Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer data
- Advertising clips
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Frequency, spend highest among the young, males, parents
- Primary c-store use drivers are food, gasoline, and restroom use
- Purchases vary greatly by demographic group
- Females purchase more food and drink items, males focus on a few
- Consumers shop at/frequent 7-Eleven, major gas stations
- Strong interest in healthier food, financial services
- Image problem number one—inflated prices
- Blacks, Hispanics over-index in shopping c-stores
- Greater engagement between c-stores and their core customers
- Acquisition attempts in fragmented channel
Insights and Opportunities
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- Name brands, store environment key to foodservice
- Ordering a more sophisticated cup of coffee
- Social media for the mobile young consumer
- The convenience store as financial institution
- The c-store cure for fashion emergencies
- Prioritize the consumer connection
- Drive-thru opportunities
Inspire Insights
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- Trend: Experience is All
The C-Store Market and Performance
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- Key points
- Top 10 sales categories (excluding fuel): top three control majority
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- Figure 1: Top 10 sales categories sorted by gross margin contribution at c-stores, 2008-09
- Figure 2: Percent distribution of U.S. in-store convenience store sales (excluding fuel), by segment, 2005-10
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- Figure 3: Fuel sales share in convenience store sales, 2000-10
- C-store industry store count declines 2007-09
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- Figure 4: C-store industry store count, 2000-09
- Rate of growth
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- Figure 5: C-store industry store count rate of growth, 2000-09
Market Drivers
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- Expecting even more from Millennials, making the best of Boomers
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- Figure 6: Population, by age, 2006-16
- Figure 7: Population, by generation, 2011
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- Figure 8: Population, by race and Hispanic origin, 2006-16
- The price of fuel, the cost to convenience stores
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- Figure 9: Personal Consumption Expenditures for Gasoline and the Average Price of Gasoline in the United States
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- Figure 10: Gasoline prices, U.S. city average, January 2005-January 2011
Competitive Context
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- Key points
- Growth in larger c-store formats
- Casey’s in heavy acquisition mode
- 7-Eleven reorganizes with growth in mind
- Alimentation Couche-Tard’s food focus
- Walmart’s new threats—Express and Campus formats
- Additional channel-blurring continues
Innovations and Innovators
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- Key points
- Overview
- Proprietary beer, wine
- The Pantry re-launches coffee
- Thorntons’ new store design focuses on customization
- Sheetz continues to reinvent
Marketing Strategies
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- Overview
- Social media marketing emerging
- Mobile Apps
- Text messages
- YouTube
- Marketing strategy standouts
- Wawa
- Maverik Convenience Stores
- Ad Analysis
- Chains stress speed, milk, and loyalty in advertising
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- Figure 11: Kwik Trip, “Couple in kitchen, family comes in and out in fast motion,” TV ad, May 2010
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- Figure 12: 7-Eleven, “Two male farmers have a milk off,” TV ad, June 2010
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- Figure 13: Speedway, “Cash flies out from gas pump,” TV ad, November 2010
Visit Frequency and Spend at Convenience Stores
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- Key points
- Frequency of visits to convenience stores
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- Figure 14: Frequency of visits to convenience stores, by gender, December 2010
- Figure 15: Frequency of visits to convenience stores, by age, December 2010
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- Figure 16: Frequency of visits to convenience stores, by household income, December 2010
- Figure 17: Frequency of visits to convenience stores, by presence of children, December 2010
- Spend at convenience stores
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- Figure 18: Spend at convenience stores, by gender, December 2010
- Figure 19: Spend at convenience stores, by age, December 2010
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- Figure 20: Spend at convenience stores, by household income, December 2010
- Figure 21: Spend at convenience stores, by presence of children, December 2010
Reasons for Visiting Convenience Stores
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- Key points
- The restroom factor
- Reasons why consumers visit convenience stores and general attitudes
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- Figure 22: Reasons why consumers visit convenience stores, by gender, December 2010
- Figure 23: Reasons why consumers visit convenience stores, by age, December 2010
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- Figure 24: Reasons why consumers visit convenience stores, by household income, December 2010
- Figure 25: Reasons why consumers visit convenience stores, by presence of children, December 2010
What Consumers Buy at Convenience Stores
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- Key points
- What consumers buy at convenience stores
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- Figure 26: What consumers buy at convenience stores, by gender, December 2010
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- Figure 27: What consumers buy at convenience stores, by age, December 2010
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- Figure 28: What consumers buy at convenience stores, by household income, December 2010
Food and Drink Purchases at Convenience Stores
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- Key points
- Food and drink purchases at convenience stores
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- Figure 29: Food and drink purchases at convenience stores, by gender, December 2010
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- Figure 30: Food and drink purchases at convenience stores, by age, December 2010
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- Figure 31: Food and drink purchases at convenience stores, by household income, December 2010
- Figure 32: Food and drink purchases at convenience stores, by presence of children, December 2010
Convenience Stores That Consumers Shop at/Frequent
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- Key points
- Convenience stores that consumers shop at/frequent
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- Figure 33: Convenience stores that consumers shop at/frequent, December 2010
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- Figure 34: Top 10 convenience stores that consumers shop at/frequent, by gender, December 2010
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- Figure 35: Top 10 convenience stores that consumers shop at/frequent, by age, December 2010
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- Figure 36: Top 10 convenience stores that consumers shop at/frequent, by household income, December 2010
- Personal usage and frequency
- Convenience stores that consumers have recently visited
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- Figure 37: Convenience store shopping, by outlet, by age, July 2009-September 2010
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- Figure 38: Convenience store shopping, by outlet, by household income, July 2009-September 2010
- Frequency of visits at the top five convenience stores
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- Figure 39: Convenience store shopping, by frequency, by age, July 2009-September 2010
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- Figure 40: Convenience store shopping, by frequency, by household income, July 2009-September 2010
Services and Offerings of Interest
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- Key points
- Services and offerings of interest
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- Figure 41: Services and offerings of interest, by gender, December 2010
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- Figure 42: Services and offerings of interest, by age, December 2010
- Figure 43: Services and offerings of interest, by household income, December 2010
Why Consumers Don’t Use Convenience Stores
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- Key points
- Why consumers don’t use convenience stores
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- Figure 44: Why consumers don’t use convenience stores, by gender, December 2010
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- Figure 45: Why consumers don’t use convenience stores, by household income, December 2010
Impact of Race and Hispanic Origin
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- Key points
- Food availability and grocery shopping in minority communities
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- Figure 46: Frequency of visits to convenience stores, by race/Hispanic origin, December 2010
- Figure 47: Reasons why consumers visit convenience stores, by race/Hispanic origin, December 2010
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- Figure 48: Top 10 convenience stores that consumers shop at/frequent, by race/Hispanic origin, December 2010
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- Figure 49: Services and offerings of interest, by race/Hispanic origin, December 2010
Custom Consumer Groups
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- Key points
- Overview
- Items other than gasoline can lead to increased spend
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- Figure 50: Spend at convenience stores, by custom groups, December 2010
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- Figure 51: Reasons why consumers visit convenience stores, by custom groups, December 2010
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- Figure 52: What consumers buy at convenience stores, by custom groups, December 2010
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- Figure 53: Food and drink purchases at convenience stores, by custom groups, December 2010
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- Figure 54: Top 10 convenience stores that consumers shop at/frequent, by custom groups, December 2010
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- Figure 55: Services and offerings of interest, by custom groups, December 2010
Appendix—Other Useful Tables
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- Consumer—teen usage and frequency
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- Figure 56: Convenience store shopping, by outlet, by age and gender, among 12-17 year olds, July 2009-September 2010
- Top 20 c-store companies
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- Figure 57: Top 20 convenience store companies, by total store count, July 2010
Appendix—Trade Associations
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