Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
- Forecast
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- Figure 1: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
- Figure 2: Forecast of UK retail sales of gum, by value, 2006-16
- Market factors
- Rising sugar prices squeezing manufacturer margins
- Consumers to remain cautious over discretionary purchases
- Declining user numbers a threat to market growth
- An ageing population may be problematic for certain segments
- Companies, brands and innovation
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- Figure 3: Brands’ retail value shares in sugar confectionery and gum, 2010
- Mars and Cadbury under threat despite holding a third of the market
- Healthier sweets grow in importance in product launches
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- Figure 4: New products in the UK sugar confectionery and gum market by most common claims, 2008-11*
- Figure 5: New product launches: own-label vs brands, 2008-11*
- Mars and Cadbury drive advertising spend back into growth in 2010
- The consumer
- Mints are the most widely eaten type of sweet
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- Figure 6: Usage of sugar confectionery and gum, by type, August 2011
- Many consumers still like to treat themselves with sweets
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- Figure 7: Usage of sugar confectionery, by occasion, August 2011
- Sharing and newness important for sweet eaters
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- Figure 8: Attitudes towards sugar confectionery, August 2011
- Gum users look for functionality
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- Figure 9: Attitudes towards gum, August 2011
- What we think
Issues in the Market
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- Is there demand for healthier sweets?
- Is an ageing population a threat to the market?
- How can sweet brands leverage the trend for sharing?
- How can gum continue its recent recovery after years of decline?
Future Opportunities
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- Mood to Order
- Free From
Internal Market Environment
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- Key points
- Rising price of sugar putting pressure on the market
- UK obesity levels on the rise
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- Figure 10: Body mass index in the UK, 2007-11
- Rising numbers of Brits are snacking
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- Figure 11: Trends in statements towards snacking, 2007-11
- Consumers conflicted over health factors
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- Figure 12: Trends in statements towards healthy eating, 2007-11
Broader Market Environment
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- Key points
- Consumers likely to remain cautious and limit discretionary purchases
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- Figure 13: Consumer Confidence Index, monthly, January 2007-October 2011
- Children’s pocket money on the rise
- Population changes in the UK to benefit different segments of the market
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- Figure 14: Projected trends in the UK population, by age group, 2011-16
- Decline in D socio-economic group likely to impact on market
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- Figure 15: Projected trends in the UK population, by socio-economic group, 2011-16
Competitive Context
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- Key points
- Sugar confectionery market grows despite falling user numbers
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- Figure 16: Percentage use of selected categories competing with sugar confectionery, 2007-11
- Chocolate confectionery dominates the snacking occasion
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Soft sweets the strongest segment for NPD
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- Figure 17: Product launches within the UK sugar confectionery and gum market, by segment, 2008-11*
- Own-label innovation booms
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- Figure 18: New product launches in the UK sugar confectionery and gum market: own-label vs brands, 2008-11*
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- Figure 19: NPD in the UK sugar confectionery and gum market, by company, top ten, 2010
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- Figure 20: NPD in the UK sugar confectionery and gum market, by top ten companies, 2008-11*
- Healthier sweets grow share in NPD
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- Figure 21: New products in the UK sugar confectionery and gum market by most common claims, 2008-11*
- Key themes
- Flavour mix packs grow in popularity
- Sweet success for sour flavours
- Nostalgia continues to be popular with consumers
- Significant growth in sharing bags
- Notable growth in healthier and more natural sweets
- NPD arrests the decline in the mints segment
Market Size and Forecast
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- Key points
- Sugar confectionery and gum sales return to growth in 2011
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- Figure 22: UK retail value sales of sugar confectionery and gum, 2006-11
- Figure 23: UK retail value sales of sugar confectionery and gum, 2006-11
- Steady growth in value terms obscures underlying problems
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- Figure 24: UK retail value sales of sugar confectionery, 2006-11
- Gum climbs out of its sticky decline
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- Figure 25: UK retail value sales of gum, 2006-11
- Forecast
- Sugar confectionery
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- Figure 26: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
- Figure 27: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
- Gum
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- Figure 28: Forecast of UK retail sales of gum, by value, 2006-16
- Figure 29: Forecast of UK retail sales of gum, by value, 2006-16
- Forecast methodology
Segment Performance
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- Key points
- Soft confectionery: the sweet of choice
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- Figure 30: UK retail value sales of sugar confectionery and gum, by type, 2009-11
- Soft Fruit sweets strengthen leading position in the market
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- Figure 31: UK retail value sales of sugar confectionery by type, 2009-11
- Gum sales back on the rise
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- Figure 32: UK retail value sales of gum by type, 2009-11
Market Share
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- Key points
- Market leaders under pressure as they lose market share
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- Figure 33: Market share of sales of sugar confectionery and gum, by company, 2008-11
- Mars and Cadbury address their problems by overhauling brands
- Soft fruits and mints show strong growth
Companies and Products
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- Mars
- Kraft Foods
- Haribo
- Nestlé
- Swizzels Matlow
- Perfetti Van Melle
- Leaf UK
Brand Communication and Promotion
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- Key points
- Market advertising spend back into growth in 2010
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- Figure 34: Topline advertising spend for sugar confectionery and gum, 2007-11
- Mars and Cadbury Trebor Bassett lead adspend in the market
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- Figure 35: Advertising spend for sugar confectionery and gum, by main companies, 2007-11*
- Figure 36: Advertising spend for sugar confectionery and gum, by top ten brands, 2008-11
- Nestlé, Haribo and Ferrero driving growth through strong adspend
- TV growing again as the preferred medium for advertising
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- Figure 37: Advertising expenditure in the UK sugar confectionery and gum market, by media type, 2007-11
Channels to Market
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- Key points
- Independents hold a high, but falling market share
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- Figure 38: UK retail sales of sugar confectionery and gum, by outlet type, 2008-10
Consumer – Trends in Usage by Type
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- Key points
- Nine in ten adults eat sugar confectionery
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- Figure 39: Usage of sugar confectionery and gum, by type, August 2011
- Half of sweet and gum consumers eat three to six types
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- Figure 40: Repertoire of usage of sugar confectionery and gum, by type, August 2011
- Half of adults eat confectionery at least once a week
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- Figure 41: Frequency of consumption of sugar confectionery, August 2011
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- Figure 42: Frequency of consumption of gum, August 2011
- Both confectionery and mints see usage fall
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- Figure 43: Percentage point change in usage of sugar confectionery and gum, 2007**-11
- Women have more of a sweet tooth than men
- Over-65s remain the core users of mints
- Gum segment driven by younger users
Consumer – Trends in Usage by Occasion
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- Key points
- Sweets and gum most often eaten as a small treat to lift a mood
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- Figure 44: Usage of sugar confectionery, by occasion, August 2011
- Single and dual-occasion users dominate the market
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- Figure 45: Repertoire of usage of sugar confectionery, by occasion, August 2011
Consumer – Attitudes towards Sugar Confectionery and Gum
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- Key points
- Sharing and newness resonate most with sweets users
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- Figure 46: Attitudes towards sugar confectionery, August 2011
- Healthier sweets strike a chord with many consumers
- Chewing gum used by over nine in ten eaters for fresh breath
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- Figure 47: Attitudes towards gum, August 2011
- Healthy chewing gum important to six in ten consumers
Consumer – Target Groups
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- Key points
- Five target groups
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- Figure 48: Target groups, August 2011
- Sweet lovers (20%)
- Health-conscious (19%)
- Comfort eaters (16%)
- Groupers (25%)
- Indulgents (20%)
Appendix – Internal Market Environment
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- Figure 49: Agreement with selected lifestyle statements, 2007-11
- Figure 50: Agreement with selected lifestyle statements, by demographics, 2011
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- Figure 51: Agreement with selected lifestyle statements, by demographics, 2011 (continued)
- Figure 52: Body Mass Index, 2007-11
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Appendix – Competitive Context
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- Figure 53: Trends in consumption of confectionery and snacks, 2007-11
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Appendix – Market Size and Forecast
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- Figure 54: Forecast of UK retail sales of sugar confectionery, by value, best and worst-case forecast, 2011-16
- Figure 55: Forecast of UK retail sales of gum, by value, best and worst-case forecast, 2011-16
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Appendix – Consumer – Trends in Usage
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- Figure 56: Usage of sugar confectionery and gum, by type, August 2011
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- Figure 57: Usage of sugar confectionery and gum by type, by demographics, August 2011
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- Figure 58: Usage of sugar confectionery and gum by type, by demographics, August 2011 (continued)
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- Figure 59: Repertoire of usage of sugar confectionery and gum, by type, August 2011
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- Figure 60: Repertoire of usage of sugar confectionery and gum by type, by demographics, August 2011
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- Figure 61: Usage of sugar confectionery and gum, by occasion, August 2011
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- Figure 62: Usage of sugar confectionery and gum, by occasion, by demographics, August 2011
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- Figure 63: Usage of sugar confectionery and gum by occasion, by demographics, August 2011 (continued)
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- Figure 64: Usage of sugar confectionery and gum, by occasion, by type, August 2011
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- Figure 65: Usage of sugar confectionery and gum by occasion, by type, August 2011 (continued)
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- Figure 66: Repertoire of usage of sugar confectionery and gum by occasion, August 2011
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- Figure 67: Repertoire of usage of sugar confectionery and gum, by occasion, by demographics, August 2011
- Mints
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- Figure 68: Frequency of eating mints, 2007-11
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- Figure 69: Frequency of eating mints, by demographics, 2011
- Other sugar confectionery
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- Figure 70: Frequency of eating other sugar confectionery (incl. sweets for children), 2007-11
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- Figure 71: Frequency of eating other sugar confectionery (incl. sweets for children), by demographics, 2011
- Gum
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- Figure 72: Frequency of eating chewing gum, 2007-11
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- Figure 73: Frequency of eating chewing gum, by demographics, 2011
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- Figure 74: How respondents would describe their financial situation, by demographics, July 2011
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Appendix – Consumer – Attitudes towards Sugar Confectionery and Gum
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- Sugar confectionery and mints
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- Figure 75: Attitudes towards sugar confectionery, August 2011
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- Figure 76: Attitudes towards sugar confectionery, by demographics, August 2011
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- Figure 77: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
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- Figure 78: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
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- Figure 79: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
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- Figure 80: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
- Gum
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- Figure 81: Attitudes towards gum, August 2011
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- Figure 82: Attitudes towards gum, by demographics, August 2011
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- Figure 83: Attitudes towards gum, by demographics, August 2011 (continued)
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- Figure 84: Attitudes towards gum, by demographics, August 2011 (continued)
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- Figure 85: Attitudes towards gum, by demographics, August 2011 (continued)
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- Figure 86: Attitudes towards gum, by demographics, August 2011 (continued)
Appendix – Consumer – Target Groups
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- Figure 87: Target groups, by demographics, August 2011
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- Figure 88: Usage of sugar confectionery and gum by type, by target groups, August 2011
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- Figure 89: Frequency of consumption of sugar confectionery, by target groups, August 2011
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- Figure 90: Usage of sugar confectionery and gum by occasion, by target groups, August 2011
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- Figure 91: Attitudes towards sugar confectionery, by target groups, August 2011
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- Figure 92: Frequency of purchase of gum, by target groups, August 2011
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- Figure 93: Health and healthy lifestyles, by target groups, August 2011
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- Figure 94: Eating habits, by target groups, August 2011
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