Table of Contents
Issues in the Market
-
- Definition
- Consumer research
- Abbreviations
Market in Brief
-
- Prices and sales values set to rise
- Luxury and pampering are looked for; health protection is a big current theme
- Suppliers ring the changes on pack size successfully
- Moist toilet tissue and reusable household tissue segments are the ones to watch
European Market Size and Forecast
-
- Key points
- General analysis
- Price pressure is intense; suppliers seek to counter it via increased cachet
- Even toilet paper not entirely recession proof
- As concentration increases on supply side, prices may however rebound
- Many segments saturated
- Consumption highest in north, low in east
- Sustainability an issue for tissue
- Kids’ lines a new growth market
- Analysis by country
- France
- Germany
- Italy
- Poland
- Spain
- UK
- Value statistics
-
- Figure 1: Paper products, UK, by value in local currency, 2004-13
- Figure 2: Paper products, by value in local currency, 2004-14
- Figure 3: Paper products, by value in local currency, index 2005-14
- Volume statistics
-
- Figure 4: Paper products, by volume, 2004-13
- Figure 5: Paper products, by volume index, 2005-13
- Spend per capita
-
- Figure 6: Paper products, by spend per capita, UK, value in local currency, 2004-13
- Figure 7: Paper products, by spend per capita (population), 2004-14
Market Segmentation
-
- Key points
- Overall
- The ‘Big 5’
- France
-
- Figure 8: France: Paper products: Market segmentation, by value, 2009
- Germany
-
- Figure 9: Germany: Paper products: Market segmentation, by value (€m) 2004-09
- Italy
-
- Figure 10: Italy: Paper products: Market segmentation, by volume, 2008
- Figure 11: Italy: Paper products: Market segmentation, by value, 2008
- Spain
-
- Figure 12: Spain: Paper products: Market segmentation, by volume, 2008
- Figure 13: Spain: Paper products: Market segmentation, by value, 2008
- UK
-
- Figure 14: UK: Toilet paper: Market segmentation, by value, 2008
- Figure 15: UK: Facial tissues: Market segmentation, by value, 2008
- Figure 16: UK: Kitchen paper: Market segmentation, by value, 2008
- Other European countries
- Austria
- Poland
-
- Figure 17: Poland: Paper products: Market segmentation, by value, 2008
- Switzerland
Companies and Product Innovation
-
- Key points
-
- Figure 18: % of new product launches, by region, 2009
- Figure 19: % of new product launches, by top ten European countries, 2009
-
- Figure 20: % of new product launches, by category, by the ‘Big 5’ countries, 2009
- Figure 21: % of new product launches, by category, by the ‘Big 5’ European countries, 2009
- France
-
- Figure 22: % of new product launches, France, years ending August 2006-10
-
- Figure 23: Top five claims on new product development, France, years ending August 2006-10
- Most innovative products
- Germany
-
- Figure 24: % of new product launches, Germany, years ending August 2006-10
- Figure 25: Top five claims on new product development, Germany, years ending August 2006-10
- Most innovative products
- Italy
-
- Figure 26: % of new product launches, Italy, years ending August 2006-10
- Figure 27: Top five claims on new product development, Italy, years ending August 2006-10
- Most innovative products
- Spain
-
- Figure 28: % of new product launches, Spain, years ending August 2006-10
- Figure 29: Top five claims on new product development, Spain, years ending August 2006-10
- Most innovative products
- UK
-
- Figure 30: % of new product launches, UK, years ending August 2007-10
-
- Figure 31: Top five claims on new product development, UK, years ending August 2007-10
- Most innovative products
The Consumer
-
- Key points
- Tissues – France, Germany, Spain and GB
-
- Figure 32: Trends in usage of tissues, France, Germany, Spain and GB, 2005-09
-
- Figure 33: Trends in frequency of use of tissues, France, Germany, Spain and GB, 2005-09
-
- Figure 34: Trends in frequency of use of handy packs/pocket tissue packs use per month, France, Germany, Spain, GB, 2005-09
-
- Figure 35: Trends in types of tissue use, Germany, 2005-09
-
- Figure 36: Trends in types of tissue use, Spain, 2005-09
-
- Figure 37: Trends in types of tissue use, GB, 2005-09
- Toilet paper
-
- Figure 38: Trends in usage of toilet paper, France, Germany, Spain and GB, 2005-09
-
- Figure 39: Trends in frequency of use of toilet paper, France, Germany, Spain, GB, 2005-09
-
- Figure 40: Trends in types of toilet papers used, France, 2005-09
-
- Figure 41: Trends in types of toilet papers used, Germany, 2005-09
-
- Figure 42: Trends in types of toilet papers used, Spain, 2005-09
-
- Figure 43: Trends in types of toilet papers used, GB, 2005-09
- Pre-moistened tissues
-
- Figure 44: Trends in usage of pre-moistened tissues, France, Germany, Spain, GB, 2005-09
-
- Figure 45: Trends in frequency of use of pre-moistened tissues, France, Germany, Spain GB, 2005-09
- Attitudinal statements for paper products
-
- Figure 46: Trends in agreement with selected lifestyle statements, France, 2005-09
-
- Figure 47: Trends in agreement with selected lifestyle statements, Germany, 2005-09
-
- Figure 48: Trends in agreement with selected lifestyle statements, Spain, 2005-09
-
- Figure 49: Trends in agreement with selected lifestyle statements, GB, 2005-09
Appendix – Demographic Data
-
-
- Figure 50: Frequency and use of tissues, by demographics, France, 2009
-
- Figure 51: Frequency and use of tissues, by demographics, Germany, 2009
- Figure 52: Frequency and use of tissues, by demographics, Spain, 2009
-
- Figure 53: Frequency and use of tissues, by demographics, GB, 2009
- Figure 54: Frequency of use of handy packs/pocket tissue packs use, by demographics, France, 2009
-
- Figure 55: Frequency of use of handy packs/pocket tissue packs use, by demographics, Germany, 2009
- Figure 56: Frequency of use of handy packs/pocket tissue packs use, by demographics, Spain, 2009
-
- Figure 57: Frequency of use of handy packs/pocket tissue packs use, by demographics, GB, 2009
-
- Figure 58: Frequency of use of toilet paper, by demographics, France, 2009
- Figure 59: Frequency of use of toilet paper, by demographics, Germany, 2009
-
- Figure 60: Frequency of use of toilet paper by demographics by demographics, Spain, 2009
- Figure 61: Frequency of use of toilet paper, by demographics, GB, 2009
-
- Figure 62: Frequency of use of pre-moistened tissues, by demographics, France, 2009
- Figure 63: Frequency of use of pre-moistened tissues, by demographics, Spain, 2009
-
- Figure 64: Frequency of use of pre-moistened tissues, by demographics, GB, 2009
- Figure 65: Agreement with selected lifestyle statements, by demographics, France, 2009
-
- Figure 66: Agreement with selected lifestyle statements, by demographics, France, 2009
- Figure 67: Agreement with selected lifestyle statements, by demographics, Germany, 2009
-
- Figure 68: Agreement with selected lifestyle statements, by demographics, Germany, 2009
- Figure 69: Agreement with selected lifestyle statements, by demographics, Spain, 2009
-
- Figure 70: Agreement with selected lifestyle statements, by demographics, Spain, 2009
- Figure 71: Agreement with selected lifestyle statements, by demographics, GB, 2009
-
- Figure 72: Agreement with selected lifestyle statements, by demographics, GB, 2009
-
Appendix – Market Size and Forecast Data
-
-
- Figure 73: Paper products, UK, by value in local currency, 2004-13
- Figure 74: Paper products, by value in local currency, 2004-14
-
- Figure 75: Paper products, by value in local currency, index 2005-14
- Figure 76: Paper products, by volume, 2004-13
-
- Figure 77: Paper products, by volume index, 2005-13
-
Back to top