Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Camping and caravanning holidays taken in the UK (including owned statics), 2005-15
- Figure 2: Camping and caravanning holidays taken in the UK (excluding owned statics), 2005-15
- Figure 3: Camping and caravanning holidays taken overseas, 2005-15
- Recessionary boost
- 2011 looking good
- Camping is top choice but has lowest spend
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- Figure 4: Volume of UK camping and caravanning holidays by segment, 2010
- Figure 5: Average expenditure on UK camping and caravanning holidays by segment, 2010
- Market factors
- Weather impact
- Competition
- Demographic future
- Petrol problems
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- Figure 6: Monthly UK petrol diesel and oil price trends, 2009-11
- Companies, brands and innovation
- Operators report 2011 increase
- Innovations
- The consumer
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- Figure 7: Camping and caravanning holidays taken in the last three years, January 2011
- 2009-11 surge
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- Figure 8: Percentage of respondents that took a camping and caravanning holiday in the last three years, February 2009 vs January 2011
- Type taken
- Who goes
- Positive opinions grow
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- Figure 9: Attitudes towards camping and caravanning holidays, 2011
- Family feeling
- Plans and potentials
- What we think
Issues in the Market
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- What can operators do to meet the challenge of an aging population?
- How can operators best ensure that their appeal to the core family market endures?
- Is the recession-driven boost to camping and caravanning holidays over?
- Can perception of value overcome poor weather?
- How much of a problem are the record-high petrol/diesel costs, and what can operators do about them?
Future Opportunities
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- Trend: Affection
- Trend: Life Hacking
Internal Market Environment
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- Key points
- Over one third took no holiday in 2010
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- Figure 10: Percentage of adults booking UK and overseas holidays, 2010
- 2010 – a volume and value low
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- Figure 11: Total number of holidays and expenditure, 2005-10
- ‘Staycations’ shrink
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- Figure 12: Total number of domestic holidays and expenditure, 2005-10
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- Figure 13: Total number of overseas holidays and expenditure, 2005-10
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- Figure 14: Average expenditure on domestic holidays, 2005-10
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- Figure 15: Monthly UK petrol diesel and oil price trends, 2009-11
- Average overseas spend keeps rising
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- Figure 16: Average expenditure on overseas holidays, 2005-10
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- Figure 17: Time spent away during holidays/short breaks, 2010
- Short-haul suffers
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- Figure 18: Outbound holiday visits, by region visited, 2005-10
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- Figure 19: Annual average exchange rates for sterling, 2007-11
- Rain stops play
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- Figure 20: Mean UK annual temperatures and rainfall, 1960-2010
- VAT change
Broader Market Environment
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- Key points
- All eyes on Q1 2011
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- Figure 21: GDP quarterly percentage change, Q1 2004-Q4 2010
- Confidence crunch
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- Figure 22: Consumer Confidence index, January 2008- February 2011
- Camp-age
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- Figure 23: Trends in the age structure of the UK population, by gender, 2005-15
- Figure 24: Forecast adult population trends, by lifestage, 2005-15
- Key socio-economics expanding
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- Figure 25: Forecast adult population trends, by socio-economic group, 2005-15
- Internet importance
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- Figure 26: Broadband penetration by demographics, 2004-10
Competitive Context
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- Key points
- UK hotels hit in 2009
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- Figure 27: The UK hotel market, by revenue, 2005-10
- Costs fall abroad
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- Figure 28: Hotel price comparison across the 45 most popular European cities (excluding the UK), January 2009-11
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- Figure 29: European holiday costs for UK tourists, January 2011
Strengths and Weaknesses in the Market
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- Strengths
- Family appeal
- Flight to value
- UK holiday popularity
- Future plans
- Overseas demand
- Weaknesses
- Weather vulnerability
- Taxing times
- Ageing population
- Petrol prices
- Cut-price Europe challenge
Who’s Innovating?
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- Key points
- ‘Event’ camping
- Interior heat, exterior paint
- Close to nature
- Eco-ethical
- Buy and collect
- New old technology
Market Size and Forecast
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- Key points
- ‘Staycation’ boost
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- Figure 30: Camping and caravanning holidays taken in the UK (including owned statics) and overseas, 2006-15
- Figure 31: Camping and caravanning holidays taken in the UK (excluding owned statics) and overseas, 2006-15
- Forward bookings look good
- Forecasts
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- Figure 32: Camping and caravanning holidays taken in the UK (including owned statics), 2005-15
- Figure 33: Camping and caravanning holidays taken in the UK (excluding owned statics), 2005-15
- Figure 34: Camping and caravanning holidays taken overseas, 2005-15
- Forecast methodology
Segment Performance
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- Key points
- Camping tops volume, but average spend lowest
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- Figure 35: Volume of UK camping and caravanning holidays by segment, 2006-10
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- Figure 36: Value of UK camping and caravanning holidays by segment, 2006-10
- Figure 37: Average expenditure on UK camping and caravanning holidays by segment, 2006-10
- West Country and Wales win out
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- Figure 38: UK regions visited on holidays, by camping/caravanning holidaymakers, 2010
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- Figure 39: Overseas destinations visited on holidays, by camping/caravanning holidaymakers, 2010
- Driving along
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- Figure 40: Main method of transport used on holidays, by camping/caravanning holidaymakers, 2010
Market Share
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- Key points
- Camping and caravanning growth
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- Figure 41: Accommodation used on domestic trips (includes holidays, business, VFR and other purposes), 2006-09
- Hotels top of the heap overseas
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- Figure 42: Type of accommodation used on holidays abroad by camping/caravanning holidaymakers, 2010
Companies and Products
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- The Camping and Caravanning Club
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- Figure 43: Key financials for The Camping and Caravanning Club Limited, 2009-10
- Canvas Holidays
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- Figure 44: Key financials for Canvas Holidays Limited, 2008-09
- Eurocamp and Keycamp (Holidaybreak)
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- Figure 45: Key financials for the camping division of Holidaybreak plc, 2009-10
- Forest Holidays
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- Figure 46: Key financials for Forest Holidays LLP, 2009-10
- Haven Holidays
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- Figure 47: Key financials for Haven Leisure Ltd, 2008-09
- Hoseasons
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- Figure 48: Key financials for The Hoseasons Group Ltd, 2008-09
- National Caravan Council
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- Figure 49: Key financials for National Caravan Council Ltd, 2008-09
- Park Resorts
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- Figure 50: Key financials for Park Resorts Ltd, 2009-10
- Vacansoleil
- UKCampsite.co.uk
Channels to Market
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- Key points
- DIY is top choice
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- Figure 51: How holidays/short breaks were booked by adults who went camping/caravanning in the UK and/or overseas, 2010
- Short lead-ins most popular
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- Figure 52: When holidays/short breaks were booked by adults who went camping/caravanning in the UK and/or overseas, 2010
Camping and Caravanning Holidays Taken
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- Key points
- Popularity increases
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- Figure 53: Camping and caravanning holidays taken in the last three years, January 2011
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- Figure 54: Percentage of respondents that took a camping and caravanning holiday in the last three years, February 2009 vs January 2011
- Youth popularity – particularly tents
- Pre-families, families
- Across affluence
- Camping out
Camping and Caravanning Holiday Location
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- Key points
- More than nine in ten have stayed in UK
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- Figure 55: Location of camping or caravanning holiday in the last three years, January 2011
- Men, women, younger, older
- For the kids
- On the map
Attitudes Towards Camping and Caravanning Holidays
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- Key points
- Positive attitudes grow
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- Figure 56: Attitudes towards camping and caravanning holidays, 2009 vs 2011
- Families favour, older reluctance
- Half now say ‘value for money’
- The ‘great’ outdoors
- 2011/12 plans
- ‘Potentials’ less interested in saving money
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- Figure 57: Attitudes towards camping and caravanning holidays, by most popular camping and caravanning holidays taken in the last three years, January 2011
- Figure 58: Attitudes towards camping and caravanning holidays, by next most popular camping and caravanning holidays taken in the last three years, January 2011
Targeting Opportunities
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- Key points
- Target groups
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- Figure 59: Camping and caravanning holidays target groups, January 2011
- Happy Campers
- Demographic profile
- Cool With Camping
- Demographic profile
- Camping Cautious
- Demographic profile
Appendix – Market Size and Forecast
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- Figure 60: Volume forecast of camping and caravanning holidays taken in the UK (including owned statics), best and worst case scenarios, 2010-15
- Figure 61: Volume forecast of camping and caravanning holidays taken in the UK (excluding owned statics), best and worst case scenarios, 2010-15
- Figure 62: Volume forecast of camping and caravanning holidays taken overseas, best and worst case scenarios, 2010-15
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Appendix – Camping and Caravanning Holidays Taken
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- Figure 63: Most popular camping and caravanning holidays taken in the last three years, by demographics, January 2011
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Appendix – Camping and Caravanning Holiday Location
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- Figure 64: Location of camping or caravanning holiday in the last three years, by most popular camping and caravanning holidays taken in the last three years, January 2011
- Figure 65: Most popular location of camping or caravanning holiday in the last three years, by demographics, January 2011
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Appendix – Attitudes Towards Camping and Caravanning Holidays
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- Figure 66: Attitudes towards camping and caravanning holidays, by most popular location of camping or caravanning holiday in the last three years, January 2011
- Figure 67: Most popular attitudes towards camping and caravanning holidays, by demographics, January 2011
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- Figure 68: Next most popular attitudes towards camping and caravanning holidays, by demographics, January 2011
- Figure 69: Other attitudes towards camping and caravanning holidays, by demographics, January 2011
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Appendix – Targeting Opportunities
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- Figure 70: Attitudes towards camping and caravanning holidays, by target groups, January 2011
- Figure 71: Camping and caravanning holidays taken in the last three years, by target groups, January 2011
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- Figure 72: Location of camping or caravanning holiday in the last three years, by target groups, January 2011
- Figure 73: Target groups, by demographics, January 2011
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