Table of Contents
Market in Brief
Report Scope
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- Company coverage
- Definitions
- Retail sector sales
- Market sizes
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2011
Broader Market Environment
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- Implications for electrical retailers
Consumer Attitudes to Electricals
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- Opinion appreciated – but not sought online
- Frugality trumps quality
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- Figure 3: Trends in agreement with selected lifestyle statements, Germany, 2006-10
- Who thinks what
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- Figure 4: Germany: % of consumers purchasing products online, 2006-10
Competitive Context
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- Key findings
- Consumer spending
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- Figure 5: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
- Impact of deflation
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- Figure 6: Germany: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
- Channels of distribution
Sector Size and Forecast
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- Key findings
- Economic outlook
- Retail sales and forecasts
- Technical note
- Performance and forecast
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- Figure 7: Germany: Electrical retail sales, 2006-11 (f)
- Figure 8: Germany: Electrical retail sales forecast, 2012-16
- Breakdown by sub-category
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- Figure 9: Germany: Electrical retail sales, 2008
- Electricals specialists’ prospects
- Outlets, enterprises and sales area
- Technical note
- Outlets
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- Figure 10: Germany: Outlet numbers, 2002 and 2007
- Enterprises
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- Figure 11: Germany: Enterprise numbers, 2008
- Sales area
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- Figure 12: Germany: Electricals specialists’ sales area, 2007
Retail Competitor Analysis
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- Key findings
- Leading specialists
- Top operators
- Multichannel moves to underpin top-line growth
- Mixed fortunes for leading voluntary groups
- Product exclusivity
- Others
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- Figure 13: Germany: Leading electrical specialists, 2010
- Market shares
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- Figure 14: Germany: Leading electrical specialists’ market shares, 2010
- Website usage
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- Figure 15: Germany: Top 10 electrical retail websites by number of unique visitors, January 2011
Conrad Electronic
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- Strategic evaluation
- Recent history
- Financial performance
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- Figure 16: Conrad: Estimated group sales performance, 2005-09
- Store portfolio
- Retail offering
- e-commerce and home shopping
EDA
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- Strategic evaluation
- Recent history
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- Figure 17: EDA: Members and websites by country of operation, 2011
- Financial performance
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- Figure 18: EDA: Estimated retail sales, 2008-10
- Store portfolio
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- Figure 19: EDA: Member store numbers, 2008-10
- Retail offering
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- Figure 20: EDA: Sales mix by purchase volume, 2008/09
- E-commerce
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- Figure 21: EDA: Affiliated online stores, 2010
ElectronicPartner
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- Figure 22: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 23: ElectronicPartner: Group financial performance, 2006-10
- Store portfolio
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- Figure 24: ElectronicPartner: Membership data, 2006-10
- Sales and outlets by country
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- Figure 25: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
- Retail offering
- e-commerce and home shopping
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- Figure 26: EP: Group and affiliate websites, 2011
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Euronics International
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- Figure 27: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
- Strategic evaluation
- Recent history
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- Figure 28: Euronics: European members and fascia, by country of operation, 2011
- Financial performance
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- Figure 29: Euronics International: Sales, 2001-10
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- Figure 30: Euronics International: Retail sales for major countries, 2006 and 2009-10
- Store portfolio and group membership
- Store portfolio
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- Figure 31: Euronics International: Outlet data, 2011
- Figure 32: Euronics International: Outlet and membership data 2006-08
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- Figure 33: Euronics International: Sales densities and sales per outlet, 2010
- Retail offering
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- Figure 34: Euronics international, sales mix by purchase volume, 2009
- e-commerce
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- Figure 35: Euronics: European members and fascia, by country of operation, 2011
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Expert International
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- Strategic evaluation
- History
- Financial performance
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- Figure 36: Expert: Estimated European retail sales by Country, 2010
- Store portfolio
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- Figure 37: Expert: European store numbers, by country, 2009-11
- Retail offering
- e-commerce and home shopping
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- Figure 38: Expert International, online shopping availability, 2011
Media Markt/Saturn
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- Figure 39: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
- Figure 40: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 41: Media Markt/Saturn: Financial performance, 2006-10
- Store portfolio
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- Figure 42: Media Markt/Saturn: Outlet data, by country, 2006-10
- Figure 43: Media Markt/Saturn, description of outlets, 2011
- Retail offering
- e-commerce and home shopping
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- Figure 44: Media Markt/Saturn: Websites by country, March 2011
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Appendix – Broader Market Environment
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- Population
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- Figure 45: Europe: Population, by age group, 2005
- Figure 46: Europe: Population, by age group, 2010
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- Figure 47: Europe: Population, by age group, 2015
- Figure 48: Europe: Population, by age group, 2020
- GDP
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- Figure 49: Europe: GDP (in current prices), 2001-10
- Figure 50: Europe: GDP Growth rates (in constant prices), 2001-10
- Consumer spending
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- Figure 51: Europe: Consumer spending (in current prices), 2001-10
- Figure 52: Europe: Consumer spending growth rates (in constant prices), 2001-10
- Consumer prices
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- Figure 53: Europe: Consumer prices, 2001-Q1 2011
- Unemployment
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- Figure 54: Europe: Average rate of unemployment, 2001-10
- Interest rates
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- Figure 55: Europe: Interest rates, 2004-Q1 2011
- Consumer confidence
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- Figure 56: Europe: Consumer confidence, Feb 2010-Mar 2011
Appendix – Consumer Attitudes
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- Germany
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- Figure 57: Trends in agreement with selected lifestyle statements, Germany, 2006-10
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- Figure 58: Agreement with selected lifestyle statements, by demographics, Germany, 2010
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- Figure 59: Agreement with selected lifestyle statements, by demographics, Germany, 2010
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- Figure 60: Agreement with selected lifestyle statements, by demographics, Germany, 2010
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