Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Consumer data
- Advertising clips
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Materials of choice and their recycling potential
- Aging population grows, urban/youthful consumers set trends
- A tidal wave of beverage product launches
- Marketing eco-friendly packages, natural sweeteners, new functionality
- Consumers thirst for health and nutrition info, convenient recycling
- Beverage labeling and package feature priorities
Insights and Opportunities
-
- Global environmental considerations
- Follow wine’s lead
- Make “natural” claims more meaningful
- Build participation in recycling among 18-24s and low-income households
Inspire Insights
-
- Trend: Boomerang Generation
Beverage Consumption in the Household
-
- Key points
- Any size and multipack, plastic containers are accepted
- Eco-friendly initiatives
-
- Figure 1: Beverage consumption in the household, October/November 2010
- Single-serve beverage usage
-
- Figure 2: Single-serve beverage consumption in the household, by age, October/November 2010
- Multipack beverage usage
-
- Figure 3: Multipack beverage consumption in the household, by age, October/November 2010
- Multiserving beverage usage
-
- Figure 4: Multiserving beverage consumption in the household, by age, October/November 2010
Market Drivers
-
- Aging and young adult populations growing, make different demands
-
- Figure 5: Population by age, 2006-16
- Urban population skews younger, sets trends
-
- Figure 6: Median age of the population
- Population growth is fueled by Asians and Hispanics
-
- Figure 7: Population by race and Hispanic origin, 2006-16
- Beverage market is buoyed to some extent by sluggish economy
-
- Figure 8: Real disposable income, 2007-10
- Figure 9: Unemployment and underemployment, Jan 2007-Sept 2010
- Plastic resin supply economics impact soda prices
Innovations and Innovators
-
- Key points
- Overview
- New product launches, especially alcoholic beverages, jump in 2009-10
-
- Figure 10: New product launches in the beverages market, 2005-10
- Ready-to-drink (RTD) product launches grow, creating need for container innovation
-
- Figure 11: New product launches in the beverages market, by category/subcategory, 2005-10
- New beverage launches stake out earth-friendly territory
-
- Figure 12: New product launches in the beverages market, by category/claim, 2005-10
- Bottles dominate across beverage packaging types
-
- Figure 13: New product launches in the beverages market, by packaging type/material, 2005-10
- Product innovations
- Old-time, retro labels and designs
- Modern, unusual design
- Simplicity
- Seasonal packaging and products
- Blurring the boundaries
- Stereotypical product type/package shape combinations
Marketing Strategies
-
- Coca-Cola’s global, eco-friendly packaging innovations
- PepsiCo and natural sugar claims
- Gatorade rebranding translates into multiple packages
Beverage Health and Nutrition Claims
-
- Key points
- Overview
- Beverage health and nutrition claims
-
- Figure 14: Opinions toward beverage labeling, by age, October/November 2010
-
- Figure 15: Opinions toward beverage labeling, by household income, October/November 2010
- Figure 16: Opinions toward beverage labeling, by educational level, October/November 2010
- Who consumers trust in beverage health and nutrition claims
-
- Figure 17: Trust in beverage health and nutrition claims, by gender, October/November 2010
-
- Figure 18: Trust in beverage health and nutrition claims, by age, October/November 2010
- Figure 19: Trust in beverage health and nutrition claims, by household income, October/November 2010
Importance of Beverage Packaging Features
-
- Key points
- Importance of beverage packaging features
- Youth emphasizes style over recyclable substance
-
- Figure 20: Importance of beverage packaging features, by age, October/November 2010
- Figure 21: Importance of beverage packaging features, by presence of children, October/November 2010
-
- Figure 22: Importance of beverage packaging features, by geography, October/November 2010
Importance of Beverage Packaging Claims and Labels
-
- Key points
- Claims that influence the beverage purchase decision
-
- Figure 23: Claims that influence the beverage purchase decision, by gender, October/November 2010
-
- Figure 24: Claims that influence the beverage purchase decision, by age, October/November 2010
-
- Figure 25: Claims that influence the beverage purchase decision, by household income, October/November 2010
-
- Figure 26: Claims that influence the beverage purchase decision, by geography, October/November 2010
- Important aspects of beverage labeling
-
- Figure 27: Important aspects of beverage labeling, by gender, October/November 2010
-
- Figure 28: Important aspects of beverage labeling, by age, October/November 2010
- Figure 29: Important aspects of beverage labeling, by geography, October/November 2010
Interest in and Price Acceptance of Eco-Friendly Packaging
-
- Key points
- Attitudes and behaviors in alignment
- Recycling efforts—beverage containers
-
- Figure 30: Recycling efforts, by age, April 2009-June 2010
- Attitudes toward recycling, eco-friendly products, and the environment
-
- Figure 31: Attitudes toward recycling and eco-friendly products, by age, April 2009-June 2010
-
- Figure 32: Attitudes toward recycling and eco-friendly products, by household income, April 2009-June 2010
- Claims that influence the beverage purchase decision—eco-friendly
-
- Figure 33: Claims that influence the beverage purchase decision (eco-friendly), by various demographics, October/November 2010
- Willingness to pay more for eco-friendly packaging
-
- Figure 34: Willingness to pay more for eco-friendly packaging, October/November 2010
-
- Figure 35: Willingness to pay more for eco-friendly packaging, by gender, October/November 2010
-
- Figure 36: Willingness to pay more for eco-friendly packaging, by age, October/November 2010
-
- Figure 37: Willingness to pay more for eco-friendly packaging, by geography, October/November 2010
Impact of Race and Hispanic Origin
-
- Key points
- Believing in the possibility of healthier lives, better environment
- Who consumers trust in beverage health and nutrition claims
-
- Figure 38: Trust in beverage health and nutrition claims, by race/Hispanic origin, October/November 2010
- Claims that influence the beverage purchase decision
-
- Figure 39: Claims that influence the beverage purchase decision, by race/Hispanic origin, October/November 2010
- Important aspects of beverage labeling
-
- Figure 40: Important aspects of beverage labeling, by race/Hispanic origin, October/November 2010
- Attitudes toward recycling, eco-friendly products, and the environment
-
- Figure 41: Attitudes toward recycling and eco-friendly products, by race/Hispanic origin, April 2009-June 2010
- Willingness to pay more for eco-friendly packaging
-
- Figure 42: Willingness to pay more for eco-friendly packaging, by race/Hispanic origin, October/November 2010
Cluster Analysis
-
- Universalists
- Demographics
- Characteristics
- Opportunity
- Functionalists
- Demographics
- Characteristics
- Opportunity
- Accessers
- Demographics
- Characteristics
- Opportunity
- Cluster characteristics
-
- Figure 43: Beverage packaging clusters, October/November 2010
- Figure 44: Important aspects of beverage labeling, by beverage packaging clusters, October/November 2010
- Figure 45: Opinions toward beverage labeling, by beverage packaging clusters, October/November 2010
-
- Figure 46: Importance of beverage packaging features, by beverage packaging clusters, October/November 2010
- Cluster demographics
-
- Figure 47: Beverage packaging clusters, by gender, October/November 2010
- Figure 48: Beverage packaging clusters, by age group, October/November 2010
- Figure 49: Beverage packaging clusters, by household income, October/November 2010
- Figure 50: Beverage packaging clusters, by race, October/November 2010
- Figure 51: Beverage packaging clusters, by Hispanic origin, October/November 2010
- Cluster methodology
Custom Consumer Groups
-
- Key points
- Attitudes toward beverage packaging and claims/labeling
- Importance of beverage packaging features
-
- Figure 52: Importance of beverage packaging features, by gender and age, October/November 2010
- Claims that influence the beverage purchase decision
-
- Figure 53: Claims that influence the beverage purchase decision, by gender and household income, October/November 2010
- Important aspects of beverage labeling
-
- Figure 54: Important aspects of beverage labeling, by gender and age, October/November 2010
- Attitudes toward eco-friendly concerns and purchase behavior
- Attitudes toward recycling, eco-friendly products, and the environment
-
- Figure 55: Attitudes toward recycling and eco-friendly products, by gender and age, April 2009-June 2010
- Willingness to pay more for eco-friendly packaging
-
- Figure 56: Willingness to pay more for eco-friendly packaging, by gender and household income, October/November 2010
-
- Figure 57: Willingness to pay more for eco-friendly packaging, by gender and age, October/November 2010
Appendix—Other Useful Consumer Tables
-
-
- Figure 58: Importance of beverage packaging features, by household income, October/November 2010
-
Appendix—Trade Associations
Back to top