Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Rule Britannia
- Focus on additive- and preservative-free products
- Functionality set to become increasingly important
- Extending product appeal beyond young core consumer group
- From isotonic to hypotonic
- Packaging innovation
European Market Size and Forecast
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- Key points
- Energy drinks
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- Figure 1: Energy drinks: Value in local currency, 2004-14
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- Figure 2: Energy drinks, by volume, 2004-14
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- Figure 3: Energy drinks, spend per capita (population), 2004-14
- Sports drinks
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- Figure 4: Sports drinks, value in local currency, 2003-14
- Figure 5: Sports drinks, by volume, 2003-14
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- Figure 6: Sports drinks, spend per capita (population), 2003-14
Market Segmentation
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- Key points
- Energy drinks
- France
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- Figure 7: France: Energy drinks: Market segmentation, by volume, 2009
- Figure 8: France: Energy drinks: Market segmentation, by value, 2009
- Germany
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- Figure 9: Germany: Energy drinks: Market segmentation, by volume, 2009
- Figure 10: Germany: Energy drinks: Market segmentation, by value, 2009
- Italy
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- Figure 11: Italy: Energy drinks: Market segmentation, by volume, 2009
- Figure 12: Italy: Energy drinks: Market segmentation, by value, 2009
- Spain
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- Figure 13: Spain: Energy drinks: Market segmentation, by volume, 2009
- Figure 14: Spain: Energy drinks: Market segmentation, by value, 2009
- UK
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- Figure 15: UK: Energy drinks: Market segmentation, by volume, 2009
- Figure 16: UK: Energy drinks: Market segmentation, by value, 2009
- Poland and Russia
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- Figure 17: Poland: Energy drinks: Market segmentation, by volume, 2009
- Figure 18: Poland: Energy drinks: Market segmentation, by value, 2009
- Figure 19: Russia: Energy drinks: Market segmentation, by volume, 2009
- Figure 20: Russia: Energy drinks: Market segmentation, by value, 2009
- Sports drinks
- France
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- Figure 21: France: Sports drinks: Market segmentation, by volume, 2008
- Figure 22: France: Sports drinks: Market segmentation, by value, 2008
- Germany
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- Figure 23: Germany: Sports drinks: Market segmentation, by volume, 2009
- Figure 24: Germany: Sports drinks: Market segmentation, by value, 2009
- Italy
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- Figure 25: Italy: Sports drinks: Market segmentation, by volume, 2009
- Figure 26: Italy: Sports drinks: Market segmentation, by value, 2009
- Spain
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- Figure 27: Spain: Sports drinks: Market segmentation, by volume, 2006
- Figure 28: Spain: Sports drinks: Market segmentation, by value, 2006
- UK
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- Figure 29: UK: Sports drinks: Market segmentation, by volume, 2008
- Figure 30: UK: Sports drinks: Market segmentation, by value, 2008
Companies and Product Innovation
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- Key points
- Global region
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- Figure 31: Percentage of new product launches, by region, 2009
- European region
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- Figure 32: Percentage of new product launches, by top ten European countries, 2009
- Figure 33: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
- Figure 34: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
- France
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- Figure 35: Percentage of new product launches, France, January 2006-October 2010
- Figure 36: Top five claims on new product development, France, January 2006-October 2010
- Added vitamins and minerals
- Energy shots
- Organic products
- Germany
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- Figure 37: Percentage of new product launches , Germany, January 2006-October 2010
- Figure 38: Top five claims on new product development, Germany, January 2006-October 2010
- Juicy drinks
- Oxygen-enriched sports drink increases health and vitality
- Packaging innovation in energy drinks
- Italy
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- Figure 39: Percentage of new product launches, Italy, January 2006-October 2010
- Figure 40: Top five claims on new product development, Italy, January 2006-October 2010
- Non-artificial beverages
- Events inspiration
- Avoiding sugar
- Organic options
- Spain
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- Figure 41: Percentage of new product launches , Spain, January 2006-October 2010
- Figure 42: Top five claims on new product development, Spain, January 2006-October 2010
- More natural products
- Fighting fatigue
- Soccorade
- Multipacks
- UK
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- Figure 43: Percentage of new product launches, UK, January 2006-October 2010
- Figure 44: Top five claims on new product development, UK, January 2006-October 2010
- Keeping it real
- A boost for busy people
- Convenient packaging
- Scientific shots
The Consumer
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- Key points
- France
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- Figure 45: Trends in drinking energy drinks, France, 2005-09
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- Figure 46: Trends in frequency of drinking energy drinks, France, 2005-09
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- Figure 47: Trends in size/type of energy drinks drink most often, France, 2007-09
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- Figure 48: Trends in flavours of energy drinks drink most often, France, 2007-09
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- Figure 49: Trends in types of energy drinks drink most often, France, 2005-09
- Germany
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- Figure 50: Trends in drinking energy drinks, Germany, 2005-09
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- Figure 51: Trends in frequency of drinking energy drinks, Germany, 2005-09
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- Figure 52: Trends in size/type of energy drinks drink most often, Germany, 2007-09
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- Figure 53: Trends in flavours of energy drinks drink most often, Germany, 2007-09
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- Figure 54: Trends in types of energy drinks drink most often, Germany, 2005-09
- Great Britain
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- Figure 55: Trends in drinking energy drinks, GB, 2005-09
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- Figure 56: Trends in frequency of drinking energy drinks, GB, 2005-09
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- Figure 57: Trends in size/type of energy drinks drink most often, GB, 2007-09
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- Figure 58: Trends in flavours of energy drinks drink most often, GB, 2007-09
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- Figure 59: Trends in types of energy drinks drink most often, GB, 2005-09
- Spain
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- Figure 60: Trends in drinking energy drinks, Spain, 2005-09
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- Figure 61: Trends in frequency of drinking energy drinks, Spain, 2005-09
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- Figure 62: Trends in size/type of energy drinks drink most often, Spain, 2007-09
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- Figure 63: Trends in flavours of energy drinks drink most often, Spain, 2005-09
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- Figure 64: Trends in types of energy drinks drink most often, Spain, 2005-09
- Consumer attitudes
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- Figure 65: Trends in agreement with selected lifestyle statements, France, 2005-09
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- Figure 66: Trends in agreement with selected lifestyle statements, Germany, 2005-09
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- Figure 67: Trends in agreement with selected lifestyle statements, GB, 2005-09
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- Figure 68: Trends in agreement with selected lifestyle statements, Spain, 2005-09
Appendix – Demographic Data
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- Figure 69: Frequency of use of energy drinks, by demographics, France, 2009
- Figure 70: Frequency of use of energy drinks, by demographics, Germany, 2009
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- Figure 71: Frequency of use of energy drinks, by demographics, GB, 2009
- Figure 72: Frequency of use of energy drinks, by demographics, Spain, 2009
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- Figure 73: Agreement with selected lifestyle statements, by demographics, France, 2009
- Figure 74: Agreement with selected lifestyle statements, by demographics, Germany, 2009
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- Figure 75: Agreement with selected lifestyle statements, by demographics, GB, 2009
- Figure 76: Agreement with selected lifestyle statements, by demographics, Spain, 2009
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Appendix – Market Size and Forecast Data
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- Figure 77: Energy drinks: Value in local currency, 2004-14
- Figure 78: Energy drinks, by volume, 2004-14
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- Figure 79: Energy drinks: Spend per capita (population), 2004-14
- Figure 80: Sports drinks: Value in local currency, 2003-14
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- Figure 81: Sports drinks, by volume, 2003-14
- Figure 82: Sports drinks: Spend per capita (population), 2003-14
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