Table of Contents
Issues in the Market
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- Key points
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Sales are still rising
- Frozen vs. chilled
- NPD: the hedonistic aspect dominates
- Few players and own-labels
- Frequency of consumption can rise
- The future
European Market Size and Forecast
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- Key points
- Value growth continues
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- Figure 1: Pizza, value in local currency, 2004-14
- Volume growth continues
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- Figure 2: Pizza. by volume, 2004-14
- UK: highest per-capita expenditure on pizza
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- Figure 3: Pizza: Spend per capita (population), 2004-14
Market Segmentation
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- Key points
- France – Flat growth
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- Figure 4: France: Pizza: Market segmentation, by volume, 2009
- Figure 5: France: Pizza: Market segmentation, by value, 2009
- Germany – Frozen dominates
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- Figure 6: Germany: Pizza: Market segmentation, by volume, 2009
- Figure 7: Germany: Pizza: Market segmentation, by value, 2009
- Italy – Foodservice hampers growth in retail channels
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- Figure 8: Italy: Pizza: Market segmentation, by volume, 2009
- Spain – Room for growth
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- Figure 9: Spain: Pizza: Market segmentation, by volume and value, 2009
- UK – Chilled serious threat to frozen pizza
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- Figure 10: UK: Pizza: Market segmentation, by volume, 2009
- Figure 11: UK: Pizza: Market segmentation, by value, 2009
Companies and Product Innovation
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- Key points
- Europe leads in NPD activity
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- Figure 12: Percentage of new product launches, by region, December 2009-November 2010
- And Germany leads in Europe
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- Figure 13: Percentage of new product launches, by top ten European countries, December 2009- November 2010
- Latest trends
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- Figure 14: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2009
- Convenience yes but preserving taste
- Greener packaging
- Less additives and preservatives
- Catering for specific needs
- France
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- Figure 15: Number of new product launches, France, 2007-10
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- Figure 16: Top five claims on new product development, France, 2007-10
- Most innovative products in France
- Germany
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- Figure 17: Number of new product launches, Germany, 2007-10
- Figure 18: Top five claims on new product development, Germany, 2007-10
- Most innovative products in Germany
- Italy
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- Figure 19: Number of new product launches, Italy, 2007-10
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- Figure 20: Top five claims on new product development, Italy, 2007-10
- Most innovative products in Italy
- Spain
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- Figure 21: Number of new product launches, Spain, 2007-10
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- Figure 22: Top five claims on new product development, Spain, 2007-10
- Most innovative products in Spain
- UK
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- Figure 23: Number of new product launches, UK , 2007-10
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- Figure 24: Top five claims on new product development, UK, 2007-10
- Most innovative products in the UK
The Consumer
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- Key points
- France
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- Figure 25: Trends in frequency and usage of pizzas (excluding takeaway), France, 2005-09
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- Figure 26: Trends in types of pizzas (excluding takeaway) eaten most often, France, 2005-09
- Germany
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- Figure 27: Trends in frequency and usage of pizzas (excluding takeaway), Germany, 2005-09
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- Figure 28: Trends in types of pizzas (excluding takeaway) eaten most often, Germany, 2005-09
- Spain
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- Figure 29: Trends in frequency and usage of pizzas (excluding takeaway), Spain, 2005-09
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- Figure 30: Trends in types of pizzas (excluding takeaway) eaten most often, Spain, 2005-09
- Great Britain
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- Figure 31: Trends in frequency and usage of pizzas (excluding takeaway), GB, 2005-09
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- Figure 32: Trends in types of pizzas (excluding takeaway) eaten most often, GB, 2005-09
- Consumer profile by country – Demographics
Appendix – Demographic Data
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- Figure 33: Frequency and usage of pizzas (excluding takeaway), by demographics, France, 2009
- Figure 34: Frequency and usage of pizzas (excluding takeaway), by demographics, Germany, 2009
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- Figure 35: Frequency and usage of pizzas (excluding takeaway), by demographics, Spain, 2009
- Figure 36: Frequency and usage of pizzas (excluding takeaway), by demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 37: Pizza, value in local currency, 2004-14
- Figure 38: Pizza. by volume, 2004-14
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- Figure 39: Pizza: Spend per capita (population), 2004-14
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