Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best and worst case forecast UK value sales of accessories, 2006-16
- Market factors
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- Figure 2: Purchasers of five or more types of accessories in last 12 months, by age, April 2011
- Companies, brands and innovation
- Brand research
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- Figure 3: Accessory brand recommendation – net promoter score, April 2011
- The consumer
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- Figure 4: Purchase of accessories in last 12 months, men and women, April 2011
- What we think?
Issues in the Market
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- Is an ageing population a problem for accessories’ sales?
- Are men starting to shop more like women?
- Are fashion accessories superfluous?
- Can retailers do more to increase gift purchase?
Future Opportunities
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- Trend: Retired for Hire
- Trend: Why Buy
Internal Market Environment
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- Key points
- Clothing a high priority for many
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- Figure 5: How important clothing is in terms of budget, 2010
- A higher priority for women especially
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- Figure 6: How important clothing is in terms of budget, by gender, age and social grade, 2010
- Looking good
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- Figure 7: Trends in attitudes towards personal appearance, 2006-10
- Young and old make an effort
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- Figure 8: I like to keep up with the latest fashions, by age, 2010
- Attitudes towards clothing
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- Figure 9: I consider accessories very important, by age, 2010
- Figure 10: Attitudes towards accessories, by gender, age and socio-economic group, 2010
- Spending on handbags
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- Figure 11: Trends in expenditure on handbags, 2006-10
- Spending on other accessories
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- Figure 12: Trends in men’s expenditure on ties, 2006-10
- Figure 13: Trends in expenditure on gloves, belts and other accessories, 2006-10
Broader Market Environment
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- Key points
- Growth and change in age structure
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- Figure 14: Trends in the age structure of the UK population, by gender, 2005-15
- Structural shift upmarket
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- Figure 15: Forecast adult population trends, by socio-economic group, 2005-15
- Broadband connectivity doubled in five years
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- Figure 16: Broadband penetration, by gender, age and socio-economic group, 2004-10
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- Figure 17: Broadband penetration, by gender, age and socio-economic group, 2010
- Consumers saving more
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- Figure 18: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
- Less job security
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- Figure 19: Employment and unemployment, by gender, 2006-16
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Pushing accessories to centre stage
- Multi-channelling to maximise sales
- Selected product news
- The power in a name
Market Size and Forecast
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- Key points
- Market size
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- Figure 20: Household final consumption expenditure on garments and accessories, 2006-10
- Figure 21: Retail value sales of men’s and women’s accessories* and handbags, 2006-16
- Handbags
- Hats
- Scarves
- Ties
- Costume jewellery
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- Figure 22: UK value sales of costume jewellery, 2006-10
- Company shares
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- Figure 23: Company shares in sales of luggage and handbags, 2010
- The future
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- Figure 24: Best and worst case forecast UK value sales of accessories, 2006-16
- Forecast methodology
Retailer Profiles
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- Accessorize
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- Figure 25: Key financial and other performance indicators of Monsoon Accessorize Limited, 2008-09
- Claire’s Accessories
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- Figure 26: Key financial and other performance indicators of Claire’s Accessories UK Limited, 2009-10
- Tie Rack
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- Figure 27: Key financial and performance indicators of Tie Rack Group Limited, 2009-10
- Radley
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- Figure 28: Key financial and performance indicators of Radley + Co. Ltd., 2009-10
- Mulberry
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- Figure 29: Key financial and performance indicators of Mulberry Group Plc, 2009-10
- Figure 30: Mulberry Group Plc, projections for 2010-11
- Jane Shilton
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- Figure 31: Key financial and performance indicators of Jane Shilton Plc, 2009-10
- Ollie & Nic
- Elliot Rhodes
- Ri2k
- Swarovski
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- Figure 32: Key Financials – Swarovski UK Limited, 2007-09
Brand Research
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- Brand map
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- Figure 33: Attitudes towards and usage of accessory brands, April 2011
- Brand attitudes
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- Figure 34: Attitudes, by accessory brand, April 2011
- Brand personality
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- Figure 35: Accessory brand personality – macro image, April 2011
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- Figure 36: Accessory brand personality – micro image, April 2011
- Correspondence analysis
- Brand experience
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- Figure 37: Accessory brand usage, April 2011
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- Figure 38: Satisfaction with various accessory brands, (%) April 2011
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- Figure 39: Consideration of accessory brands, April 2011
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- Figure 40: Consumer perceptions of current accessory brand performance, April 2011
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- Figure 41: Accessory brand recommendation – Net Promoter Score, April 2011
- Brand index
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- Figure 42: Accessory brand index, April 2011
- Figure 43: Accessory brand index vs. recommendation, April 2011
- Target group analysis
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- Figure 44: Target groups, April 2011
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- Figure 45: Accessory brand usage, by target groups, April 2011
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
Consumer – Recent Purchase of Accessories
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- Key points
- Seven in ten are buyers
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- Figure 46: Fashion accessories bought in the last 12 months, April 2011
- Discretionary buys outweigh necessities
- Bags still rule
- The men’s market
- Repertoire analysis – high level of multiple purchase
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- Figure 47: Repertoire of fashion accessories bought in the last 12 months, April 2011
Consumer – Where Accessories are Bought
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- Key points
- Casting the net wide
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- Figure 48: Where fashion accessories have been bought in the last 12 months, April 2011
- Retail preferences
- Repertoire analysis
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- Figure 49: Number of outlets where fashion accessories have been bought in the last 12 months, April 2011
- Keen buyers look further
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- Figure 50: Number of outlets where fashion accessories have been bought in the last 12 months, by gender, age and socio-economic group, April 2011
- Online repertoire
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- Figure 51: Repertoire of where fashion accessories have been bought online in the last 12 months, April 2011
- Retailers’ customer profile
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- Figure 52: Fashion accessories bought in the last 12 months, by outlet, April 2011
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- Figure 53: Fashion accessories bought in the last 12 months, by outlet, April 2011 (contd)
Consumer – Attitudes Towards Buying Fashion Accessories
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- Key points
- Belt tightening
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- Figure 54: Attitudes towards buying fashion accessories, April 2011
- Variations
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- Figure 55: Summary of differences in most popular attitudes towards buying fashion accessories, by where accessories have been bought in the last 12 months, April 2011
- Buying accessories – a pleasure for many
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- Figure 56: Attitudes towards shopping for fashion accessories, April 2011
- Practicality
- Quality – and status?
- More demographic pointers
- Relationship between attitudes and what is bought
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- Figure 57: Summary of differences in main attitudes towards shopping for fashion accessories by fashion accessories bought in the last 12 months, April 2011
Consumer – Target Groups
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- Key points
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- Figure 58: Marketing targets for accessories, April 2011
- Frequent Buyers (16%)
- Who are they
- Marketing message
- Careful Buyers (39%)
- Who are they
- Marketing message
- Quality Seekers (19%)
- Who are they
- Marketing message
- Essentials-only Buyers (26%)
- Who are they
- Marketing message
Appendix – Internal Market Background
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- Figure 59: Attitudes towards personal appearance, by demographics, 2010
- Figure 60: Trends in attitudes towards accessories, 2004-08
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Appendix – Market Size and Forecast
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- Figure 61: Best and worst case forecast UK value sales of accessories, 2011-16
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Appendix – Brand Research
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- Figure 62: Brand usage, April 2011
- Figure 63: Brand commitment, April 2011
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- Figure 64: Brand momentum, April 2011
- Figure 65: Brand diversity, April 2011
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- Figure 66: Brand satisfaction, April 2011
- Figure 67: Brand recommendation, April 2011
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- Figure 68: Brand attitudes, April 2011
- Figure 69: Brand image – Macro image, April 2011
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- Figure 70: Brand image – Micro image, April 2011
- Figure 71: Profile of target groups, by demographics, April 2011
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- Figure 72: Psychographic segmentation by target groups, April 2011
- Figure 73: Brand usage, by target groups, April 2011
- Brand index
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- Figure 74: Brand index, April 2011
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Appendix – Recent Purchase of Accessories
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- Figure 75: Most popular fashion accessories bought in the last 12 months, by demographics, April 2011
- Figure 76: Next most popular fashion accessories bought in the last 12 months, by demographics, April 2011
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- Figure 77: Fashion accessories bought in the last 12 months, by repertoire of fashion accessories bought in the last 12 months, April 2011
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Appendix – Where Accessories are Bought
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- Figure 78: Most popular stores where fashion accessories were bought in the last 12 months, by demographics, April 2011
- Figure 79: Next most popular stores where fashion accessories were bought in the last 12 months, by demographics, April 2011
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- Figure 80: Online stores where fashion accessories were bought in the last 12 months, by demographics, April 2011
- Figure 81: Fashion accessories bought in the last 12 months, by stores where fashion accessories were bought in the last 12 months, April 2011
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- Figure 82: Fashion accessories bought in the last 12 months, by online stores where fashion accessories were bought in the last 12 months, April 2011
- Figure 83: Repertoire of where fashion accessories were bought in the last 12 months, April 2011
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- Figure 84: Where fashion accessories were bought in the last 12 months, by repertoire of where fashion accessories were bought in the last 12 months, April 2011
- Figure 85: Where fashion accessories were bought online in the last 12 months, by repertoire of where fashion accessories were bought online in the last 12 months, April 2011
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- Figure 86: Where fashion accessories were bought in the last 12 months, by repertoire of where fashion accessories were bought in the last 12 months, April 2011
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Appendix – Attitudes Towards Buying Fashion Accessories
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- Figure 87: Most popular attitudes towards buying fashion accessories, by demographics, April 2011
- Figure 88: Next most popular attitudes towards buying fashion accessories, by demographics, April 2011
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- Figure 89: Attitudes towards buying fashion accessories, by online stores where fashion accessories were bought in the last 12 months, April 2011
- Figure 90: Attitudes towards buying fashion accessories, by most popular fashion accessories bought in the last 12 months, April 2011
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- Figure 91: Attitudes towards buying fashion accessories, by next most popular fashion accessories bought in the last 12 months, April 2011
- Figure 92: Most popular attitudes towards shopping for fashion accessories, by demographics, April 2011
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- Figure 93: Next most popular attitudes towards shopping for fashion accessories, by demographics, April 2011
- Figure 94: Attitudes towards shopping for fashion accessories, by most popular stores where fashion accessories were bought in the last 12 months, April 2011
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- Figure 95: Attitudes towards shopping for fashion accessories by next most popular stores where fashion accessories were bought in the last 12 months, April 2011
- Figure 96: Attitudes towards shopping for fashion accessories by other stores where fashion accessories were bought in the last 12 months, April 2011
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- Figure 97: Attitudes towards shopping for fashion accessories, by online stores where fashion accessories were bought in the last 12 months, April 2011
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Appendix – Repertoire
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- Figure 98: Repertoire of fashion accessories bought in the last 12 months, by demographics, April 2011
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Appendix – Repertoire of Stores
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- Figure 99: Repertoire of where fashion accessories were bought in the last 12 months, by demographics, April 2011
- Figure 100: Repertoire of where fashion accessories were bought online in the last 12 months, by demographics, April 2011
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Appendix – Target Groups
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- Figure 101: Target groups, by demographics, April 2011
- Figure 102: Attitudes towards buying fashion accessories, by target groups, April 2011
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- Figure 103: Attitudes towards shopping for fashion accessories, by target groups, April 2011
- Figure 104: Fashion accessories bought in the last 12 months by target groups, April 2011
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- Figure 105: Where fashion accessories were bought in the last 12 months, by target groups, April 2011
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