Table of Contents
Introduction
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- Definitions
- Consumer research
- Market size
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast sales of private-label cosmetics and toiletries, 2010-15
- Private-label sales remain static despite raised expectations
- Own-label dominates in suncare, colour cosmetics and skincare - due to Boots
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- Figure 2: Own-label share of sales, by sector, 2010
- All eyes on men
- Market factors
- Economic pressure has encouraged own-label purchase
- Demographic changes bode well for future of own-label
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- Figure 3: Change in the age structure of the UK population, 2005-15
- Companies, brands and innovation
- Boots drives the market with leading brands
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- Figure 4: Private-label sales of cosmetics and toiletries, by outlet type, 2010
- NPD activity soars
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- Figure 5: Private-label share of C&T product launches, 2006-10
- From sirtuins to stem cells: technology hits own-label skincare
- The consumer
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- Figure 6: Women’s purchasing of own-label vs. branded C&T, by sector, March 2011
- Figure 7: Men’s purchasing of own-label vs. branded C&T, by sector, March 2011
- Toiletries are most purchased own-label products
- Acceptance of own-label quality is on the rise, but consumers prefer brands
- Toiletries
- Haircare
- Skincare
- Good value is about more than price
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- Figure 8: Attitudes towards brands vs. own-label C&T, March 2011
- Questions over brand loyalty
- What we think
Issues in the Market
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- How far has the recession favoured sales of private-label beauty products and trading down by consumers?
- Are private-label beauty products becoming more acceptable to consumers?
- No7 is the beauty queen of private label. Can other own-brands ever compete?
- Are consumers rejecting brands?
- What do own-brands need to focus on now?
Future Opportunities
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- Trend: Patriot Games
- Trend: Cam Cam
Internal Market Environment
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- Key points
- Recession supports own-label purchasing...
- ...but brands' response undermines it
- Influence of attitudes towards appearance
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- Figure 9: Trends in attitudes towards personal appearance, by gender, 2006-10
- Men are important to own-label
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- Figure 10: Trends in level of receptiveness to quality, 2006-10
- Improvements in own-label quality prompt rise in purchases
- Brands in their own right
- Are consumers losing faith in beauty brands?
- Rising cost of raw materials
- Changes to safety regulations in cosmetics industry
- Animal testing
- Own-label and BUAV
Broader Market Environment
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- Key points
- Value-for-money focus continues for C&T shoppers
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- Figure 11: PDI and consumer expenditure, at current prices, 2005-15
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- Figure 12: Changing grocery shopping habits, January 2009-June 2010
- Budget beauty and redefining ‘value’
- Influence of changes in demographic profile of population
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- Figure 13: Trends in the age structure of the UK population, 2005-15
Who’s Innovating?
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- Key points
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- Figure 14: Private label’s share of cosmetics and toiletries product launches, UK, 2006-10
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- Figure 15: Private label’s share of product launches, by sector, UK, 2010
- High street tries on own-label for size
- Tesco's beauty overhaul
- Superdrug – growing own-brand in its own way
- Soap, bath and shower own-label gains ground in recession
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- Figure 16: New product launches within the soap, bath and shower market– branded vs. own-label, 2008-10
- Spa launches refresh category
- Retailers trial in-store spa experiences
- Make-up gains from high street entries
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- Figure 17: New product launches within colour cosmetics – branded vs. own-label, 2008-10
- Econo-chic cosmetics
- No7 nails beauty with technology
- Skincare NPD surges by 30%
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- Figure 18: New product launches within skincare – branded vs. own-label, 2008-10
- Boots boosts own-label skincare with Protect & Perfect
- Success stories and sell-outs
- Own-brand deodorants refresh claims
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- Figure 19: New product launches within deodorants – branded vs. own-label, 2008-10
- Scenting fresh demand in fragrance
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- Figure 20: New product launches within fragrance – branded vs. own-label, 2008-10
- Haircare – a brand's world
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- Figure 21: New product launches within haircare – branded vs. own-label, 2008-10
- Own-label shaves off NPD
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- Figure 22: New product launches within shaving and depilatories – branded vs. own-label, 2008-10
- Fresh burst of activity in oral hygiene
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- Figure 23: New product launches within oral hygiene – branded vs. own-label, 2008-10
Strengths and Weaknesses
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- Strengths
- Weaknesses
Competitive Context
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- Key points
- Own-labels gain less than might be expected from recession
- Experience of own-label in food and drink
- Personal care spending breakdown
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- Figure 24: UK retail value sales of selected beauty and personal care categories, 2005-10
Market Size and Forecast
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- Key points
- Performance dampened by price promotions
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- Figure 25: UK retail value sales of private-label cosmetics and toiletries, 2005-10
- How are own-brand manufacturers faring?
- Future of the market
- Forecast
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- Figure 26: Best- and worst-case forecast sales of private-label cosmetics and toiletries, 2010-15
Segment Performance
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- Key points
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- Figure 27: Private-label sales of beauty and personal care products, by sector, 2010
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- Figure 28: Private label share of sector sales, 2010
- Soap, bath and shower
- Male grooming
- Making gains: Skincare, colour cosmetics and hair styling
- Losing share: Suncare and Haircare
- Oral hygiene
Leading Private-label Retailers
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- The power of Boots
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- Figure 29: Private-label sales of cosmetics and toiletries, by outlet type, 2010
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- Figure 30: UK: leading beauty specialists, 2009/10
- Boots
- Superdrug
- The Body Shop
- Tesco
Private-label Manufacturers
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- McBride
- Boots Contract Manufacturing (BCM)
- Swallowfield
- Acheson & Acheson
- LF Beauty
- Meller Design Solutions
Brand Research
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- Brand map
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- Figure 31: Attitudes towards and usage of retailer own-label beauty brands, March 2011
- Brand attitudes
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- Figure 32: Attitudes by retailer own-label beauty brand, March 2011
- Brand personality
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- Figure 33: Retailer own-label beauty brand personality – macro image, March 2011
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- Figure 34: Retailer own-label beauty brand personality – micro image, March 2011
- Correspondence analysis
- Brand experience
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- Figure 35: Retailer own-label beauty brand usage, March 2011
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- Figure 36: Satisfaction with various retailer own-label beauty brands, March 2011
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- Figure 37: Consideration of retailer own-label beauty brands, March 2011
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- Figure 38: Consumer perceptions of current retailer own-label beauty brand performance, March 2011
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- Figure 39: Retailer own-label beauty brand recommendation – Net Promoter Score, March 2011
- Brand index
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- Figure 40: Retailer own-label beauty brand index, March 2011
- Figure 41: Retailer own-label beauty brand index vs. recommendation, March 2011
- Target group analysis
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- Figure 42: Target groups, March 2011
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- Figure 43: Retailer own-label beauty brand usage, by target groups, March 2011
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
Consumer – Brand and Own-Label Purchases by Category
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- Key points
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- Figure 44: Women’s purchasing of own-label vs. branded C&T, by sector, March 2011
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- Figure 45: Men’s purchasing of own-label vs. branded C&T, by sector, March 2011
- Toiletries
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- Figure 46: Buying habits – toiletries, March 2011
- Who buys own-label toiletries?
- Haircare
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- Figure 47: Buying habits – haircare, March 2011
- Who buys own-label haircare?
- Facial skincare
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- Figure 48: Buying habits – facial skincare, March 2011
- Who buys own-label skincare?
- Make-up
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- Figure 49: Buying habits – make-up, March 2011
- Who buys own-label make-up?
Consumer – Changes in Buying Habits
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- Key points
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- Figure 50: Changes in cosmetics and toiletries buying habits, March 2011
- Price savings prompt rise in penetration of own-label...
- ...yet quality and choice play a role too
- Who is buying less own-label?
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- Figure 51: Changes in toiletries buying habits, March 2011
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- Figure 52: Changes in haircare buying habits, March 2011
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- Figure 53: Changes in facial skincare buying habits, March 2011
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- Figure 54: Changes in make-up buying habits – women, March 2011
Consumer – Most Popular Own-Labels
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- Key points
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- Figure 55: C&T own-label products bought in last 12 months, March 2011
- Supermarkets
- Boots
- Superdrug
Consumer – Attitudes towards Quality
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- Key points
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- Figure 56: Agreement with statements about private label vs. branded cosmetics and toiletries, March 2011
- Brand loyalty driven by quality
- Rising standards of own-label recognised by many
- What does 'value' mean to consumers?
- Innovation and presentation of own-label
- Growth potential for own-label
- Own-label choice confuses older consumers
- Own-label loyalty
Consumer – Attitudes towards Own-Label Toiletries
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- Key points
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- Figure 57: Agreement with statements about private label – toiletries, March 2011
- The acceptance of own-label toiletries
- Economy toiletry ranges
- Branded toiletries appeal to older consumers and higher earners
- 35-44s are most brand-loyal
Consumer – Attitudes Towards Own-Label Haircare
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- Key points
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- Figure 58: Agreement with statements about private label – haircare, March 2011
- Brands most popular in haircare
- Price promotions and missed opportunities
- Young women see own-label haircare as inferior in quality
Consumer – Attitudes Towards Own-Label Skincare
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- Key points
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- Figure 59: Agreement with statements about private label – facial skincare, March 2011
- Brand power in skincare
- 45-54s are key targets for own-label skincare
- Product recommendations and the media
Consumer – Attitudes Towards Own-Label Make-Up
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- Key points
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- Figure 60: Agreement with statements about private label – make-up, March 2011
- Quality recognised by some, but encouragement needed for all
Appendix – Brand Research
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- Figure 61: Brand usage, March 2011
- Figure 62: Brand commitment, March 2011
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- Figure 63: Brand momentum, March 2011
- Figure 64: Brand diversity, March 2011
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- Figure 65: Brand satisfaction, March 2011
- Figure 66: Brand recommendation, March 2011
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- Figure 67: Brand attitude, March 2011
- Figure 68: Brand image - Macro image, March 2011
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- Figure 69: Brand image - Micro image, March 2011
- Figure 70: Profile of target groups, by demographics, March 2011
- Figure 71: Psychographic segmentation by Target groups, March 2011
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- Figure 72: Brand usage by Target groups, March 2011
- Figure 73: Brand index, March 2011
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Appendix – Consumer – Brand and Own-Label Purchases by Category
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- Figure 74: Buying habits – toiletries, by demographics, March 2011
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- Figure 75: Buying habits – haircare, by demographics, March 2011
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- Figure 76: Buying habits – facial skincare, by demographics, March 2011
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- Figure 77: Buying habits – make-up, by demographics, March 2011
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Appendix – Consumer – Changes in Buying Habits
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- Figure 78: Changes in buying habits, by demographics, March 2011
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Appendix – Consumer – Where Do They Buy Own-Label
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- Figure 79: Most popular products bought in last 12 months, by demographics, March 2011
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- Figure 80: Next most popular products bought in last 12 months, by demographics, March 2011
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- Figure 81: Other products bought in last 12 months, by demographics, March 2011
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Appendix – Consumer – Attitudes towards Own-Label
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- Figure 82: Most popular agreement with statements about private label, by demographics, March 2011
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- Figure 83: Next most popular agreement with statements about private label, by demographics, March 2011
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- Figure 84: Other agreement with statements about private label, by demographics, March 2011
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- Figure 85: Most popular agreement with statements about private label – toiletries, by demographics, March 2011
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- Figure 86: Next most popular agreement with statements about private label – toiletries, by demographics, March 2011
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- Figure 87: Most popular agreement with statements about private label – haircare, by demographics, March 2011
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- Figure 88: Next most popular agreement with statements about private label – haircare, by demographics, March 2011
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- Figure 89: Most popular agreement with statements about private label – facial skincare, by demographics, March 2011
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- Figure 90: Most popular agreement with statements about private label – facial skincare, by demographics, March 2011
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- Figure 91: Most popular agreement with statements about private label – make-up, by demographics, March 2011
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- Figure 92: Next most popular agreement with statements about private label – make-up, by demographics, March 2011
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