Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK eating out market size and forecast, 2006-16
- Market factors
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- Figure 2: Consumer demand for display of calorie content on restaurant menus, June 2010-June 2011
- Companies, brands and innovation
- The consumer
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- Figure 3: Eating out venues visited, May 2011
- Diners are prioritising value not lowest cost
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- Figure 4: Attitudes towards ordering, May 2011
- Operators chasing footfall rather than waiting for it to come to them
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- Figure 5: Eating out behaviour, May 2011
- What we think
Issues in the Market
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- How is the economic climate affecting the eating out market?
- With so much focus on ‘value’, how else can brands stand out?
- Do diners want ‘safe bets’ or something new and adventurous?
- How can menu innovation drive sales?
Future Opportunities
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- Education, entertainment, engagement and excitement
- Guiding choice
Internal Market Environment
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- Key point
- One-off events in 2011 are impacting different sectors in different ways
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- Figure 6: Like-for-like sales growth year-on-year (%) across leading restaurant and pub groups, November 2009-May 2011
- Rising food costs continue to put pressure on the market
- Healthy eating remains on the agenda, but it’s taking a new direction
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- Figure 7: Consumer demand for display of calorie content on restaurant menus, June 2010-June 2011
- So why do operators continue to label menus?
Broader Market Environment
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- Key points
- Consumer confidence still volatile as personal disposable income remains squeezed
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- Figure 8: GfK NOP Consumer Confidence Index, January 2007-May 2011
Competitive Context
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- Key points
- Eating out: ranked a top priority but experiencing mixed results
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- Figure 9: Consumer spending priorities for extra money, 2010 and 2011
- Figure 10: Trading down from eating out to premium in-home foods, January 2009-June 2011
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- Figure 11: Trading down from out-of-home to homemade sandwiches, June 2009-June 2011
- Additional revenue streams – from restaurant to retail
Who’s Innovating?
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- Key points
- Technological advances
- Convenience
- Interaction
- New menu/product launches/trends
- Redesigns and brand revitalisation
- Re-establishing a value position
- Interior redesigns
- Lifestyle branding
- Restaurants as social spaces
- Diffusion brands
Market Size and Forecast
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- Key points
- Eating out market size and forecast
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- Figure 12: UK eating out market size and forecast, 2006-16
- Discounting dampens value growth
- New era of M&A
- Rollouts
- Administrations
- Portfolio consolidations
- Forecast
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- Figure 13: UK eating out market size and forecast, 2006-16
- Forecast methodology
Market Segmentation
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- Key points
- Market segmentation – overview
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- Figure 14: Eating out market*, by sector, 2006-10
- Pubs
- Ethnic restaurants and takeaways
- Pizza/pasta restaurants/takeaways
- Chicken/burger bars
- Fish and chips
- Coffee shops
- Roadside catering
- Sandwiches and lunchtime food
- Hotel catering
- In-store catering
Companies and Products
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- Key points
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- Figure 15: Leading UK restaurant chains/operators and their brands, 2011
- Gondola Holdings
- PizzaExpress
- Zizzi
- ASK
- Byron
- Kettner’s
- Mitchells & Butlers
- Harvester
- All Bar One
- Browns
- Toby Carvery
- Sizzling Pubs
- The Restaurant Group (TRG)
- Chiquito
- Frankie & Benny’s
- Garfunkel’s
- Whitbread Group
- Beefeater Grill
- Brewers Fayre
- Table Table
- Taybarns
- Costa Coffee
- Yum!
- Clapham House Group/GBK Restaurants Ltd
- Paramount Restaurants
- Tragus Group
- Café Rouge
- Bella Italia
- Strada
Eating Out Venues Visited
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- Key points
- Pubs still the most popular eating out venue
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- Figure 16: Eating out venues visited to eat in and for takeaway/home delivery, May 2011
- Growth of specialists
Courses Ordered
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- Key points
- Room for growth in intros and coffees
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- Figure 17: Courses ordered, May 2011
Attitudes towards Ordering
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- Key points
- Cheapest meal drives only 13% of diners
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- Figure 18: Attitudes towards ordering and choice of food, May 2011
How Have Eating Out Habits Changed?
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- Key points
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- Figure 19: Eating out behaviour, May 2011
- Service formats/extending channels to market
- Food festivals and food trucks
Increased Spending On Eating Out
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- Key points
- Eating out during the week has gained most from rising spending
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- Figure 20: Increased spending on eating out, May 2011
Reduced Spending on Eating Out
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- Key points
- Discounting cuts spontaneity
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- Figure 21: Decreased spending on eating out, May 2011
Eating Out Targeting Opportunities
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- Key points
- Eating out target groups
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- Figure 22: Eating out target groups, May 2011
- Young and Excitable
- Older and Adventurous
- The Detached
- Traditionalists
Appendix – Eating Out Venues Visited
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- To eat in
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- Figure 23: Most popular eating out venues visited to eat in, by detailed demographics, May 2011
- Figure 24: Next most popular eating out venues visited to eat in, by detailed demographics, May 2011
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- Figure 25: Other eating out venues visited to eat in, by detailed demographics, May 2011
- To take away/ for a home delivery
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- Figure 26: Most popular eating out venues visited for takeaway/home delivery, by detailed demographics, May 2011
- Figure 27: Next most popular eating out venues visited for takeaway/home delivery, by detailed demographics, May 2011
- Other tables
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- Figure 28: Types of eating out venues visited, by most popular eating out venues visited to eat in, May 2011
- Figure 29: Types of eating out venues visited, by next most popular eating out venues visited to eat in, May 2011
- Figure 30: Types of eating out venues visited, by other eating out venues visited to eat in, May 2011
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- Figure 31: Eating out venues visited to eat in, by most popular eating out venues visited to eat in, May 2011
- Figure 32: Eating out venues visited to eat in, by next most popular eating out venues visited to eat in, May 2011
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- Figure 33: Eating out venues visited to eat in, by other eating out venues visited to eat in, May 2011
Appendix – Courses Ordered
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- Figure 34: Intro’s (eg olives, breads) course ordered, by detailed demographics, May 2011
- Figure 35: Starters ordered, by detailed demographics, May 2011
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- Figure 36: Main course ordered, by detailed demographics, May 2011
- Figure 37: Desserts ordered, by detailed demographics, May 2011
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- Figure 38: Cheeseboard ordered, by detailed demographics, May 2011
- Figure 39: Alcohol (ie wine/beer) ordered, by detailed demographics, May 2011
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- Figure 40: Coffee/tea (eg Americano, liqueur) ordered, by detailed demographics, May 2011
- Figure 41: Eating out venues visited to eat in, by courses ordered, May 2011
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- Figure 42: Eating out venues visited to eat in, by courses ordered, May 2011
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Appendix – Attitudes towards Ordering
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- Figure 43: Attitudes towards ordering and choice of food, May 2011
- Figure 44: Agreement with the statements ‘I tend to always order the same thing’ and ‘I tend to order something I don’t/can’t cook myself at home’, by detailed demographics, May 2011
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- Figure 45: Agreement with the statements ‘I usually go to the same place/places’ and ‘I usually choose the cheapest meal’, by detailed demographics, May 2011
- Figure 46: Agreement with the statements ‘What I choose depends on the season/weather (eg lighter dishes in summer, hearty food when it’s cold)’ and ‘I often eat out on the spur of the moment’, by detailed demographics, May 2011
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- Figure 47: Agreement with the statements ‘I prefer to eat in an independent restaurant than a chain’ and ‘I’m always looking for new restaurants to eat in’, by detailed demographics, May 2011
- Figure 48: Agreement with the statement ‘I would like to see the number of calories of each dish on restaurant menus’, by detailed demographics, May 2011
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- Figure 49: Eating out venues visited to eat in, by most popular attitudes towards ordering and choice of food, May 2011
- Figure 50: Eating out venues visited to eat in, by next most popular attitudes towards ordering and choice of food, May 2011
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- Figure 51: Courses ordered, by most popular attitudes towards ordering and choice of food, May 2011
- Figure 52: Courses ordered, by next most popular attitudes towards ordering and choice of food, May 2011
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- Figure 53: Attitudes towards ordering, by most popular attitudes towards ordering and choice of food, May 2011
- Figure 54: Attitudes towards ordering, by next most popular attitudes towards ordering and choice of food, May 2011
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Appendix – How Have Eating Out Habits Changed?
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- Figure 55: Change in amount spent on eating out in a typical month, by detailed demographics, May 2011
- Figure 56: Change in frequency of eating out in a typical month, by detailed demographics, May 2011
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- Figure 57: Eating out behaviour, by types of eating out venues visited, May 2011
- Figure 58: Courses ordered, by change in amount spent on eating out in a typical month, May 2011
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- Figure 59: Courses ordered, by change in frequency of eating out in a typical month, May 2011
- Figure 60: Attitudes towards ordering, by change in amount spent on eating out in a typical month, May 2011
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- Figure 61: Attitudes towards ordering, by change in frequency of eating out in a typical month, May 2011
- Figure 62: Financial situation over the next year or so, by change in amount spent on eating out in a typical month, May 2011
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- Figure 63: Financial situation over the next year or so, by change in frequency of eating out in a typical month, May 2011
- Figure 64: Eating out behaviour, by financial situation over the next year or so, May 2011
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- Figure 65: Eating out behaviour, by change in amount spent on eating out in a typical month, May 2011
- Figure 66: Consumer spending priorities, by change in frequency of eating out in a typical month, May 2011
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- Figure 67: Consumer spending priorities, by financial situation over the next year or so, May 2011
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Appendix – Increased Spending On Eating Out
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- Figure 68: Increased spending on eating out, by detailed demographics, May 2011
- Figure 69: Increased spending on eating out, by increased spending on eating out, May 2011
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Appendix – Reduced Spending on Eating Out
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- Figure 70: Most popular decreased spending on eating out, by detailed demographics, May 2011
- Figure 71: Next most popular decreased spending on eating out, by detailed demographics, May 2011
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- Figure 72: Other decreased spending on eating out, by detailed demographics, May 2011
- Figure 73: Decreased spending on eating out, by most popular decreased spending on eating out, May 2011
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- Figure 74: Decreased spending on eating out, by next most popular decreased spending on eating out, May 2011
- Figure 75: Decreased spending on eating out, by other decreased spending on eating out, May 2011
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Appendix – Eating Out Targeting Opportunities
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- Figure 76: Eating out target groups, by types of eating out venues visited, May 2011
- Figure 77: Eating out target groups, by eating out venues visited to eat in, May 2011
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- Figure 78: Eating out target groups, by eating out venues visited for takeaway/home delivery, May 2011
- Figure 79: Eating out target groups, courses ordered, May 2011
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- Figure 80: Eating out target groups, by attitudes towards ordering, May 2011
- Figure 81: Eating out target groups, by detailed demographics, May 2011
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