when buying automotive parts by household income, August 2011
- Rural households most likely to buy automotive parts online
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- Figure 67: Stores used when buying automotive parts by urban area, August 2011
Sources of Information
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- Key points
- Nearly half of men work on vehicles alone
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- Figure 68: Sources of information on service, maintenance, and auto repair work, by gender, August 2011
- 25-34 year olds most likely to use the internet and automotive repair websites
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- Figure 69: Sources of information on service, maintenance, and auto repair work, by age, August 2011
- Least affluent DIYers most likely to work on vehicles with friends or family
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- Figure 70: Sources of information on service, maintenance, and auto repair work, by household income, August 2011
- Lower-income female DIYers most likely to learn vehicle maintenance from a relative, class, or friend
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- Figure 71: Sources of information on service, maintenance, and auto repair work, by gender and household income, August 2011
Attitudes Toward Auto Maintenance, Service, and Repair
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- Key points
- Nearly half of nonrepairers prefer to hire a professional
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- Figure 72: Attitudes toward and involvement in automotive maintenance, service, and repair by gender, August 2011
- Young respondents less likely to use a mechanic, but want to learn
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- Figure 73: Attitudes toward and involvement in automotive maintenance, service, and repair by age, August 2011
- Less affluent nonrepairers least likely to use a mechanic
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- Figure 74: Attitudes toward and involvement in automotive maintenance, service, and repair by household income, August 2011
- Rural respondents are off trend
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- Figure 75: Attitudes toward and involvement in automotive maintenance, service, and repair by urban area, August 2011
- Affluent women least likely to perform auto maintenance
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- Figure 76: Attitudes toward and involvement in automotive maintenance, service, and repair by gender and household income, August 2011
Impact of Race and Hispanic Origin
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- Key points
- Hispanics most likely to perform maintenance work themselves
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- Figure 77: Any service work, maintenance, repair, and oil changes done in the past 3 years by race/Hispanic origin, August 2011
- Hispanics most likely to only perform self-maintenance
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- Figure 78: Any service work, maintenance, repair, and oil changes done in the past 3 years, by race/Hispanic origin, August 2011
- Hispanic DIYers more likely to perform oil changes and battery repair
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- Figure 79: Itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years by Hispanic origin, August 2011
- Asian/Other races most likely to use a professional
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- Figure 80: Itemized service work, maintenance, repair, and oil changes you had a mechanic do in the past 3 years by race/Hispanic origin, August 2011
- Asian/Other races most likely to buy at franchise auto parts store
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- Figure 81: Stores used when buying automotive parts by race/Hispanic origin, August 2011
- Hispanic respondents most likely taught by a relative, friend, or class
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- Figure 82: Sources of information on service, maintenance, and auto repair work, by Hispanic origin, August 2011
- Black respondents most likely to think the dealership or mechanic will do a better job
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- Figure 83: Attitudes toward and involvement in automotive maintenance, service, and repair by race/Hispanic origin, August 2011
Appendix—Other Useful Consumer Tables
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- Type of stores shopped by individual components worked on
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- Figure 84: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 1)
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- Figure 85: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 2)
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- Figure 86: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 3)
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- Figure 87: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 4)
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- Figure 88: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011(Part 5)
- Type of stores shopped, by source of information
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- Figure 89: Sources of information on service, maintenance, and auto repair work by stores used when buying automotive parts, August 2011
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- Figure 90: Sources of information on service, maintenance, and auto repair work by stores used when buying automotive parts, August 2011
- Relationship between attitudes to DIY auto and stores shopped
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- Figure 91: Attitudes toward and involvement in automotive maintenance, service, and repair by stores used when buying automotive parts, August 2011
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- Figure 92: Attitudes toward and involvement in automotive maintenance, service, and repair by stores used when buying automotive parts, August 2011
- Who is Working on the Vehicle
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- Figure 93: Any service work, maintenance, repair, and oil changes done in the past 3 years, by household income, August 2011
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- Figure 94: Any service work, maintenance, repair, and oil changes done in the past 3 years, by education, August 2011
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- Figure 95: Any service work, maintenance, repair, and oil changes done in the past 3 years, by urban area, August 2011
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- Figure 96: Any service work, maintenance, repair, and oil changes done in the past 3 years, by gender and household income, August 2011
- Nature of DIY Work Performed by the Consumer
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- Figure 97: Itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, by marital status, August 2011
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- Figure 98: Itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years by education, August 2011
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- Figure 99: Itemized service work, maintenance, repair, and oil changes performed by self or mechanic by race/Hispanic origin, August 2011
- Sources of automotive parts
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- Figure 100: Stores used when buying automotive parts by gender and household income, August 2011
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- Figure 101: Stores used when buying automotive parts by age and household income, August 2011
Appendix—Trade Associations
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