Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Wine consumption in long-term decline
- NPD focuses on changing consumer preferences
- Scandinavian and CEE markets more dynamic
- Growing demand for rosé and sparkling wines
- Wine needs stronger and clearer marketing
European Market Size and Forecast
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- Key points
- The ‘Big 5’
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- Figure 1: Retail value sales of wine in local currency, by country, 2004-14
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- Figure 2: Volume consumption of wine, by country, 2004-14
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- Figure 3: Per capita expenditure, by country, 2004-14
- Other European countries
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- Figure 4: Retail value sales of wine in local currency, by country, 2004-14
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- Figure 5: Volume consumption of wine, by country, 2004-14
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- Figure 6: Volume consumption of wine, by country, 2004-14
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- Figure 7: Per capita expenditure, by country, 2004-14
Market Segmentation
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- Key points
- The ‘Big 5’
- France
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- Figure 8: France – Wine: market segmentation, by volume, 2009
- Figure 9: France – Wine: market segmentation, by value, 2009
- Germany
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- Figure 10: Germany – Wine: market segmentation, by volume, 2009
- Figure 11: Germany – Wine: market segmentation, by value, 2009
- Italy
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- Figure 12: Italy – Wine: market segmentation, by volume, 2009
- Figure 13: Italy – Wine: market segmentation, by value, 2009
- Spain
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- Figure 14: Spain – Wine: market segmentation, by volume, 2009
- Figure 15: Spain – Wine: market segmentation, by value, 2009
- UK
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- Figure 16: UK – Wine: market segmentation, by volume, 2009
- Figure 17: UK – Wine: market segmentation, by value, 2009
- Other European countries
- Western Europe and Portugal
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- Figure 18: Netherlands – Wine: market segmentation, by volume, 2008
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- Figure 19: Portugal – Wine: market segmentation, by volume, 2008
- Scandinavia
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- Figure 20: Denmark – Wine: market segmentation, by volume, 2008
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- Figure 21: Finland – Wine: market segmentation, by volume, 2008
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- Figure 22: Norway – Wine: market segmentation, by volume, 2009
- Figure 23: Norway – Wine: market segmentation, by value, 2009
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- Figure 24: Sweden – Wine: market segmentation, by value, 2009
- Figure 25: Sweden – Wine: market segmentation, by volume, 2009
- Central Europe
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- Figure 26: Hungary – Wine: market segmentation, by volume, 2009
- Figure 27: Hungary – Wine: market segmentation, by value, 2009
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- Figure 28: Czech Republic – Wine: market segmentation, by volume, 2009
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- Figure 29: Poland – Wine: market segmentation, by volume, 2008
- Figure 30: Poland – Wine: market segmentation, by value, 2008
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- Figure 31: Slovak Republic – Wine: market segmentation, by volume, 2008
- Eastern Europe and Turkey
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- Figure 32: Russia – Wine: market segmentation, by volume, 2009
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- Figure 33: Ukraine – Wine: market segmentation, by volume, 2009
- Figure 34: Ukraine – Wine: market segmentation, by value, 2009
Companies and Product Innovation
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- Key points
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- Figure 35: Percentage of new product launches, by region, September 2009-October 2010
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- Figure 36: Percentage of new product launches, by top ten European countries, September 2009-October 2010
- Figure 37: Percentage of new product launches, by category, by the ‘Big 5’ countries, September 2009-October 2010
- Figure 38: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, September 2009-October 2010
- France
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- Figure 39: Percentage of new product launches, France, 2007-10
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- Figure 40: Top five claims on new product development, France, 2007-10
- Most innovative products
- Germany
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- Figure 41: Percentage of new product launches, Germany, 2007-10
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- Figure 42: Top five claims on new product development, Germany, 2007-10
- Most innovative products
- Italy
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- Figure 43: Percentage of new product launches, Italy, 2007-10
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- Figure 44: Top five claims on new product development, Italy, 2007-10
- Most innovative products
- Spain
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- Figure 45: Percentage of new product launches, Spain, 2007-10
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- Figure 46: Top five claims on new product development, Spain, 2007-10
- Most innovative products
- UK
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- Figure 47: Percentage of new product launches, UK, 2007-10
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- Figure 48: Top five claims on new product development, UK, 2007-10
- Most innovative products
The Consumer
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- Key points
- Wine
- General European consumer trends
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- Figure 49: Drink bottled wine, France, Germany, Spain, GB, 2005-09
- The French consumer
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- Figure 50: Number of bottles of bottled wine drunk in the last month, France, 2005-09
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- Figure 51: Number of bottles of bottled wine drunk in home in the last month, France, 2005-09
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- Figure 52: Number of bottles of bottled wine drunk elsewhere in the last month, France, 2005-09
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- Figure 53: Types of bottled wine drunk most often, France, 2005-09
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- Figure 54: Varieties of bottled wine drunk most often, France, 2007-09
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- Figure 55: Origin of the table wine drink most often, France, 2005-09
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- Figure 56: Varieties of aoc wine drink most often, France, 2005-09
- The German consumer
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- Figure 57: Number of bottles of bottled wine drunk in the last month, Germany, 2005-09
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- Figure 58: Number of bottles of bottled wine drunk in home in the last month, Germany, 2005-09
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- Figure 59: Number of bottles of bottled wine drunk elsewhere in the last month, Germany, 2005-09
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- Figure 60: Types of bottled wine drunk most often, Germany, 2005-09
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- Figure 61: Varieties of bottled wine drunk most often, Germany, 2005-09
- The Spanish consumer
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- Figure 62: Number of bottles of bottled wine drunk in the last month, Spain, 2005-09
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- Figure 63: Number of bottles of bottled wine drunk in home in the last month, Spain, 2005-09
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- Figure 64: Number of bottles of bottled wine drunk elsewhere in the last month, Spain, 2005-09
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- Figure 65: Types of bottled wine drunk most often, Spain, 2005-09
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- Figure 66: Sort of bottled wine drunk most often, Spain, 2005-09
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- Figure 67: Types of bottled wine drunk most often, Spain, 2005-09
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- Figure 68: Varieties of bottled wine drunk most often, Spain, 2008-09
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- Figure 69: Origin of the table wine drink, Spain, 2005-09
- The British consumer
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- Figure 70: Number of bottles of bottled wine drunk in the last month, GB, 2005-09
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- Figure 71: Number of bottles of bottled wine drunk in home in the last month, GB, 2005-09
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- Figure 72: Number of bottles of bottled wine drunk elsewhere in the last month, GB, 2005-09
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- Figure 73: Types of bottled wine drunk most often, GB, 2007-09
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- Figure 74: Varieties of bottled wine drunk most often, GB, 2005-09
- Champagne (Great Britain, France)
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- Figure 75: Drink champagne, France and Great Britain, 2005-09
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- Figure 76: Number of bottles of champagne drunk in the last month, France, 2008-09
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- Figure 77: Number of bottles of champagne drunk in home in the last month, France, 2008-09
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- Figure 78: Number of bottles of champagne drunk elsewhere in the last month, France, 2008-09
- Sparkling wine (excluding champagne) (France)
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- Figure 79: Drink sparkling wine (excluding champagne), France, 2005-09
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- Figure 80: Number of bottles of sparkling wine (excluding champagne) drunk in the last month, France, 2008-09
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- Figure 81: Number of bottles of sparkling wine (excluding champagne) drunk in home in the last month, France, 2008-09
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- Figure 82: Number of bottles of sparkling wine (excluding champagne) drunk elsewhere in the last month, France, 2008-09
- Lifestyle statements
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- Figure 83: Agreement with selected lifestyle statements, France, 2005-09
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- Figure 84: Agreement with selected lifestyle statements, Germany, 2005-09
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- Figure 85: Agreement with selected lifestyle statements, Spain, 2005-09
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- Figure 86: Agreement with selected lifestyle statements, GB, 2005-09
Appendix – Demographic Data
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- Figure 87: Number of bottles of bottled wine drunk, by demographics, France, 2009
- Figure 88: Number of bottles of bottled wine drunk, by demographics, Germany, 2009
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- Figure 89: Number of bottles of bottled wine drunk, by demographics, Spain, 2009
- Figure 90: Number of bottles of bottled wine drunk, by demographics, GB, 2009
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- Figure 91: Number of bottles of bottled wine drunk in home, by demographics, France, 2009
- Figure 92: Number of bottles of bottled wine drunk in home, by demographics, Germany, 2009
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- Figure 93: Number of bottles of bottled wine drunk in home, by demographics, Spain, 2009
- Figure 94: Number of bottles of bottled wine drunk in home, by demographics, GB, 2009
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- Figure 95: Number of bottles of bottled wine drunk elsewhere, by demographics, France, 2009
- Figure 96: Number of bottles of bottled wine drunk elsewhere, by demographics, Germany, 2009
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- Figure 97: Number of bottles of bottled wine drunk elsewhere, by demographics, Spain, 2009
- Figure 98: Number of bottles of bottled wine drunk elsewhere, by demographics, GB, 2009
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- Figure 99: Types of bottled wine drink, by demographics, France, 2009
- Figure 100: Types of bottled wine drink, by demographics, Germany, 2009
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- Figure 101: Types of bottled wine drink, by demographics, Spain, 2009
- Figure 102: Types of bottled wine drink, by demographics, GB, 2009
- Champagne (Great Britain, France)
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- Figure 103: Number of bottles of champagne drunk, by demographics, France, 2009
- Figure 104: Number of bottles of champagne drunk in home, by demographics, France, 2009
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- Figure 105: Number of bottles of champagne drunk elsewhere, by demographics, France, 2009
- Sparkling wine (excluding champagne) (France)
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- Figure 106: Number of bottles of sparkling wine (excluding champagne) drunk, by demographics, France, 2009
- Figure 107: Number of bottles of sparkling wine (excluding champagne) drunk in home, by demographics, France, 2009
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- Figure 108: Number of bottles of sparkling wine (excluding champagne) drunk elsewhere, by demographics, France, 2009
- Figure 109: Agreement with selected lifestyle statements, by demographics, France, 2009
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- Figure 110: Agreement with selected lifestyle statements, by demographics, Germany, 2009
- Figure 111: Agreement with selected lifestyle statements, by demographics, Spain, 2009
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- Figure 112: Agreement with selected lifestyle statements, by demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 113: Retail value sales of wine in local currency, by country, 2004-14
- Figure 114: Volume consumption of wine, by country, 2004-14
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- Figure 115: Retail value sales of wine in local currency, by country, 2004-14
- Figure 116: Volume consumption of wine, by country, 2004-14
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- Figure 117: Volume consumption of wine, by country, 2004-14
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