Table of Contents
Introduction
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- Definitions
- Moisurisers
- Cleansers
- Others
- Excluded
- Definitions of Premium and Mass
Executive Summary
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- The market
- Market factors
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- Figure 1: Trends in the age structure of the UK female population, 2006-16
- Launch activity
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- Figure 2: Facial skincare launches, by sector, UK, 2008-11*
- The consumer
- Purpose of using skincare
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- Figure 3: Purpose of using face creams and lotions, GB, 2010
- Usage influencers
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- Figure 4: Usage influences, April 2011
- Attitudes to ingredients
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- Figure 5: Attitudes to ingredients, April 2011
- What we think
Issues in the Market
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- How are demographic shifts and changes to working practices impacting the facial skincare market?
- How has the facial skincare market weathered the stormy global economic climate and what are its prospects for the future?
- How engaged is the consumer in the category?
- What influences the consumer’s choice of skincare products?
- Does she think it’s really worth it? Just how happy are consumers with the performance of facial skincare products?
Future Opportunities
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- Trend: Prepare for the Worst
- Trend: Sense of the Intense
Internal Market Environment
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- Key points
- Attitudes towards appearance
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- Figure 6: Attitudes towards appearance, GB, 2010
- Skin type
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- Figure 7: Condition of skin, GB, 2010
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- Figure 8: Trends in women’s skin condition, GB, 2006-10
- Figure 9: Condition of skin, by age, GB, 2010
- About face
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- Figure 10: Trends in frequency of visiting beauty salons, GB, 2008-10
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- Figure 11: Frequency of visiting beauty salons by age, GB, 2010
- Under the knife
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- Figure 12: Had cosmetic surgery to improve appearance, France, Germany and GB, 2010
- Shunning the sun
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- Figure 13: Trends in frequency of using suntan and sun protection products (including self-tanning), GB, 2006-10
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- Figure 14: Trends in type of suntan and sun protection products (including self-tanning) used, GB, 2008-10
- Working girl
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- Figure 15: Hours spent on professional occupation on an average working day by gender GB, 2010
Broader Market Environment
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- Key points
- Demographic shift
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- Figure 16: Age structure of the UK female population, 2011 (proj.)
- Figure 17: Trends in the age structure of the UK female population, 2006-16
- Employment
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- Figure 18: Female employment and unemployment, 2006-16
- Ethnic skin
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- Figure 19: Estimated resident female population by ethnic group, England and Wales, mid-2009 (experimental statistics), 000s
Competitive Context
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- Key points
- Market size
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- Figure 20: UK retail value sales of selected beauty and personal care categories, 2005-10
- Usage
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- Figure 21: Trends in usage of selected toiletries, top ten – women, 2009-10
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Launches by sector
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- Figure 22: Facial skincare launches, by subcategory, UK, 2008-11*
- Claims
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- Figure 23: Face, neck and eye care launches by top five claims, UK, 2008-11
- Private label
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- Figure 24: Private label face, neck and eye care launches, UK, 2008-11*
- Comparing countries
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- Figure 25: Face, neck and eye care product launches, by country, 2008-11*
- Cleansing
- Toning
- Moisturising
- Anti-ageing
- Multifunctional
- Specifically speaking
- Youth Club
- Bright here, bright now
- Natural healing
Market Size and Forecast
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- Key points
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- Figure 26: Value sales for facial skincare, 2006-16
- The future
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- Figure 27: Best and worst case forecast sales of women’s facial skincare, 2006-16
- Forecast methodology
Segment Performance
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- Segmentation of facial skincare
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- Figure 28: UK retail value sales of facial skincare products, by sector, 2009 and 2010
- The skinny on skincare
- Moisturisers
- Cleansers
- Lip care
- Mass vs. Premium
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- Figure 29: UK value sales of women’s facial skincare, by market positioning, 2009-‘11
Market Share
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- Key points
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- Figure 30: Manufacturers’ shares in mass-market facial skincare, 2010
Companies and Products
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- Alliance Boots
- Background
- Strategy and position
- Product range
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- Figure 31: Examples of new product launches by Boots UK in the UK facial skincare market, Jan 2010-Mar 2011
- Marketing and advertising
- Avon
- Background
- Strategy and performance
- Product range
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- Figure 32: Examples of new product launches by Avon in the UK facial skincare Market, Jan 2010 – Mar 2011
- Marketing and advertising
- Beiersdorf
- Background
- Strategy and position
- Product range
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- Figure 33: Examples of new product launches by Beiersdorf in the UK facial skincare market, Jan 2010-Mar 2011
- Marketing and advertising
- Clarins
- Background
- Strategy and performance
- Product range
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- Figure 34: Examples of new product launches by Clarins in the UK facial skincare market, Jan 2010-Mar 2011
- Marketing and advertising
- Estée Lauder Companies
- Background
- Strategy and performance
- Product range
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- Figure 35: Examples of product launches by Estée Lauder in the UK facial skincare market, Jan 2010-Mar 2011
- Johnson & Johnson
- Background
- Strategy and position
- Product range
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- Figure 36: Examples of new product launches by Johnson & Johnson in the UK facial skincare market, Jan 2010-Mar 2011
- L’Oréal
- Background
- Strategy and position
- Product range
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- Figure 37: Examples of new product launches by L'Oréal in the UK facial skincare market, Jan 2010-Mar 2011
- Marketing and advertising
- P&G
- Background
- Strategy and performance
- Product range
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- Figure 38: Examples of new product launches by P&G in the UK facial skincare market, Jan 2010-Mar 2011
- Marketing and advertising
- Unilever
- Background
- Strategy and performance
- Product range
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- Figure 39: New product launches of Unilever in the UK facial skincare market, Jan 2010 – Mar 2011
- Marketing and advertising
Brand Communication and Promotion
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- Key points
- Adspend
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- Figure 40: Main monitored media above-the-line advertising spend on facial skincare, 2007-10
- Split by media type
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- Figure 41: Above the line spend on facial skincare, % share by media type, 2010
- Split by company
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- Figure 42: Above the line advertising spend on facial skincare, % share by company, 2006-10
Brand Research
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- Brand map
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- Figure 43: Attitudes towards and usage of facial skincare brands, March 2011
- Brand attitudes
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- Figure 44: Attitudes, by facial skincare brand, March 2011
- Brand personality
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- Figure 45: Facial skincare brand personality – macro image, March 2011
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- Figure 46: Facial skincare brand personality – micro image, March 2011
- Correspondence analysis
- Brand experience
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- Figure 47: Facial skincare brand usage, March 2011
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- Figure 48: Satisfaction with various facial skincare brands, March 2011
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- Figure 49: Consideration of facial skincare brands, March 2011
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- Figure 50: Consumer perceptions of current facial skincare brand performance, March 2011
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- Figure 51: Facial skincare brand recommendation – Net Promoter Score, March 2011
- Brand index
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- Figure 52: Facial skincare brand index, March 2011
- Figure 53: Facial skincare brand index vs. recommendation, March 2011
- Target group analysis
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- Figure 54: Target groups, March 2011
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- Figure 55: Facial skincare brand usage, by target groups, March 2011
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
Channels to Market
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- Key points
- Bricks and mortar
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- Figure 56: UK retail sales of facial skincare by outlet type, 2009-10
- Department stores
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- Figure 57: Trends in frequency of visiting department stores, GB, 2010
- Online time
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- Figure 58: Trends in frequency of accessing the internet, GB, 2006-09
The Consumer Usage and Frequency
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- Key points
- Reasons for using skincare
- Face creams and lotions
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- Figure 59: purpose of using face creams and lotions, GB, 2010
- Older skins seriously lacking moisture
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- Figure 60: Trends in purpose of using face creams and lotions, GB, 2006-10
- Eye creams and lotions
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- Figure 61: Trends in purpose of using eye creams and lotions, GB, 2006-10
- Face creams
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- Figure 62: Frequency of use of face creams and lotions, GB, 2010
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- Figure 63: Frequency of using face creams and lotions, GB, 2010
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- Figure 64: Trends in types of face creams and lotions used most often, GB, 2006-10
- Anti-wrinkle creams
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- Figure 65: Trends in frequency of using anti-ageing/anti-wrinkle, GB, 2006-10
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- Figure 66: Trends in frequency of using anti-ageing/anti-wrinkle creams, GB, 2006-10
- Focus on cleansing
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- Figure 67: use of cleansing cream, milk, lotion, toner and wipes, GB, 2010
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- Figure 68: Trends in purpose of using cleansing cream, milk, lotion, toner and wipes, GB 2006-10
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- Figure 69: Trends in purpose of using cleansing cream, milk, lotion, toner and wipes, GB 2006-10
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- Figure 70: Cleansing cream, milk, lotion, toner and wipes used, GB, 2010
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- Figure 71: Trends in types of cleansing cream, milk, lotion, toner and wipes used, GB, 2008-10
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- Figure 72: Trends in frequency of using cream/lotion/milk, GB, 2006-10
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- Figure 73: Trends in frequency of using toners, GB, 2006-10
- Wipes
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- Figure 74: Trends in frequency of using wipes, GB, 2006-10
- Washes
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- Figure 75: Trends in frequency of using any washes, GB, 2008-10
- Scrubs and masks
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- Figure 76: Trends in types of scrubs and masks used, GB, 2008-10
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- Figure 77: Trends in frequency of using scrubs and masks, GB, 2008-10
The Consumer – Skincare Concerns
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- Key points
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- Figure 78: Facial skincare concerns, April 2011
- Cleansing
- Dry skin
- Environmental damage
- Wrinkle worries
- A question of texture
- Move over makeup
- Spot the difference
- Pulling up the slack
- On the bright side
- Focus on oiliness
The Consumer – Usage Influencers
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- Key points
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- Figure 79: Usage influences, April 2011
- Tried and tested
- If the price is right
- Word of mouth
- Media muscle
- Gifts
- A question of convenience
The Consumer – Attitudes towards Ingredients
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- Key points
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- Figure 80: Attitudes to ingredients, April 2011
- Target practice
- Sun protection
- A sensitive issue
- Speaking naturally
- Results oriented
- Age concern
- Price promise
The Consumer – Attitudes to Shopping for Skincare
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- Key points
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- Figure 81: Purchasing habits, April 2011
- Solitary shopping
- A question of habit
- Supermarket sweep
- Deal or no deal
- Good to gift
- Stocks, shares, lotions and potions
- Online time
The Consumer – Attitudes to Product Performance
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- Key points
- Claims
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- Figure 82: Response to ‘My skincare does what it claims to do (eg masks wrinkles, cures dryness)’, April 2011
- Price vs performance
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- Figure 83: Response to ‘Expensive skincare products are more effective than inexpensive ones’, April 2011
- Pamper power
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- Figure 84: Response to ‘I spend a lot of time looking after my skin’, April 2011
- The lifestyle factor
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- Figure 85: Response to ‘My skin would look better if i had a healthier lifestyle (eg healthier diet, drank more water)’, April 2011
- Mum’s the word
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- Figure 86: Response to ‘I look younger than my mother did at my age’, April 2011
- Hope in a jar
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- Figure 87: Response to ‘Anti-wrinkle claims are overhyped’, April 2011
- Professional opinion
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- Figure 88: Response to ‘Skincare products developed by dermatologists and facialists are better than regular ones’, April 2011
- Cupboard love
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- Figure 89: Response to ‘I often buy expensive skincare products and then don’t use them’, April 2011
- Nature vs nurture
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- Figure 90: Response to ‘Facial skincare is a waste of time and money – People’s looks depend on their genes and lifestyles’, April 2011
The Consumer – Target Groups
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- Key points
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- Figure 91: Marketing targets for skincare, April 2011
- The Grime Fighter
- Who is she?
- What’s her beauty modus operandi?
- How to reach them
- The Time Fighter
- Who is she?
- What’s her beauty modus operandi?
- How to reach them
- The Pacifist
- Who is she?
- What’s her beauty modus operandi?
- How to reach them
Appendix – Internal Market Environment
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- Figure 92: Trends in agreement with selected lifestyle statements, GB, 2006-10
- Figure 93: Condition of skin, by demographics, GB, 2010
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- Figure 94: Frequency of visiting hairdressers, by demographics, GB, 2010
- Figure 95: Frequency of visiting beauty salons, by demographics, GB, 2010
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- Figure 96: Had cosmetic surgery to improve appearance, by demographics, GB, 2010
- Figure 97: Number of days a week exercise, by demographics, GB, 2010
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- Figure 98: Duration of exercise, by demographics, GB, 2010
- Figure 99: Hours spent on professional occupation on an average working day, by demographics, GB, 2010
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- Figure 100: Agreement with selected lifestyle statements, by demographics, GB, 2010
- Figure 101: Agreement with selected lifestyle statements, by demographics, GB, 2010
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- Figure 102: Agreement with selected lifestyle statements, by demographics, GB, 2010
- Figure 103: Frequency of use of suntan and sun protection products (including self tanning), by demographics, GB, 2010
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Appendix: Brand Research
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- Figure 105: Brand usage, March 2011
- Figure 106: Brand commitment, March 2011
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- Figure 107: Brand momentum, March 2011
- Figure 108: Brand diversity, March 2011
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- Figure 109: Brand satisfaction, March 2011
- Figure 110: Brand recommendation, March 2011
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- Figure 111: Brand attitude, March 2011
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- Figure 113: Brand image - Micro image, March 2011
- Figure 114: Profile of target groups, by demographics, March 2011
- Figure 115: Psychographic segmentation by Target groups, March 2011
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- Figure 116: Brand usage, by target groups, March 2011
- Figure 117: Brand index, March 2011
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Appendix: Channels to Market
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- Figure 118: Frequency of visiting department stores, by demographics, GB, 2010
- Figure 119: Bought using mail order catalogue, by demographics, GB, 2010
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Appendix: The Consumer - Usage and Frequency
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- Figure 120: Frequency of use of face creams and lotions, by demographics, GB, 2010
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- Figure 121: Frequency of use of anti-ageing/anti-wrinkle, by demographics, GB, 2010
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- Figure 122: Frequency of use of other types of face creams and lotions, by demographics, GB, 2010
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- Figure 123: Purpose of using face creams and lotions, by demographics, GB, 2010
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- Figure 124: Purpose of using face creams and lotions, by demographics, GB, 2010
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- Figure 125: Types of face creams and lotions used most often, by demographics, GB, 2010
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- Figure 126: Others types of face creams and lotions used, by demographics, GB, 2010
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- Figure 127: Usage of cleansing cream, milk, lotion, toner and wipes, by demographics, GB, 2010
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- Figure 128: Trends in purpose of using eye creams and lotions, GB, 2006-10
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- Figure 129: Purpose of using cleansing cream, milk, lotion, toner and wipes, by demographics, GB, 2010
-
- Figure 130: Types of cleansing cream, milk, lotion, toner and wipes used most often, by demographics, GB, 2010
-
- Figure 131: Frequency of use of cream/lotion/milk, by demographics, GB, 2010
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- Figure 132: Frequency of use of toners, by demographics, GB, 2010
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- Figure 133: Frequency of use of wipes, by demographics, GB, 2010
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- Figure 134: Frequency of use of any washes, by demographics, GB, 2010
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- Figure 135: Frequency of use of cleansing cream, milk, lotion, toner and wipes, by demographics, GB, 2010
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- Figure 136: Frequency of use of scrubs and masks, by demographics, GB, 2010
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- Figure 137: Frequency of use of scrubs and masks, by demographics, GB, 2010
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Appendix – The Consumer – Skincare Concerns
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- Figure 138: Most popular facial skincare concerns, by demographics, April 2011
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- Figure 139: Next most popular facial skincare concerns, by demographics, April 2011
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- Figure 140: Other facial skincare concerns, by demographics, April 2011
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Appendix – The Consumer – Usage Influencers
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- Figure 141: Most popular usage influences, by demographics, April 2011
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- Figure 142: Next most popular usage influences, by demographics, April 2011
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Appendix – The Consumer – Attitudes to Ingredients
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- Figure 143: Most popular attitudes to ingredients, by demographics, April 2011
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- Figure 144: Next most popular attitudes to ingredients, by demographics, April 2011
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Appendix – The Consumer – Attitudes to Shopping for Skincare
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- Figure 145: Most popular purchasing habits, by demographics, April 2011
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- Figure 146: Next most popular purchasing habits, by demographics, April 2011
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Appendix – The Consumer – Attitudes to Product Performance
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- Figure 147: Agreement with the statement ‘My skincare does what it claims to do (eg masks wrinkles, cures dryness)’, by demographics, April 2011
-
- Figure 148: Agreement with the statement ‘Expensive skincare products are more effective than inexpensive ones’, by demographics, April 2011
-
- Figure 149: Agreement with the statement ‘I spend a lot of time looking after my skin’, by demographics, April 2011
-
- Figure 150: Agreement with the statement ‘My skin would look better if i had a healthier lifestyle (eg healthier diet, drank more water)’, by demographics, April 2011
-
- Figure 151: Agreement with the statement ‘I look younger than my mother did at my age’, by demographics, April 2011
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- Figure 152: Agreement with the statement ‘Anti-wrinkle claims are overhyped’, by demographics, April 2011
-
- Figure 153: Agreement with the statement ‘Skincare products developed by dermatologists and facialists are better than regular ones’, by demographics, April 2011
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- Figure 154: Agreement with the statement ‘I often buy expensive skincare products and then don’t use them’, by demographics, April 2011
-
- Figure 155: Agreement with the statement ‘Facial skincare is a waste of time and money – People’s looks depend on their genes and lifestyles’, by demographics, April 2011
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Appendix – The Consumer – Target Groups
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- Figure 156: Target groups, by demographics, April 2011
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- Figure 157: Facial skincare concerns, by target groups, April 2011
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- Figure 158: Usage influences, by target groups, April 2011
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- Figure 159: Attitudes to ingredients, by target groups, April 2011
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