Table of Contents
Introduction
-
- Definition
Executive Summary
-
- The market
-
- Figure 1: Total value forecast for baby food, milk and drinks, 2006-16
- Market factors
- Companies, products and innovations
-
- Figure 2: Baby food brand market share, 2009-10
-
- Figure 3: Baby drinks brand market share, 2009-10
- The consumer
-
- Figure 4: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais (all users), 2006-10
- What we think
Issues in the Market
-
- How can manufacturers drive usage?
- Will the increased number of older mums prove beneficial to the market?
- Will the big, multinational baby food companies continue to be inspired by smaller, premium brands?
- To what extent does the baby food, milk and drink market rely on organic certification?
Future Opportunities
-
- Influentials
- Cool Vending
Internal Market Environment
-
- Key points
- An increasing number of women initiate breastfeeding at six to eight weeks
-
- Figure 5: Initiation of breastfeeding at six to eight weeks, England, 2005/06-2010/11
-
- Figure 6: Prevalence of breastfeeding at six to eight weeks, England, Q1 2009/10-Q3 2010/11
- New research contradicts WHO recommendations, threatening to cause confusion among consumers
- Baby food is immune to organic’s sales slump
-
- Figure 7: Product share of the UK organic market, 2009-10
- Childhood obesity remains a key issue
-
- Figure 8: Number of boys and girls aged 2-10 who are overweight, including obese, 2003-09
Broader Market Environment
-
- Key points
-
- Figure 9: Number of births, UK, 2005-15
- Birth rate continues to slide
-
- Figure 10: Trends in the age structure of the UK population (0-4-year-olds), 2006-16
- Women are leaving it later to have children
-
- Figure 11: Mean age of mothers at live birth, England and Wales, 1979-2009
- Figure 12: Fertility rates in the UK among 35-39-year-old mothers at childbirth, 1999-2009
- Milk prices and overall food inflation continue to rise
Competitive Context
-
- Key points
- Baby equipment market is booming
-
- Figure 13: UK value sales of selected baby and infant goods, 2005-10
- Scratch cooking and breastfeeding provide market competition
-
- Figure 14: Trends in agreement with selected lifestyle statements, 2007-10
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Smaller companies bring the NPD buzz
-
- Figure 15: New product development, by company, 2009 and 2010
- Big brand trio hit back
- On-the-go snacks attract more NPD
-
- Figure 16: New product development, by product category, 2008-10
- Snacking influences packaging trends
-
- Figure 17: New product development, by packaging, 2008-10
- Rate of NPD in juices and drinks dwindles
-
- Figure 18: New product development, by product category, 2008-10
- Age range of baby food and drink is extended
- Asda brings own-label into the mix
Market Size and Forecast
-
- Key points
- Baby market is blossoming
-
- Figure 19: Value sales for baby food, drinks and milk, 2005-16
- Market must innovate to meet birth rate challenge
- Baby drinks set to suffer but food and milk remain buoyant
- Baby food, drinks and milk market forecast
-
- Figure 20: Total value forecast for baby food, milk and drinks, 2006-16
Segment Performance
-
- Key points
-
- Figure 21: UK retail value sales of baby food, milk and drinks, by sector, 2006-10
- Baby food is on the up
- Milk shows no sign of slowing
-
- Figure 22: Value sales for baby milk, 2006-10
- Baby drinks continue to slide
-
- Figure 23: Value sales for baby drinks, 2006-10
Market Share
-
- Key points
- Nutricia hot on Heinz’ heels
-
- Figure 24: Baby food brand market share, 2009 and 2010
- Baby drinks remain challenging – could tea be the answer?
-
- Figure 25: Baby drinks brand market share, 2009 and 2010
Brand Communication and Promotion
-
- Key points
- Advertising spend rebounds
-
- Figure 26: Baby food and drink, topline spend, 2006-10
- Figure 27: Identified spend, by company, 2009 and 2010
- Follow-on milk steals the advertising limelight but courts controversy
- TV remains the media of choice
-
- Figure 28: Spend, by media type, 2008-10
Companies and Products
-
- Annabel Karmel
-
- Figure 29: Examples of new products launched by Annabel Karmel, May 2009-March 2011
- Cow & Gate
-
- Figure 30: Examples of new products launched by Cow & Gate, May 2009-March 2011
- Ella’s Kitchen Organic
-
- Figure 31: Examples of new products launched by Ella’s Kitchen Organic, May 2009-March 2011
- Heinz
-
- Figure 32: Examples of products launched by Heinz in the baby foods market, May 2009-March 2011
- HiPP Organic
-
- Figure 33: Examples of new products launched by HiPP Organic, May 2009-March 2011
- Little Dish
-
- Figure 34: New products launched by Little Dish in the baby food and drink market, May 2009-March 2011
- Organix
-
- Figure 35: Examples of new products launched by Organix, May 2009-March 2011
- Plum Baby Organic
-
- Figure 36: Examples of new products launched by Plum Baby Organic, May 2009-March 2011
- SMA First Infant Milk
-
- Figure 37: New products launched by SMA Nutrition in the baby food and drink market, May 2009-March 2011
- Asda
- Morrisons
- Sainsbury’s
- Tesco
The Consumer – Usage and Frequency
-
- Key points
- Modest rise in baby food users
-
- Figure 38: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais (all users), 2006-10
-
- Figure 39: Frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, by weight of usage, 2010
- Younger mums are more likely to choose bottle over breast
-
- Figure 40: Trends in frequency of use of baby milk, 2006-10
- Home-cooked baby food still hot competition
The Consumer – Attitudes
-
- Key points
- Younger parents have adventurous appetites
-
- Figure 41: Agreement with selected lifestyle statements, 2010
- As families grow, healthy intentions diminish...
-
- Figure 42: Agreement with selected lifestyle statements, by presence of children, 2010
- ...and younger parents are more optimistic about genetically modified (GM) food
Target Groups – 0-2-year-olds
-
- Key points
- Baby food is used only lightly
-
- Figure 43: Frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais – parents of 0-2-year-olds, by weight of usage, 2010
- Baby milk is popular among younger mums
- Who are they?
Target Groups – 3-5-year-olds
-
- Key points
- Price savvy foodies are cooking from scratch
-
- Figure 44: Trends in agreement with selected lifestyle statements – parents of 3-5-year-olds, 2007-10
- Who are they?
- Baby milk divides opinion among parents of toddlers
Appendix – Internal Market Environment
-
-
- Figure 45: Initiation of breastfeeding at six to eight weeks, England, 2005/06-2010/11
- Figure 46: Initiation of breastfeeding at six to eight weeks, England, 2005/06-2010/11
-
- Figure 47: Prevalence of breastfeeding at six to eight weeks, England, Q1 2008/09-Q3 2010/11
- Figure 48: Prevalence of breastfeeding at six to eight weeks, England, Q1 2009/10-Q3 2010/11
- Figure 49: Product share of the UK organic market, 2009-10
-
- Figure 50: Number of boys and girls aged 2-10 who are overweight, including obese, 2003-09
-
Appendix – Broader Market Environment
-
-
- Figure 51: Fertility rates in the UK, by age of mother at childbirth, 1999-2009
- Figure 52: Female working population, 2005-15
- Figure 53: CPI: Food, alcoholic beverages & tobacco breakdown: 1996-2003
-
- Figure 54: Food, alcoholic beverages & tobacco breakdown: 2004-10
- Figure 55: Number of births, UK, 2005-15
- Figure 56: Unstandardised mean age of mothers at live birth, England and Wales, 1979-2009
-
Appendix – Competitive Context
-
-
- Figure 57: UK value sales of selected baby and infant goods, 2005-10
-
Appendix – Who’s Innovating?
-
-
- Figure 58: New product development, by company, 2008-11*
- Figure 59: New product development, by packaging, 2008-11*
-
- Figure 60: New product development, by product category, 2008-11*
-
Appendix – Market Size and Forecast
-
-
- Figure 61: UK retail value sales for baby food, milk and drinks, at current and constant prices, 2005-16
- Figure 62: UK retail value sales for baby food, milk and drinks, at current prices, 2006-16
- Figure 63: UK retail value sales for baby food, at current and constant prices, 2006-16
- Figure 64: Value sales for baby food, 2006-2016
-
- Figure 65: UK retail value sales for baby milk, at current and constant prices, 2006-16
- Figure 66: Value sales for baby milk, 2006-2016
- Figure 67: UK retail value sales for baby drinks, at current Prices, 2006-16
- Figure 68: Value sales for baby drinks, 2006-2016
-
- Figure 69: Forecast of UK retail sales of baby food, milk and drinks, best and worst case forecast, by value, 2011-16
-
Appendix – Segment Performance
-
-
- Figure 70: UK retail value sales of baby food, milk and drink, by sector, 2006-10
-
Appendix – Market Share
-
-
- Figure 71: Baby food brand market share, 2009 and 2010
-
Appendix – Brand Communication and Promotion
-
-
- Figure 72: Topline spend, 2006-10
- Figure 73: Spend, by media type, 2008-10
- Figure 74: Spend, by company, 2008-10
- Figure 75: Top 20 brands, by adspend, 2010
-
- Figure 76: Average monthly ad spend as a percentage of annual ad spend
-
Appendix – The Consumer
-
-
- Figure 77: Frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, by demographics, 2010
-
- Figure 78: Frequency of use of baby milk, by demographics, 2010
-
- Figure 79: Agreement with selected lifestyle statements, by demographics, 2010
-
- Figure 80: Agreement with selected lifestyle statements, by demographics, 2010
-
- Figure 81: Agreement with selected lifestyle statements, by demographics, 2010
-
Appendix – Target Groups
-
-
- Figure 82: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, 2006-10
- Figure 83: Trends in frequency of use of baby milk, 2006-10
-
- Figure 84: Trends in agreement with selected lifestyle statements, 2006-10
- Figure 85: Frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais – parents of 0-2-year-olds, by demographics, 2010
-
- Figure 86: Frequency of use of baby milk – parents of 0-2-year-olds, by demographics, 2010
- Figure 87: Agreement with selected lifestyle statements – parents of 0-2-year-olds, by demographics, 2010
-
- Figure 88: Agreement with selected lifestyle statements – parents of 0-2-year-olds, by demographics, 2010 (cont)
- Figure 89: Agreement with selected lifestyle statements – parents of 0-2-year-olds, by demographics, 2010 (cont)
-
- Figure 90: Agreement with selected lifestyle statements – parents of 0-2-year-olds, by demographics, 2010 (cont)
- Figure 91: Trends in frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais, 2006-10
-
- Figure 92: Trends in frequency of use of baby milk, 2006-10
- Figure 93: Trends in agreement with selected lifestyle statements, 2006-10
-
- Figure 94: Frequency of use of baby or junior foods, cereals, rusks, yogurt and fromage frais – parents of 3-5-year-olds, by demographics, 2010
- Figure 95: Frequency of use of baby milk – parents of 3-5-year-olds, by demographics, 2010
-
- Figure 96: Agreement with selected lifestyle statements – parents of 3-5-year-olds, by demographics, 2010
- Figure 97: Agreement with selected lifestyle statements – parents of 3-5-year-olds, by demographics, 2010 (cont)
-
- Figure 98: Agreement with selected lifestyle statements – parents of 3-5-year-olds, by demographics, 2010 (cont)
- Figure 99: Agreement with selected lifestyle statements – parents of 3-5-year-olds, by demographics, 2010 (cont)
-
Back to top