Ovens and Microwaves - UK - November 2012
Ovens and Microwaves - UK - November 2012

“Although tight finances are creating opportunities for own-label manufacturers and retailers to aggressively target the bargain hunter, the era of austerity holds an opportunity for manufacturers to secure a long-term relationship with consumers that delivers on quality, assurance and outstanding customer service.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Ownership and Purchasing Patterns
The Consumer – Purchasing Intentions
The Consumer – Factors Influencing Purchases
The Consumer – How Consumers Shop
The Consumer – Purchase Behaviour
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Channels to Market
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – The Consumer - Ownership and Purchasing Patterns
Appendix – The Consumer – Purchasing Intentions
Appendix – The Consumer – Factors Influencing Purchases
Appendix – The Consumer – How Consumers Shop
Appendix – The Consumer – Purchase Behaviour
Appendix – The Consumer - Target Groups