Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Retail value sales of make-up, by sector, UK, 2010
- Forecast
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- Figure 2: Value sales for colour cosmetics, 2006-16
- Market factors
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- Figure 3: Trends in the age structure of the UK female population, 2006-16
- Companies, brands and innovation
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- Figure 4: New product development in colour cosmetics, % share by category, Jan-April 2011
- The consumer
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- Figure 5: Average spend on make-up by product type and by age group, UK, March 2011
- Figure 6: Trends in usage of lipstick/lip gloss, 2006-10
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- Figure 7: Reasons for wearing make-up, April 2011
- Figure 8: Make-up purchasing habits, April 2011
- What we think
Issues in the Market
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- Is the “Lipstick Index” holding true in light of the credit crunch?
- What role does fashion play in the colour cosmetics category?
- How innovative is the category?
- Who wears make-up and how will demographic changes impact the category?
- Where and how do consumers shop for make-up?
Future Opportunities
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- Trend: Guiding Choice
- Trend: Life Hacking
Internal Market Environment
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- Key points
- Lifestyle
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- Figure 9: Attitudes towards personal care, 2006-10
- Ethics
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- Figure 10: Attitudes towards ethics, 2006-10
- Stress and problem skin
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- Figure 11: Trends in complaints amongst women, 2008-10
Broader Market Environment
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- Key points
- Demographic shifts
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- Figure 12: Trends in the age structure of the UK female population, 2006-16
- Working world
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- Figure 13: Working status of women, 2006-10
Competitive Context
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- Key points
- Market sizes
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- Figure 14: UK retail value sales of selected beauty and personal care products, 2006-10
- Usage
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- Figure 15: Trends in usage of selected toiletries and cosmetics, women, 2009-10
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
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- Figure 16: Top five European countries by new product development in make-up, 2007-11
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- Figure 17: New product development in colour cosmetics, % share by category, Jan-April 2011
- Figure 18: New product development by category, eye colour cosmetics, Jan-April 2011
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- Figure 19: New product development by category, face colour cosmetics, Jan-April 2011
- Figure 20: New product development by category, lip colour cosmetics, Jan-April 2011
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- Figure 21: New product development in colour cosmetics, % share private label vs. brands, 2008-11*
- Figure 22: New product development in colour cosmetics, by leading five product positioning claims, 2008-11*
- Face
- Eyes
- Lips
- Nails
Market Size and Forecast
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- Key points
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- Figure 23: Value sales for colour cosmetics, 2006-16
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- Figure 24: UK best- and worst-case forecast for sales of colour cosmetics, 2006-16
- Forecast methodology
Segment Performance
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- Key points
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- Figure 25: Retail value sales of make-up, by sector, UK, 2010
- Face
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- Figure 26: UK retail value sales of face make-up, by sector, 2010
- Eyes
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- Figure 27: UK retail value sales of eye make-up, by sector, 2010
- Lips
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- Figure 28: UK retail value sales of lip make-up by sub-category sector, 2010
- Nails
Market Share
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- Key points
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- Figure 29: Manufacturers’ shares in colour cosmetics, 2010
Companies and Products
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- L’Oréal
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- Figure 30: New products launched by L’Oréal UK in colour cosmetics, Sept 2008-Apr 2011
- Estée Lauder Companies
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- Figure 31: New products launched by Estée Lauder Companies in UK colour cosmetics, Sep 2008-Apr 2011
- Procter & Gamble
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- Figure 32: New products launched by Max Factor in UK colour cosmetics, Aug 2008-Apr 2011
- Boots
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- Figure 33: New products launched by Boots in UK colour cosmetics, Aug 2008-Apr 2011
- LVMH
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- Figure 34: New products launched by LVMH in UK colour cosmetics, Aug 2008-Apr 2011
- Coty
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- Figure 35: New products launched by Coty in UK colour cosmetics, Aug 2008-Apr 2011
- Chanel
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- Figure 36: New products launched by Chanel in UK colour cosmetics, Aug 2008-Apr 2011
- Avon
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- Figure 37: New products launched by Avon in UK colour cosmetics, Aug 2008-Apr 2011
- Clarins
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- Figure 38: New products launched by Clarins in UK colour cosmetics, Aug 2008-Apr 2011
- Revlon
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- Figure 39: New products launched by Revlon in UK colour cosmetics, Aug 2008-Apr 2011
Brand Communication and Promotion
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- Key points
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- Figure 40: Main media advertising expenditure on colour cosmetics, 2006-10
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- Figure 41: Main media advertising expenditure on colour cosmetics, by media type, 2008-10
- Figure 42: Main media advertising expenditure on colour cosmetics, % share by company, 2010
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- Figure 43: Main media advertisng expenditure on colour cosmetics and new product launches, % by month, 2006-10
Channels to Market
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- Key points
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- Figure 44: Outlets where make-up was bought in the last 12 months, March 2011
- Mass vs prestige
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- Figure 45: Retail value sales of make-up, by channel, 2010
Brand Research
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- Brand map
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- Figure 46: Attitudes towards and usage of make-up brands, March 2011
- Brand attitudes
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- Figure 47: Attitudes, by make-up brand, March 2011
- Brand personality
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- Figure 48: Make-up brand personality – macro image, March 2011
- Correspondence analysis
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- Figure 49: Make-up brand personality – micro image, March 2011
- Brand experience
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- Figure 50: Make-up brand usage, March 2011
- Figure 51: Satisfaction with various make-up brands, March 2011
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- Figure 52: Consideration of make-up brands, March 2011
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- Figure 53: Consumer perceptions of current make-up brand performance, March 2011
- Brand promoters
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- Figure 54: Make-up brand recommendation – Net Promoter Score, March 2011
- Brand index
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- Figure 55: Make-up brand index, March 2011
- Figure 56: Make-up brand index vs. recommendation, March 2011
- Target group analysis
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- Figure 57: Colour cosmetics usage, by Mintel target groups March 2011
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- Figure 58: make-up brand usage, by target groups, March 2011
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
Consumer Purchase and Usage of Make-up
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- Key points
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- Figure 59: Average spend on make-up, by product type and by age group, UK, March 2011
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- Figure 60: Trends in usage of lipstick/lip gloss, 2006-10
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- Figure 61: Trends in types of lip colour used most often, 2006-10
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- Figure 62: Trends in usage of eye make-up, 2006-10
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- Figure 63: types of eye make-up used, 2010
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- Figure 64: Trends in usage of foundation (make-up), face powder (loose or compact) and tinted moisturiser, 2008-10
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- Figure 65: Trends in frequency of use of foundation (make-up), face powder (loose or compact) and tinted
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- Figure 66: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used, 2010
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- Figure 67: Trends in use of blushers and highlighters, 2006-10
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- Figure 68: Trends in usage of nail varnish, 2006-10
The Consumer – Reasons for Wearing Make-up
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- Key points
- Why do women wear make-up?
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- Figure 69: Reasons for wearing make-up, April 2011
The Consumer – Purchasing Habits
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- Key points
- Make-up purchasing habits
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- Figure 70: Make-up purchasing habits, April 2011
- Attitudes towards buying make-up
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- Figure 71: Attitudes towards spending on make-up, April 2011
- Consumer spending on make-up
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- Figure 72: Products bought in last 12 months by price bracket, UK, March 2011
The Consumer – Make-up Usage Habits
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- Key points
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- Figure 73: Attitudes towards wearing make-up, April 2011
Appendix – Internal Market Environment
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- Figure 74: Agreement with lifestyle statements on personal care, by demographics, 2010
- Figure 75: Agreement with lifestyle statements on personal care, by demographics, 2010
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- Figure 76: Agreement with lifestyle statements on personal care, by demographics, 2010
- Figure 77: Attitudes towards ethics, by demographics, 2010
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- Figure 78: Trends in last 4 weeks complaints amongst women, by demographics, 2010
- Figure 79: Last 12 months complaints amongst women, by demographics, 2010
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Appendix – Broader Market Environment
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- Figure 80: Attitudes towards ethics, by demographics, 2010
- Figure 81: Working status of women, by demographics, 2010
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Appendix – Market Size and Forecast
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- Figure 82: UK best- and worst-case forecast sales of colour cosmetics, 2011-16
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Appendix – Brand Research
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- Figure 83: Brand usage, March 2011
- Figure 84: Brand commitment, March 2011
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- Figure 85: Brand momentum, March 2011
- Figure 86: Brand diversity, March 2011
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- Figure 87: Brand satisfaction, March 2011
- Figure 88: Brand recommendation, March 2011
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- Figure 89: Brand attitude, March 2011
- Figure 90: Brand image – Macro image, March 2011
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- Figure 91: Brand image – Micros image, March 2011
- Figure 92: Profile of target groups, by demographics, March 2011
- Figure 93: Psychographic segmentation, by target groups, March 2011
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- Figure 94: Brand usage, by target groups, March 2011
- Figure 95: Brand index, March 2011
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Appendix – Consumer Usage and Purchase of Make-up
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- Figure 96: Frequency of use of lipstick/lip gloss, by demographics, 2010
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- Figure 97: Frequency of use of eye make-up, by demographics, 2010
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- Figure 98: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, 2010
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- Figure 99: Frequency of use of blushers and highlighters, by demographics, 2010
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- Figure 100: Frequency of use of nail varnish, by demographics, 2010
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Appendix – The Consumer – Reasons for Wearing Make-up
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- Figure 101: Most popular reasons for wearing make-up, by demographics, April 2011
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- Figure 102: Next most popular reasons for wearing make-up, by demographics, April 2011
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Appendix – The Consumer – Purchasing Habits
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- Figure 103: Most popular make-up purchasing habits, by demographics, April 2011
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- Figure 104: Next most popular make-up purchasing habits, by demographics, April 2011
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- Figure 105: Most popular attitudes towards spending on make-up, by demographics, April 2011
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- Figure 106: Next most popular attitudes towards spending on make-up, by demographics, April 2011
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- Figure 107: Other attitudes towards spending on make-up, by demographics, April 2011
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- Figure 108: Foundation bought in last 12 months, by price bracket, UK,March 2011
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- Figure 109: Concealer bought in last 12 months, by price bracket, UK,March 2011
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- Figure 110: Powder bought in last 12 months, by price bracket, UK, March 2011
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- Figure 111: Blusher bought in last 12 months, by price bracket, UK, March 2011
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- Figure 112: Lipstick/Gloss bought in last 12 months, by price bracket, UK, March 2011
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- Figure 113: Mascara bought in last 12 months, by price bracket, UK, March 2011
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- Figure 114: Eyeliner bought in last 12 months, by price bracket, UK, March 2011
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- Figure 115: Eyeshadow bought in last 12 months, by price bracket, UK, March 2011
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- Figure 116: Nail polish bought in last 12 months, by price bracket, UK, March 2011
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Appendix – The Consumer – Make-up Usage Habits
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- Figure 117: Most popular make-up usage, by demographics, April 2011
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- Figure 118: Next most popular make-up usage, by demographics, April 2011
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- Figure 119: Other make-up usage, by demographics, April 2011
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