Table of Contents
Issues in the Market
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- Key themes
- Definition
Market in Brief
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- UK market the most valuable
- Multivitamins versus nutritional dietary supplements
- What are they used for?
- Westerners are ‘vitamin-holics’
- Consumers’ desire for natural ingredients
- Ageing demographics boost growth potential
- The recessionary consumer
European Market Size and Forecast
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- Key points
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- Figure 1: Retail value sales of vitamins and supplements, by country, 2005-14
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- Figure 2: Spend per capita, based on adults 15+, in Euros, 2008-10
Market Segmentation
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- Key points
- France
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- Figure 3: Retail value sales of vitamins and supplements, by sector, France, 2009
- Germany
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- Figure 4: Retail value sales of vitamins and supplements, by sector, Germany 2009
- Italy
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- Figure 5: Retail value sales of vitamins and minerals, by sector, Italy, 2009
- Spain
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- Figure 6: Retail value sales of vitamins and minerals, by sector, Spain, 2009
- GB
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- Figure 7: Retail value sales of vitamins and minerals, by sector, UK, 2009
Companies and Product Innovation
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- Key points
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- Figure 8: New product launches in vitamins and supplements, % by country, Jan 2009-Nov 2010
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- Figure 9: New product launches in vitamins and supplements, %, by European region, Jan 2009-Nov 2010
- France
- Competitive landscape
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- Figure 10: Top players in the vitamins and supplements market in France, 2010
- Figure 11: New product launches in vitamins and supplements, % by product claim, France, 2009-2010
- Recent product Innovation
- Germany
- Competitive landscape
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- Figure 12: Top players in vitamins and supplements market in Germany, 2010
- Figure 13: New product launches in vitamins and minerals, % by product claim, Germany, 2009-10
- Recent product innovation
- Italy
- Competitive landscape
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- Figure 14: Top players in vitamins and supplements market in Italy, 2010
- Figure 15: New product launches in vitamins and minerals, % by product claim, Italy, 2009-10
- Recent product innovation
- Spain
- Competitive landscape
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- Figure 16: Top players in vitamins and supplements market in Spain, 2010
- Figure 17: New product launches in vitamins and minerals, % by product claim Spain, 2009-10
- Recent product innovation
- UK
- Competitive landscape
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- Figure 18: Top players in vitamins and supplements market in UK, 2010
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- Figure 19: New product launches in vitamins and supplements, % by product claim, UK, 2009-10
- Recent product innovation
The Consumer – Usage of Vitamins and Supplements
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- Key points
- Use of vitamins and supplements
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- Figure 20: Trends in frequency and usage of vitamins and supplements, by country, 2009
- France
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- Figure 21: Trends in frequency of using vitamins and other supplements, France, 2005-09
- Germany
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- Figure 22: Trends in frequency of using vitamins and other supplements, Germany, 2005-09
- Spain
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- Figure 23: Trends in frequency of using vitamins and other supplements, Spain, 2005-09
- GB
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- Figure 24: Trends in frequency of using vitamins and other supplements, GB, 2005-09
- Types of vitamins and supplements taken
- France
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- Figure 25: Trends in types of vitamins and other supplements taken regularly, France, 2006-09
- Germany
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- Figure 26: Trends in types of vitamins and other supplements taken regularly, Germany, 2006-09
- Spain
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- Figure 27: Trends in types of vitamins and other supplements taken regularly, Spain, 2006-09
- GB
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- Figure 28: Trends in types of vitamins and other supplements taken regularly, GB, 2006-09
- Frequency of taking vitamins and supplements by demographics
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- Figure 29: Frequency of taking vitamins and supplements, by gender, by country, 2009
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- Figure 30: Frequency of taking vitamins and supplements, by age, by country, 2009
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- Figure 31: Frequency of taking vitamins and supplements, by region, by country, 2009
Consumer – Attitudes Towards Appearance and Health
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- Key points
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- Figure 32: Attitudes towards appearance and health, by country, 2009
- France
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- Figure 33: Attitudes towards appearance and health, France, 2005-09
- Germany
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- Figure 34: Attitudes towards appearance and health, Germany, 2005-09
- Spain
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- Figure 35: Attitudes towards appearance and health, Spain, 2005-09
- GB
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- Figure 36: Attitudes towards appearance and health, GB, 2005-09
Appendix – Consumer Use of Vitamins and Supplements
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- Figure 37: Frequency and usage of vitamins and other supplements, by demographics, France, 2009
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- Figure 38: Frequency and usage of vitamins and other supplements, by demographics, Germany, 2009
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- Figure 39: Frequency and usage of vitamins and other supplements, by demographics, Spain, 2009
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- Figure 40: Frequency and usage of vitamins and other supplements, by demographics, GB, 2009
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Appendix – Consumer Attitudes Towards Appearance and Health
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- Figure 41: Attitudes towards appearance and health, by demographics, France, 2009
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- Figure 42: Attitudes towards appearance and health, by demographics, France, 2009
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- Figure 43: Attitudes towards appearance and health, by demographics, France, 2009
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- Figure 44: Attitudes towards appearance and health, by demographics, Germany, 2009
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- Figure 45: Attitudes towards appearance and health, by demographics, Germany, 2009
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- Figure 46: Attitudes towards appearance and health, by demographics, Germany, 2009
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- Figure 47: Attitudes towards appearance and health, by demographics, Spain, 2009
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- Figure 48: Attitudes towards appearance and health, by demographics, Spain, 2009
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- Figure 49: Attitudes towards appearance and health, by demographics, Spain, 2009
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- Figure 50: Attitudes towards appearance and health, by demographics, GB, 2009
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- Figure 51: Attitudes towards appearance and health, by demographics, GB, 2009
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- Figure 52: Attitudes towards appearance and health, by demographics, GB, 2009
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