Crude marriage rates in several countries around the world are in decline. In addition, many people are still dealing with the fallout from the current global economic crisis. For many, this translates as less disposable income, higher domestic bills, tighter household budgets and worries about job security. Perhaps surprisingly, the combined impact of these factors on the wedding and honeymoon tourism industry worldwide has not been too severe. Some destinations popular with to-be-weds and newly-weds alike experienced a general decline in international tourist arrivals and/or international tourism receipts in 2008 and/or 2009. Despite this, the wedding and honeymoon tourism niche remains strong. Destination weddings are often cheaper than traditional weddings held near the family home, so this type of tourism actually looks set to become more popular.

Honeymoon tourism is also bearing up well and continues to be a high-yield market, increasingly fuelled by the desire for an unforgettable once-in-a-lifetime experience to celebrate a new marriage. Although honeymoons are becoming more diverse, for example, with many newly-weds seeking a more active or adventurous element to begin their journey through married life, the biggest demand still comes from beach-based holidays where relaxation and luxury are key. Keen pricing and increased competition means that those with a lower budget can potentially buy into ‘exotic’ overseas honeymoons, with everything from good three-star hotels and resorts to budget-busting ultra-exclusive five-star properties all part of the mix.