Corporate social responsibility (CSR) has evolved from its origin of a suggestion that corporations earmark a portion of their profits to put toward philanthropic initiatives, to becoming a basic component of the way that many companies operate their business. Along with increasing financial status, many companies now address social and environmental issues in mission statements, and include CSR commitments and milestones achieved in annual stakeholder reports. As CSR has increasingly ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues Impacting CSR
Insights and Opportunities
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Drivers of CSR
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
CSR Impact on Purchasing Behavior
Impact of Good and Bad Corporate Behavior
Socially Responsible Attributes’ Impact on Purchases
CSR Initiatives of Interest
Most and Least Important CSR Issues
Attitudes Toward CSR
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
CSR Marketing of Leading Companies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
29th June 2017
“Consumers believe that brands have the ability to foster change, but to be considered genuine, a brand’s identity should align with the mission of the charities/non-profits they partner with.” 
25th August 2016
“A natural disaster like flooding can damage a home immeasurably and leave communities struggling to cope with access to clean sanitation. Surface cleaner brands have a unique opportunity to aid those affected by improving living conditions while also heightening brand awareness.”
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