Domestic vs Overseas Tourism - Ireland - January 2012
Domestic vs Overseas Tourism - Ireland - January 2012

With money being tighter than ever for Irish consumers, the decision to take a holiday is not made lightly. Consumers are more likely to be scaling back the amount of trips they take per year, while also being more inclined to consider a domestic break, as opposed to travelling abroad for a holiday.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

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Consumer

Consumer

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The Consumer – Holiday Trends
The Consumer – Air Travel Usage
The Consumer – Attitudes Towards Travel and Holidays

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Appendix