Table of Contents
Introduction and Abbreviations
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- Definition of specialty
- Segment definitions and examples
- Channel data
- The 2011 Mintel/NASFT survey
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The $70 billion market for specialty foods weathers economic storm
- How the $70 billion market breaks down:
- Retail distribution: Mainstream, natural food, specialty food stores
- Market factors
- Market segmentation
- New premium food launches
- Supply surveys: manufacturers, importers, distributors, and brokers
- Topline results for 2010
- Specialty food retailer survey
- Topline results for 2010
Market Factors
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- Eating in trend continues and spurs specialty food market growth
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- Figure 1: Average expenditures of all CUs (consumer units) for food and drink at home and away from home, 2006-09
- Food prices set to rise sharply in 2011
- Manufacturers walk fine line of retaining customers and margins
- Price index forecast is favorable for at-home food purchases
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- Figure 2: Consumer Price Index: all food, food at home and food away from home, 2008-11
- Outlets with fewer specialty SKUs/deeper discounts attracting consumers
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- Figure 3: Expenditures for food at home, share by type of retail channel, 2000-10
- New premium food launches
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- Figure 4: Premium food and beverage product launches in all outlets, by segment, 2006-10
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- Figure 5: Premium food and beverage product launches in all outlets, by top 20 claims, 2006-10
- Figure 6: Name brand versus private label premium food and beverage product launches in all outlets, 2006-10
Market Size and Trends
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- Sales in retail channels approach $56 billion in 2010
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- Figure 7: Total U.S. retail dollar sales of specialty foods, at current and inflation-adjusted prices, 2008-10
- Sales of specialty foods by retail channel
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- Figure 8: Sales of specialty foods by retail channel, 2008-10
- Estimating the total specialty food universe
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- Figure 9: Total U.S. sales of specialty foods, 2009-10
Market Segmentation
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- Figure 10: Specialty food market sales, segmented by food and drink segment, 2008 and 2010
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- Figure 11: Total retail sales (specialty and non-specialty) in market segments included in specialty universe, through all channels, 2008 and 2010
- Figure 12: Specialty foods as a percentage of all food sales, by segment, 2010
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- Figure 13: Sales growth or decline for all foods and specialty foods by product segment, 2008-10
- Figure 14: Unit sales of specialty foods, 2008-10
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Segment Analysis
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- Performance highlights
- 01) Cheese & cheese alternatives
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- Figure 15: Sales of specialty and all cheese and cheese alternatives, at current and inflation-adjusted prices, 2008-10
- 02) Frozen & refrigerated meat, poultry & seafood
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- Figure 16: Sales of specialty and all frozen/refrigerated meat, poultry & seafood, at current and inflation-adjusted prices, 2008-10
- 03) Chips, pretzels & snacks
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- Figure 17: Sales of specialty and all chips, pretzels and snacks, at current and inflation-adjusted prices, 2008-10
- 04) Bread & baked goods
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- Figure 18: Sales of specialty and all bread and baked goods, at current and inflation-adjusted prices, 2008-10
- 05) Condiments, dressings, and marinades
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- Figure 19: Sales of specialty and all condiments, dressings, and marinades, at current and inflation-adjusted prices, 2008-10
- 06) Coffee, coffee substitutes & cocoa
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- Figure 20: Sales of specialty and all coffee, coffee substitutes and cocoa, at current and inflation-adjusted prices, 2008-10
- 07) Yogurt & kefir
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- Figure 21: Sales of specialty and all yogurt and kefir, at current and inflation-adjusted prices, 2008-10
- 08) Frozen lunch & dinner entrées
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- Figure 22: Sales of specialty and all frozen lunch and dinner entrées, at current and inflation-adjusted prices, 2008-10
- 09) Candy & individual snacks
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- Figure 23: Sales of specialty and all candy and individual snacks, at current and inflation-adjusted prices, 2008-10
- 10) Frozen desserts
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- Figure 24: Sales of specialty and all frozen desserts, at current and inflation-adjusted prices, 2008-10
- 11) Milk
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- Figure 25: Sales of specialty and all milk, at current and inflation-adjusted prices, 2008-10
- 12) Cookies & snack bars
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- Figure 26: Sales of specialty and all cookies and snack bars, at current and inflation-adjusted prices, 2008-10
- 13) Oils & vinegars
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- Figure 27: Sales of specialty and all oils and vinegars, at current and inflation-adjusted prices, 2008-10
- 14) Pickles, peppers, olives, and other vegetables
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- Figure 28: Sales of specialty and all pickles, peppers, olives, and other vegetables, at current and inflation-adjusted prices, 2008-10
- 15) Baking mixes, supplies & flours
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- Figure 29: Sales of specialty and all baking mixes, supplies and flours, at current and inflation-adjusted prices, 2008-10
- 16) Teas
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- Figure 30: Sales of specialty and all teas, at current and inflation-adjusted prices, 2008-10
- 17) Shelf-stable fruits & vegetables
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- Figure 31: Sales of specialty and all shelf-stable fruits and vegetables, at current and inflation-adjusted prices, 2008-10
- 18) Refrigerated salsas & dips
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- Figure 32: Sales of specialty and all refrigerated salsas and dips, at current and inflation-adjusted prices, 2008-10
- 19) Cold cereals
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- Figure 33: Sales of specialty and all cold cereals, at current and inflation-adjusted prices, 2008-10
- 20) Nuts, seeds, dried fruit & trail mixes
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- Figure 34: Sales of specialty and all nuts, seeds, dried fruit and trail mixes, at current and inflation-adjusted prices, 2008-10
- 21) Refrigerated juices & functional beverages
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- Figure 35: Sales of specialty and all refrigerated juices and functional beverages, at current and inflation-adjusted prices, 2008-10
- 22) Shelf-stable juices
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- Figure 36: Sales of specialty and all shelf-stable juices, at current and inflation-adjusted prices, 2008-10
- 23) Crackers & crispbreads
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- Figure 37: Sales of specialty and all crackers and crispbreads, at current and inflation-adjusted prices, 2008-10
- 24) Seasonings
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- Figure 38: Sales of specialty and all seasonings, at current and inflation-adjusted prices, 2008-10
- 25) Soup
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- Figure 39: Sales of specialty and all soup, at current and inflation-adjusted prices, 2008-10
- 26) Shelf-stable pasta and pizza sauces
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- Figure 40: Sales of specialty and all shelf-stable pasta and pizza sauces, at current and inflation-adjusted prices, 2008-10
- 27) Water
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- Figure 41: Sales of specialty and all water, at current and inflation-adjusted prices, 2008-10
- 28) Energy bars & gels
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- Figure 42: Sales of specialty and all energy bars and gels, at current and inflation-adjusted prices, 2008-10
- 29) Shelf-stable pasta
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- Figure 43: Sales of specialty and all shelf-stable pasta, at current and inflation-adjusted prices, 2008-10
- 30) Ready-to-drink tea & coffee
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- Figure 44: Sales of specialty and all ready-to-drink tea and coffee, at current and inflation-adjusted prices, 2008-10
- 31) Entrées & mixes
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- Figure 45: Sales of specialty and all entrées and mixes, at current and inflation-adjusted prices, 2008-10
- 32) Beans, grains & rice
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- Figure 46: Sales of specialty and all beans, grains and rice, at current and inflation-adjusted prices, 2008-10
- 33) Carbonated beverages
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- Figure 47: Sales of specialty and all carbonated beverages, at current and inflation-adjusted prices, 2008-10
- 34) Shelf-stable meat, poultry & seafood
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- Figure 48: Sales of specialty and all meat, poultry & seafood, at current and inflation-adjusted prices, 2008-10
- 35) Sweeteners
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- Figure 49: Sales of specialty and all sweeteners, at current and inflation-adjusted prices, 2008-10
- 36) Refrigerated condiments
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- Figure 50: Sales of specialty and all refrigerated condiments, at current and inflation-adjusted prices, 2008-10
- 37) Frozen fruits & vegetables
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- Figure 51: Sales of specialty and all frozen fruits and vegetables, at current and inflation-adjusted prices, 2008-10
- 38) Other dairy & alternatives
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- Figure 52: Sales of specialty and all other dairy and alternatives, at current and inflation-adjusted prices, 2008-10
- 39) Shelf-stable salsas & dips
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- Figure 53: Sales of specialty and all shelf-stable salsas and dips, at current and inflation-adjusted prices, 2008-10
- 40) Frozen appetizers & snacks
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- Figure 54: Sales of specialty and all frozen appetizers and snacks, at current and inflation-adjusted prices, 2008-10
- 41) Eggs
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- Figure 55: Sales of specialty and all eggs, at current and inflation-adjusted prices, 2008-10
- 42) Pudding & shelf-stable desserts
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- Figure 56: Sales of specialty and all pudding and shelf-stable desserts, at current and inflation-adjusted prices, 2008-10
- 43) Nut & seed butters
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- Figure 57: Sales of specialty and all nut and seed butters, at current and inflation-adjusted prices, 2008-10
- 44) Conserves, jams, and spreads
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- Figure 58: Sales of specialty and all conserves, jams, and spreads, at current and inflation-adjusted prices, 2008-10
- 45) Frozen breakfast foods
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- Figure 59: Sales of specialty and all frozen breakfast foods, at current and inflation-adjusted prices, 2008-10
- 46) Shelf-stable functional beverages
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- Figure 60: Sales of specialty and all shelf-stable functional beverages, at current and inflation-adjusted prices, 2008-10
- 47) Hot cereals
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- Figure 61: Sales of specialty and all hot cereals, at current and inflation-adjusted prices, 2008-10
- 48) Refrigerated pasta
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- Figure 62: Sales of specialty and all refrigerated pasta, at current and inflation-adjusted prices, 2008-10
- 49) Rice cakes
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- Figure 63: Sales of specialty and all rice cakes, at current and inflation-adjusted prices, 2008-10
- 50) Refrigerated pasta & pizza sauces
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- Figure 64: Sales of specialty and all refrigerated pasta and pizza sauces, at current and inflation-adjusted prices, 2008-10
- 51) Frozen juices & beverages
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- Figure 65: Sales of specialty and all frozen juices and beverages, at current and inflation-adjusted prices, 2008-10
State of the Industry: Supply Chain
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- Introduction
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- Figure 66: Number of SKUs manufactured/carried, by supply chain sectors, 2005-10
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- Figure 67: Mean average annual sales, by supply chain sectors, 2010
- Manufacturers
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- Figure 68: Number of SKUs produced per specialty food manufacturers, 2005-10
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- Figure 69: Average annual specialty food sales by specialty food manufacturers, 2010
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- Figure 70: Full- and part-time staff employed by specialty food manufacturers, 2007-10
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- Figure 71: Breakdown of manufacturer expenses, by type, 2007-10
- Figure 72: Share of specialty food manufacturer annual sales, by channel, 2009-10
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- Figure 73: Manufacturers that own a manufacturing facility, 2010
- Figure 74: Manufacturers that co-pack for other manufacturers/retailers, 2010
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- Figure 75: The effect of the economy on sales, by specialty food manufacturers, 2009-10
- Figure 76: Natural/ethical sourcing for products, by specialty food manufacturers, 2010
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- Figure 77: Natural/ethical claims that are the most of interest/will grow most, by specialty food manufacturers, 2010
- The voice of the manufacturer
- Importers
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- Figure 78: Number of SKUs carried per specialty food importers, 2009-10
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- Figure 79: Average annual specialty foods sales by specialty food importers, 2010
- Figure 80: The effect of the economy on sales, 2009-10
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- Figure 81: Regions from which specialty food importers obtain products, 2005-10
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- Figure 82: Number of countries imported from, 2006-10
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- Figure 83: Share of specialty food importer annual sales by channel, 2009-10
- Figure 84: Percentage of specific types of products imported, by specialty food importers, 2010
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- Figure 85: Natural/ethical claims that are the most of interest/will grow most, by specialty food importers, 2010
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- Figure 86: Cuisine/food types/countries of origin that importers think will emerge in 2011, by specialty food importers, 2010
- The voice of the importer
- Distributors
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- Figure 87: Number of SKUs carried per specialty food distributor, 2010
- Figure 88: Average annual specialty foods sales by specialty food distributors, 2010
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- Figure 89: Stores serviced by specialty food distributors, 2009-10
- Figure 90: Share of sales of specialty food distributors, by channels sold through, 2010
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- Figure 91: Natural/ethical claims that are the most of interest/will grow most, by specialty food distributors, 2010
- The voice of the distributor
- Brokers
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- Figure 92: Number of SKUs represented per specialty food broker, 2005-10
- Figure 93: Average annual specialty food sales by specialty food brokers, 2010
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- Figure 94: Number of stores serviced by specialty food brokers, 2009-10
- Figure 95: Natural/ethical claims that are the most of interest/will grow most, by specialty food brokers, 2010
- The voice of the broker
Retail Distribution
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- Retail channel sales of specialty foods
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- Figure 96: U.S. retail sales of specialty foods, by channel, 2008-10
- Mainstream channels (supermarkets, drug stores, mass merchandisers)
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- Figure 97: Mainstream outlet* sales of specialty foods, at current and inflation-adjusted prices, 2008-10
- Specialty food stores
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- Figure 98: Specialty food store sales of specialty foods, at current and inflation-adjusted prices, 2008-10
- Natural food stores
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- Figure 99: Natural food store sales of specialty foods, at current and inflation-adjusted prices, 2008-10
State of the Industry: Specialty Food Retailers
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- Operating statistics
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- Figure 100: Specialty food store operating statistics, 2010
- Figure 101: Number of SKUs carried by specialty food stores, 2010
- Relations with suppliers
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- Figure 102: Mean percentage of purchases made through distributors vs. direct purchases, 2006-10*
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- Figure 103: Number of suppliers that retailers buy directly from, 2010
- Stores: Departments and product mix
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- Figure 104: Percentage of sales by department within specialty food stores, 2010
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- Figure 105: Characteristics of products carried by retailers, 2010
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- Figure 106: Share of natural/ethical product sales, 2010
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- Figure 107: Natural/ethical claims that are the most of interest/will grow most, by specialty food retailers, 2010
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- Figure 108: Sources for discovering new products, 2009-10
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- Figure 109: Cuisine/food types/countries of origin that importers think will emerge in 2011, 2010
- The impact of the recession on specialty food retailers
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- Figure 110: Sales change in the past year, 2009-10
- Figure 111: Strategies implemented to cope with the recession, 2010
- Staffing and labor issues
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- Figure 112: Full-time staff in specialty food stores, 2006-10
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- Figure 113: Labor costs as a percentage of sales, 2010
- The voice of the retailer
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