Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Coach/bus holidays* market volume and forecast, 2006-16
- Figure 2: Coach/bus holidays* market value and forecast, 2006-16
- Recessionary impact
- Post-recession period
- Domestic takes lion’s share of volume, but overseas market worth more
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- Figure 3: Number of coach holidays, by segment, 2006-11
- Figure 4: Value of coach holidays, by segment, 2006-11
- Market factors
- Air travel loses share
- Europe increasing coach passenger rights
- UK population ages
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- Figure 5: Forecast percentage growth in over-65s, by age, by gender, 2010-15
- Companies, brands and innovation
- Shearings Holidays
- Just Go! Holidays
- Eurolines
- Titan HiTours
- The Travel Corporation
- The consumer
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- Figure 6: Coach holidays taken, April 2011
- Most popular with older adults
- Gender gap
- Top negative opinion more common than top positive
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- Figure 7: Top three negative and top three positive attitudes towards coach holidays, April 2011
- Positives: value, socialising, view and viewing
- Negatives: time and space, boredom, illness and age
- Women and older adults most positive
- Potentials’ positives
- What we think
Issues in the Market
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- How can coach holiday companies benefit from the UK’s ageing population?
- Will the likely increase in interest rates prove a boost for coach holiday providers?
- Can operators turn rising fuel costs to their advantage?
- How important are online facilities – and how important will they be in future?
- How can operators engage more effectively with more affluent travellers?
Future Opportunities
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- Trend: Slow It All Down
- Trend: No Resting Place
Internal Market Environment
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- Key points
- Hit to holidays continues
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- Figure 8: Total number of holidays and expenditure, 2005-10
- Figure 9: Visits and spending by UK residents on domestic holiday trips, 2005-10
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- Figure 10: Visits and spending by UK residents on overseas holiday trips, 2005-10
- Europe tops UK’s choice
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- Figure 11: Outbound holiday visits, by region visited, 2005-10
- Air loses altitude
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- Figure 12: Total overseas holiday trips, by mode of transport, 2005-10
- Costs crunch
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- Figure 13: Crude oil prices, 2005-11
- Figure 14: Average annual unleaded petrol and diesel prices, 2005-11
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- Figure 15: Annual change in bus and coach industry costs, 2005-10
- Rights rise
Broader Market Environment
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- Key points
- Faltering recovery as consumer confidence shrinks
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- Figure 16: GDP quarterly percentage change, Q1 2004-Q1 2011
- Figure 17: UK consumer confidence index, January 2008-May 2011
- Low interest rate implications
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- Figure 18: UK interest rates, May 2008-May 2011
- Ageing OK
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- Figure 19: Trends in the age structure of the UK population, by gender, 2005-15
- Figure 20: Forecast adult population trends, by lifestage, 2005-15
- Oldest offline
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- Figure 21: Broadband penetration, by demographics, 2004-10
- Pound fails to capitalise
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- Figure 22: Annual average exchange rates for Sterling, 2007-11
Competitive Context
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- Key points
- Tours and transport take fifth
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- Figure 23: Holiday/short break type taken, 2010
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- Figure 24: Main method of travel used on holiday/short breaks, 2010
- A green choice
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- Figure 25: Carbon emissions, by mode of passenger transport, 2008
Strengths and Weaknesses in the Market
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- Strengths
- Price positives
- Ageing population
- Pool of potentials
- Passenger rights rise
- Environmental advantage
- Weaknesses
- Interest rates, inflation and income
- No growth in number of 55-64-year-olds
- Fuel price pressures
- Holidays struggling
- Inflexibility issue
Who's Innovating?
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- Key points
- Find a holiday
- Art and aristocracy
- Cruising along
- Select and TV
- Bedrooms onboard
Market Size and Forecast
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- Key points
- Varied recessionary impact
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- Figure 26: The coach/bus holiday market*, 2006-16
- Bus/coach travel holidays benefit
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- Figure 27: Domestic coach/bus holidays*, 2006-16
- Figure 28: Domestic coach tours, 2006-11
- Figure 29: Domestic holidays where regular bus/coach used on longest part of journey, 2006-11
- Overseas market flattens
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- Figure 30: Overseas coach holidays, 2006-16
- Forecasts
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- Figure 31: Coach/bus holidays* market volume and forecast, 2006-16
- Figure 32: Coach/bus holidays* market value and forecast, 2006-16
- Figure 33: Domestic coach/bus holidays* volume and forecast, 2006-16
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- Figure 34: Domestic coach/bus holidays* value and forecast, 2006-16
- Figure 35: Overseas coach holidays volume and forecast, 2006-16
- Figure 36: Overseas coach holidays value and forecast, 2006-16
- Forecast methodology
Segment Performance
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- Key points
- Scottish sights
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- Figure 37: Regional destinations of UK tourists on city breaks – all vs coach tour takers, 2010
- European favourites
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- Figure 38: Overseas countries visited – all vs coach tour takers, 2010
- Longer lead-in for UK takers
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- Figure 39: Advance holiday/short break booking times – all vs coach tour takers, 2010
- Time away
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- Figure 40: Total time away from home on holiday in the last 12 months – all vs coach tour takers, 2010
- Not so family-focused
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- Figure 41: Who holidaymakers went with – all vs coach tour takers, 2010
Companies and Products
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- Cosmos Tours & Cruises/Archers Direct
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- Figure 42: Key financials for Cosmos Holidays plc, 2008 and 2009
- Eurolines
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- Figure 43: Key financials for Eurolines (UK) Limited, 2008 and 2009
- Gold Crest Holidays
- Grand UK Holidays
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- Figure 44: Key financials for The UK Holiday Group Limited, 2009 and 2010
- Just Go! Holidays
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- Figure 45: Key financials for The Coach Holiday Warehouse Limited, 2008 and 2009
- Page & Moy
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- Figure 46: Key financials for Page & Moy Travel Group Surface Holidays Limited, 2009 and 2010
- Figure 47: Key financials for Page & Moy Travel Group Air Holidays Limited, 2009 and 2010
- Shearings Holidays
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- Figure 48: Key financials for Shearings Holidays Limited, 2009 and 2010
- Figure 49: Key financials for Shearings Group Limited, 2009 and 2010
- Titan HiTours
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- Figure 50: Key financials for Acromas Holidays Limited, 2009 and 2010
- The Travel Corporation
- Travelsphere
Channels to Market
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- Key points
- Internet takes a back seat for research
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- Figure 51: Sources of information used by holidaymakers, 2010
- Travel agents top overseas tours
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- Figure 52: Booking channels used by holidaymakers, 2010
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- Figure 53: Method used to book holidays/short breaks, 2010
Coach Holidays Taken
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- Key points
- UK coach holidays most common
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- Figure 54: Coach holidays taken, April 2011
- What women want
- Most popular with older adults
- Cost and coach
What Puts People off Coach Holidays?
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- Key points
- Travel times are the big turn-off
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- Figure 55: Off-putting factors of coach holidays, April 2011
- Men more negative
- Ageing means positivity
- Not the choice for those with children
- Space/legroom issue not assuaged by experience
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- Figure 56: Off-putting factors of coach holidays, by coach holidays taken, April 2011
Coach Holidays – Positive Attitudes
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- Key points
- Social and cost-effective
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- Figure 57: Attitudes towards coach holidays, April 2011
- Broadening appeal
- Leave the car keys
- Experience and potential
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- Figure 58: Attitudes towards coach holidays, by coach holidays taken, April 2011
Targeting Opportunities
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- Key points
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- Figure 59: Coach holiday target groups, April 2011
- Onboard
- Demographic profile
- Marketing message
- Watching Costs
- Demographic profile
- Marketing message
- Off The Coach
- Demographic profile
- Marketing message
- Not Interested
- Demographic profile
- Marketing message
Appendix – Market Size and Forecast
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- Figure 60: Coach/bus holidays* market volume and forecast, best and worst case scenarios, 2011-16
- Figure 61: Coach/bus holidays* market value and forecast, best and worst case scenarios, 2011-16
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- Figure 62: Domestic coach/bus holidays* volume and forecast, best and worst case scenarios, 2011-16
- Figure 63: Domestic coach/bus holidays* value and forecast, best and worst case scenarios, 2011-16
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- Figure 64: Overseas coach holidays volume and forecast, best and worst case scenarios, 2011-16
- Figure 65: Overseas coach holidays value and forecast, best and worst case scenarios, 2011-16
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Appendix – Coach Holidays Taken
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- Figure 66: Coach holidays taken, by demographics, April 2011
- Figure 67: Non-coach holidaymakers, by demographics, April 2011
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Appendix – What Puts People off Coach Holidays?
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- Figure 68: Off-putting factors of coach holidays, by type of coach holidays taken, April 2011
- Figure 69: Most off-putting factors of coach holidays, by demographics, April 2011
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- Figure 70: Next most off-putting factors of coach holidays, by demographics, April 2011
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Appendix – Coach Holidays – Positive Attitudes
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- Figure 71: Attitudes towards coach holidays, by coach holidays taken, April 2011
- Figure 72: Attitudes towards coach holidays, by most off-putting factors, April 2011
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- Figure 73: Attitudes towards coach holidays, by next most off-putting factors, April 2011
- Figure 74: Most popular attitudes towards coach holidays, by demographics, April 2011
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- Figure 75: Next most popular attitudes towards coach holidays, by demographics, April 2011
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Appendix – Targeting Opportunities
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- Figure 76: Attitudes towards coach holidays, by target groups, April 2011
- Figure 77: Off-putting factors of coach holidays, by target groups, April 2011
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- Figure 78: Coach holidays taken, by target groups April 2011
- Figure 79: Target groups, by demographics, April 2011
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