“The 43% of European holidaymakers that have never been, but would like to go to Eastern Europe/the Balkans represent a significant opportunity for operators. While this percentage is not the highest across all short-haul destinations (it is lower than that for more ‘mainstream’ destinations Portugal or Ireland, for example) the region’s particular advantage comes in cost terms – a factor of ever increasing importance as tough economic circumstances continue ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
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Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Short-haul Holidays Taken
Short-haul Destinations Visited
Why Non-Visitors Avoid Europe
Attitudes Towards Short-haul Holidays
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Short-haul Holidays Taken
Appendix – Short-haul Destinations Visited
Appendix – Why Non-Visitors Avoid Europe
Appendix – Attitudes Towards Short-haul Holidays
Appendix – Targeting Opportunities
4th July 2013
“With impending changes in the structure of school holidays, the challenge for tour operators will be to respond flexibly to more complex and overlapping family holiday timetables. Travel agents too need to be sensitive to changes in their area – indeed this could even be a selling-point for the local ... 
17th October 2012
The figures are in – and in August 2012 there were fewer visits to these shores than in August 2011. However those who did come spent more. Meanwhile there was no ‘Olympic exodus’, with the number of holidays abroad falling from one year ago.
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What will the current eurozone instability mean for short-haul holidaymakers?
