Table of Contents
Issues in the Market
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- Key issues
- Definitions
- Abbreviations
Future Opportunities
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- Trend: FSTR and HYPR
- Trend: Slow It All Down
Market in Brief
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- France vs recession
- Closeness and choice
- Cost and competition
- Why they go – and why they don’t go
- Where, what and who?
Internal Market Environment
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- Key points
- Staycations slide as overseas holiday fall continues
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- Figure 1: Domestic vs overseas holidays, 2005-10
- More than one trip for most
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- Figure 2: Percentage of adults booking UK and overseas holidays in the last 12 months, 2010
- ‘Flight to value’
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- Figure 3: Domestic and overseas holidays expenditure, 2005-10
- Six in ten trips independent
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- Figure 4: Inclusive holidays versus independent holidays abroad, by volume, 2005-10
- Sea/tunnel share surge
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- Figure 5: Total overseas holiday trips, by mode of transport, 2005-10
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- Figure 6: Crude oil prices, 2005-10
- Seven in ten are (EU) Europe holidays
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- Figure 7: Outbound holiday visits, by region visited, 2005-10
Broader Market Environment
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- Key points
- GDP falls back, consumer confidence drops
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- Figure 8: GDP quarterly percentage change, Q1 2004-Q4 2010
- Young and old
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- Figure 9: Trends in the age structure of the UK population, 2005-15
- AB growth increases
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- Figure 10: Forecast adult population trends, by socio-economic group, 2005-15
- Single surge
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- Figure 11: UK households, by size, 2005-15
- Broadband base broadens
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- Figure 12: Broadband penetration, by demographics, 2004-10
- euro rate eases
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- Figure 13: Annual average exchange rates for Sterling, 2005-10
- Sunnier times
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- Figure 14: Average monthly temperatures and rainfall in France
- French homes
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- Figure 15: Number of second homes abroad owned by households in England, by destination, 2008/09
Competitive Context
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- Key points
- France gains on still-top Spain...
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- Figure 16: Top ten overseas holiday destinations, by number of visits, 2005 and 2009
- Figure 17: Top five holiday destinations, by visits, 2005-09
- ...and claims bigger slice of all holiday spend
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- Figure 18: Top ten holiday destinations, by spend, 2005 and 2009
- Figure 19: Average spend per trip – Italy, Spain and France, 2005-09
Strengths and Weaknesses in the Market
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- Strengths
- Proximity
- Transport
- Price
- Intention – and economics
- Food and drink
- Weaknesses
- ‘Haven’t got round to it’
- Expensive reputation amongst non-visitors
- Euro exchange rate
- Weak welcome
- Volume fall
Who's Innovating?
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- Key points
- Food, glorious food
- Two wheels, four legs, new legs
- Trains, planes and …coaches
- Ship shape
- Ski – passes and info
Market Size and Forecast
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- Key points
- Riding out recession
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- Figure 20: Volume and value of holidays to France, 2005-15
- Average spend increases
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- Figure 21: Average length of stay, spend per visit and per day by holiday visits, 2005-10
- Forecast
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- Figure 22: Volume forecast of holidays to France, 2005-15
- Figure 23: Value forecast of holidays to France, 2005-15
- Forecast methodology
Segment Performance
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- Key points
- Eight in ten are independent holidays
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- Figure 24: Inclusive tours versus independent holidays to France, by volume, 2005-10
- Figure 25: Inclusive tours versus independent holidays to France, by value, 2005-10
- Holiday transport
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- Figure 26: Main method of travel used on holidays, 2010
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- Figure 27: Total overseas holidays to France, by mode of transport, 2005-10
Market Share
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- Key points
- Recession concentrates main destinations’ market share
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- Figure 28: British visits to France, by region, 2005-09
- Paris calling
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- Figure 29: Regions of France visited, December 2010
Companies and Products
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- Cresta Holidays
- Holidaybreak
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- Figure 30: Holidaybreak plc annual results, 2009 and 2010
- Hoseasons
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- Figure 31: Hoseasons Holidays Abroad Limited annual results, 2008 and 2009
- Inghams
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- Figure 32: Hotelplan (UK Group) Limited annual results, 2008 and 2009
- Siblu Europe Limited
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- Figure 33: Siblu Europe Limited annual results, 2008 and 2009
- SeaFrance
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- Figure 34: SeaFrance Limited annual results, 2008 and 2009
- P&O Ferries
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- Figure 35: P&O Ferries Division Holdings Limited annual results, 2008 and 2009
- Eurostar/Eurotunnel
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- Figure 36: Eurostar annual results, 2008 and 2009
- Figure 37: Eurotunnel annual results, 2008 and 2009
- easyJet
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- Figure 38: easyJet annual results, 2009 and 2010
- Thomas Cook
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- Figure 39: Thomas Cook Group Plc annual results – UK & Ireland, India and Middle East segment, 2009 and 2010
- TUI
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- Figure 40: TUI Plc annual results – UK & Ireland market, 2009 and 2010
Channels to Market
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- Key points
- Information superhighway
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- Figure 41: Sources of information used by holidaymakers, 2010
- Travelling away from agents
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- Figure 42: Booking methods used by holidaymakers, 2010
Holidays to France
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- Key points
- Recession bites
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- Figure 43: Holidays to France, 2008 vs 2010
- Who goes – recent vs past
- Going, not going
- Camping, driving, ‘training’ – and VFR
- Regional reasons
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- Figure 44: Regions of France visited, by most popular holidays to France, December 2010
- Figure 45: Regions of France visited, by next most popular holidays to France, December 2010
Type of Holiday
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- Key points
- Families, cities and culture
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- Figure 46: Type of holiday to France, December 2010
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- Figure 47: Type of overseas holiday taken vs type of holiday to France, December 2010
- Family first
- Town and country
- Things to see, sun to soak
- Type and popularity
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- Figure 48: Type of holiday to France, by most popular holidays to France, December 2010
- Figure 49: Type of holiday to France, by next most popular holidays to France, December 2010
Why People Holiday in France
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- Key points
- Closeness and cost
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- Figure 50: Reasons why people holiday in France, December 2010
- Pushed by proximity
- Food and drink
- Price, weather and culture priorities
- Type vs factors
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- Figure 51: Reasons why people holiday in France, by most popular holidays to France, December 2010
- Figure 52: Reasons why people holiday in France, by next most popular holidays to France, December 2010
Why Non-Visitors Don't go to France
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- Key points
- Proximity – a double-edged sword
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- Figure 53: Reasons for not visiting France, December 2010
- Expensive – but not from experience
- The age of interest
Attitudes Towards France
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- Key points
- Positive attitudes ascendant
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- Figure 54: Attitudes towards France, December 2010
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- Figure 55: Trends in selected attitudes towards holidays to France, 2008 vs 2010
- Easy to get to and Eurostar/Eurotunnel
- Bienvenue, family
- Expense and exchange rate
- Looking to 2011
- Holidays vs attitudes
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- Figure 56: Attitudes towards France, by most popular holidays to France, December 2010
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- Figure 57: Attitudes towards France, by next most popular holidays to France, December 2010
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- Figure 58: Attitudes towards France, by other holidays to France, December 2010
Targeting Opportunities
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- Key points
- Target groups
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- Figure 59: Holidays to France target groups, December 2010
- France Fans
- Demographic profile
- Marketing message
- Proximity Appreciated
- Demographic profile
- Marketing message
- France for Families
- Demographic profile
- Marketing message
- France? No Thanks
- Demographic profile
- Marketing message
- Not Interested
- Demographic profile
- Marketing message
Appendix – Market Size and Forecast
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- Figure 60: Volume forecast of holidays to France, best- and worst-case scenarios, 2010-15
- Figure 61: Value forecast of holidays to France, best- and worst-case scenarios, 2010-15
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Appendix – Market Share
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- Figure 62: Most popular regions of France visited in last five years, by demographics, December 2010
- Figure 63: Next most popular regions of France visited in last five years, by demographics, December 2010
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Appendix – Holidays to France
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- Figure 64: Most popular holidays to France, by demographics, December 2010
- Figure 65: Next most popular holidays to France, by demographics, December 2010
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- Figure 66: Other holidays to France, by demographics, December 2010
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Appendix – Type of Holiday
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- Figure 67: Type of holiday to France, by most popular regions of France visited, December 2010
- Figure 68: Type of holiday to France, by next most popular regions of France visited, December 2010
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- Figure 69: Most popular type of holiday to France, by demographics, December 2010
- Figure 70: Next most popular type of holiday to France, by demographics, December 2010
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Appendix – Why People Holiday in France
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- Figure 71: Reasons why people holiday in France, by most popular regions of France visited, December 2010
- Figure 72: Reasons why people holiday in France, by next most popular regions of France visited, December 2010
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- Figure 73: Reasons why people holiday in France, by most popular type of holiday to France, December 2010
- Figure 74: Reasons why people holiday in France, by next most popular type of holiday to France, December 2010
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- Figure 75: Most popular reasons why people holiday in France, by demographics, December 2010
- Figure 76: Next most popular reasons why people holiday in France, by demographics, December 2010
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Appendix – Why Non-visitors Don't Go to France
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- Figure 77: Reasons for not visiting France, by demographics, December 2010
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Appendix – Attitudes towards France
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- Figure 78: Attitudes towards France, by most popular regions of France visited, December 2010
- Figure 79: Attitudes towards France, by next most popular regions of France visited, December 2010
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- Figure 80: Attitudes towards France, by most popular type of holiday to France, December 2010
- Figure 81: Attitudes towards France, by next most popular type of holiday to France, December 2010
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- Figure 82: Attitudes towards France, by most popular reasons why people holiday in France, December 2010
- Figure 83: Attitudes towards France, by next most popular reasons why people holiday in France, December 2010
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- Figure 84: Most popular attitudes towards France, by demographics, December 2010
- Figure 85: Next most popular attitudes towards France, by demographics, December 2010
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- Figure 86: Other attitudes towards France, by demographics, December 2010
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Appendix – Targeting Opportunities
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- Figure 87: Attitudes towards France, by target groups, December 2010
- Figure 88: Holidays to France, by target groups, December 2010
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- Figure 89: Regions of France visited, by target groups, December 2010
- Figure 90: Type of holiday to France, by target groups, December 2010
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- Figure 91: Reasons why people holiday in France, by target groups, December 2010
- Figure 92: Target groups, by demographics, December 2010
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