Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Growth likely in most markets, though slowing or peaking in some countries
- Premium lines and economy lines both do well
- Candles up, gels/liquids down
- Women and the young are bigger fans
European Market Size and Forecast
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- Key points
- Overall trends
- Regional development
- The ‘Big 5’
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- Figure 1: Air care: Value in local currency, 2004-14
- Figure 2: Air care: Value in local currency, Index 2004-14
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- Figure 3: Air care: Spend per capita (population), 2004-14
- Other European countries
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- Figure 4: Air care: Value in local currency, 2004-14
- Figure 5: Air care: Value in local currency, index, 2004-14
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- Figure 6: Air care: spend per capita (population), 2004-14
Market Segmentation
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- Key points
- Overall
- By country
- Austria
- Belgium
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- Figure 7: Belgium: Air care: Market segmentation, by value, 2008
- Czech Republic
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- Figure 8: Czech Republic: Air care: Market segmentation, by volume, 2008
- France
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- Figure 9: France: Air care: Market segmentation, by value, 2008
- Germany
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- Figure 10: Germany: Air care: Market segmentation, by value, 2008
- Greece
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- Figure 11: Greece: Air care: Market segmentation, by value, 2009
- Hungary
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- Figure 12: Hungary: Air care: Market segmentation, by value, 2009
- Italy
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- Figure 13: Italy: Air care: Market segmentation, by value, 2008
- Netherlands
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- Figure 14: Netherlands: Air care: Market segmentation, by value, 2008
- Poland
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- Figure 15: Poland: Air care: Market segmentation, by value, 2008
- Slovak Republic
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- Figure 16: Slovak Republic: Air care: Market segmentation, by value, 2008
- Spain
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- Figure 17: Spain: Air care: Market segmentation, by volume, 2008
- Figure 18: Spain: Air care: Market segmentation, by value, 2008
- Switzerland
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- Figure 19: Switzerland: Air care: Market segmentation, by value, 2008
- UK
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- Figure 20: UK: Air care: Market segmentation, by value, 2009
Companies and Product Innovation
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- Key points
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- Figure 21: % of new product launches, by region, November 2009-October 2010
- Figure 22: % of new product launches, by top ten European countries, November 2009-October 2010
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- Figure 23: % of new product launches, by category, by the ‘Big 5’ countries, November 2009-October 2010
- Figure 24: % of new product launches, by top five claims, by the ‘Big 5’ European countries, September 2009-October 2010
- France
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- Figure 25: % of new product launches, France, 2007-10
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- Figure 26: Top five claims on new product development, France, 2007-10
- Most innovative products
- Germany
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- Figure 27: % of new product launches, Germany, 2007-10
- Figure 28: Top five claims on new product development, Germany, 2007-10
- Most innovative products
- Italy
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- Figure 29: % of new product launches, Italy, 2007-10
- Figure 30: Top five claims on new product development, Italy, 2007-10
- Most innovative products
- Spain
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- Figure 31: % of new product launches, Spain, 2007-10
- Figure 32: Top five claims on new product development, Spain, 2007-10
- Most innovative products
- UK
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- Figure 33: % of new product launches, UK, 2007-10
- Figure 34: Top five claims on new product development, UK, 2007-10
- Most innovative products
The Consumer
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- Key points
- Penetration levels
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- Figure 35: Trends in use of air fresheners, scented candles and fabric fresheners, France, 2005-09
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- Figure 36: Trends in use of air fresheners, scented candles and fabric fresheners, Germany, 2005-09
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- Figure 37: Trends in use of air fresheners, scented candles and fabric fresheners, Spain, 2005-09
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- Figure 38: Trends in use of air fresheners, scented candles and fabric fresheners, GB, 2005-09
- Frequency of use
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- Figure 39: Trends in frequency of use of air fresheners, scented candles and fabric fresheners, France, 2005-09
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- Figure 40: Trends in frequency of use of air fresheners, scented candles and fabric fresheners, Germany, 2005-09
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- Figure 41: Trends in frequency of use of air fresheners, scented candles and fabric fresheners, Spain, 2005-09
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- Figure 42: Trends in frequency of use of air fresheners, scented candles and fabric fresheners, GB, 2005-09
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- Figure 43: Trends in types of air fresheners, scented candles and fabric fresheners use, France, 2005-09
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- Figure 44: Trends in types of air fresheners, scented candles and fabric fresheners use, Germany, 2005-09
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- Figure 45: Trends in types of air fresheners, scented candles and fabric fresheners use, Spain, 2005-09
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- Figure 46: Trends in types of air fresheners, scented candles and fabric fresheners use, GB, 2005-09
Appendix – Demographic Data
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- Overall analysis
- Analysis by country
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- Figure 47: Frequency of use of air fresheners, scented candles and fabric fresheners, by demographics, France, 2009
- Figure 48: Frequency of use of air fresheners, scented candles and fabric fresheners, by demographics, Germany, 2009
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- Figure 49: Frequency of use of air fresheners, scented candles and fabric fresheners, by demographics, Spain, 2009
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- Figure 50: Frequency of use of air fresheners, scented candles and fabric fresheners, by demographics, GB, 2009
- Lifestyle statements
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- Figure 51: Trends in agreement with selected lifestyle statements, France, 2005-09
- Figure 52: Trends in agreement with selected lifestyle statements, Germany, 2005-09
- Figure 53: Trends in agreement with selected lifestyle statements, Spain, 2005-09
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- Figure 54: Trends in agreement with selected lifestyle statements, GB, 2005-09
- Figure 55: Agreement with selected lifestyle statements, by demographics, France, 2009
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- Figure 56: Agreement with selected lifestyle statements, by demographics, France, 2009
- Figure 57: Agreement with selected lifestyle statements, by demographics, Germany, 2009
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- Figure 58: Agreement with selected lifestyle statements, by demographics, Germany, 2009
- Figure 59: Agreement with selected lifestyle statements, by demographics, Spain, 2009
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- Figure 60: Agreement with selected lifestyle statements, by demographics, Spain, 2009
- Figure 61: Agreement with selected lifestyle statements, by demographics, GB, 2009
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- Figure 62: Agreement with selected lifestyle statements, by demographics, GB, 2009
Appendix – Market Size and Forecast Data
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- Figure 63: Air care: Value in local currency, 2004-14
- Figure 64: Air care: Value in local currency, Index 2004-14
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- Figure 65: Air care: spend per capita (population), 2004-14
- Figure 66: Air care: Value in local currency, 2004-14
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- Figure 67: Air care: Value in local currency, index, 2004-14
- Figure 68: Air care: spend per capita (population), 2004-14
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