Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Rice is stable but pasta is buoyant
- Polarisation of the market
- Strong growth in NPD
- High concentration
- Room to increase frequency of consumption
- The future
European Market Size and Forecast
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- Key points
- Rice – slow growth in volume
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- Figure 1: Retail value sales of rice in local currency, by country, 2004-14
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- Figure 2: Volume consumption of rice, by country, 2004-14
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- Figure 3: Spend per capita (population) in € of rice, by country, 2004-14
- Pasta is still dynamic
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- Figure 4: Retail value sales of pasta in local currency, by country, 2004-14
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- Figure 5: Volume consumption of pasta, by country, 2004-14
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- Figure 6: Spend per capita (population) in € of pasta, by country, 2004-14
Market Segmentation
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- Rice
- France
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- Figure 7: Market segmentation, rice, by value and volume, France, 2009
- Germany
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- Figure 8: Market segmentation, rice, by value and volume, Germany, 2009
- Italy
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- Figure 9: Market segmentation, rice, by value and volume, Italy, 2009
- Spain
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- Figure 10: Market segmentation, rice, by value and volume, Spain, 2008
- UK
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- Figure 11: Market segmentation, rice, by value and volume, UK, 2009
- Russia
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- Figure 12: Market segmentation, rice, by value, Russia, 2009
- Pasta
- France
- Germany
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- Figure 13: Market segmentation, pasta, by value and volume, Germany, 2009
- Italy
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- Figure 14: Market segmentation, pasta, by value and volume, Italy, 2009
- Spain
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- Figure 15: Market segmentation, pasta, by value and volume, Spain, 2009
- UK
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- Figure 16: Market segmentation, pasta, by value and volume, UK, 2009
Companies and Product Innovation
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- Key points
- Half of the launches were in Europe
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- Figure 17: Percentage of new product launches, by region, 2010
- Italy dominates NPD in Europe
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- Figure 18: Percentage of new product launches, by top ten European countries, 2010
- Figure 19: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
- Key NPD trends
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- Figure 20: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
- Convenience loses its appeal
- Organic continues to grow
- Premium steadily rises
- Attention to eco-packaging
- Catering for specific needs
- France – convenience shapes NPD
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- Figure 21: Percentage of new product launches, France, 2006-10
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- Figure 22: Top five claims on new product development, France, 2006-10
- Most innovative products
- Germany – organic lead but convenience is still key
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- Figure 23: Percentage of new product launches, Germany, 2006-10
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- Figure 24: Top five claims on new product development, Germany, 2006-10
- Most innovative products
- Italy – highly fragmented NPD
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- Figure 25: Percentage of new product launches, Italy, 2006-10
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- Figure 26: Top five claims on new product development, Italy, 2006-10
- Most innovative products
- Spain – premium and organic
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- Figure 27: Percentage of new product launches, Spain, 2006-10
- Figure 28: Top five claims on new product development, Spain, 2006-10
- Most innovative products
- UK – pasta NPD increases
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- Figure 29: Percentage of new product launches, UK, 2006-10
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- Figure 30: Top five claims on new product development, UK, 2006-10
- Most innovative products
The Consumer
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- Key points
- Pasta
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- Figure 31: Use and frequency of use pasta and noodles in household, France, Germany, Spain, GB, 2005-09
- Rice
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- Figure 32: Use and frequency of use rice in household, France, Germany, Spain, GB, 2005-09
- Pasta – Demographics
- Rice – Demographics
Appendix – Consumer Data
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- Figure 33: Types of pasta and noodles use in household, France, 2005-09
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- Figure 34: Types of pasta and noodles use in household, Germany, 2007-09
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- Figure 35: Types of pasta and noodles use in household, Spain, 2005-09
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- Figure 36: Types of pasta and noodles use in household, GB, 2005-09
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- Figure 37: Kind of rice use in household, France, 2005-09
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- Figure 38: Kind of rice use in household, Germany, 2009
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- Figure 39: Kind of rice use in household, Spain, 2005-09
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- Figure 40: Types of rice use in household, France, 2005-09
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- Figure 41: Types of rice use in household, Germany, 2009
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- Figure 42: Types of rice use in household, Spain, 2005-09
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Appendix – Demographic Data
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- Figure 43: Frequency of use of pasta and noodles in household, by demographics, France, 2009
- Figure 44: Frequency of use of pasta and noodles in household, by demographics, Germany, 2009
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- Figure 45: Frequency of use of pasta and noodles in household, by demographics, Spain, 2009
- Figure 46: Frequency of use of pasta and noodles in household, by demographics, GB, 2009
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- Figure 47: Frequency of use of rice in household, by demographics, France, 2009
- Figure 48: Frequency of use of rice in household, by demographics, Germany, 2009
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- Figure 49: Frequency of use of rice in household, by demographics, Spain, 2009
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Appendix – Market Size and Forecast Data
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- Figure 50: Retail value sales of rice in local currency, by country, 2004-14
- Figure 51: Volume sales of rice in local currency, by country, 2004-14
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- Figure 52: Rice: Spend per capita (population), 2004-14
- Figure 53: Retail value sales of pasta in local currency, by country, 2004-14
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- Figure 54: Volume sales of pasta in local currency, by country, 2004-14
- Figure 55: Pasta: Spend per capita (population), 2004-14
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