Table of Contents
Issues in the Market
-
- How are consumers’ attitudes towards eating out impacted by the economy?
- What do the recent budget and changes to the regulatory framework mean for the restaurant business?
- What factors influence what consumers choose to drink in restaurants?
- How can restaurants improve their drinks menus to better meet diners’ expectations?
Executive Summary
-
- Market
- Market drivers
-
- Figure 1: Trends in agreement with lifestyle statements on drinking, 2006-10
- Companies and products
- Pricing trends
- Making fine wine more accessible
- Bring Your Own (BYO) trends
- Health trends
- Ethical trends
- Technology trends
- The consumer
- Drinking habits
-
- Figure 2: Frequency of drinking alcohol, March 2011
- Changes to drinking habits
-
- Figure 3: Changes to drinking habits, March 2011
- Drinks ordered in a restaurant
-
- Figure 4: Alcohol drunk in restaurants, March 2011
- Motivations for drinks choice
-
- Figure 5: Motivations for drinks choice in restaurants, March 2011
- Drinks menu enticements
-
- Figure 6: Drinks menu enticements, March 2011
- What we think?
Future Opportunities
-
- Using samples to encourage up-selling
- Guiding choice whilst prompting sales
Internal Market Environment
-
- Key points
- 2011: Cautious but fairly positive start to the year
-
- Figure 7: Sales growth year on year (%) across leading restaurant and pub groups, November 2009-February 2011
- Alcohol duty
- Minimum pricing for alcohol debate
- VAT increase
- Weights and Measures Act update
- Pub Health Responsibility Deal
- Pledges
- Critics
Broader Market Environment
-
- Key points
- Consumer confidence still low
-
- Figure 8: GfK NOP Consumer Confidence Index, January 1988-February 2011
- Figure 9: Trends in consumer confidence for the coming year, March 2009-March 2011
- Consumers balancing the need to save with the desire for ‘experiences’
-
- Figure 10: Consumer spending priorities, November 2009- February 2011
- Demographic trends
-
- Figure 11: Forecast adult population trends, by lifestage, 2005-15
Restaurant Visiting Trends
-
- Key points
- Restaurant usage relatively stable…
-
- Figure 12: Trends in frequency of visiting restaurant for a meal, 2006-10
- …but diners need more assurance to ‘splash out’
-
- Figure 13: Trends in agreement with selected lifestyle statements on restaurants, 2006-10
- Growth in casual dining
- Restaurants filling the gaps in consumers’ hectic lifestyles
-
- Figure 14: Agreement with statements on food, by restaurant usage, 2010
Price Trends
-
- Key points
- Consumers prioritise value for money over lowest cost...
- ...but there’s declining enthusiasm for ‘splashing out’
-
- Figure 15: Trends in agreement with lifestyle statements on drinking, 2006-10
-
- Figure 16: Agreement with statements on drinking, by restaurant usage, 2010
- Pricing concerns
- Is fine wine becoming more accessible?
- Flexible pricing
- Menu psychology
- Deals and discounting
- Bring Your Own (BYO) trends
Health Trends
-
- Key points
-
- Figure 17: Consumer demand for calorie content to be displayed on restaurant menus, June 2010-February 2011
Ethical Trends
-
- Key points
-
- Figure 18: Trends in changing grocery shopping habits, February 2009-February 2011
-
- Figure 19: Agreement with statements on ethical food, by restaurant usage, 2010
Technology Trends
-
- Key points
- Digital wine lists
- Other technological innovations
Drinking Habits
-
- Key points
- Frequency of drinking alcohol
-
- Figure 20: Frequency of drinking alcohol, March 2011
- Shift towards in-home drinking, but both in- and out-of-home drinking are in decline
-
- Figure 21: Trends in drinking habits, 2006-10
- Demographic differences
- Changes to drinking habits
-
- Figure 22: Changes to drinking habits, March 2011
-
- Figure 23: Reasons why drinkers are consuming less, March 2011
- Drinking occasions
-
- Figure 24: Drinking occasions, 2010
Alcohol Consumption in Restaurants
-
- Key points
- Drinks ordered in a restaurant
-
- Figure 25: Alcohol drunk in restaurants, March 2011
- Demographic differences
- Wine
-
- Figure 26: Types of wine drinkers, April 2010
- Beer
- Cocktails
- Liqueurs
-
- Figure 27: Liqueur drinking occasions in the past year, March 2010
Motivations for Drinks Choice in Restaurants
-
- Key points
- Most diners are habitual drinkers
-
- Figure 28: Motivations for drinks choice in restaurants, March 2011
- Price issues
- Recommendations
-
- Figure 29: Motivations for drinks choice in restaurants, by frequency of drinking alcohol, March 2011
- Creating a sense of exclusivity and urgency of purchase
- Food/drink matching
- Taking it a step further
Drinks Menu Enticements
-
- Key points
- More consumers are interested in alcohol unit labelling than calorie counting
-
- Figure 30: Drinks menu enticements, March 2011
- Alcohol unit labelling
-
- Figure 31: Harvester’s alcohol unit measuring table, 2011
- Wine by the carafe
- Wine flights
- Calorie counting
- Wider range of lower-alcohol beverages
Alcohol in Restaurants Targeting Opportunities
-
- Key points
-
- Figure 32: Alcohol in restaurants target groups, March 2011
- Enthusiastic Youngsters
- Innovation Seekers
- Routine Indulgers
- Food & Drink Matchers
Appendix – Broader Market Environment
-
-
- Figure 33: Most popular trends in consumer spending priorities, by detailed demographics, December 2010
- Figure 34: Next most popular trends in consumer spending priorities, by detailed demographics, December 2010
-
- Figure 35: Other trends in consumer spending priorities, by detailed demographics, December 2010
- Figure 36: Least popular trends in consumer spending priorities, by detailed demographics, December 2010
-
Appendix – Restaurant Visiting Trends
-
-
- Figure 37: Frequency of visiting restaurant for a meal, by detailed demographics, 2010
- Figure 38: When a restaurant is visited regularly, by detailed demographics, 2010
-
- Figure 39: When a restaurant is visited occasionally, by detailed demographics, 2010
- Figure 40: Agreement with selected lifestyle statements, by detailed demographics, 2010
-
Appendix – Price Trends
-
-
- Figure 41: Agreement with lifestyle statements on drinking, by detailed demographics, 2010
- Figure 42: Agreement with lifestyle statements on drinking, by detailed demographics, 2010
-
Appendix – Drinking Habits
-
-
- Figure 43: Frequency of drinking alcohol, March 2011
- Figure 44: Frequency of drinking alcohol, by detailed demographics, March 2011
-
- Figure 45: Changes to drinking habits, March 2011
- Figure 46: Changes to drinking habits, by detailed demographics, March 2011
-
- Figure 47: Changes to drinking habits, by frequency of drinking alcohol, March 2011
- Figure 48: Drinking occasions out of home, by detailed demographics, 2010
-
- Figure 49: Drinking occasions out of home, by detailed demographics, 2010
-
Appendix – Alcohol Consumption in Restaurants
-
-
- Figure 50: Restaurant drinking habits, March 2011
- Figure 51: Most popular restaurant drinking habits, by detailed demographics, March 2011
-
- Figure 52: Next most popular restaurant drinking habits, by detailed demographics, March 2011
- Figure 53: Other restaurant drinking habits, by detailed demographics, March 2011
-
- Figure 54: Restaurant drinking habits, by frequency of drinking alcohol, March 2011
- Figure 55: Restaurant drinking habits, by changes to drinking habits, March 2011
-
- Figure 56: Most popular restaurant drinking habits, by restaurant drinking habits, March 2011
- Figure 57: Next most popular restaurant drinking habits, by restaurant drinking habits, March 2011
-
- Figure 58: Other restaurant drinking habits, by restaurant drinking habits, March 2011
-
Appendix – Motivations for Drinks Choice in Restaurants
-
-
- Figure 59: Motivations for drinks choice in restaurants, March 2011
- Figure 60: Most popular motivations for drinks choice in restaurants, by detailed demographics, March 2011
-
- Figure 61: Next most popular motivations for drinks choice in restaurants, by detailed demographics, March 2011
- Figure 62: Motivations for drinks choice in restaurants, by frequency of drinking alcohol, March 2011
-
- Figure 63: Motivations for drinks choice in restaurants, by changes to drinking habits, March 2011
- Figure 64: Most popular restaurant drinking habits, by motivations for drinks choice in restaurants, March 2011
-
- Figure 65: Next most popular restaurant drinking habits, by motivations for drinks choice in restaurants, March 2011
- Figure 66: Other popular restaurant drinking habits, by motivations for drinks choice in restaurants, March 2011
-
- Figure 67: Most popular motivations for drinks choice in restaurants, by motivations for drinks choice in restaurants, March 2011
- Figure 68: Next most popular motivations for drinks choice in restaurants, by motivations for drinks choice in restaurants, March 2011
-
Appendix – Drinks Menu Enticements
-
-
- Figure 69: Drinks menu enticements, March 2011
- Figure 70: Most popular drinks menu enticements, by detailed demographics, March 2011
-
- Figure 71: Next most popular drinks menu enticements, by detailed demographics, March 2011
- Figure 72: Drinks menu enticements, by frequency of drinking alcohol, March 2011
-
- Figure 73: Drinks menu enticements, by changes to drinking habits, March 2011
- Figure 74: Most popular restaurant drinking habits, by drinks menu enticements, March 2011
-
- Figure 75: Next most popular restaurant drinking habits, by drinks menu enticements, March 2011
- Figure 76: Other popular restaurant drinking habits, by drinks menu enticements, March 2011
-
- Figure 77: Most popular agreement with attitudes towards drinking in restaurants, by drinks menu enticements, March 2011
- Figure 78: Next most popular agreement with attitudes towards drinking in restaurants, by drinks menu enticements, March 2011
-
- Figure 79: Most popular drinks menu enticements, by drinks menu enticements, March 2011
- Figure 80: Next most popular drinks menu enticements, by drinks menu enticements, March 2011
-
Appendix – Alcohol in Restaurants Targeting Opportunities
-
-
- Figure 81: Alcohol in restaurants target groups, by detailed demographics, March 2011
- Figure 82: Alcohol in restaurants target groups, by frequency of drinking alcohol, March 2011
-
- Figure 83: Alcohol in restaurants target groups, by changes to drinking habits, March 2011
- Figure 84: Alcohol in restaurants target groups, by restaurant drinking habits alcohol, March 2011
-
- Figure 85: Alcohol in restaurants target groups, by motivations for drinks choice in restaurants, March 2011
- Figure 86: Alcohol in restaurants target groups, by drinks menu enticements, March 2011
-
Back to top