Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Growth slows down amid recession
- Consumers are looking for value-for-money and health benefits
- NPD moves forward under the ‘5-a-day’ banner
- Positive growth through strong health positioning
European Market Size and Forecast
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- Key points
- The ‘Big 5’
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- Figure 1: Juice: Value in local currency, 2004-14
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- Figure 2: Juice: Volume, 2004-14
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- Figure 3: Juice: Spend per capita (population), 2004-14
- Other European countries
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- Figure 4: Juice: Value in local currency, 2004-14
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- Figure 5: Juice: Value in local currency, 2004-14
- Figure 6: Juice: Volume, 2003-14
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- Figure 7: Juice: Volume, 2004-14 (continued)
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- Figure 8: Juice: Spend per capita (population), 2004-14
Market Segmentation
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- Key points
- The ‘Big 5’
- France
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- Figure 9: France – Juice: Market segmentation, by volume, 2008
- Figure 10: France - Juice: Market segmentation, by value, 2008
- Germany
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- Figure 11: Germany – Juice: Market segmentation, by volume, 2009
- Figure 12: Germany – Juice: Market segmentation, by value, 2009
- Italy
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- Figure 13: Italy – Juice: Market segmentation, by volume, 2009
- Figure 14: Italy – Juice: Market segmentation, by value, 2009
- Spain
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- Figure 15: Spain – Juice: Market segmentation, by volume, 2008
- Figure 16: Spain – Juice: Market segmentation, by value, 2008
- UK
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- Figure 17: UK – Juice: Market segmentation, by volume, 2009
- Figure 18: UK – Juice: Market segmentation, by value, 2009
- Other European countries
- Western Europe and Portugal
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- Figure 19: Belgium – Juice: Market segmentation, by volume, 2008
- Figure 20: Netherlands – Juice: Market segmentation, by volume, 2008
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- Figure 21: Portugal – Juice: Market segmentation, by volume, 2008
- Central Europe
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- Figure 22: Austria – Juice: Market segmentation, by volume, 2008
- Figure 23: Hungary – Juice: Market segmentation, by volume, 2009
- Figure 24: Hungary – Juice: Market segmentation, by value, 2009
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- Figure 25: Poland – Juice: Market segmentation, by volume, 2009
- Figure 26: Poland – Juice: Market segmentation, by value, 2009
- Figure 27: Slovak Republic – Juice: Market segmentation, by volume, 2009
- Figure 28: Slovak Republic – Juice: Market segmentation, by value, 2009
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- Figure 29: Czech Republic – Juice: Market segmentation, by volume, 2009
- Figure 30: Czech Republic – Juice: Market segmentation, by value, 2009
- Scandinavia
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- Figure 31: Denmark – Juice: Market segmentation, by volume, 2008
- Figure 32: Finland – Juice: Market segmentation, by volume, 2008
- Figure 33: Norway – Juice: Market segmentation, by volume, 2008
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- Figure 34: Sweden – Juice: Market segmentation, by value, 2009
- Figure 35: Sweden – Juice: Brand market share, by value, 2009
- Eastern Europe
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- Figure 36: Russia – Juice: Market segmentation, by volume, 2009
- Figure 37: Russia – Juice: Market segmentation, by value, 2009
- Figure 38: Ukraine – Juice: Market segmentation, by volume, 2009
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- Figure 39: Ukraine – Juice: Market segmentation, by value, 2009
- Greece and Turkey
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- Figure 40: Greece – Juice: Market segmentation, by volume, 2009
- Figure 41: Greece – Juice: Market segmentation, by value, 2009
- Figure 42: Turkey – Juice: Market segmentation, by volume, 2008
Companies and Product Innovation
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- Key points
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- Figure 43: Percentage of new product launches, by region, 2009
- Figure 44: Percentage of new product launches, by top ten European countries, 2009
- Figure 45: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
- Figure 46: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
- France
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- Figure 47: Percentage of new product launches, France, 2006-10
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- Figure 48: Top five claims on new product development, France, 2006-10
- Most innovative products
- Germany
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- Figure 49: Percentage of new product launches, Germany, 2006-10
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- Figure 50: Top five claims on new product development, Germany, 2006-10
- Most innovative products
- Italy
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- Figure 51: Percentage of new product launches, Italy, 2006-10
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- Figure 52: Top five claims on new product development, Italy, 2006-10
- Most innovative products
- Spain
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- Figure 53: Percentage of new product launches, Spain, 2006-10
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- Figure 54: Top five claims on new product development, Spain, 2006-10
- Most innovative products
- UK
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- Figure 55: Percentage of new product launches, UK, 2006-10
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- Figure 56: Top five claims on new product development, UK, 2006-10
- Most innovative products
The Consumer
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- Key points
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- Figure 57: Drunk fruit squashes and cordials in the last 12 months, France and GB, 2005-09
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- Figure 58: Trends in frequency of drinking fruit squashes and cordials, France and GB, 2005-09
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- Figure 59: Trends in types of fruit squashes and cordials drink, France, 2007-09
- Fruit and vegetable juice and smoothies
- France
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- Figure 60: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, France, 2005-09
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- Figure 61: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, France, 2005-09
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- Figure 62: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2008-09
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- Figure 63: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2007-09
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- Figure 64: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, France, 2007-09
- Germany
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- Figure 65: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, Germany, 2005-09
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- Figure 66: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, Germany, 2005-09
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- Figure 67: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2008-09
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- Figure 68: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2007-09
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- Figure 69: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, Germany, 2007-09
- Spain
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- Figure 70: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, Spain, 2005-09
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- Figure 71: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, Spain, 2005-09
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- Figure 72: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, Spain, 2007-09
- GB
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- Figure 73: Drunk ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, GB, 2005-09
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- Figure 74: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, GB, 2005-09
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- Figure 75: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2008-09
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- Figure 76: Trends in package types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2007-09
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- Figure 77: Trends in types of ready-to-drink fruit and vegetable juice and smoothies drink, GB, 2007-09
- Attitudinal statements
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- Figure 78: Look out for sales promotions, France, Germany, Spain GB, 2009
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- Figure 79: Types of sales promotions that led to make a purchase, France, Germany, Spain, GB, 2009
- Selected lifestyle statements
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- Figure 80: Trends in agreement with selected lifestyle statements, France, 2005-09
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- Figure 81: Trends in agreement with selected lifestyle statements, Germany, 2005-09
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- Figure 82: Trends in agreement with selected lifestyle statements, Spain, 2005-09
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- Figure 83: in agreement with selected lifestyle statements, GB, 2005-09
Appendix – Demographic Data
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- Figure 84: Frequency of drinking fruit squashes and cordials, by demographics, France, 2009
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- Figure 85: Frequency of drinking fruit squashes and cordials, by demographics, GB, 2009
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- Figure 86: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, France, 2009
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- Figure 87: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Germany, 2009
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- Figure 88: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Spain, 2009
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- Figure 89: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, GB, 2009
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- Figure 90: Agreement with selected lifestyle statements, by demographics, France, 2009
- Figure 91: Agreement with selected lifestyle statements, by demographics, Germany, 2009
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- Figure 92: Agreement with selected lifestyle statements, by demographics, Spain, 2009
- Figure 93: Agreement with selected lifestyle statements, by demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 94: Juice: Value in local currency, 2004-14
- Figure 95: Juice: Volume, 2004-14
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- Figure 96: Juice: Spend per capita (population), 2004-14
- Figure 97: Juice: Value in local currency, 2004-14
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- Figure 98: Juice: Value in local currency, 2004-14
- Figure 99: Juice: Volume, 2003-14
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- Figure 100: Juice: Volume (continued), 2003-14
- Figure 101: Juice: Spend per capita (population), 2004-14
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