Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Germany number-one for canned and frozen fruit and vegetables
- Continued growth in a climate of recession
- Convenient, healthy products
- Consumer perceptions shape demand
- Nuts and dried fruit benefit from health benefits
- Children a key target group
European Market Size and Forecast
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- Key points
- Canned food
- The ‘Big 5’
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- Figure 1: Canned food: Value in local currency, 2004-14
- Figure 2: Canned food: Volume, 2004-14
- Figure 3: Canned food: Spend per capita (population), 2004-14
- Other European countries
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- Figure 4: Canned food: Value in local currency, 2004-14
- Figure 5: Canned food: Volume, 2004-14
- Figure 6: Canned food: Spend per capita (population), 2003-14
- Frozen food
- The ‘Big 5’
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- Figure 7: Frozen food: Value in local currency, 2004-14
- Figure 8: Frozen food: Volume, 2004-14
- Figure 9: Frozen food: Spend per capita (population), 2004-14
- Other European countries
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- Figure 10: Frozen food: Value in local currency, 2004-14
- Figure 11: Frozen food: Volume, 2004-14
- Figure 12: Frozen food: Spend per capita (population), 2004-14
Market Segmentation
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- Key points
- France
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- Figure 13: France: Canned food: Market segmentation, by volume, 2009
- Figure 14: France: Canned food: Market segmentation, by value, 2009
- Figure 15: France: Frozen food: Market segmentation, by volume, 2009
- Figure 16: France: Frozen food: Market segmentation, by value, 2009
- Germany
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- Figure 17: Germany: Canned food: Market segmentation, by volume, 2009
- Figure 18: Germany: Canned food: Market segmentation, by value, 2009
- Figure 19: Germany: Frozen food: Market segmentation, by volume, 2008
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- Figure 20: Germany: Frozen food: Market segmentation, by value, 2008
- Italy
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- Figure 21: Italy: Canned food: Market segmentation, by volume, 2009
- Figure 22: Italy: Canned food: Market segmentation, by value, 2009
- Figure 23: Italy: Frozen food: Market segmentation, by volume, 2009
- Figure 24: Italy: Frozen food: Market segmentation, by value, 2009
- Spain
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- Figure 25: Spain: Canned food: Market segmentation, by volume, 2009
- Figure 26: Spain: Canned food: Market segmentation, by value, 2009
- Figure 27: Spain: Frozen food: Market segmentation, by volume, 2009
- Figure 28: Spain: Frozen food: Market segmentation, by value, 2009
- UK
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- Figure 29: UK: Canned food: Market segmentation, by volume, 2009
- Figure 30: UK: Canned food: Market segmentation, by value, 2009
- Figure 31: UK: Frozen food: Market segmentation, by volume, 2009
- Figure 32: UK: Frozen food: Market segmentation, by value, 2009
- Other European countries
- Russia
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- Figure 33: Russia: Canned food: Market segmentation, by volume, 2009
- Figure 34: Russia: Canned food: Market segmentation, by value, 2009
- Figure 35: Russia: Frozen food: Market segmentation, by volume, 2009
- Figure 36: Russia: Frozen food: Market segmentation, by value, 2009
- Sweden
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- Figure 37: Sweden: Canned Food: Market segmentation, by volume, 2009
- Figure 38: Sweden: Canned food: Market segmentation, by value, 2009
- Figure 39: Sweden: Frozen food: Market segmentation, by volume, 2009
- Figure 40: Sweden: Frozen food: Market segmentation, by value, 2009
- Ukraine
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- Figure 41: Ukraine: Canned food: Market segmentation, by volume, 2009
- Figure 42: Ukraine: Canned food: Market segmentation, by value, 2009
- Figure 43: Ukraine: Frozen food: Market segmentation, by volume, 2009
- Figure 44: Ukraine: Frozen food: Market segmentation, by value, 2009
- Slovak Republic (volume only)
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- Figure 45: Slovak Republic: Canned food: Market segmentation, by volume, 2008
- Figure 46: Slovak Republic: Frozen food: Market segmentation, by volume, 2009
- Poland (value only)
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- Figure 47: Poland: Canned food: Market segmentation, by value, 2008
- Figure 48: Poland: Frozen food: Market segmentation, by value, 2009
Companies and Product Innovation
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- Key points
- Global region
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- Figure 49: Percentage of new product launches, by region, 2010
- European region
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- Figure 50: Percentage of new product launches, by top ten European countries, 2010
- Figure 51: Percentage of new product launches, by the ‘Big 5’ countries, 2010
- New product launches by top claims
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- Figure 52: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2010
- France
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- Figure 53: Number of new product launches, France, 2007-10
- Figure 54: Top five claims on new product development, France, 2007-10
- Convenience counts
- Packaging innovation
- Fruit & veg for kids
- Germany
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- Figure 55: Number of new product launches, Germany, 2007-10
- Figure 56: Top five claims on new product development, Germany, 2007-10
- Organic offer
- Sauerkraut – a German staple
- Free from additives and preservatives
- Italy
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- Figure 57: Number of new product launches, Italy, 2007-10
- Figure 58: Top five claims on new product development, Italy, 2007-10
- Easy does it
- Healthy eating
- Italian ingredients
- Spain
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- Figure 59: Number of new product launches, Spain, 2007-10
- Figure 60: Top five claims on new product development, Spain, 2007-10
- Quality matters
- Tomatoes – a key ingredient
- All natural
- UK
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- Figure 61: Number of new product launches, UK, 2007-10
- Figure 62: Top five claims on new product development, UK, 2007-10
- Ideal for vegetarians and vegans
- Eco-friendly packaging
- Fruit on the go
The Consumer
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- Key points
- France
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- Figure 63: Trends in frequency and usage of frozen vegetables (excluding potatoes), France, 2005-09
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- Figure 64: Frequency and usage of nuts and dried fruit, France, 2009
- Germany
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- Figure 65: Trends in frequency and usage of frozen vegetables (excluding potatoes), Germany, 2005-09
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- Figure 66: Trends in frequency and usage of nuts and dried fruit, Germany, 2005-09
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- Figure 67: Types of nuts and dried fruit eaten most often, Germany, 2009
- Great Britain
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- Figure 68: Trends in frequency and usage of frozen vegetables (excluding potatoes), GB, 2005-09
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- Figure 69: Frequency and usage of nuts and dried fruit, GB, 2009
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- Figure 70: Types of nuts and dried fruit eaten most often, GB, 2009
- Spain
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- Figure 71: Trends in frequency and usage of frozen vegetables (excluding potatoes), Spain, 2005-09
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- Figure 72: Trends in frequency and usage of vegetables in tins and jars, Spain, 2005-09
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- Figure 73: Trends in types of vegetables in tins and jars used most often, Spain, 2005-09
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- Figure 74: Trends in frequency and usage of nuts and dried fruit, Spain, 2005-09
Appendix – Demographic Data
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- Figure 75: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, France, 2009
- Figure 76: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Germany, 2009
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- Figure 77: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, GB, 2009
- Figure 78: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Spain, 2009
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- Figure 79: Frequency and usage of vegetables in tins and jars, by demographics, Spain, 2009
- Figure 80: Frequency and usage of nuts and dried fruit, by demographics, France, 2009
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- Figure 81: Frequency and usage of nuts and dried fruit, by demographics, Germany, 2009
- Figure 82: Frequency and usage of nuts and dried fruit, by demographics, GB, 2009
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- Figure 83: Frequency and usage of nuts and dried fruit, by demographics, Spain, 2009
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Appendix – Market Size and Forecast Data
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- Figure 84: Canned food: Value in local currency, 2004-14
- Figure 85: Canned food: Volume, 2004-14
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- Figure 86: Canned food: Spend per capita (population), 2004-14
- Figure 87: Canned food: Value in local currency, 2004-14
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- Figure 88: Canned food: Volume, 2004-14
- Figure 89: Canned food: Spend per capita (population), 2003-14
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- Figure 90: Frozen food: Value in local currency, 2004-14
- Figure 91: Frozen food: Volume, 2004-14
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- Figure 92: Frozen food: Spend per capita (population), 2004-14
- Figure 93: Frozen food: Value in local currency, 2004-14
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- Figure 94: Frozen food: Volume, 2004-14
- Figure 95: Frozen food: Spend per capita (population), 2004-14
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